Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
Associations Aren’t Putting Any Spin on the Dangers of Laundry Pods
The American Cleaning Institute and the Coin Laundry Association are partnering to help educate Laundromat users about the…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Dangers of Diversification
Why associations shouldn't mistake broadening the audience for growth. Also: an ad by Apple that'll get the waterworks…
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Meetings / EventsArticleOver 5 years old
Monday Buzz: Finding Profitability in Virtual Events
Virtual events aren't just a flashy show of technology for your association; they can also turn a profit.…
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LearningArticleOver 5 years old
NACAS’ Foray Into Educational Video
Hoping to remain relevant and reach its members where they are, the National Association of College Auxiliary Services…
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Marketing / CommunicationsArticleOver 5 years old
American Bar Association Launches Publishing Arm for Aspiring Grishams
The American Bar Association recently launched a new trade imprint that will publish legal fiction and nonfiction books…
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AdvocacyArticleOver 5 years old
Associations (Mostly) Score Big With “Cromnibus” Bill Riders
The $1.1 trillion spending bill is loaded with riders big and small. Many of the changes were welcomed…
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Meetings / EventsArticleOver 5 years old
Who’s Who? Networking Ideas for Meetings and Events
People attend meetings for many reasons, but often at the top of their list is networking opportunities. Is…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: Cardiology Association Looks Back on 2014
The American College of Cardiology recognizes the challenges and successes of cardiovascular science in 2014. Plus: The world’s…
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Career DevelopmentArticleOver 5 years old
What’s Getting In the Way Of Your Productivity?
A new study illustrates a common productivity killer for many employees. Find out if you’re affected as well…
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Meetings / EventsArticleOver 5 years old
When You Should Book: Expedia Highlights 2015 Air Pricing Trends
In a new study, the travel booking firm says that, in general, passengers should expect lower fares next…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Lessons of the Top YouTube Ads of 2014
What associations can learn from the biggest brand successes on YouTube. Plus: How are your intellectual property protections?
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Marketing / CommunicationsArticleOver 5 years old
New Communications Guide Offers Clarity on Ebola Messaging
To provide consistent, accurate messaging about Ebola should another case be diagnosed in the United States, the Association…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Members Want to Know the Benefits
An association marketing pro notes the danger of a key messaging disconnect when discussing member benefits. Also: why…
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Marketing / CommunicationsArticleOver 5 years old
Learn to Leverage External Communities Like Doximity
As the online physicians' network Doximity continues to grow, the Society of Hospital Medicine aims to help members…
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Business DevelopmentArticleOver 5 years old
Best Benefit Ever: Restaurateurs Served Fresh Delivery Discounts
A partnership between the New York State Restaurant Association and Delivery.com gives members discounted delivery service.
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FundraisingArticleOver 5 years old
“A Frenzy of Giving”: #GivingTuesday Donations Approach $50 Million
In its third year, the #GivingTuesday movement continued to see huge gains across several categories. While donation totals…
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MembershipArticleOver 5 years old
Tuesday Buzz: Let’s Talk Member Rewards
How rewards can encourage good member behavior. Also: Automating unstructured tools is the next step in smoothing out…
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FundraisingArticleOver 5 years old
Monday Buzz: Shift the Focus of Your Year-End Fundraising Campaign
Many organizations make their end-of-the-year campaigns all about them. But what if you focused on donors instead? Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: What Email Marketing Did for #GivingTuesday
A top email marketing firm notes that, in one key metric, #GivingTuesday topped Black Friday and Cyber Monday…
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LearningArticleOver 5 years old
Does Your Association Need a Mobile Learning Strategy?
Many of your traditional onsite learners have also turned to e-learning in the past few years. But now…
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LearningArticleOver 5 years old
Conference Circuit: Hands-on Experiences With Professional Development
A conference centered around learning features a variety of tech-focused programming for furthering professional development. Plus: A risk…
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Marketing / CommunicationsArticleOver 5 years old
Spotify: Use Your Data to Tell a Story
How Spotify utilized the information it gathers about its customers’ listening habits to offer up some fascinating facts…
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Meetings / EventsArticleOver 5 years old
Take Your Conference Calls to the Next Level With Videoconferencing
Videoconferencing has great advantages, but to leverage them you’ll need to manage a culture shift, say two association…
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LearningArticleOver 5 years old
Social Media Roundup: Do You Know the Difference Between LMS and LCMS?
If you're stumbling over two of the biggest acronyms in e-learning, you're in luck. Plus: The Netflix model…
