Format
Articles
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MembershipArticleOver 5 years old
New Beekeeping Group Works to Boost Members—and Bees
As the beekeeping business struggles with its numbers—on the human and insect fronts—one new local group is working…
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MembershipArticleOver 5 years old
Associations and the Free or Fee Decision
If your association is giving away products or membership at zero charge, and you’re not getting anything else…
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Meetings / EventsArticleOver 5 years old
Let Your Attendees Choose Their Conference Experience
Having too much control over your conference could stymie engagement. Also: Don't leave event planning until the last…
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AdvocacyArticleOver 5 years old
We the People: Why the White House Spoke out on Cellphones
Over the past few months, the Obama administration’s “We the People” site has proven an effective engagement tool…
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MembershipArticleOver 5 years old
Associations Groups Pinpoint Audiences with Mobile Apps
What do Girl Scouts, sailors, and taxi drivers have in common? Their organizations have pinpointed what customers or…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Become Junk Mail In Your Members’ Inboxes
How Fab.com opts its subscribers out of emails they don't open. Also: Does your association pay as much…
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Marketing / CommunicationsArticleOver 5 years old
Entertainment Associations Launch Parental Controls Campaign
A group of TV and film associations are coming together to provide education and other resources for parents…
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LearningArticleOver 5 years old
Human Error: Learn From Everyone Else’s Mistakes
From Evernote to Yahoo, tech companies face a lot of big headaches. But human error or inaction can…
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MembershipArticleOver 5 years old
Membership: The Value of Exclusivity
Don't ignore the value of exclusivity. Also: how to use games to instigate collaboration and teambuilding.
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The Battle Against Workplace Bullying
Workplace bullying can have a damaging effect on a work environment—especially if it’s coming from a supervisor. Here’s…
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LearningArticleOver 5 years old
Train Your Staff To Analyze Big Data
According to a survey, organizations should keep big data analytics within their organization. For this, you need employees…
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MembershipArticleOver 5 years old
Environmental Industry Associations: Waste Groups Combine Efforts
The combined group, which hasn't yet given itself an updated name, hopes to eliminate confusion and improve industry…
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AdvocacyArticleOver 5 years old
Grassroots Advocacy: AARP Helps Its Members Keep Their Lights On
In an example of local grassroots advocacy, the association is helping Long Island’s 50+ population push for an…
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Marketing / CommunicationsArticleOver 5 years old
Budweiser’s Lesson: Get Your PR Response In Motion
Finding that your product is under attack? How one major beer company, Budweiser, reacted when it felt the…
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Marketing / CommunicationsArticleOver 5 years old
What’s Next on the Search Marketing Frontier?
Mobile is changing the landscape for search analytics. How can your organization keep up with mobile search?
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Organizational StrategyArticleOver 5 years old
Encyclopedia Britannica: Keep the Mission, Change Everything Else
Encyclopedia Britannica's story has a few lessons for leaders who need to know what to change—and what not…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Test Out Next Practices
Think like an innovator by developing next practices for your industry. Also: Some steps to connecting with influencers…
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Meetings / EventsArticleOver 5 years old
House Testimony: New Federal Conference Spending Rules Working
Congressional monitoring of federal spending on conferences and travel continued February 27, with lawmakers at a House hearing…
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Executive LeadershipArticleOver 5 years old
Lessons from an Ouster: Where Groupon’s Andrew Mason Went Wrong
Once the fastest-growing company ever, Groupon flew a little too close to the sun, leading to the ouster…
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Career DevelopmentArticleOver 5 years old
What Will Your Job Applicants Say About You?
Nearly three-quarters of job applicants never hear back from potential employers after they’ve applied for a job. That’s…
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LearningArticleOver 5 years old
National Day of Unplugging: Time To Turn it Off
After work today, the National Day of Unplugging could give you just the break from technology you need.…
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Meetings / EventsArticleOver 5 years old
In-Person Meetings Drive Collaboration and Innovation
Does face time result in more innovation? Yahoo said “yes” when it ended telecommuting. And new meetings research…
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GovernanceArticleOver 5 years old
Five “Next Practices” for Board Business Model Stewardship
How can boards break free of old ways of thinking and help create new business models that will…
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AdvocacyArticleOver 5 years old
Government Relations: A Common Agenda
The National Retail Federation's success on the swipe-fees issue is evidence that you can find common ground in government…
