Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Ben & Jerry’s Got the Local Scoop
Double scoop, please. Ben & Jerry's went local with its five-city campaign. Also: Get your handle on Twitter…
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OperationsArticleOver 5 years old
Corporate Travel Buyers Learn to Love Mobile Devices
A new study by Travelport and the Association of Corporate Travel Executives highlights the information and extra perks…
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Marketing / CommunicationsArticleOver 5 years old
Magazine Groups Help Give Metrics a Digital Update
With the industry changing as magazines increasingly become iPad and mobile endeavors, leading magazine and advertising groups joined…
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AdvocacyArticleOver 5 years old
Franchise Association Takes to the Hill To Talk Healthcare
The International Franchise Association's annual legislative fly-in comes at a time when its members are concerned about the…
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OperationsArticleOver 5 years old
Recovery in Colorado: Groups Move in as Floodwaters Retreat
After a week of downpours and record flooding, rescue efforts continue and cleanup is underway in Colorado. Associations…
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LearningArticleOver 5 years old
Lunchtime Links: When Gut Instinct Fails
Nobel Laureate Daniel Kahneman on the pitfalls of uninformed decision-making. Also: side-stepping traps that could destroy your association's…
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AdvocacyArticleOver 5 years old
Home Learning Association Backs Home Schooling
The Home Learning Association will work to foster the national home-schooling community by providing educational, financial, and networking…
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MembershipArticleOver 5 years old
Our Members: Who Belongs to Whom?
Most of us regularly use the phrase "our members." Stop and think about that. Do members belong to…
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Marketing / CommunicationsArticleOver 5 years old
Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Millennials are practical and engaged when forming brand perception, contradicting the “brand agnostic” idea of the Gen Y…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: What To Know Before You Upgrade iOS
The fruit giant of technology is pushing users to upgrade iOS on Wednesday. Here’s what you should know.…
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AdvocacyArticleOver 5 years old
Advertising Alliance Drops Out of “Do Not Track” Initiative
On Tuesday, the Digital Advertising Alliance left an international working group trying to determine how the online privacy…
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Meetings / EventsArticleOver 5 years old
Hawaii’s Optics Problem: A Meetings Hotspot Faces Pressure
With state and federal conference spending facing public scrutiny, the Aloha State has struggled to sell Hawaii as…
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Marketing / CommunicationsArticleOver 5 years old
Organizational Communications Strategy Changing in Digital World
An association of public relations and communications professionals surveyed CEOs to determine how chief execs believe the role…
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Marketing / CommunicationsArticleOver 5 years old
Press Groups Welcome Senate Progress on Media Shield Law
Legislation that would offer more protection for journalists who use confidential sources nearly got hung up over a…
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Marketing / CommunicationsArticleOver 5 years old
Chipotle’s Nontraditional Advertising: The Most Beautiful Ad Ever?
The power and freedom of nontraditional advertising campaigns. Also: how to boost the appeal of your fundraising efforts.
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Marketing / CommunicationsArticleOver 5 years old
Social Media for the C-Suite: Avoid Saying Stupid Things
Every time you turn around, it seems someone is saying something stupid on social media. And because of…
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Meetings / EventsArticleOver 5 years old
How The GSA Plans To Renew, Rebuild Trust
The Washington Post asks GSA administrator Dan Tangherlini how the agency plans to rebound from a conference scandal.…
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Business DevelopmentArticleOver 5 years old
The Association Helping to Drive Fantasy Football’s Rise
With the NFL season underway, a parallel sport that doesn’t require any tackling, but lots of stat crunching,…
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AdvocacyArticleOver 5 years old
Transgender Law Gets Its First Treatise
The first-of-its-kind guide from the American Bar Association offers a roadmap for navigating the legal issues that touch…
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Career DevelopmentArticleOver 5 years old
Training Future Gamers Is Serious Business, Industry Group Says
The Entertainment Software Association notes that more schools than ever are offering dedicated video game classes and degree…
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Organizational StrategyArticleOver 5 years old
Lunchtime Links: When to Change Your Association’s Name
When your name no longer reflects the the needs of its members. Also: why it's important to be…
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Career DevelopmentArticleOver 5 years old
Study: Avoid These Common Resume Mistakes
Time to dust off your CV? CareerBuilder surveyed almost 2,000 HR professionals to determine some of the most…
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Executive LeadershipArticleOver 5 years old
Shared Leadership: Inside a Co-CEO Relationship
For the co-EVPs at the American Gastroenterological Association, shared leadership has its benefits---so long as you start with…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Social Platforms Came To Be
The evolution of collaboration online—from its baby steps with the 1969 “terminal” to today’s social platform boom. Plus:…
