Format
Articles
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MembershipArticleOver 5 years old
Five-Minute Members: How to Unlock Engagement
A new report says that busyness is a common mark of social status. While we all say we're…
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LearningArticleOver 5 years old
New Program Awards Libraries With Gold Stars
By handing out bronze, silver, and gold stars, the Pennsylvania Library Association is recognizing libraries implementing an initiative…
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AdvocacyArticleOver 5 years old
CTA Foundation Hops on Self-Driving Cars
Teaming with IBM and Local Motors, the association’s charitable foundation is working to find a mobility solution for…
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Meetings / EventsArticleOver 5 years old
How Hoteliers and Planners Can Build Better Relationships
A new report from the Incentive Research Foundation offers insights on how meeting planners can better work with…
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MembershipArticleOver 5 years old
Tuesday Buzz: Focus on Member Security
Why member security is becoming a more important issue as the online landscape evolves. Also: Why online communities…
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Marketing / CommunicationsArticleOver 5 years old
Wine Institute of California Promotes State’s Wine Regions
With its Discover California Wines Road Trip series, the Wine Institute of California hopes to draw visitors’ attention…
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MembershipArticleOver 5 years old
Build Communities Around Your Most Engaged Users
A big-name daily newspaper is trying a quiet test with a group of its subscribers—and the early success…
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Career DevelopmentArticleOver 5 years old
Top Football Coaches Back Association’s NFL Draft Rule Change
The decision by the American Football Coaches Association to allow underclassmen to take part in pro-day combines has…
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Meetings / EventsArticleOver 5 years old
What Association Awards Programs can Learn from the Golden Globes
Associations enjoy giving awards, but all too often their ceremonies are lackluster, awkward, and even boring. Taking a…
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Executive LeadershipArticleOver 5 years old
Executive Recruitment: Lessons From Megyn Kelly’s Move to NBC
News outlets aren’t the only organizations that need to pull out the stops to draw top talent like…
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Marketing / CommunicationsArticleOver 5 years old
Marijuana Group’s Stark, Simple Public-Safety Campaign
The Marijuana Industry Group, which represents Colorado’s legal pot trade, is launching a series of safety-focused slogans that…
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Meetings / EventsArticleOver 5 years old
Monday Buzz: The iPhone Anniversary and the Ultimate Keynote
Ten years ago today, late Apple cofounder Steve Jobs gave the most important speech of his career. And…
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Organizational StrategyArticleOver 5 years old
How Leaders Can Better Serve Members on Technology
A new study challenges association leaders to innovate on technology strategy. Luckily, the people who can help them…
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LearningArticleOver 5 years old
I Can’t Live Without My … Penultimate
“I can’t live without my Penultimate app for the iPad. I like the ability to take handwritten notes…
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MembershipArticleOver 5 years old
Data: Membership Dues Aren’t the Only Revenue Stream
1953 Total revenue: 95.7% 2016 Trade associations: 45.4% Professional associations: 30% On average, membership dues are the single…
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Marketing / CommunicationsArticleOver 5 years old
Future-Proof Your Marketing Team
Cold, outdated, gross. That’s the reputation surrounding anatomy that the American Association of Anatomists’ Board of Directors wanted…
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Career DevelopmentArticleOver 5 years old
Middle Eastern Markets are Ripe for Association Expertise
Associations expanding to the Gulf region will find a sizzling market Cranes are working overtime in Persian Gulf…
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Marketing / CommunicationsArticleOver 5 years old
Lost in Translation? How One Association Is Speaking to Its Global Audience
English isn't the world's most common language. In fact, it comes third after Chinese and Spanish. But until…
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LearningArticleOver 5 years old
Data Driven: How Analytics Can Improve Learner Experiences
There is no shortage of continuing-education options today. A growing list of free or low-cost online educational resources…
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MembershipArticleOver 5 years old
How “Combo-Promo” Marketing Can Bring in New Members
When it comes to membership, most associations struggle with two things: growing the membership base and increasing event…
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Marketing / CommunicationsArticleOver 5 years old
Tea Council Invites People to Share Their Love of Tea
The Tea Council of the USA has launched a photo-sharing sweepstakes encouraging tea drinkers to show how and…
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Marketing / CommunicationsArticleOver 5 years old
White House Correspondents, Trump Team Meet
The relationship between the president-elect and the press is famously strained. In an effort to get on better…
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LearningArticleOver 5 years old
Diabetes Educators, Mobile Health Provider Join Forces
In its first digital initiative specifically aimed at the consumer market, the American Association of Diabetes Educators is…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Medium Turns the Page on Advertising
The distributed content-sharing platform Medium is moving away from advertising altogether. Why? Founder Ev Williams says the model…
