Author
Steven Mandurano
Steven Mandurano, MBA, CNP, CAE, is chief marketing, communications & membership officer at Association CMO LLC.
-
MembershipArticleOver 1 year old
Stop the Decline: Why Your Membership Strategy Isn’t Working (and How to Fix It)
How old is your association’s membership dues structure? Be honest. Is your current model working? Are you reaching…
-
Marketing / CommunicationsArticleOver 5 years old
Four Ways to Succeed With Direct Response Marketing
Two years ago, after 13 years advocating for and promoting some great events and member offerings using the…
-
Organizational StrategyArticleOver 5 years old
Should You Offer Unlimited Time Off?
About eight years ago, I was sitting with a director of human resources interviewing for a position at…
