Author
Sheri Jacobs, FASAE, CAE
Sheri Jacobs, FASAE, CAE, is president and CEO of Avenue M Group in Denver and Chicago.
-
MembershipArticleOver 1 year old
You Said, We Did: The Key to Boosting Survey Responses and Trust
In the world of associations, member engagement is crucial. But when members receive survey invitations, they often skip…
-
Organizational StrategyArticleOver 2 years old
Risk Capacity vs. Risk Tolerance
In the world of innovation, we often hear about risk tolerance — how much risk we’re comfortable taking.…
-
Executive LeadershipArticleOver 5 years old
Five Steps to a Truly Engaging, Lively Leadership Discussion
During the 2021 ASAE Annual Meeting in July, I moderated a panel with four women CEOs focused on…
-
LearningArticleOver 5 years old
Your Most Important Measurement: Impact
What will the world look like in three years? While the future is uncertain, every professional needs to…
-
MembershipArticleOver 5 years old
Magnetic Membership: Create A Stronger Draw for Your Association
The membership model is alive and well, but the methods for making it thrive are evolving. Associations adept…
-
MembershipArticleOver 5 years old
Magnetic Membership: Whither Millennials?
Shari Jacobs, FASAE, CAE highlights the topic that always seems to draw attention people when she's presenting—millennials.
-
MembershipArticleOver 5 years old
Membership Memo: Pay What You Will for Benefits
A better measure for intangible benefits.
