Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
-
Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Don’t Make Donors Seek Anonymity From You
Why a poor communications strategy could hurt your chances to get to know your potential donors. Also: Why…
-
Meetings / EventsArticleOver 5 years old
Blurred Lines: Leisure Travel Trends Affect Business Travel
Business travelers are continuing to use new tools and apps inspired by the leisure travel and retail industries,…
-
Marketing / CommunicationsArticleOver 5 years old
What Musical Powerhouse Took On Apple And Won?
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: A…
-
AdvocacyArticleOver 5 years old
Athletic Trainers’ Group Strengthens Spinal-Injury Standards
For the first time in nearly two decades, the National Athletic Trainers’ Association has updated the standards for…
-
LearningArticleOver 5 years old
Conference Circuit: In Case of Emergency
The 9-1-1 Association’s 2015 Conference & Expo starts in Denver this weekend.
-
Meetings / EventsArticleOver 5 years old
Thursday Buzz: Tech Pros See a Windows 10 Future
A new survey finds that most IT pros expect to upgrade to Windows 10 soon. Also: why you…
-
Marketing / CommunicationsArticleOver 5 years old
Associations’ Social Media Confidence Grows
A new report on social media use among associations shows they have grown increasingly more comfortable in using…
-
Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Reframing Your Volunteer Expectations
Instead of focusing on micro-volunteerism, one expert suggests putting an emphasis on passionate, motivated volunteers. Plus: the keys…
-
MembershipArticleOver 5 years old
Don’t Let Your Community Manager Go It Alone
As the resident experts, the association online community manager often serves as internal consultant to teach other staff…
-
GovernanceArticleOver 5 years old
IRS Advisory Group Issues Form 990 Report
The redesigned Form 990 has been around for close to 10 years. The IRS Advisory Committee on Tax…
-
Organizational StrategyArticleOver 5 years old
Study: Employee Recognition May Help Alleviate Turnover
A new survey of HR professionals found that employee turnover and engagement remain top challenges, yet certain staff…
-
MembershipArticleOver 5 years old
Customer Experience: The Cereal Problem
A frustrating customer experience can such all the joy out of membership, according to an exec who’s had…
-
Marketing / CommunicationsArticleOver 5 years old
Curated Newsletters: Get Your Voice Out Front
Eyeing the opportunity to add the term "thought leader" to your resume? Perhaps a curated newsletter written under…
-
MembershipArticleOver 5 years old
Which Members Matter Most?
It's an understood reality that, in any association, members come in all different shapes and sizes, so to…
-
Marketing / CommunicationsArticleOver 5 years old
The Pluses of Repurposing Content
Say your association has a book, magazine, or white paper that's already considered successful, whether in terms of…
-
Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Flipping Your Engagement Perspective
A new way of thinking could entirely reverse your association's perspective on the relationships fueling member engagement. Plus:…
-
AdvocacyArticleOver 5 years old
How Green Are Your State’s Purchasing Practices?
A new benchmarking tool developed by the National Association of State Procurement Officials provides a coast-to-coast picture of…
-
Meetings / EventsArticleOver 5 years old
Friday Buzz: An Association Pro Evaluates Periscope
A communications expert weighs in on a possible problem with live streaming at association events. Plus: Who remembers…
-
MembershipArticleOver 5 years old
News Quiz: Name The Association Combating Catfishing
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: Business…
-
Meetings / EventsArticleOver 5 years old
This Calls for a Celebration: Milestones at Meetings
There’s no better time to celebrate one of your association’s milestones—say its 50th or 100th anniversary—than at a…
-
Marketing / CommunicationsArticleOver 5 years old
Customer Service: Don’t Leave Your Members Hanging
American businesses are ignoring consumer queries on social networks, a study finds. Plus: Let’s make live-tweeting at events…
-
Marketing / CommunicationsArticleOver 5 years old
Email Marketing: Content Counts, New Study Shows
A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of…
-
Meetings / EventsArticleOver 5 years old
The Problem With Periscope at Golf’s U.S. Open
After years of hesitation about allowing cellphones on the links, the U.S. Golf Association is permitting them for…
-
LearningArticleOver 5 years old
The Paleontological Society Takes a Bite out of Jurassic World
With the fourth film in the ever-popular Jurassic Park franchise now playing in theaters, one paleontologist breaks down…
