Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Three Ways for Marketing Teams to Improve Content Strategy
Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing…
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Marketing / CommunicationsArticleOver 5 years old
Tennis Association “Idea Rally” Aims to Serve Up Growth Strategies
In a collaboration with the firm IdeaConnection, the Tennis Industry Association is holding a 10-day “Idea Rally” with…
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Meetings / EventsArticleOver 5 years old
We Asked, You Answered: Amping Up Your Event’s “Wow” Factor
From small touches that add convenience to clever visual displays that get people talking, here are just a…
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Conscious InclusionArticleOver 5 years old
Diversity Out Front: Political Science Group Brings All-Female Team to Academic Journal
Starting next year, the American Political Science Association’s primary academic journal will be edited by a team of…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: A New Way to Bring AR to Meetings
Apple’s new augmented reality walking tour offers one way to leverage your meeting destination. Also: Does your event…
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Organizational StrategyArticleOver 5 years old
To Drive Change, Focus on Culture
The Project Management Institute is changing. A new CEO came on board last spring, and last year PMI began…
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MembershipArticleOver 5 years old
As Demographics Shift, Refocus on Who’s a Member
An aging membership, or one that lacks diversity, could be a sign that it’s time to make big…
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AdvocacyArticleOver 5 years old
Issues Over Institutions: How Millennials Interact With Causes
In a review of 10 years of research into how millennials support causes, the Case Foundation’s Millennial Impact…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Security Practices Can Deepen Value
Other than providing security, improving privacy practices can reinforce the association-member relationship. Also: how science says to structure…
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LearningArticleOver 5 years old
Governors Association Helps Members Leverage Possibilities of the Great Outdoors
The National Governors Association’s new Outdoor Recreation Learning Network will help state leaders share strategies for maximizing one…
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Organizational StrategyArticleOver 5 years old
Books: Dream Teams; the Sponsor Effect; and Turning the Flywheel
Pirate partnerships, rap contests, World of Warcraft attacks: Contently cofounder Shane Snow taps into the unorthodox in his exploration…
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OperationsArticleOver 5 years old
I Can’t Live Without My…Bill.com
“In my role, I need to monitor all invoices, payments, and vendors. Bill.com allows me to do all…
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Organizational StrategyArticleOver 5 years old
The Treadmill Effect: Digital Transformation and the Challenges of Keeping Up
A recent Gartner report reveals that the biggest perceived risks in tech these days are related to the…
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AdvocacyArticleOver 5 years old
Nonprofits, School Groups Pick up Fight Against Cyberbullying
A recent report finds that cyberbullying is on the rise, particularly among young girls. Helping to tackle these…
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AdvocacyArticleOver 5 years old
Halloween Petition Campaign Picks Up … in the Middle of July
Last fall, the Halloween & Costume Association started a petition to move Halloween to a weekend date. The…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Be Brave in Your Marketing Campaigns
Research shows that taking a big risk in your marketing efforts has big payoff opportunities. Also: a data…
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Marketing / CommunicationsArticleOver 5 years old
Three Essentials for an Effective Communications Team
Building and leading communications teams that deliver are high priorities for all associations. But how do you know…
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MembershipArticleOver 5 years old
Connect With Your Slackers to Engage Members Online
Your members may love your online community, but don’t kid yourself: They connect elsewhere too. When Digital Analytics…
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Meetings / EventsArticleOver 5 years old
Accessibility is Cornerstone of a Successful Meeting
Accessibility and convenience cuts down on transportation costs and enables attendees to experience a destination’s unique venues and…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Much Data Actually Comes From Your AMS?
Research shows that the number is a lot smaller than many associations might think. Also: what new research…
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Marketing / CommunicationsArticleOver 5 years old
CMO Council: Consumers Want Marketers Wherever They Are
A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes…
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AdvocacyArticleOver 5 years old
LGBTQ Group Helps Tinder Develop New Travel Safety Feature
The popular dating app Tinder will now provide warnings to users in countries where same-sex relationships remain illegal…
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MembershipArticleOver 5 years old
Membership Hack: A Shirt With a Message
To nurture a sense of belonging and commitment to mission, the Electronic Frontier Foundation designed a t-shirt that…
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Career DevelopmentArticleOver 5 years old
A Credential for Newcomers
Associations are used to awarding credentials to highly educated and experienced professionals. But credentials can be just as valuable…
