Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Organizational StrategyArticleOver 5 years old
Lunchtime Links: Using Deadlines to Aid Decision Making
Deadlines will make you sweat, but they also can force you to make tough decisions. Also: the importance…
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FundraisingArticleOver 5 years old
Mission Is Key in Direct Marketing Group’s New Fundraising Principles
A well-defined mission and transparency are critical elements in new guidelines for nonprofit fundraising.
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Make Your Conference Tablet-Friendly
More Americans than ever are using tablets, making it more important that conferences become more tablet-friendly. Also: Tips…
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AdvocacyArticleOver 5 years old
Press Photographers Group Ups the Ante on Advocacy
The response by the National Press Photographers Association to the arrest of a Detroit Free Press journalist highlights…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Meeting Time Is Joker Time
Your meetings may go better if you tell a few jokes and make your attendees laugh. Laughter has…
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AdvocacyArticleOver 5 years old
Open Source: Internet Association Website Connects Users, Policymakers
Advocacy is in the hands of the user on the Internet Association’s new website, where the global web…
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Marketing / CommunicationsArticleOver 5 years old
Associations Now
News, insight and analysis for association leaders
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Cut the Carbon Footprint of Your Tradeshow
That tradeshow you just attended was great for your members, not so great for the environment. Here’s how…
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AdvocacyArticleOver 5 years old
Study: Firms Struggle to Develop Social Brand Ambassadors
New research from Ogilvy & Mather shows that brands are “largely failing at driving advocacy on social media.”
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Marketing / CommunicationsArticleOver 5 years old
Highlights: 2013 Association Social Media Report
A new study highlights what social networks associations are adopting and the amount of activity various associations are…
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Marketing / CommunicationsArticleOver 5 years old
Listening to Your Members: Communication is a Two-Way Street
Hey you, are you listening to your members or just talking to them? Here's how to improve the…
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Marketing / CommunicationsArticleOver 5 years old
What Red Bull Can Teach You About Content Marketing
How to turn your brand story into action. Also: A new tool helps users find content based on…
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MembershipArticleOver 5 years old
Dues Structure: “No More Gut Feelings”
How one association put its data to work to determine the true cost of serving its members—and whether…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pitching Your Event to the Media
Trying to get the press to cover your event? Check out these ideas to get them interested. Also:…
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Marketing / CommunicationsArticleOver 5 years old
No Letters Left: Game Ends for National Scrabble Association
The National Scrabble Association, which helped shepherd the game’s public profile for decades, closed its doors after game…
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AdvocacyArticleOver 5 years old
Study: Great Recession Made Teens More Socially Conscious
New research from the San Diego State University and the University of California, Los Angeles found that the…
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Marketing / CommunicationsArticleOver 5 years old
Internet Association Uses Its Website to Expand Its Mission
How the Internet Association uses its online presence to promote its goals. Also: why conference speakers should engage…
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Organizational StrategyArticleOver 5 years old
The “Duh” Moment: When Big Ideas are Obvious Next Steps
Sometimes, the game-changing tech idea isn’t an out-there vision, but a modest change that expands your vision in…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Turbulence Ahead for Frequent Flyers
Four airlines make changes to their frequent flyer programs—here's what you should know. Also: No, your nephew should…
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Marketing / CommunicationsArticleOver 5 years old
IFTTT: A Recipe for Improved Productivity—On Your Smartphone
Social media management tool IFTTT gets an iPhone app. Also: Design the way you make decisions. It’ll create…
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Marketing / CommunicationsArticleOver 5 years old
What You Can Learn From Free Slurpee Day
Free Slurpee Day offers a free lesson is smart marketing. Also: How to weed out advertising in your…
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Conscious InclusionArticleOver 5 years old
ASNE Report: Newsroom Diversity on the Decline
After years of improvement, a new report from the American Society of News Editors shows that newsroom diversity…
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Meetings / EventsArticleOver 5 years old
Managing Meeting Content
There’s a lot of content developed and distributed around every meeting and event an association holds. How can…
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Meetings / EventsArticleOver 5 years old
Landscapers Perform a Day of Service at Arlington National Cemetery
Capitalizing on their skills as professional landscape artists, members of the national landscape industry association will perform a…
