Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Use Twitter Hashtags Effectively
How one association found ways to reach its goals using new forms of technology. Also: Do hashtags on…
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GovernanceArticleOver 5 years old
Are You Ready for Online Voting?
Many associations have already made the move to online voting for board elections and policy referendums. But before…
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Meetings / EventsArticleOver 5 years old
Lunchtime Links: Shorter Meetings With Smarter Planning
How do you make meetings shorter without shortchanging the attendees? Also: Why you need to become more responsive…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Social Business Comes With Change
Is your business a social business? Also: Interview with EventBrite’s VP of Marketing sheds light on word-of-mouth event…
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MembershipArticleOver 5 years old
Lessons from Journalism’s Hunt For New Revenue Models
The paywall may be seen as the savior for the news industry, but digging a little deeper, news…
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Man Outsourced His Own Job to China
Without building employee trust, your workers could break the rules in an endlessly interesting way. Like the man…
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Marketing / CommunicationsArticleOver 5 years old
Inside the Library of Congress Twitterverse Archives
Why the Librabry of Congress is struggling to organize 170 billion tweets. Also: three business model design challenges…
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Meetings / EventsArticleOver 5 years old
Manti Te’o: Trying to Make Sense of a Hoax
This week's revelation that a football star's inspirational story turned out to be false could offer some business…
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Meetings / EventsArticleOver 5 years old
New Study Uncovers Tradeshow Trends for the Future
The research outlines five future scenarios, as well as elements of an unrivaled tradeshow experience and nearly a…
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Marketing / CommunicationsArticleOver 5 years old
Find Opportunity In Your Impatience
Three ways to turn impatience into productivity. Also: What can your association learn from an award-winning magazine?
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Marketing / CommunicationsArticleOver 5 years old
U.S. Mobile Payments Expected to Reach $90B by 2017
It’s official: Mobile payments are here to stay. The method looks like it’ll reach $90B in a mere…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Win the Battle Against Free Online Content
How associations can follow in print’s footsteps in the battle with free online content. Also: Is your web…
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Career DevelopmentArticleOver 5 years old
Smaller Manufacturers Association of Connecticut’s Proximity Play
How one association is taking advantage of a new relationship with a local community college.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Change Your Password Today
A recent study notes that most passwords are vulnerable to hacking. Now is as good a time as…
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Marketing / CommunicationsArticleOver 5 years old
Is Facebook Graph Search the Latest Marketing Tool?
Have you seen Facebook’s latest development? The new search function could lead to big opportunities for associations.
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Marketing / CommunicationsArticleOver 5 years old
The Latest on NYC’s Upcoming Soda Ban
The city gives businesses a grace period to prepare for controversial beverage-related fines. Also: why asking the right…
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Meetings / EventsArticleOver 5 years old
And the Winner Is… Your Awards Program
Take a page out of Hollywood’s script: Promotion is key to a successful awards program.
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Marketing / CommunicationsArticleOver 5 years old
Route to Victory: Build Your Content Strategy
Why having a content strategy is critical to your content creation efforts. Also: a look into the must-have…
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Marketing / CommunicationsArticleOver 5 years old
What Associations Can Learn From the Death Star Petition
Associations can learn from the recent Death Star petition,and the White House’s articulate response.
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MembershipArticleOver 5 years old
Single and Ready to Mingle: AARP Launches Dating Benefits
In an effort to help its members find love—or simply companionship—AARP is getting into the dating game.
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Executive LeadershipArticleOver 5 years old
Neil Young: How To Rock The Innovation Cradle
Neil Young's autobiography is a goldmine of ideas for innovators and leaders. Also: Event professionals share the biggest…
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Organizational StrategyArticleOver 5 years old
Are Consumers Replacing Older PCs With Tablets?
A new Gartner study, which reflects a decline in PC sales, suggests that many users are ditching low-end…
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AdvocacyArticleOver 5 years old
Should Flu Shots be Required for Employees?
Patients don’t have to get flu shots. So should the rules be different if your employer makes you…
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Meetings / EventsArticleOver 5 years old
Behavioral Science: Know Your Event’s Attendees
PCMA uses behavioral science for a comprehensive report on meeting attendees. Also: As e-book sales slow down, the…
