Author
Tracey A. Halliday
Tracey A. Halliday is the vice president of communications at the American Beverage Association in Washington, DC.
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Marketing / CommunicationsArticleOver 5 years old
A Look Inside an Effective Consumer-Focused PR Campaign
Contributed by Tracey A. Halliday ·
In June 2016, the American Physical Therapy Association launched #ChoosePT, a broad, integrated, multi-phased campaign to educate consumers…
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Marketing / CommunicationsArticleOver 5 years old
How New Office Space Is Also a New Branding Opportunity
Contributed by Tracey A. Halliday ·
Have you ever moved into a new home and spent a lot of time "making it yours?" The…