Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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MembershipArticleOver 5 years old
Social Media Roundup: The Golden Rule of Customer Service
"Your issue is not my problem." Come again? That's blasphemy to a member's ears and a big no-no…
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Marketing / CommunicationsArticleOver 5 years old
LinkedIn’s Data-Harvesting Accusations: What You Can Learn
Last week, the company was hit with a class-action lawsuit from users who claim the social network improperly…
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Job Satisfaction: “Prosocial” Employees Happier, More Productive
A newly published study illustrates that when workers give their bonuses to charities or their coworkers, instead of…
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AdvocacyArticleOver 5 years old
NASE Helps Members Get Ready for Healthcare Exchanges
As open enrollment for the new healthcare system approaches, one association is working to prepare America’s self-employed and…
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Marketing / CommunicationsArticleOver 5 years old
Wearable Messaging: Associations Need More Walking Billboards
Don't overlook the power of wearable messaging. Also: how to create contagious content.
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Annotate Your Conference Schedule
The benefits of an annotated conference schedule, according to an event guru. Plus: The brain controls automatic behaviors—until…
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Marketing / CommunicationsArticleOver 5 years old
Merritt Wever: Make Your Big Moment Count
What last night's Emmy Awards can teach us about cracking under pressure. Also: lessons in design from Apple's…
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Meetings / EventsArticleOver 5 years old
How to Listen to Global Leaders
What are your organization’s international challenges? Make a point to get all your leaders from around the world…
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MembershipArticleOver 5 years old
Social Media Roundup: How Content Marketing Spurs Member Growth
Spotted: Membership strategy and content marketing rolling with the same crowd. Plus: How to launch a website that…
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Marketing / CommunicationsArticleOver 5 years old
Family Physicians Embrace Credible Online Health Resources
More and more, consumers are turning to online medical resources to self-diagnose, a reality that the healthcare industry…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Ads Coming to Pinterest
The conscientious approach to online advertising. Also: when good social traffic is actually bad for your association.
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LearningArticleOver 5 years old
Study: Workers Don’t Like Open Plan Offices
More than two-thirds of employees in a recent study said they work in open-plan offices—and most said they…
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Meetings / EventsArticleOver 5 years old
Seeking Some Meetings Innovation? Ask Attendees.
How associations can take cues from what one hotel brand recently did to encourage new ideas and innovations…
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AdvocacyArticleOver 5 years old
Military Families Storm Capitol Hill, Put Face on Sequestration
With budget battles picking up in Congress this month, the National Military Family Association took to the Hill…
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LearningArticleOver 5 years old
Navy Yard Shooting: Preventing a Tragedy at the Office
As investigators search for a motive in the Washington, DC, Navy Yard shooting, the tragic incident draws attention…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Big Data vs. Smart Data
Using data to create a better customer experience. Also: why organizations struggle with human connection.
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FundraisingArticleOver 5 years old
What Kids Can Teach Us About Charitable Giving
A new study by the United Nations Foundation found that 88 percent of children donate to charities. What…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Ben & Jerry’s Got the Local Scoop
Double scoop, please. Ben & Jerry's went local with its five-city campaign. Also: Get your handle on Twitter…
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OperationsArticleOver 5 years old
Corporate Travel Buyers Learn to Love Mobile Devices
A new study by Travelport and the Association of Corporate Travel Executives highlights the information and extra perks…
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LearningArticleOver 5 years old
Lunchtime Links: When Gut Instinct Fails
Nobel Laureate Daniel Kahneman on the pitfalls of uninformed decision-making. Also: side-stepping traps that could destroy your association's…
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MembershipArticleOver 5 years old
Our Members: Who Belongs to Whom?
Most of us regularly use the phrase "our members." Stop and think about that. Do members belong to…
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Marketing / CommunicationsArticleOver 5 years old
Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Millennials are practical and engaged when forming brand perception, contradicting the “brand agnostic” idea of the Gen Y…
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Marketing / CommunicationsArticleOver 5 years old
Chipotle’s Nontraditional Advertising: The Most Beautiful Ad Ever?
The power and freedom of nontraditional advertising campaigns. Also: how to boost the appeal of your fundraising efforts.
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Organizational StrategyArticleOver 5 years old
Lunchtime Links: When to Change Your Association’s Name
When your name no longer reflects the the needs of its members. Also: why it's important to be…
