Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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MembershipArticleOver 5 years old
5 Ideas for Adapting to Shifts in Your Member Market
As times change, so do jobs and entire professions. If your association is seeing growth in nontraditional members—whether…
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AdvocacyArticleOver 5 years old
Nursing Groups Ramp Up Efforts to Address Opioid Abuse
The American Association of Nurse Practitioners has joined forces with other nursing organizations to get a handle on…
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Marketing / CommunicationsArticleOver 5 years old
The Radiohead Guide to Getting Noticed Online
For years, the British rock band Radiohead has successfully marketed what would otherwise be difficult-to-package material for wide…
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Meetings / EventsArticleOver 5 years old
Monday Buzz: Innovate Conferences With “Meeting Mindshifts”
Improve your association events by adopting new ways of thinking. Plus: Learn how to be convincing when facts…
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Marketing / CommunicationsArticleOver 5 years old
Pharmacy Group Joins Zika Fight in Puerto Rico
With its new public education campaign, the National Association of Chain Drug Stores’ charitable foundation aims to raise…
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Meetings / EventsArticleOver 5 years old
Call a Meeting or Get to Work? Try Working Meetings.
Meetings needn't exclusively be check-ins and chit-chat. Working meetings can emphasize results and help teams better collaborate.
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LearningArticleOver 5 years old
Future Proof Your Current E-Learning Program
Associations Now: What's a good framework for assessing how well a new e-learning tool, app, or approach can…
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Marketing / CommunicationsArticleOver 5 years old
Get More From Member Stories
One of an association's most powerful tools for moving members to action is, well, other members. And, in…
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LearningArticleOver 5 years old
Are Associations Effectively Supporting Workforce Preparedness?
Alarming statistics about American workforce skills gaps and lack of job readiness frequently flash across national and business…
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LearningArticleOver 5 years old
How to Manage Expectations With Subject-Matter Experts for an Online Course
To create a successful online course, many people must collaborate to manage and implement numerous tasks. This can…
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MembershipArticleOver 5 years old
What Does Membership Really Cost?
The newly released Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources, 2nd Edition, published by Wiley and ASAE…
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GovernanceArticleOver 5 years old
Mission Impossible: Rogue Chapters
One issue that keeps component relations professionals awake at night is the problem of rogue chapters: those that…
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Marketing / CommunicationsArticleOver 5 years old
Conversion Rate Optimization: Optimize Your Website
Turn passive web visitors into active members of your community with the latest marketing trend. Plus: how to…
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Meetings / EventsArticleOver 5 years old
It’s a Snap: Adding Snapchat to Your Event’s Engagement Strategy
NBC Sports is making Snapchat a central part of its coverage of this weekend’s Kentucky Derby. Why it’s…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: ‘Modern Family’ Gets an Association Friend
Phil Dunphy of Modern Family becomes one association's ideal pitchman. Plus: Google makes it easier for event attendees…
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Marketing / CommunicationsArticleOver 5 years old
Made in NYC: Groups Promote Their Economic Might
A recent campaign by the trade group Made in NYC is seen as a model for other organizations…
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MembershipArticleOver 5 years old
Music Education Group Ramps Up After Legislative Win
With the Every Student Succeeds Act underlining in federal law the value of music education for the first…
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Marketing / CommunicationsVideoOver 5 years old
MMCC You Make the Face of Your Organization–Ears
You are the ears of your organization. Hear from fellow marketing, membership, and communications professionals in the association…
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Marketing / CommunicationsVideoOver 5 years old
MMCC You Make the Face of Your Organization–Eyes
You are the eyes of your organization. Hear from fellow marketing, membership, and communications professionals in the association…
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MembershipArticleOver 5 years old
Why Just One Kind of Member Research Isn’t Enough
By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a…
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FundraisingArticleOver 5 years old
Study Sizes Up Nonprofits’ Online Metrics
The M+R Benchmarks Study looks at how nonprofits are using email and other online means—and what kind of…
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MembershipArticleOver 5 years old
Best Benefit Ever: Helping Members With Their Mothers
The American Bar Association has ruled that its members should have some help with appreciating their moms on…
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AdvocacyArticleOver 5 years old
NYC Group Offers Uber Drivers Alternative to Unionization
The app-based driving service Uber considers its drivers independent contractors rather than employees, which generally prevents those drivers…
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MembershipArticleOver 5 years old
Your Best Members: Who Are Your Top Engagers?
Learn how analyzing your data can tell you more about the members most important to your business goals.…
