Format
Articles
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Report: Members and Associations Split on Tech, Career Support
Momentive Software’s survey found that members hunger for career advancement from associations. But associations deprioritize it.
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Before Members Can Say Yes, They Have to Find You
When membership growth stalls, associations tend to interrogate the offer. The value proposition gets another round of focus…
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The Members You’re Not Worried About Are the Ones Leaving
While associations focus on recruiting Gen Z, new research reveals a more urgent threat—one that’s sitting in the middle of…
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We Are All Community Builders: Strengthening the Vital Aspect of Associations That AI Can’t Replicate
In honor of Hispanic Heritage Month, observed each year from September 15 through October 15, we're highlighting the…
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Growth Isn’t Enough: Five Signs Your Community Has an Engagement Problem
Membership growth is one of the first metrics community leaders celebrate and understandably so. New members represent new…
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The “Why Not” Factor: Unlocking Growth Through Nonmember Research
My team recently conducted growth strategy benchmarking research with North American professional and trade associations, and the findings…
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How Associations Can Leverage Volunteers as Strategic Ambassadors
Volunteers are the backbone of any association, but as member expectations evolve to include opportunities to lead, contribute,…
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The Growth Engine: Value Propositions and Association Resilience
New association growth strategy benchmarking research reveals two important realities: Unique value propositions (UVPs) have a profound correlation…
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Most Component Membership Losses Begin With a Change of Address
When a member changes their mailing address, most systems treat it as an administrative update. It may be…
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From Member Signals to Value: How AI Helps Associations Stay Relevant
Members reveal what they need through every interaction. AI can help associations act on that information and deliver…
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What a Washington, DC, Mansion Knows About Membership That We Don’t
In honor of Hispanic Heritage Month, observed each year from September 15 through October 15, we're highlighting the…
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Rethinking the Transaction: Designing Associations for Participation and Belonging
If we were building associations from scratch today, what would we do differently? Recently, two ideas got me…
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New Consultant Collaboration Launches to Help Attendees Make Connections at ASAE26
Ask an association executive how they got their organization through a recent challenge—whether a membership growth problem, a…
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The Community Advantage: Centering Humans in the Age of AI
My experience with think pieces, newsletters, podcasts, conference sessions, and general attitudes about artificial intelligence (AI) has been…
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How to Spot Members at Risk of Lapse Before They Leave
One of the costliest misconceptions in the association world is that members decide whether to stay or go…
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Leading With Intentionality: How Community Builders Spark Authentic Member Engagement
Association professionals have spent years trying to solve the engagement problem. More events. More emails. More networking opportunities.…
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Keys to Member Engagement
MGI’s latest report shows soft membership numbers, but also suggests a few paths for improvement.
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Why Consistent Branding Matters for Association Awards
As your association’s next award ceremony draws near, the anticipation building among your community is palpable. Members look…
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Why Members Go Quiet and How to Bring Them Back
Most associations don’t have a membership problem. They have an engagement problem.
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Your Members Are Drowning in Information. Your Association Should Be Their Lifeline.
How AI is empowering associations to aggregate industry knowledge, deliver personalized content, and turn a new member benefit…
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How to Manage Meetings Chaos
Attendees are more demanding than ever. Some straight talk, and a willingness to listen, can help.
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Your Annual Meeting is a Membership Product
Ask most association executives how their annual meeting went, and they will tell you about attendance. Ask how…
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Frictionless Onboarding: Nailing the First-Year Wins
You want to create a thriving membership base for your association, and there’s no better time to encourage…
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Making the Big Tent Feel Like Home
How do you make members feel seen and heard in a “big tent” trade association that represents nearly…
