Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
How Funny Ads Help a Pesticide Group’s Campaign Break Through
CropLife America, an industry group focused on the use of pesticides in agriculture, has helped raise its message…
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MembershipArticleOver 5 years old
Top Tips From 2018 Membership Hacks
In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources…
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Meetings / EventsArticleOver 5 years old
Make Your Conference Swag Wearable
The American Mead Makers Association was looking for a way to inject more fun into its 2018 MeadCon…
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LearningArticleOver 5 years old
How Healthcare Associations May Benefit From Microlearning
A primary focus of many associations is providing education and training opportunities to their members. And, similar to…
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AdvocacyArticleOver 5 years old
In “Digital Protest,” NAACP Urges Users to Boycott Facebook
The civil rights organization launched a weeklong boycott of Facebook Tuesday, saying it had failed to respond strongly…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: 2019 Renewal Strategies
Improve your member renewal rates—and gain new members—next year with these tips. Also: why people flake on meetings.
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AdvocacyArticleOver 5 years old
Aerospace Industry Responds to Pentagon Needs With New Cybersecurity Standards
With the Defense Department putting a tighter focus on cybersecurity when dealing with contractors, the Aerospace Industries Association…
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LearningArticleOver 5 years old
What a Big Web Browser Change Means for Developers
Microsoft’s decision to embrace the same browser engine that Google’s Chrome relies on may make developers’ lives easier…
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Marketing / CommunicationsArticleOver 5 years old
Data Nugget: Timing Your Social Media Posts
Sprout Social, a social media management, advocacy, and software platform, used heat mapping to pinpoint the days and…
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The Future of Artificial Intelligence: What the Researchers Say
A recent flurry of studies on the topic of artificial intelligence keeps an eye on the bigger picture…
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MembershipArticleOver 5 years old
Daily Buzz: Involve Members in Content Creation
Your members have a unique view into the industry they represent. When it comes to generating content, add…
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AdvocacyArticleOver 5 years old
Groups Remain Optimistic About Brand USA’s Survival
With a potential government shutdown looming just before the end-of-year holidays, the U.S. Travel Association and other groups…
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MembershipArticleOver 5 years old
How’s Your Pricing Strategy?
Success in some areas can lead to a false sense of satisfaction. A closer look can reveal where…
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Executive LeadershipArticleOver 5 years old
How Does Your Salary Measure Up?
Whether you’re assessing how your organization’s compensation structure compares with others or determining what to ask for in a…
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LearningArticleOver 5 years old
What’s the Difference Between a Certificate and a Certification?
Certificate and certification may sound the same, but really there’s a big difference—and often a lot of confusion—in…
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Career DevelopmentArticleOver 5 years old
Minnesota Police Chiefs’ Digital Campaign Aims to Boost Recruitment
Whether in big cities or small towns, recruiting is becoming a major challenge for Minnesota police forces—and it’s…
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MembershipArticleOver 5 years old
Membership Hack: Holiday Stress Relief
The holidays are not always bright and cheery. For some, they’re filled with stress and anxiety. The National…
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AdvocacyArticleOver 5 years old
Treasury Issues Guidance on Fringe Benefits Tax
New guidance from the Treasury Department provides some certainty to associations about how to handle their new tax…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: How to Save Money on Business Travel
Traveling for business? This one tip could save your budget. Also: why you aren’t having a company holiday…
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Meetings / EventsArticleOver 5 years old
When to Consider Shortening a Conference
Does some of the reasoning experts give for compressed workdays also apply to multiday events? Some things to…
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GovernanceArticleOver 5 years old
The Right Investment Strategy for Reserves
What are one or two best practices that associations should adhere to when overseeing investments? First, there needs…
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FundraisingArticleOver 5 years old
Truckers Help Wreaths Across America Reach Cemeteries Far and Wide
A collaboration between the trucking industry and a nonprofit that honors fallen veterans continues this weekend as truckers…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How to Be on “BoJack Horseman”
The Netflix series is auctioning off the chance to be on the show to help fund California wildfire…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: Association for Jewish Studies
The Association for Jewish Studies’ 50th Annual Conference begins next week in Boston. Attendance is expected to top…
