Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
How Publishing Platform Medium Encourages Collaboration
What your association can learn from Medium's collaborative network. Also: Gmail gets more organized, sorting emails into categories.
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Meetings / EventsArticleOver 5 years old
Tradeshow Design Creates Connections
Some of the most successful companies use design to develop deeper relationships with their consumers. Learn why doing…
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Meetings / EventsArticleOver 5 years old
Events and Blog Posts: Where They Share Common Ground
Events are the bigger picture of your organization. Blog posts fuel the conversation and foster insight. Here’s the…
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Meetings / EventsArticleOver 5 years old
Event Management: Do Your Policies Match Your Reality?
A new study by American Express Meetings & Events shows that policies on time-tracking, contracts, and budget planning…
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AdvocacyArticleOver 5 years old
Boycott Against Facebook: Advocacy Lessons You Can Learn
After a boycott against Facebook by women’s groups picked up steam, Facebook responded with a full action plan…
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Marketing / CommunicationsArticleOver 5 years old
BBQ Safety: Fire Protection Group Has Tips for Summer Cooks
With the summer grilling season now in full swing, an association committed to fire prevention has launched its…
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Marketing / CommunicationsArticleOver 5 years old
Penguin Book Truck: Not Your Regular Conference Booth
Penguin’s bookstores on wheels will roll into this week’s Book Expo America. Also: How your association can use…
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AdvocacyArticleOver 5 years old
Association Backs Mobile Device Theft Deterrence Act
CTIA, a group representing the wireless communications industry, continues to support New York Senator Charles Schumer’s efforts to…
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Organizational StrategyArticleOver 5 years old
“Organizational Culture”: Defining What it Means to You
Does your association need more agility? A change in thinking and culture can help your staff and organization…
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Marketing / CommunicationsArticleOver 5 years old
Thank Your Staff: Where A Simple ‘Thank You’ Can Take You
Thank your staff for their efforts. It just could have a positive effect on their work ethic.
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Marketing / CommunicationsArticleOver 5 years old
WordPress’ 10th Anniversary: How Community Drives Success
In the past ten years, the blogging platform WordPress has become one of the most widely-used pieces of…
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Marketing / CommunicationsArticleOver 5 years old
Charting a Fictitious Advertising Campaign’s Viral Boost
The Outdoor Advertising Association of America recently sponsored a test campaign asking people to vote for the next…
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MembershipArticleOver 5 years old
Personal Relationships: Key to Your Association’s Strategy
One of the biggest dangers of creating your association’s business strategy could be in not appreciating the personal…
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Marketing / CommunicationsArticleOver 5 years old
Sure, Expand Your Audience. But Don’t Forget Your Base
Don’t throw out a new audience just because a new one is important to your long-term strategic goals.…
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Marketing / CommunicationsArticleOver 5 years old
Two-Step Authentication: Twitter Gains Functionality After Hacks
After spending the first half of the year facing a series of embarrassing incidents involving hacked Twitter accounts,…
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FundraisingArticleOver 5 years old
How To Create Unique Fundraising Events
How two associations are creating unique experiences for their donors that raise money for their programs and services…
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LearningArticleOver 5 years old
Education Programs: Engage and Educate With Social Tools
Integrate social networks into your association's education programs, SocialFish's Maddie Grant suggests. Also: Prepare for potential disasters by…
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AdvocacyArticleOver 5 years old
Moore, Oklahoma Tornado: Associations Help Communities Rebuild
After widespread damage from a deadly tornado that killed at least two dozen people near Oklahoma City this…
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Marketing / CommunicationsArticleOver 5 years old
Protect Your Association’s Brand: When it’s the Wrong Time
As two recent incidents show, the dangers of coming down too hard on fans, enthusiasts, or the quote-unquote…
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FundraisingArticleOver 5 years old
Community Outreach Initiatives: Drawing On Staff Involvement
Trying to pick a charitable organization for your association to sponsor or donate to? Why not let staff…
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Meetings / EventsArticleOver 5 years old
Presenters: Communicate With A Device-Addicted Mobile Users
Extend your presentation’s reach beyond the conference room. Also: These apps can help you jazz up your presentations.
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Marketing / CommunicationsArticleOver 5 years old
Simple Measure of Gobbledygook: Chart Your Site’s Reading Complexity
With a recent study showing that many medical association sites are written at levels above those of their…
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LearningArticleOver 5 years old
Flickr’s Makeover Roomier in More Ways Than One
Does your association use Flickr for event coverage? Everything you need to know about the network’s redesign. Also:…
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MembershipArticleOver 5 years old
Where Memberships and Subscriptions Meet
For mailbox members, your association is simply a niche media outlet. One growing news service shows how to…
