Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Marketing / CommunicationsArticleOver 5 years old
Don’t Believe the Reviews: Fake Social Interactions On the Rise
According to a new report by Gartner, fans, likes and reviews are quickly becoming less trustworthy — and…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Embracing the Counterintuitive
Sometimes, the answer to your pressing issue is the very thing you weren't expecting.
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Conscious InclusionArticleOver 5 years old
National PTA Aims to Strengthen Diverse Leadership
This week’s Emerging Minority Leaders Conference is part of the National Parent Teacher Association’s push to develop leaders…
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Members onlyLearningTemplateOver 5 years old
Candidate Handbook Table of Contents
A template table of contents for a certification candidate handbook, outlining sections on eligibility, applications, fees, exam preparation,…
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Members onlyCareer DevelopmentTemplateOver 5 years old
Certification Advertorial
An advertorial from the Association of School Business Officials International (ASBO) explaining the Certified Administrator of School Finance…
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Members onlyBusiness DevelopmentTemplateOver 5 years old
Certification Program Business Plan
A template business plan for a credentialing program, with guidance on what each section should cover, including background,…
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Members onlyEthicsTemplateOver 5 years old
Complaint Submission Form
A fill-in complaint submission form for a certification body, with fields for the complainant's information, a statement of…
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Members onlyGovernanceTemplateOver 5 years old
Complaints and Disciplinary Policy
A template complaints and disciplinary policy for a certification program, covering how complaints against candidates or certified individuals…
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Members onlyGovernanceTemplateOver 5 years old
Volunteer Agreement
A template volunteer agreement for members of a certification body's committees and panels, covering confidentiality of applicant information,…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Best. Conference. Check-in. Ever.
From Twitter refreshes to a killer enterprise-software conference, some highlights from the world of social media today.
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Marketing / CommunicationsArticleOver 5 years old
The War for Consumer Data: How Big Retail Creates Big Value
A Grocery Manufacturers Association study shows the increasing sophistication of consumer data — though some worry it could smother competition.
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OperationsArticleOver 5 years old
Lunchtime Links: For Those Second-Guessing Tech
Technology may be a key part of what makes associations tick, but if you don’t see results, you…
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Meetings / EventsArticleOver 5 years old
Event Planners: Could Colleges Prove the Perfect Conference Venue?
They may not be as flashy as hotels, but corporate events at universities are quickly becoming more commonplace.
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Marketing / CommunicationsArticleOver 5 years old
Technology and Associations: Why You Need to Keep Up
In the past ten years, technology, including in the world of associations, has evolved numerous times over. Adapting…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Rising Value of LinkedIn
Could LinkedIn replace Twitter as the social media broadcasting platform of choice for business? Some quick thoughts from…
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AdvocacyArticleOver 5 years old
The rise of the “Amazon Tax”: What associations need to know
California’s new sales-tax law could mean more-expensive online shopping — and for some, the need to collect taxes.
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Meetings / EventsArticleOver 5 years old
Survey: Meeting Pros Support Hybrid Conferences
Meeting planners report near-universal success with virtual/physical meeting style.
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Meetings / EventsArticleOver 5 years old
Lunchtime Link Roundup: Engagement Points to Consider
From fighting boredom to tempering expectations: five bloggers' thoughts on engagement
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Marketing / CommunicationsArticleOver 5 years old
Study: Hispanic shoppers focused on deals, not reviews, on mobile
A new study shows that shopping isn't a solitary experience for Hispanic shoppers — especially when they're going…
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Meetings / EventsVideoOver 5 years old
Annual Meeting 2012 Road Trip Part 2
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Meetings / EventsVideoOver 5 years old
Annual Meeting 2012 Road Trip Part 1
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Members onlyBusiness DevelopmentTemplateOver 5 years old
MAP Survey on CAS Revenue Opportunities
A member survey from the CAS, an actuarial society, gauging interest in buying branded merchandise and comfort with…
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Members onlyAdvocacyTemplateOver 5 years old
Social Media Guidelines
Social media guidelines for an association's sections and interest groups, covering their own social media accounts, links back…
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Marketing / CommunicationsVideoOver 5 years old
Everything You Wanted to Know about Marketing But Were Afraid to Ask
Please provide final marketing copy. Have fun and learn to compromise. Mistakes happen so don't make excuses, offer…
