Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Wireless Emergency Alerts Give NYC a Rude Awakening
In recent years, CTIA-The Wireless Association has worked with federal agencies to plug mobile phones into warning systems…
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AdvocacyArticleOver 5 years old
Study: Firms Struggle to Develop Social Brand Ambassadors
New research from Ogilvy & Mather shows that brands are “largely failing at driving advocacy on social media.”
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Executive LeadershipArticleOver 5 years old
Michael Weiner: A Union Leader Takes His Medical Struggles Public
Despite fighting inoperable brain cancer, the executive director of the Major League Baseball Players Association has continued his…
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LearningArticleOver 5 years old
Association Leaders: Deciding When To Embrace New Technologies
How to determine if a new tech tool might benefit your association. Also: Tips for attracting new members.
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Marketing / CommunicationsArticleOver 5 years old
Award-Winning Zoo Atlanta Welcomes Twin Panda Cubs
Zoo Atlanta, which received the International Conservation Award from the Association of Zoos and Aquariums last year for…
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Marketing / CommunicationsArticleOver 5 years old
Highlights: 2013 Association Social Media Report
A new study highlights what social networks associations are adopting and the amount of activity various associations are…
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Marketing / CommunicationsArticleOver 5 years old
Listening to Your Members: Communication is a Two-Way Street
Hey you, are you listening to your members or just talking to them? Here's how to improve the…
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LearningArticleOver 5 years old
The Alzheimer’s Association’s Big Data Play Shows Results
A year after the group launched a big data project to track genome sequences related to the disease,…
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GovernanceArticleOver 5 years old
Senate Presidential Appointees Deal Skips Nuclear Option
To avert Majority Leader Harry Reid's threatened change to filibuster rules concerning presidential appointments, Senate Republicans agreed to…
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OperationsArticleOver 5 years old
Location, Support Network Prompt Holistic Nurses’ Big Move
A desire to be centrally located and to improve the association management resources available to them made moving…
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FundraisingArticleOver 5 years old
Mount Vernon Ladies’ Association Helps First President Get His Library
The Mount Vernon Ladies’ Association, originally founded to help save and preserve the estate of George Washington, worked…
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Marketing / CommunicationsArticleOver 5 years old
What Red Bull Can Teach You About Content Marketing
How to turn your brand story into action. Also: A new tool helps users find content based on…
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Business DevelopmentArticleOver 5 years old
Study: Business Travel Spending Projected to Rise
The Global Business Travel Association is projecting that spending on business travel will increase 4.3 percent this year…
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MembershipArticleOver 5 years old
Dues Structure: “No More Gut Feelings”
How one association put its data to work to determine the true cost of serving its members—and whether…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pitching Your Event to the Media
Trying to get the press to cover your event? Check out these ideas to get them interested. Also:…
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AdvocacyArticleOver 5 years old
GMO Labeling Legislation Gets Bipartisan Push in Congress
With momentum building in favor of labeling genetically-modified products at the state level and in the private sector,…
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Career DevelopmentArticleOver 5 years old
Survey: IT Grads’ Communication Skills Need an Upgrade
A new survey of CIOs found that a majority of tech leaders think new IT grads need to…
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Marketing / CommunicationsArticleOver 5 years old
No Letters Left: Game Ends for National Scrabble Association
The National Scrabble Association, which helped shepherd the game’s public profile for decades, closed its doors after game…
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AdvocacyArticleOver 5 years old
Study: Great Recession Made Teens More Socially Conscious
New research from the San Diego State University and the University of California, Los Angeles found that the…
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Marketing / CommunicationsArticleOver 5 years old
Internet Association Uses Its Website to Expand Its Mission
How the Internet Association uses its online presence to promote its goals. Also: why conference speakers should engage…
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MembershipArticleOver 5 years old
Membership Category Brings Cohesion to Mystery Shopping Industry
The Mystery Shopping Providers Association of North America recently opened its doors to the individuals who make their…
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Organizational StrategyArticleOver 5 years old
The “Duh” Moment: When Big Ideas are Obvious Next Steps
Sometimes, the game-changing tech idea isn’t an out-there vision, but a modest change that expands your vision in…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Turbulence Ahead for Frequent Flyers
Four airlines make changes to their frequent flyer programs—here's what you should know. Also: No, your nephew should…
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AdvocacyArticleOver 5 years old
After Zimmerman Verdict, NAACP Petition Draws Massive Response
After Saturday’s “not guilty” verdict in Sanford, Florida, the nation's oldest civil rights group found itself linked to…
