Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
For a More Agile Association, Look to Newsrooms
We’ve all heard the accusations over the years: “Associations are too slow to change. They don’t know how…
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MembershipArticleOver 5 years old
Membership Hack: New-Member Giveaway
Everyone loves a freebie—including your member prospects. The American Water Works Associations offers new members two kinds of…
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Meetings / EventsArticleOver 5 years old
Can Business Travel Unlock the Keys to Empathy?
A recent survey from Hyatt finds that business travel can boost empathy for globe-hoppers—and those who leave the…
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AdvocacyArticleOver 5 years old
Long-Delayed Menu-Labeling Rules About to Take Effect
The Obama-era rules requiring restaurants to list calorie counts for different food items are likely to go through,…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: A Myth About Time Management
It seems like everyone on your team should have the same amount of time in their day, but…
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Meetings / EventsArticleOver 5 years old
Give Your Meeting Global Flavor With a Guest Nation Program
Some associations offer guest nation programs at their conferences as a way to highlight and celebrate how a…
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AdvocacyArticleOver 5 years old
Criminal Defense Group Launches Fourth Amendment Center
The National Association of Criminal Defense Lawyers, which has long supported Fourth Amendment legal efforts, is creating a…
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FundraisingArticleOver 5 years old
Northern New York Group Helps Entrepreneurs with Crowdfunding Program
The Adirondack North Country Association launched a crowdfunding program last month to help local businesses raise money for…
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MembershipArticleOver 5 years old
Thursday Buzz: Hotel Key Security Crisis
A major security researcher uncovers a major security flaw with hotel room keys used around the world. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Crowdsourced Video: An Inexpensive Yet Effective Marketing Tool
The National Confectioners Association crowdsourced video from its annual tradeshow, which resulted in organic marketing for the association…
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Meetings / EventsArticleOver 5 years old
Wednesday Buzz: Gmail’s Big Redesign
Gmail gets a fresh makeover and a bunch of new features. Also: Create an attendee journey map to…
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MembershipArticleOver 5 years old
AAAS Adds Hotline to Its Expert On-Call Program
The American Association for the Advancement of Science program is designed to help human rights groups in need…
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Marketing / CommunicationsArticleOver 5 years old
Creative Ways to Say Thanks to Your Volunteers
It’s important to express gratitude to your members, especially those who routinely volunteer their time and effort to…
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Meetings / EventsArticleOver 5 years old
Tuesday Buzz: Preventing No-Shows
No-shows are common, but there are a few things event professionals can do to minimize them. Also: Learn…
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Marketing / CommunicationsArticleOver 5 years old
Email Trends Report: Opens on the Rise, But Click Rates Stagnate
The latest edition of SendGrid’s Global Email Benchmark Report finds that readers are more likely to open their…
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Marketing / CommunicationsArticleOver 5 years old
How Technology Paves the Way For New Norms
Technology has a way of shifting our expectations around things we take for granted, big or small. Recent…
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Career DevelopmentArticleOver 5 years old
A New Age in Awards
Often, awards programs are deeply ingrained in the tradition of an association—from the format of the ceremony to…
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LearningArticleOver 5 years old
Augmented Reality Adds to the Experience at Expositions and Fairs
Augmented reality—the technology that made Pokémon GO an instant hit two years ago and that powers the Snapchat…
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Marketing / CommunicationsArticleOver 5 years old
How to Use Multichannel Marketing to Achieve Conference Growth
Have you ever heard association professionals say they don’t want to grow attendance at their annual conference? Nope,…
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Meetings / EventsArticleOver 5 years old
Monday Buzz: Get More Press
Don't let your organization's great work go unnoticed. Here's how to get more press hits for your group.…
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Marketing / CommunicationsArticleOver 5 years old
How the ALS Association Gave an Ice Bucket Challenge Creator His Voice Back
The association's Project Revoice leveraged technology to revive the voice of Ice Bucket Challenge cofounder Pat Quinn. The…
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FundraisingArticleOver 5 years old
Study Shows Donor Giving Preferences Are Shifting
A new study released by Community Brands looks at donor experience and expectations, with an aim to help…
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GovernanceArticleOver 5 years old
How Leaders Can Improve Committees
Volunteer groups can be good at letting newer members pick up some of the load. But they also…
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Meetings / EventsArticleOver 5 years old
XDP Challenges Association Professionals to Think Differently
During day two of ASAE’s Xperience Design Project event, expert faculty shared how a change in perspective can…
