Author
Sylvia Gonner, CAE
Sylvia Gonner, CAE, is president and owner of CultureWiz and past chair of ASAE’s International Associations Advisory Council.
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Organizational StrategyArticleOver 1 year old
How Do You Take a Standard International? Lessons From the Field
As associations expand their global footprint, many find themselves confronting a critical question: How do you take a…
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Marketing / CommunicationsArticleOver 1 year old
Lost in Translation: Why Global Communication Skills Matter More Than Ever
Something keeps happening in our borderless, online, and AI-supported world. Communications get lost in translation because our language…
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Executive LeadershipArticleOver 1 year old
Eliminating the Ad Hoc: Injecting Intentionality into Your International Strategy
Shift your association’s approach from impromptu to proactive with these key steps.
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MembershipArticleOver 2 years old
Eight Steps for Taking Your Certification Program International
Expanding your association’s certification program beyond your domestic audience can be a powerful strategy for growth. While many…
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MembershipArticleOver 2 years old
Seven Mistakes to Avoid When It Comes to Canadian Members and Prospects
“Canadians are just like us” is a common assumption U.S.-based associations make about their Canadian members. Oftentimes, they…
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MembershipArticleOver 2 years old
Success-Driven Strategies to Expand Membership Globally
Membership dues that’s designed for a domestic market does not always translate well into the global marketplace. Potential…
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Meetings / EventsArticleOver 2 years old
Make Your Association More Inviting to International Customers
Virtual events and other online services are increasingly bringing international customers to associations. However, if organizations aren’t prepared…
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Organizational StrategyArticleOver 5 years old
Five Essentials to Consider Before Expanding to Foreign Markets
At a time when organizations are revamping their strategies and rethinking ways to deliver value to their customers,…
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MembershipArticleOver 5 years old
Six Ways to Show a Strong Value Proposition
Will people renew their memberships this year? It’s hard to predict. So much has changed that will affect…
