Format
Articles
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Marketing / CommunicationsArticleOver 2 years old
What Associations Need to Know About Gmail and Yahoo Email Protections
In February, Gmail and Yahoo will begin to require email senders to authenticate their emails, make it easy…
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Marketing / CommunicationsArticleOver 2 years old
AARP Airs PSAs to Encourage Retirement Savings
The group’s “This Is Pretirement” campaign responds to research that reveals pervasive financial worries.
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Marketing / CommunicationsArticleOver 2 years old
Put Community at the Center of Your Publishing Process
Your members have numerous platforms and places to choose from when it comes to publishing their original content.…
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Marketing / CommunicationsArticleOver 2 years old
What to Consider When Retooling Your Membership Brochure
Associations often use brochures and other digital tools to highlight their benefits and values. But choosing what should…
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Marketing / CommunicationsArticleOver 2 years old
Is It Time to Shake Up Your Annual Report Strategy?
As the year ends, some associations will compile their activities into a printed annual report, while others may…
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Marketing / CommunicationsArticleOver 2 years old
Santa’s Reindeer OK to Fly, Veterinary Group Says
The American Veterinary Medical Association's annual Christmas checkup is tongue-in-cheek, but it does some meaningful promotion of its…
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Marketing / CommunicationsArticleOver 2 years old
Three Tactics for Creating a Standout Outreach Campaign
Many associations want to increase awareness of their work beyond their membership. For the American Association of Naturopathic…
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Marketing / CommunicationsArticleOver 2 years old
Rethinking Business Cards for a Digital Era
If you’ve ever left an event with 15 business cards but little memory of the connections you made…
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Marketing / CommunicationsArticleOver 2 years old
Attracting Next-Gen Members Begins With Organizational Self-Examination
Attracting younger members is an increasingly vital task for professional organizations that rely on membership-based revenue models. However,…
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Marketing / CommunicationsArticleOver 2 years old
White House Historical Association Launches $85.5 Million Campaign for Interactive Facility
The People’s House, set to open next year, arrives with a substantial fundraising effort, from small-dollar members to…
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Marketing / CommunicationsArticleOver 2 years old
Student-Led Podcast Strategies Build Member Participation
Association podcasts that involve student volunteers can help fellow students gain important insights into their industry. But since…
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Marketing / CommunicationsArticleOver 2 years old
We Asked, You Answered: How Does Your Organization Support Mental Well-Being?
World Mental Health Day took place earlier this month. With that in mind, we asked readers what their…
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Marketing / CommunicationsArticleOver 2 years old
Iowa Pork Group Cuts Deal With College Football Players
Under a “name, image, and likeness” arrangement, four Iowa State football players are the star of an association’s…
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Marketing / CommunicationsArticleOver 2 years old
Drugstore Association Launches Partnership to Boost Health Screenings in Pharmacies
The Nourish My Health initiative is designed to help pharmacy customers learn more about healthy diets and receive…
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Marketing / CommunicationsArticleOver 2 years old
The Power of a Leader’s Story
What your association does involves more than numbers. Experts say stories about what you do and who your…
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Marketing / CommunicationsArticleOver 2 years old
Survey: Spike in Use of AI in Email Marketing
The report by RPE Origin found growing use in AI tools, but also concern about how recipients will…
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Marketing / CommunicationsArticleOver 2 years old
Starting Steps for Finding a Marketing Automation Tool That Integrates With Your AMS
To better serve members and improve efficiencies for staff, it’s important to have a marketing automation platform that…
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Marketing / CommunicationsArticleOver 2 years old
Improve Marketing Maturity Using These Six Steps
This spring, Mighty Citizen released the “2023 Marketing Benchmarks for Mission-Driven Organizations,” based on responses from The Mighty…
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Marketing / CommunicationsArticleOver 2 years old
Three Things to Consider Before Building a Google Ad Grants Strategy
Unlocking the potential of your association's outreach efforts while maximizing your budget is a constant pursuit. If you're…
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Marketing / CommunicationsArticleOver 2 years old
What Associations Can Gain by Closing the Digital Advertising Knowledge Gap
In today's digital age, associations of all sizes are leveraging various marketing tools to promote their events, recruit…
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Marketing / CommunicationsArticleOver 2 years old
Three Strategies for Effective Communication Between Your Board and Members
One association CEO shares how his organization has created opportunities for board members to better understand member needs.…
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Marketing / CommunicationsArticleOver 2 years old
Four Tips for Successful User Testing for Your Website
Your website is one of the most valuable tools your association has for keeping current members informed and…
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Marketing / CommunicationsArticleOver 2 years old
Five Strategies to Highlight Your Association’s Value
As a marketer, the association world is confounding. While individuals and for-profit organizations work to build an audience…
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Marketing / CommunicationsArticleOver 2 years old
Why Global Marketing Teams Can Benefit From Cultural Competency Training
Cultural competency training can help marketing teams gain a deeper understanding of cultural sensitivities and differing worldviews, allowing…
