Author
Stephen Sears
Stephen Sears, MBA, CEP, is CEO of EIFS Industry Members Association in Falls Church, Virginia, and a member of ASAE’s Marketing Professionals Advisory Council.
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Marketing / CommunicationsArticleOver 2 years old
The Current Landscape of DEI Practices in Marketing
Contributed by Michelle Peterson, Stephen Sears, Cathy Lada, CAE ·
Numerous articles have been published over the last few years on DEI practices in the association space, but…
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Marketing / CommunicationsArticleOver 5 years old
Seven Steps to Get the Most Out of Marketing Investments
Contributed by Stephen Sears ·
Many people assume marketing is synonymous with advertising, but it is actually a discipline that requires significant effort…