Audience
For Association Professionals
For mid-level association staff and aspiring leaders working in every functional area of an association, in the U.S. and internationally.
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Meetings / EventsArticleOver 5 years old
How Associations Can Thrive in a “Virtual Everything” World
Why preparing for the worst can shake out your best.
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MembershipArticleOver 5 years old
Tips for a Successful Online Member Community Launch During COVID-19
In 2017, the American Association of Colleges of Pharmacy launched AACP Connect, an online community platform for our…
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MembershipArticleOver 5 years old
Tips and Tools for Helping Members Manage Stress
The Massachusetts Society of CPAs goes the extra mile for members facing mental health issues and stress. Here…
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Meetings / EventsArticleOver 5 years old
Music Licensing for Virtual Events: What You Need to Know
In a world where a live event can be as simple as a few people meeting via videoconference,…
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Conscious InclusionArticleOver 5 years old
Reap the Benefits of Identity-Based Member Communities
Successful associations work hard at creating a sense of belonging for members. They often do this by organizing…
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MembershipArticleOver 5 years old
How One Pharmacist Association Gave Its Membership Numbers a Booster Shot
When the California Pharmacists Association’s growth was declining, digital advertising was the remedy.
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AdvocacyArticleOver 5 years old
Super Bowl Performance Brings Visual Language to Big Audience
Chosen by the National Association of the Deaf to perform at the Super Bowl pregame, a deaf performer…
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MembershipArticleOver 5 years old
Strategies for Building Your Social Capital
By going beyond networking, you can connect with your community on a deeper level. Some first steps to…
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Meetings / EventsArticleOver 5 years old
What Exhibitors and Sponsors Want From Virtual Events in 2021
Organizers had a lot to learn in 2020 as they quickly transitioned their in-person events to the virtual…
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MembershipArticleOver 5 years old
Membership Pro Tip: Engage Members From the Get-Go
Finding out what a member wants from your association as soon as they join establishes an immediate connection…
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MembershipArticleOver 5 years old
Which Community KPIs Should Associations Pay Attention to in 2021?
Vanity metrics are nice, but your key performance indicators should focus on the relationship between engagement and business…
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Career DevelopmentArticleOver 5 years old
Four Ways Managers Can Get the Best From Their Employees
I was nearly fired from my first association management job. While I loved what I did and did…
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Meetings / EventsArticleOver 5 years old
Planning for an Uncertain Future Requires Open Ears, Communication, and Empathy
How associations can plan for efficient shutdowns and safe reopenings.
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AdvocacyArticleOver 5 years old
Why Nominating Members for External Boards Is a Core Element of Advocacy
While influencing legislation and regulations important to our members is critical work for government relations (GR) professionals, there…
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Meetings / EventsArticleOver 5 years old
A Virtual Advocacy Event With Surprise Benefits
The Alzheimer’s Association’s annual advocacy fly-in changed dramatically because of the pandemic—in many ways for the better. Its…
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FundraisingArticleOver 5 years old
Associations Show the Love for Valentine’s Day
With Valentine’s Day right around the corner, these associations are bringing their communities together to provide support and…
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Meetings / EventsArticleOver 5 years old
A Few Practical Realities for Post-Pandemic Events
As the pandemic abates and even after it subsides, meetings are going to look a lot different. What…
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Organizational StrategyArticleOver 5 years old
A Strategy for Safely Getting Employees Back in the Office
One Virginia-based association management and meetings firm has been back in the office since June 2020. A combination…
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MembershipArticleOver 5 years old
Membership Pro Tip: A Low-Cost Way to Connect Members
Looking for simple, inexpensive ways to keep members engaged in a virtual world? Here’s one solution.
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Tax and Employment Law Questions Raised by Remote Work
The explosion in the number of association workers who now perform their jobs remotely as a result of…
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Marketing / CommunicationsArticleOver 5 years old
Short or Long? What a Content Marketing Expert Says About Word Count
Should your content be short, long, or somewhere in between? A top editorial leader at the Content Marketing…
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Meetings / EventsArticleOver 5 years old
When the Contingency Plan Becomes the Main Event
How associations can adapt to the times with research and the right technology.
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Marketing / CommunicationsVideoOver 5 years old
AdobeMarketo Demo 1 26 2021
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Executive LeadershipArticleOver 5 years old
An Honest Conversation About Workplace Stress
Q: Employees in my organization are under a great deal of pressure, and I know we’re not alone.…
