Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
-
Marketing / CommunicationsArticleOver 5 years old
Reinvent Email: Change the Way You Use Your Inbox
Over the past couple of years, we've seen a lot of attempts to reinvent email. But there's a…
-
LearningArticleOver 5 years old
EveryBlock’s Lesson: Don’t Strand Your Users
How the abrupt shutdown of EveryBlock, a noted hyperlocal site, caught its users off-guard: Was there a better…
-
Marketing / CommunicationsArticleOver 5 years old
Email Newsletter Report Card Meant To Inspire Creativity
An email-based ad agency, LaunchBit, has a new program to help ensure your association's emails are at the…
-
Marketing / CommunicationsArticleOver 5 years old
Magazine Publishers Feel Sting of Post Office Cutbacks
After last week's announcement that the U.S. Postal Service will cut Saturday mail, associations in the publishing industry are…
-
Marketing / CommunicationsArticleOver 5 years old
Society for News Design Takes its Competition to Storify
The Society for News Design's live-Storifying of its annual design competition brings transparency and a model to follow…
-
Marketing / CommunicationsArticleOver 5 years old
Macklemore: An Unexpected Success Story
The Seattle rapper Macklemore is currently on the top of the pop charts, but the real story is…
-
Marketing / CommunicationsArticleOver 5 years old
iOS app Mailbox: Get In Line, It’s Worth It
An email management app keeps a waiting list for users, but it’s worth the wait. Also: Company showcases…
-
Meetings / EventsArticleOver 5 years old
They Have Questions. Event Staffers Have Answers
How to prepare your event staffers for all types of questions. Also: Your most engaged employees are thought…
-
Marketing / CommunicationsArticleOver 5 years old
TimelineJS: Showcase Your Association’s History
How one association utilized TimelineJS, a free online tool. to tell members about its history. Also: How tradeshows…
-
MembershipArticleOver 5 years old
Playing for Keeps: A Personalized Approach to Loyalty
A new survey of travelers found that airline and hotel loyalty programs are on the decline and suggests…
-
Meetings / EventsArticleOver 5 years old
Meeting Professionals: Tell Us How You Really Feel
What does your job really entail? A number of tweeters offer up their answers. Also: why meeting professionals…
-
Marketing / CommunicationsArticleOver 5 years old
Facebook Fading? Users Slowly Disengaging From Service
A Pew Research Center study shows little potential for growth and declining user engagement for Facebook—at least in…
-
OperationsArticleOver 5 years old
U.S. Postal Service Drops Saturday Letter Delivery
After years of rumors, the U.S. Postal Service has decided to move to five-days-per-week letter delivery. How could…
-
Meetings / EventsArticleOver 5 years old
Forget Rental Cars: Business Travelers Are Choosing Taxis
With rising prices hitting the market in recent yers, many frequent business travelers are saving money by hailing…
-
Meetings / EventsArticleOver 5 years old
Lunchtime Links: Don’t Let Human Connections Go By
Communication needs more human connection. The telephone can help. Also: the linguistic argument behind "digital disruption."
-
Career DevelopmentArticleOver 5 years old
The Benefits of Engaged Employees
A recent study shows 57% of employees reported moderate or high levels of engagement. What are some of…
-
OperationsArticleOver 5 years old
Responding to Negative Feedback: Handle Change in Stride
When Gallup found its presidential polls the subject of criticism—and the results ultimately not in line with what…
-
Marketing / CommunicationsArticleOver 5 years old
Learn From the New York Times Hacking Incident
The world’s most well-known news organization found itself on the losing end of a hacking incident—along with other…
-
Meetings / EventsArticleOver 5 years old
Social Media Roundup: Create the Feedback Loop
Crowdsourcing game leads to innovative conversation about civic communities. Also: What trade shows looked like 25 years ago.
-
MembershipArticleOver 5 years old
How the National Rifle Association Built its Membership Rolls
In recent weeks, media reports have focused on the advocacy prowess of the National Rifle Association as the nation grapples…
-
Marketing / CommunicationsArticleOver 5 years old
The Different Shades of Association Publications
Is now a good time to launch a new association publication? For two organizations, the answer was yes,…
-
AdvocacyArticleOver 5 years old
National Automobile Dealers Association’s Eco-Friendly Move
In an effort to help its members reduce energy consumption, the National Automobile Dealers Association is working with…
-
Executive LeadershipArticleOver 5 years old
Study: Where Women Beat Men in Leadership
In a survey of more than 3,100 male and female managers, women were found to outperform men in…
-
Marketing / CommunicationsArticleOver 5 years old
Super Bowl for Brands: Good Timing is Everything
How one brand took a moment of Super Bowl weirdness and turned it into an opportunity. Also: Don't…
