Format
Articles
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Marketing / CommunicationsArticleOver 5 years old
Mobile Satisfaction: Which Travel Companies Do Best?
A new study shows that Southwest Airlines tops the rest—and flies far above its nearest airline competition. What…
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Marketing / CommunicationsArticleOver 5 years old
IRS Training Video Parodies Face Congressional Scrutiny
The videos were cheesy, but it was the cost of the training video parodies that raised the ire…
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Marketing / CommunicationsArticleOver 5 years old
Matt Damon Proves Humor Can Be a Useful Engagement Tool
In a new Water.org campaign video, Matt Damon makes light of himself in hopes of drawing attention to…
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Organizational StrategyArticleOver 5 years old
Lunchtime Links: Lessons In Strategic Planning
How meeting planners can relate to one movie villain, adapting to society needs and new technologies. Also: Lessons…
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Business DevelopmentArticleOver 5 years old
National Association of Realtors Debuts Startup Accelerator
Six companies jumped on board the National Association of Realtors' new startup accelerator. What does it mean for…
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MembershipArticleOver 5 years old
Overcoming the Association Value Gap: Part II
Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new…
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Marketing / CommunicationsArticleOver 5 years old
Beyond Shiny Objects: A Streamlined Social Media Strategy’s Value
Resist the urge to jump head first into social media. Find out how two association marketers developed a…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pooling Resources Through Cooperation
How cooperating with other associations can alleviate financial constraints. Also: A publication successfully grabbed the attention of the…
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Meetings / EventsArticleOver 5 years old
McCormick Place: Chicago’s Plan to Stay in the Conference Game
With slightly-smaller locales challenging the Windy City’s conference dominance, a new hotel could help them regain some ground.
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Executive LeadershipArticleOver 5 years old
Studies Show How Male and Female Leaders Differ
Men and women perform differently in leadership positions, and the differences may play a significant role in their…
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Marketing / CommunicationsArticleOver 5 years old
LinkedIn Boosts its Search Platform: What You Should Know
Following in the footsteps of its competitor Facebook, the company has boosted its search capabilities—and unlike its social…
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Career DevelopmentArticleOver 5 years old
Retirement Confidence: Not So Fast, Say Many Americans
A new study on retirement confidence found that many Americans are thinking of delaying retirement because of inadequate…
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Meetings / EventsArticleOver 5 years old
Lunchtime Links: Flipboard Now Makes Curation a Cinch
Mobile app Flipboard opens the floodgates for users to create their own magazine experience. Also: Show your staff…
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GovernanceArticleOver 5 years old
North Carolina Bankers Association’s Search for Missing History
The North Carolina Bankers Association is sifting through historical records to uncover four portraits of North Carolina’s earliest…
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MembershipArticleOver 5 years old
Trade Associations: When a Team Makes the Membership Decision
The needs of an organization or employer often come into play in the decision to join, which means…
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AdvocacyArticleOver 5 years old
Human Rights Campaign: Gay Marriage Hearings Bring Out Online Activism
How the Human Rights Campaign inspired viral digital activism via a simple image. Also: Bring out your creative…
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AdvocacyArticleOver 5 years old
Women’s History Month: A Homage to Businesswomen in History
In honor of Women’s History Month, we bring you this story of the Plumbing-Heating-Cooling Contractors-National Auxiliary and its…
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AdvocacyArticleOver 5 years old
ICANN Launches Trademark Protection Program for Domains
With a number of new top-level domains hitting the internet soon, the organization in charge of handing out…
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AdvocacyArticleOver 5 years old
Is the FAA Ready to Loosen In-Flight Electronics Rules?
Airline passengers might be allowed to operate certain reading devices during takeoff and landing, but any rule change…
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LearningArticleOver 5 years old
Lunchtime Links: Correlation vs. Causation, Big Data Style
Sure, the data points may correlate, but it doesn’t mean a thing if you can’t find the root…
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AdvocacyArticleOver 5 years old
Renewable Fuels Standard: Groups Grapple Over Ethanol Showdown
While ethanol producers and oil companies have previously learned to work together, the approval a new mix which…
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MembershipArticleOver 5 years old
National Print Owners Association Hits the Ground Running
Flexibility and openness have allowed the National Print Owners Association—just four months old—to surpass membership expectations and sell…
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Business DevelopmentArticleOver 5 years old
Cloud Computing: Why Amazon’s CIA Contract Is Worth Watching
Amazon’s big contract with the Central Intelligence Agency could help tamp down one of the key arguments against…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Content Management To-Do List
Who’s managing your content? A breakdown of the content creation schedule and tasks. Also: make bigger meetings smaller…
