A new endowment launched by Master Builders of Iowa will fund innovative solutions to close the industry's skills gap and bring younger workers into the construction field.
If the wrong visitors dominate traffic on your association’s website or if pages targeted at members aren’t carrying their weight, look at ways to change that conversation. Here are a few ideas.
Associations often use ad retargeting to encourage people to register for their events or buy other products. But they can also consider another tactic to boost nondues revenue: selling retargeted ads to outside vendors.
A filing with the Equal Employment Opportunity Commission by the American Civil Liberties Union on behalf of millions of women alleges that Facebook’s targeting capabilities allow employers to illegally discriminate in job ads.
How a little Facebook retargeting could supercharge your event sign-ups. Also: The chatter behind the chatter at Content Marketing World.
Responding to more than six months of criticism and concern from vendors and organizations alike, Apple announced a recent change to its rules that will create a path forward for apps produced from templates, including many event apps.
A recent story drew attention to the fact that targeted advertising offered by social networks like Facebook could violate federal antidiscrimination laws. Facebook has defended allowing the practice, but a class-action lawsuit could soon prove a major headache for the company.
The for-profit Silicon Valley startup KidPass, which recently closed a $5.1 million funding round, offers a fascinating way of thinking about membership. Here's why.
How Kickstarter is helping makers on its service improve the odds they’ll actually ship—and why associations should take cues. Also: When multitasking is a necessary evil.
The National Governors Association is bringing opioid treatment strategies that have seen success in Massachusetts to a number of other states as part of a pilot program.
The White House’s budget proposal, which raised concerns around the funding of domestic programs, has a number of groups preparing to do what they can to protect initiatives that many Americans rely on. Meals on Wheels America is just one of those groups.
The North American Meat Institute's latest foray into the app space is meant to help take the confusion out of buying a cut of meat and preparing it—something the group said was a challenge for many consumers.
Tax reform could take aim at association revenues.
According to a Washington Times report, as part of a court case, the IRS last month revealed the names of most of the 501(c)(4) organizations—the majority of which are conservative—that the agency had targeted for political reasons. It’s the latest turn in a long-running case that put the spotlight on the tax agency. More details […]
Latinos who suffer out-of-hospital cardiac arrests are less likely to survive, and the American Heart Association and the Anthem Foundation are trying to reverse those stats with a new targeted message.
An avocado trade group is returning to the Super Bowl with its second ad and a bolder vision. Plus: the story behind Uber's big rebranding.
From drag queens to dissidents, a number of groups have voiced their concerns about Facebook's real-name policy, and a bevy of prominent human rights organizations and technology advocacy groups are unifying their critiques through the Nameless Coalition.
With its new Save 10 program, the Financial Services Roundtable hopes to show individuals the value of saving money for retirement—and employers the value of adding a 401(k) program if they don't already offer one.
In 2016, the National Park Service will turn 100 years old. To celebrate the milestone, NPS and the National Park Foundation are trying to inject a little youth into the country’s public lands with the Find Your Park campaign.
As the dashboard gets more tech bells and whistles, concerns are emerging that cars could be vulnerable to hacking. Several automotive groups are looking to reassure wary consumers that private driver data will be protected.
With cyberthreats continually causing trouble in both the retail and financial spaces, industry groups that at times find themselves at odds suddenly find themselves on the same team. A conference this week highlighted how trade groups hope to tackle the issue together.
If you drive a Honda Accord from the 1990s, we have some bad news for you from the National Insurance Crime Bureau, which placed the car atop its "hot wheels" theft target list. Newer cars do better because of stronger anti-theft technology.
Arguing that the Missouri town's authorities haven't been forthcoming with public records and evidence from last week's fatal police shooting of an unarmed black teen, the National Bar Association is suing to gain access. The ACLU, meanwhile, has interceded on behalf of the participants in the ensuing protests and the media.
Sen. Al Franken says his new bill targeting apps that allow GPS tracking of mobile users is meant to protect victims of domestic abuse, but leading ad industry figures say its broad scope will bring unintended consequences.
With fallout from the holiday season's huge data breach now toppling Target CEO Gregg Steinhafel, a top retail group backed the company's plan to update its payment technology. But another payment group says that the benefits won't go beyond the big-box retailer's doors, at least for now.
With the drugs used for lethal injections facing increased scrutiny because of sourcing challenges, an online petition focused on changing the American Pharmacists Association's code of ethics is gaining steam. Activists see it as a way to end the death penalty for good.
In the wake of Target's massive data breach, the company's chief information officer was the first C-level executive to bite the dust. You may not have Target's problems, but CIOs can learn some lessons from Beth Jacob's departure.
With legislative efforts in response to the recent Target data breach underway in Congress, retailers and the banking industry want to improve technology and regulation within the industry, but both sides disagree on the details.
In the wake of the widespread data theft at Target and a number of other retail chains over the holidays, the National Retail Federation is calling for upgrades to credit card security mechanisms. But one transactions group says they may not be enough.
Retail giant Target announced that it was the victim of a data breach during the busiest part of its year that could affect millions of shoppers nationwide. Associations have been working to inform consumers and help protect them from such incidents.
The Environmental Protection Agency's proposed decrease of the amount of ethanol in the national fuel supply has the industry on the defensive, but the oil industry suggests the proposal doesn't go far enough.
Thirteen members of an international actiivist cyberhacking ring have been indicted in federal court in connection with an anti-copyright campaign of attacks that targeted trade associations, government entities, and others.
Four organizations will study and develop models to address member engagement.
Unsatisfied with the IRS’s corrective measures after the recent political targeting scandal, Republicans are calling on the agency to issue instructions to its employees to end targeted screening.
After weeks of reports that the Internal Revenue Service has been targeting conservative political groups, the new head of the organization reveals that groups with terms such as "Occupy" and "progressive" also faced additional scrutiny.
After the Internal Revenue Service revealed it had given special scrutiny to nonprofits with conservative or patriotic political interests, members of Congress spoke out strongly.
A majority of U.S. Web users don’t mind some targeted advertising and prefer free, ad-supported Internet content rather than paying for ad-free content, according to a recent poll conducted in part by the Digital Advertising Alliance. But some critics raise questions about the results.
After the Arizona Students' Association played a major role in a ballot referendum in the state, the group took heat on multiple fronts. Now it faces a bill that would limit its reach.
The Hospital and Healthsystem Association of Pennsylvania has launched a program, driven by face-to-face meetings, to encourage information sharing in fighting the opioid crisis in the state.
Millennials, tech, activism—a 10-year study shares how the plugged-in generation interacts with causes and social issues. Also: Boost attendance in your learning program.
Even before a major cyberattack on local governments in Texas, associations and trade groups were calling on states and municipalities to change their security practices.
Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Here’s what the omnichannel approach looks like.
A bill that would extend labor protections and employee benefits to many workers previously considered freelancers or independent contractors is making its way through the California Senate. If it passes, it will affect associations that use freelancers in the state.
The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. The secret? A lot of face time.
When it comes to content strategy, it’s easy to lean on algorithms to make decisions on content presentation—but algorithms aren’t perfect, and they can create blind spots if you’re not careful.
Artificial intelligence is increasingly becoming the tool of choice for many email marketers, who find data-driven personalization can boost both subject lines and full messages.
For an effective education program, your organization has to find the delivery method members are looking for. Also: making gig workers out of your team.
For associations looking to better connect with their members,“relevance is king,” explains CEO of Community Brands JP Guilbault.
Associations create a lot of content, but it can’t serve its purpose if it’s not distributed effectively. A new study from the ASAE Foundation looks at the importance of a content strategy in delivering value to members and serving an organization’s mission and goals.
Stagnant membership growth, underutilized benefits, potential new members hiding in plain sight—these may be signs that it’s time for a membership model redo. But how should you restructure? Three associations made adjustments—big and small—that add access, equity, and ease to the member experience.
How small regional events can engage a global membership.
Looking to teach new board members the governance ropes? Take advantage of your LMS for board orientation.
Booksellers group hosts clubs at member stores to amplify diverse voices.
The growth in fundraising by mobile device.
Optimize remote and in-person meeting engagement.
An easier way to schedule meetings and calls.
Businesses of all types use data analytics to gain a competitive edge and stay ahead of external trends and forces, but for many organizations, understanding and using big data remains a top challenge.
It’s a question that almost every association executive has heard before: What’s keeping you up at night?
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including roller coasters.
An aging membership, or one that lacks diversity, could be a sign that it’s time to make big structural changes to your association. For the American Truck Historical Society, that meant refocusing on who the organization should serve.
A recent report finds that cyberbullying is on the rise, particularly among young girls. Helping to tackle these issues are an array of nonprofits, as well as supporters with school groups.
The popular dating app Tinder will now provide warnings to users in countries where same-sex relationships remain illegal or where their safety may be threatened, using data tracked by a global LGBTQ organization.
PD GENEration, a new initiative of the Parkinson's Foundation, will give patients access to free genetic testing and counseling. The results will also be used to help uncover new treatments for the disease.
Columbus-based food entrepreneurs Jeni Britton Bauer and Joe DeLoss have succeeded thanks to innovation—and by bringing a diverse group of people along for the ride.
The coalition Business for Nature, announced earlier this month, plans to play a big role in global negotiations around biodiversity, using the Paris climate agreement as a template.
Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future.
Sometimes, the most innovative ideas come not from established companies but from people moonlighting with off-hours experiments. Associations are in a position to capture this energy.
A study from North Carolina State University found that the internet created a disparity in how employers recruit that favors already skilled workers over those who want to find a better job.
The number of freelancers is growing. Tapping independent workers as a member segment increases your association’s value. Also: Does diversity training work?
The analytics firm Civis says that its topic modeling-based analysis of nonprofits nationwide highlights how there are different kinds of organizational hot spots around the country.
The Alliance for Lifetime Income is the exclusive sponsor for the band’s latest tour, in part because the band’s aging fan base perfectly matched the annuity trade group’s key demographics.
The public's faith in institutions is eroding, which has consequences for your association. But there are a few ways to get ahead.
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects.
[Sponsored] Take learning out of the classroom and into the workplace, advises JP Guilbault, reaping the multitude of benefits which will naturally follow.
At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many of them also have implications for associations and their members.
The Plant Based Foods Association is aiming to make grab-and-go plant-based food more accessible with a turnkey retail concept it’s piloting at college campuses to start.
Long the subject of breathless hype, blockchain technology has started to find its way into real-world use cases. A recent whitepaper highlights where associations and their members might come into play.
Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off. Here are a few ideas to get going.
Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign.
Research highlights how communities benefit organizations—and how leaders can provide better support. Also: why it's worth your time to do a short weekly self-evaluation.
Fast data may be the next big thing, but what exactly is it, and how can it help your association?
A glossary of some of the most common or important technology terms you might run into on the job.
With RISE Up, the NRF Foundation helps prepare thousands for retail work.
Help members connect, but protect their information.
As a recent spate of storms highlighted, emergency alerts are effective—but often overly broad. Improving mobile and broadcast tech, backed by associations, could help narrow the focus.
New reporting shows what the platform’s top users have in common—and how brands can leverage that data. Also: experiential marketing statistics to know.
Sharing goodwill with people of different ages and backgrounds can reap big health benefits. Also: lessons from Gwyneth Paltrow’s event business.
It’s surprisingly easy to spend way more than you expected on cloud services. But with a careful reading of your bill and a willingness to change things up, you can keep the expense under control.
The craft beer trade group is distributing $20,000 in grants to local festivals and employment programs that aim to bring more diversity and inclusion to the growing sector.
Spurred on by Amazon, retailers are upping their loyalty program game—and associations that focus on loyalty might want to keep an eye on the perks and pitfalls. One such pitfall? Cybersecurity.
Geoff Freeman, president and CEO of GMA for the past year, is revising the strategy and message of the trade group, which had dealt with high-profile member departures.
SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. But adding text to your repertoire requires strategic thinking and careful timing.
For decades, the Imaging Supplies Coalition has targeted the growing sale and manufacture of counterfeit printer accessories—particularly ink. It’s an issue the White House is starting to focus on.
After putting on an event honoring film and television for a decade, the African American Film Critics Association is splitting up the events—with a goal of giving TV work more time in the spotlight.
A new crop of graduates is about to enter the workforce, and associations can help ease their transitions from students to professionals. Here are three ways associations can support young people just starting out in their field.
Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. But that doesn’t mean your digital content strategy couldn’t benefit from experimentation.
American Mensa is offering only its third-ever honorary membership for a fictional character to a device that aims to tie STEM and artistry together for kids.
Exhibitors, like attendees and speakers, need to be prepared for your conference. A look at what associations are doing to help ensure their exhibitors have a successful tradeshow experience—and other ideas worth considering.
A new report finds small associations want more nondues revenue but haven’t focused on achieving it. To remedy that, report authors recommend quick tech fixes to bring in more money.
All Raise, a nonprofit that aims to increase the influence of women in both the startup and venture capital spaces, is in full-growth mode with a newly hired CEO at the helm.
Three major ad industry groups are taking part in Privacy for America, an initiative pushing for stronger federal privacy laws. Such legislation would preempt a California law that passed last year.
Staff from the American Academy of Pediatrics play a direct role in component relations problem-solving. During its annual chapter summit, volunteers can ask questions and find answers at the chapter services lab.
Direct mail often doesn't get the respect it deserves these days, but it's a significantly more effective medium than digital tools like email or social media. And it's getting more interactive, too.
The International Society for Technology in Education’s new SkillRise initiative aims to provide resources that could help raise the digital literacy level within the working world.
The Renewable Energy Buyers Alliance, sporting a number of major companies, aims to help boost renewable energy by breaking down regulatory and institutional barriers that make it harder to buy.
As associations become more cost-focused and revenue-driven, staff outside the finance department need to have knowledge that will enable them to make better business decisions.
Associations band together to support diabetics in natural disasters.
A new group is using the hive mind to stop misinformation’s spread.
Certain factors correlate with more gender equality in leadership.
How a struggling association won with webinars.
Associations are everywhere. Here’s a snapshot from the land of 10,000 lakes.
Are your employees spending a lot of time chatting at the water cooler? Maybe that’s not such a bad thing.
Tax reform brought changes that could raise your unrelated business income tax bill.
The software methodology can accelerate development.
Stay in the know with a newsfeed that’s relevant and timely.
Serve members by serving their customers.
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including gardens.
The CROWN Coalition is backing proposed anti-discrimination legislation in California that would prevent workplace hair-grooming rules that often ban styles that black women prefer.
Major League Baseball teams have started offering Netflix-style ticket subscription packages to boost attendance numbers and attract younger fans to the ballpark. Is it time for associations to consider something similar for their conferences?
Podcasts are growing in popularity right now, and it could be a medium ripe for associations to recruit, retain, and engage members.
Trying to decide on a tech tool for your team? One consideration: It should encourage good muscle memory, so it creates good user habits and people get better at using it as time goes on.
A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack.
Fake traffic is growing more sophisticated than ever, and that could be bad news both for your analytics and your advertisers. Here are a few starting points for limiting the impact of traffic fakery.
A controversial provision in the 2017 tax reform law that taxes certain fringe benefits offered by nonprofit employers is now a target for repeal in both houses of Congress.
The Beef Checkoff program and the North American Meat Institute, seeing a growing trend toward sushi, hired a Culinary Institute of America-trained chef to help create beef-centered takes on a meal more closely associated with seafood.
When you look for inspiration from the same sources all the time, the ideas you generate can feel stale. Perhaps the solution involves uncovering fresh ideas in new places.
The marketing agency Zenith lays out a useful contrarian take on ad targeting: We might be past the point where millennials and Generation Z are worth all the attention. So what do you target for instead?
Amazon’s growing strength, driven by its popular retail membership program, is helping to encourage consumers to subscribe to similar services, a recent survey finds.
When members gather at conferences, you have a big opportunity to collect their stories to showcase the people who make up your community. Some specific tools, distribution channels, and strategies will help you put them in the spotlight.
The Global Cyber Alliance, which has the backing of major municipal law enforcement agencies, is launching a toolkit that aims to make strong security something that even a small business can attain.
In the age of personalization, how much is too much? Giving your members more control over their privacy—and making that clear to them—could be a big strategic win for your association.
Phishing schemes are getting more personalized and more targeted—and it’s up to both you and your employees to know how to deal with them when they occur. Read on for a few tactics for improving your odds of staying safe from data or identity theft.
The Right to Repair Coalition, a group of auto repair firms that successfully pushed through a ballot measure more than six years ago, has re-formed as a result of changes to the way vehicles are made—with the goal of ensuring the right to repair doesn’t get lost in the shuffle.
When it comes to turning potential attendees into ticket holders, keep your marketing strategy as simple and streamlined as possible. Also: the workplace culture of the future.
A new partnership between major outdoor industry groups aims to amp up advocacy around climate change—an issue that has a direct effect on the length of the ski season.
The American Medical Association and the Emergency Nurses Association have an array of new resources available that target the opioid crisis. The AMA Alliance has a new video series that targets community-level resources, while ENA, which took part in the series, is offering a toolkit to members.
Plenty of studies show that employees often feel disconnected at work. Improving that situation can depend on leaders better defining success, and building a culture around it.
The home rental platform, which is already seeing consumers renting spaces through it specifically for the purpose of hosting events, is formalizing the strategy with the acquisition of the Danish company Gaest.com.
Board members often come to their first meeting in need of help in building their strategic thinking skills. Firm guidance from the CEO can cultivate a focus on the long-term big picture and guide board members out of the operational weeds. But be prepared: This shift takes time and patience.
When a new CEO sits in the executive chair for the first time, listening is a top priority. In her e-book CEOs’ First 90 Days, executive coach Cynthia Mills, FASAE, CAE, outlines three actions to take in the first month on the job.
To become reality, ideas need a vetting process and a committed CEO.
Maryland’s breweries, distilleries, and wineries partner with Lyft on safe rides.
Associations are everywhere. Here’s a snapshot from the Garden State.
The popular medium is a place for experimentation. Here’s how the Online News Association is putting its mark on a space where many of its members can also be found.
An online form makes it easier for volunteers to lend a helping hand.
Share with members what you learn from data collection.
Listen to student members to keep them involved.
Penalty or incentive? How different organizations handle renewals.
How Bud Light somehow figured out a way to put on a music festival around the Super Bowl—which is already a pretty big event. Also: Diversify your nondues revenue sources.
Nearly 40 years ago, digital electronics manufacturers pinpointed the need for a technical standard—and with the help of a wide variety of associations, created something that has quietly had a massive impact on popular culture. If your association is looking to make a big impact with a technical standard, the story of MIDI could prove quite informative.
In the past year, a number of major email service providers—particularly, and most prominently, Campaign Monitor—have expanded via acquisition. What should associations know, and what are the pitfalls to avoid?
Technology can streamline many association processes, but not all groups are taking advantage. Here’s how to plan an efficient tech strategy. Also: tools to boost and revamp your content.
With changes in industries happening ever more rapidly, associations will have to ask how staffs should best do their work. Bringing the question directly to staff is a good first step.
The impact of the federal government shutdown on air travel is being felt acutely this week at airport security checkpoints, but other effects could linger long into the future, according to aviation and travel associations.
After what feels like a full decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019.
In order for your organization to achieve greater success this year, you have to avoid the activities that held you back in 2018. Also: developing a physical security strategy at events.
At the start of a new year, you’re probably making a resolution or two. We asked a few association professionals what their 2019 membership resolutions will be. Here's what they said.
CropLife America, an industry group focused on the use of pesticides in agriculture, has helped raise its message to a broader audience with the help of a goofy online video campaign starring a guy dressed as an annoying bug.
The civil rights organization launched a weeklong boycott of Facebook Tuesday, saying it had failed to respond strongly enough to misinformation posted on the platform in 2016 that reportedly aimed to keep African-American voters from the polls.
With the Defense Department putting a tighter focus on cybersecurity when dealing with contractors, the Aerospace Industries Association has responded with new voluntary industry standards that aim to complement the Pentagon’s work.
Traveling for business? This one tip could save your budget. Also: why you aren’t having a company holiday party.
Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members.
Emphasizing the growing need for pharmacists as a public health resource in the Hispanic community, the National Hispanic Health Foundation is launching a new association under its purview—with the support of some big-name retailers.
When looking to grow globally, many associations tap the power of international chapters to pursue the mission worldwide by bringing staff and volunteers together at the local level. Here’s how three associations are deploying international chapters, at different stages of maturity, to build on business and membership opportunities abroad.
You’re an association professional with a specific job role and skill set that you can readily describe on your resume and elaborate on in an interview. But do you know what you’re worth in the association job market?
Help board members become thoughtful social media users.
Associations are everywhere. Here’s a snapshot from the Last Frontier.
It takes more than wit or emotion to engage audiences on social media. Sometimes timing is everything.
Big data gives organizations ways to uncover skills gaps and boost staff retention.
In Can You Hear Me? How to Connect With People, CNN commentator Nick Morgan explains how to build better digital relationships.
From the food to the broader cultural impacts, associations far and wide are making efforts to highlight the multi-night Jewish holiday this season.
Meeting technology can go a long way in creating an exclusive event experience, but it can be expensive to implement. So, start simple. Also: how to market webinars for millennials.
Associated Builders and Contractors used Google’s Waze app as part of its get-out-the-vote efforts for last month’s midterm elections.
WordPress is making some major changes to its content management system in the coming weeks. Are you ready? Also: The success of branded Facebook Groups is helping ease the pain for marketers.
After a year that was defined by the General Data Protection Regulation, another proposed shift in European Union law, involving the way copyright is regulated online, could create brand-new challenges for associations with interests in the region. Here’s what you need to know.
Although recent research shows a rising level of trust in the ways that organizations engaged in e-commerce handle customer data, the trade group says many consumers are growing numb to cybersecurity issues.
Affinity partnerships can be a boon for associations, but only if they’re done right. Read on for a few of the risks that can come with such partnerships.
The European Union’s General Data Protection Regulation remains a difficult-to-grasp wild card for many organizations, with compliance concerns still top of mind. In one recent study, some organizations said full compliance might be impossible.
The Senior Dining Association, just a few months old, targets food service in the senior living space—a space that’s raising its standards for a new generation.
Journalism is emphasizing reader experience as a key way to boost revenue. Here’s what associations can learn. Also: creative ways to thank meeting attendees.
Nearly 320 billion emails will be sent each day in the next three years, and with them the potential for a shrinking work-life balance. It’s time to set your email boundaries. Also: Are meeting planners doing enough to protect attendee data?
Lock Up Lung Cancer, a new campaign launched by the American Lung Association’s women-focused Lung Force initiative, gave its new ads the feel of the kind of true-crime shows popular with the campaign’s target audience.
Recent research from Pew notes that online video, particularly on YouTube, is increasingly becoming a key way that the public informs itself. An embrace of online video could offer a potential opportunity for associations to stand out.
In light of recent threats against news organizations, the Radio Television Digital News Association is fighting to protect its members and recruiting nontraditional members to act as allies in its “Fear Will Not Silence Facts” campaign.
Tote bags, notepads, and USBs: You’ve gotten them as meeting giveaways too many times, and they end up in the trash. Ditch these tired ideas for more earth-friendly options. Also: the benefits of a young professionals committee.
Data can be invaluable when you want to enhance the member experience, but you need a data governance plan to keep members’ information safe. Also: the impact of artificial intelligence on analytics.
The movie industry’s iconic system for rating mainstream films, used on roughly 30,000 films since its introduction five decades ago this week, is widely seen as a success, even if it does frequently court controversy. MPAA recently opened up about the system with a digital archive.
While WordPress, Drupal, and other mainstay content management platforms have gained comfortable perches as market leaders, more recent platforms have a lot going for them, too. They’re worth a set of fresh eyes.
The NBA’s minor league system, the G League, will offer prominent basketball prospects the opportunity to hone their skills while giving them an alternative to college. It’s not unlike the ways that associations offer training programs of their own.
The Plant Based Foods Association, which represents makers of foods with plant-derived proteins, is working closely with a California grocery store chain to promote products made by the association’s members. The campaign puts vegetarian meals front and center.
The Society for Human Resource Management recently opened a speakers bureau, with very specific goals in mind. For them, the new service is much more about expanding SHRM’s reach than generating immediate revenue.
Sears was a company that effectively invented the retail economy, but it stayed stagnant in areas that didn’t benefit its business while moving away from areas where it could have kept up. Associations should take note.
To create a meeting with high impact, you don’t need a big budget or a huge crowd. You may just need the right people in the right place with the right expectations for a small event that delivers big value.
Associations that offer only mix-and-mingle networking receptions miss a valuable opportunity to help all attendees share more meaningful interactions. Here’s how adding thoughtful structure (and more fun) to your networking events gets genuine conversations and connections flowing.
Meeting planners can track more information than ever about attendees. That data can help you understand where your event succeeded and where it may have fallen short, but the information stream often feels like a flood. A smart advance strategy that defines what you need to know can keep you from going under.
From privacy scandals to algorithm changes, handling social media for associations is harder than ever. Here’s how the experts are keeping up.
Women in Trucking empowers girls with a truck driver doll.
Associations are everywhere. Here’s a snapshot from Iowa, the hawkeye state.
Meeting staff demands for more flexible work arrangements doesn’t faze most nonprofit employers these days.
GDPR ushers in the data protection officer. Here’s why that role is becoming necessary for many organizations.
Organizations use big data to figure out a wide variety of complex problems and set strategies, including for talent acquisition. In a recent study, LinkedIn identified the most common ways that organizations use big data to optimize recruitment.
Small changes, like the American Alliance of Museums' addition of a gender-neutral prefix, make inclusion real for members.
The Association for Jewish Studies embraces an income-based conference pricing strategy.
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including perfume.
Think marathon, not sprint, they say. But don’t wait to start building a culture that champions diversity.
For a robust social media strategy, your organization needs to leverage its Instagram followers. The Wild Apricot blog explains how to get started. Also: what food can do for your meeting.
Managing a virtual team requires clean logistics, great communication, and a lot of trust. Here’s how to do it, from Entrepreneur. Also: elements of a content strategy.
The contest, focused on the opioid crisis, aims to encourage students to take a deeper dive into the potential of a career in statistics—while highlighting the value of public data.
The Council of Fashion Designers of America is launching an eBay shop to support its charitable efforts. All proceeds on member goods sold on the store will go to the council’s Fashion Targets Breast Cancer initiative.
The Women’s Skydiving Leadership Network is launching a pair of new campaigns that aim to bring both awareness and training for women interested in the sport. The group has seen more than 2,000 members join since its 2016 creation.
Even savvy tech users can get nailed by someone actively trying to trick them via a phishing email. What can you do to keep your association’s employees—and your organization’s data—safe?
A marketing group that aims to extend the reach of Japanese foods globally is giving an extra boost to the country’s craft beer by putting on a series of West Coast events.
California’s just-passed law requiring women to have a place on the boards of public companies reflects wide interest in seeing added diversity in boardrooms, including in nonprofits. However, the law itself could face a tough road ahead due to questions about its constitutionality.
Associations operate best when staff and board don’t get tangled. But that doesn’t mean executives should abdicate their responsibility to bring out the best in volunteer leaders---or help find better ones.
Like other industries, research from the Security Industry Association shows that automation can help enhance the skills of human workers.
Email may drive your organization’s marketing, but when was the last time you thought about how you use it? It might be time for some smart adjustments. Read on for a few useful tips.
The Regulatory Affairs Professionals Society recently revamped its acronym guide from a printed piece to a searchable online database. The new tool helps RAPS members navigate a sea of bureaucratic shorthand.
The players association is participating in a funding round for a startup company that has created an innovative solution for one of the most infamous injuries on the football field and beyond: the torn ACL.
A Harvard Business School professor warns that the wrong tactics could harm employees’ ability to come up with new and creative ideas. Also: Make sure your influencer marketing strategy makes sense.
Online marketers have increasingly come to embrace user interface strategies that are specifically engineered to encourage a certain kind of response, a concept known as “dark patterns.” Just because everyone else is doing it doesn’t mean you should.
With an ongoing pilot shortage affecting service in small airports, the Air Line Pilots Association is offering a series of solutions that focus on drawing in new pilots and improving the financial stability of the airports.
News outlets, borrowing from association membership tactics and pay services’ subscription strategies, are mixing up the two concepts. Also: why the president of the American Heart Association helped introduce the new Apple Watch.
The National Rural Water Association’s 2018 WaterPro Conference begins next week in Fort Worth, Texas. Attendance is expected to exceed 1,500.
Aiming to put an end to alcohol-related frat-house tragedies that have made headlines nationwide, the North-American Interfraternity Conference has adopted a resolution banning hard liquor in chapter houses starting next year.
Recent research suggests that consumers are becoming more concerned about the “creepy” aspects of personalization—even though evidence is prevalent that personalization works. How can you balance those concerns?
The popular nonprofit crowdfunding platform DonorsChoose.org, which helps teachers pay for supplies in their classrooms, worked with the school superintendents group AASA on a new toolkit aimed at getting entire school districts in a position to best utilize the service.
Yes, young professional members have specific needs. But are you meeting those needs, or just stereotyping a key member base? Also: hosting sustainable events.
More than half of commuters work while traveling, a new study finds, and never logging off blurs the line on work-life balance—and might call for regulation from employers. Also: the state of the event industry.
A June ruling loosening union-dues requirements has opened the door for the Association of American Educators to seek out new members nationwide.
It’s not always possible to react quickly to a big news story, but planning ahead through the use of resource pages or well-timed marketing campaigns can keep your message out front right at the moment it’s needed.
With a new program, the American Association for the Advancement of Science is partnering up with academic institutions around the world to launch peer-reviewed open-access journals. Two Chinese universities have signed up so far.
The International Legal Technology Association’s ILTACON 2018 begins this weekend in National Harbor, Maryland. Attendance is expected to top 1,600.
At critical moments, your members might appreciate a text message notification over an email or phone call. Here’s how three associations are using texting for advocacy, customer service, and dues renewal.
With a growing interest in apprentice programs among the public, associations are in a position to capitalize—and perhaps close those pesky labor gaps that grow every year. Check out a few examples of associations big and small offering such programs for their respective industries.
A fresh look at your membership database can serve as the key to improved communication and higher member satisfaction.
The American Speech-Language-Hearing Association launched a public-awareness effort, composed of new and repurposed content, to connect parents with services available to their school-aged kids.
Months after the Supreme Court decided a case that legalized sports betting at the state level, the American Gaming Association expanded its Code of Conduct for Responsible Gaming to reflect a careful approach to introducing legal sports betting to the public. The American Gaming Association scored a big advocacy win earlier this year when a […]
A year-old agreement between the home-sharing unicorn and iconic civil rights organization aims to help support communities of color, and it comes with a revenue-sharing agreement to boot. Airbnb and the NAACP are treading slowly in rolling the idea out, however.
What does it take for an association to come back from a near-death experience? Following substantial declines in revenue and membership, three associations changed course and restructured their business, leading to a more prosperous future. Their turnaround stories have a lot in common.
It seems as though everyone is hiring these days, and talented professionals have abundant job opportunities. Amid heightened competition for talent, smart associations are adjusting their recruitment strategies, increasing their focus on retaining the staff they have, and looking at new ways to harness an effective team—even if everyone isn’t on the payroll.
When recruiting in a hot job market, “you have to get a little more creative,” says Tracy Hollamon, PRC, senior recruitment specialist at the American Society of Anesthesiologists. Here are three ways she’s powering up hiring at ASA.
Programs and activities that tend to cleave to the traditional—board meetings, sponsorship, and grassroots advocacy—can go from formulaic to fresh when staff employ creative thinking. Here’s a look at what emerged when three associations looked past the predictable to the possible in these areas.
Rising stars build soft skills for the boardroom.
Opportunities and challenges with state-level fundraising.
How the American Academy of Sleep Medicine Foundation promotes student sleep with a video contest.
Associations are everywhere. Here’s a snapshot from Oregon, the beaver state.
Don’t forget these three intellectual property protections.
How an analytical mindset can drive change.
Many organizations are migrating IT infrastructure to cloud-based environments, but that change comes with some cybersecurity risks. Here are a few hard truths about storing data in the public cloud.
Help chapters reach their full potential.
The American Nurses Association is a big-tent organization that has seen new-member growth for several consecutive years—largely due to a new framework that groups members into smaller segments defined by their career stage. Here’s how it works.
In honor of National Avocado Day, Avocados From Mexico helps Chipotle provide consumers with free guacamole. Also: Forbes reveals three trends that nonprofits need to prepare for.
A new academic study finds that the incivility of email can have an effect on an employee’s output—as well as that of their partner, who also deals with the added inbox stress.
A new report from Naylor Association Solutions argues that the hard part of association communications isn’t producing the content, but making sure it hits its target. The report suggests that resourcing issues shoulder a large part of the blame.
Being able to communicate quickly in the aftermath of a crisis is one of the biggest ways organizations can help shape the story. Here’s how they can be better prepared to do just that.
As part of its new “Operation Donate with Honor” initiative, the watchdog is both boosting its enforcement against fraudulent veterans charities and working to inform consumers of the risks. The FTC formulated the idea with help from the National Association of State Charity Officials.
AARP is one year into a new editorial project called The Girlfriend, speaking directly to a target demographic—women in their 40s and 50s. By developing content in a strong voice that resonates with the audience, AARP is hoping to build rapport with soon-to-be members.
With interest in blockchain technology peaking, CompTIA is targeting its latest report on the technology directly at the public sector—both to explain how it could aid different government entities and how smart policy could strengthen its benefits.
Two recent reports suggest subscription services targeted at consumers lead to unconscious overspending and pickiness about what they’re willing to use. Could the phenomenon create problems for membership programs?
“No money, no mission,” goes the nonprofit mantra. But a recent study shows that many nonprofits struggle to plan ahead. Before you do your ambitious planning, look at your everyday finances.
The Printing Industries Alliance sees an opportunity to expand into serving the direct-mail space thanks to the addition of the former New York metro chapter of Idealliance. With a little help from a recent chapter addition, a major printing industry group is expanding its member offerings to the direct-mail sector. The Printing Industries Alliance this […]
AANP’s “We Choose NPs” campaign is designed to show how its members can help close the gap for healthcare workers.
Break free from conventional wisdom to push your event forward. Also: How to make your website reporter-friendly.
The Radio Television Digital News Association is offering access to an upcoming webinar for free. In exchange, RTDNA is asking journalists to donate to a fund supporting victims of the Capital-Gazette shooting.
The Military Officers Association of America, which ran a voter education campaign targeted at active-duty military in 2016, is ramping things up again for the 2018 election through its Military Family Initiative arm.
While it’s easy to get caught up in the “what” pieces of event planning, a new report says planners should initially be focused on the “why.” The first question to ask: Why are we having this event?
Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members.
Relying on outdated software systems, Laurie Bollig helped draw up a game plan that spelled victory. Raise your hand if you’ve ever had this happen: You’re explaining a complicated process to a new, much younger employee and halfway through it, they say, “Oh, well you could just do this, right?” And with a couple of […]
A nonprofit marketer makes the case that keeping email subscribers engaged is just as important as blocking spam. Also: Why associations should have more entrepreneurs at the helm.
The International Safety Equipment Association is kicking off a two-year alliance with the Occupational Safety and Health Administration to underline the importance of personal protective equipment on the job.
A new report looks at how associations are using marketing automation tools to improve marketing efficiency, boost member engagement, and drive growth. If it sounds intimidating, a few simple steps can help you get started.
Many leaders load up their top performers on one team, but research suggests that could be holding back creativity. Also: Meet Facebook’s print publication aimed at business leaders.
Even if your association’s main stack isn’t based on open-source software, you should still know the language. A recent report from the Linux Foundation makes the case that it could even help you find new talent.
Thanks to a collaboration with the United States Conference of Mayors, more than 300 mayors in all 50 states and Puerto Rico are taking part in an ongoing campaign to support the game of baseball.
The MemberClicks blog shares a few reasons you may be seeing a drop in membership. Also: Last year, the Brewers Association introduced an indie seal for craft brewers. Let’s check in on the adoption rate.
The U.S. Patent and Trademark Office hit a major milestone recently, and it couldn’t have gotten there without the help of these associations and nonprofits.
There are major donors hidden within your database, you just have to know how to sniff them out. Also: What’s standing in the way of gender-diversity goals.
The Accounting and Financial Women’s Alliance spotlights young members who have stories to tell and are in a good position to lead.
A community engagement pro makes the case for nuanced thinking about what makes a good association community. Also: Is it possible to get some personal space during an airport layover?
A new benchmarking report from the BDO Institute for Nonprofit Excellence finds that even with substantial revenue streams, organizations face pressure to keep overhead costs low. The culprit: high levels of spending on programs and services.
The National Restaurant Association's summer webinars are a pilot for further programs addressing bias and other workplace fairness issues.
The Society of Nuclear Medicine and Molecular Imaging is working with a number of industry partners to push forth innovation in the space as part of its newly announced Value Initiative Industry Alliance.
Cybersecurity has its own intimidating jargon. You’ll be better equipped to address your cyber risks when you know the terminology.
Most association leaders take cybersecurity seriously, but few feel confident that they know how to analyze and address cyber risks. To heighten your cybersecurity awareness and bolster your protection against a breach, experts recommend three practical steps: train staff to identify attacks, assess your IT systems’ risk level, and develop a response plan for a probably inevitable intrusion.
Planning to shed your old technology for a hot new product or service? You’ll need to condition your staff to accept and adopt the upgrade. Here’s how to build an agile, multiphase training plan that targets their needs before and after implementation.
Kickstarter cofounder Yancey Strickler helped invent a formula for getting the masses behind a great idea. Step one: Get comfortable with taking a few chances.
In their book Prediction Machines: The Simple Economics of Artificial Intelligence, authors Ajay Agrawal, Joshua Gans, and Avi Goldfarb bring up the business case for artificial intelligence.
A new report from the digital security giant Kaspersky finds that the costs of cleaning up after a data security breach can easily top the $1 million mark—and not just because of the incident itself.
A U.S. Supreme Court ruling has made sports betting legal across the country. That represents a victory for AGA, but it sees more challenges ahead.
A recent analysis of online job listings suggests that organizations expect their chief information officer to be able to deftly handle a million things. Perhaps employers should be looking for a master delegator rather than master juggler.
While it doesn’t lend itself to as much automation and customization as traditional email marketing, there’s a lot that can be done with signatures. But is it worth your time?
The Association for Institutional Research’s 2018 AIR Forum begins next week in Orlando. Attendance is expected to exceed 2,000.
To acquire new members and retain existing ones, associations have to understand consumer behavior and embrace nonlinear marketing techniques, said Jamie Turner, opening keynoter at ASAE’s 2018 Marketing, Membership & Communications Conference.
GDPR has a lot of organizations worried about what might happen if the EU takes notice of them. It’s not the only audit-related headache out there, however—major software vendors like Microsoft, SAP, and Oracle have recently been on the lookout for firms that aren’t properly licensed. Here’s what you should know.
The United Brotherhood of Carpenters, along with its regional arms, has worked in recent years to attract more women to the trade, which has traditionally been a male-dominated field, through both training programs and initiatives to encourage solidarity and community.
Co-working juggernaut WeWork is moving out of just being in the office space business and moving into the world of education. A look at some ideas associations can take from its approach.
A new approach to funding philanthropic organizations adds a layer of accountability. Also: Should you sell your education offering to corporate members?
Are you into The National, or more a Taylor Swiftie? Both have taken steps toward launching fan club concepts that focus on the die-hards—each with models that associations might appreciate. But both might pale in ambition compared to what rock legend Neil Young is doing.
As cyber threats become more varied and sophisticated, attackers may try to scam your members---and they may pose as you to do it. Here are some precautionary steps to take.
IATA, one of the largest airline-industry groups, is planning on testing a payment technology that would directly pull money from bank accounts—a tactic that would get around payment card transaction fees.
As Senate Democrats use every vote they have to force a debate about net neutrality on the Senate floor, advocacy groups are ramping up their work against the FCC’s open internet rules online—and while those measures have a lot of supporters, not everyone’s a fan.
The new group is the product of a reboot of SLA’s diversity and inclusion efforts—and unlike its other caucuses, it’s free to join.
Concerned about the greatly differing health outcomes for people who live even short distances away from one another, the American Heart Association is offering grants to entrepreneurs who come up with successful ways to improve community health.
The surprise acquisition of a podcast app by a number of major public radio companies shows that even traditional organizations are taking a tech-world approach to acquiring promising startups. Could associations pull a similar trick?
With Chinese tech companies in U.S. government crosshairs and tariffs at the center of the conversation, associations in the tech world and beyond are warning of lasting ripple effects if and when China responds.
The association is hoping retailers pick up on the craft beer marketing program, signified by a logo featuring an upside-down beer bottle, in much the same way its members did when it launched the industry awareness campaign.
No one wants to implement a program that is doomed to fail. To prevent an expensive mistake, use a trial program. Here’s how to get started. Also: If your volunteers aren’t as productive as you need them to be, the problem could lie with the timing of your request.
The Boy Scouts of America will keep its organizational name, but to reflect its admission of girls as well as boys, its namesake program will now be known as Scouting BSA.
As more tech giants eye the medical establishment, the Partnership for Automation and Artificial Intelligence in Healthcare spots a niche. The former head of the American Telemedicine Association has created new group to support the rapid expansion of artificial intelligence technology in healthcare. The Partnership for Automation and Artificial Intelligence in Healthcare, which launched last […]
No-shows are common, but there are a few things event professionals can do to minimize them. Also: Learn the truth about these common GDPR misconceptions.
Don't let your organization's great work go unnoticed. Here's how to get more press hits for your group. Also: How to make your next event more healthy and more fun.
Microsoft and 33 other companies have signed on to an agreement that pledges that they will protect their customers—and won’t take part in state-sponsored attacks on users, an issue that has become more pronounced in recent months.
The latest website security concern, which jumps on the cryptocurrency craze, could be a big headache for users of WordPress or Drupal. Also: XDP gets going in a big way.
Civility, mutual respect, and inclusion are often core values that bind members together. But do you practice what you preach? Here’s how to foster a deeper sense of connection within diverse communities in divisive times.
More than 100 associations have signed onto a letter warning of the dangers of a potential trade war caused by tariffs on China. The letter, sent to leaders of the House Ways and Means Committee, highlighted a growing coalition in opposition to the Trump administration’s tariffs.
The Consumer Federation of America linked arms with 22 other organizations in asking the FTC to investigate YouTube for violating children’s privacy. According to CFA, joining a group like this sends a stronger message to the federal agency and makes a more efficient use of time and resources.
As advertisers become more concerned about where their messages appear online, a major trade group of ad agencies is putting together a bureau that will create standards for protecting brands. The 4A’s says the problem should be tackled as an industry.
Associations should think carefully about their strategy for translating when they launch events in different corners of the world.
Gartner’s most recent quarterly Global Talent Monitor report suggests that fewer employees are pushing themselves to go above and beyond at the office.
Wethos, a freelancer community that targets nonprofits, has gained a sizable amount of support for its concept, which aims to make marketing resources attainable to charitable groups that might otherwise rely on pro bono offerings.
ISACA’s GDPR assessment is one part of a broader strategy to get tech professionals of all types ready for new privacy regulations that start next month.
At the TRSA, it’s the CEOs job to think critically about audiences the association wants to reach through a revamped content strategy. Here’s why he does it—and how he fits it into his workload.
The National Restaurant Association’s new Restaurant & Hospitality Association Benefit Trust, which targets restaurants and hospitality businesses with fewer than 100 employees, comes at a time when association health plans are a major topic of debate in Washington.
An estimated 2 million manufacturing jobs expected to go unfilled in the next decade. PMMI’s site is intended to help close the gap.
The Experimental Aircraft Association’s 53-foot mobile trailer, which includes virtual reality elements, is helping the association draw interest from the public at events that aren’t specifically targeting aviation.
With the number of seniors who have been targeted by a financial scam increasing, the Cooperative Credit Union Association launched a new education initiative to combat elder financial abuse.
As industry leaders, how associations respond to sexual harassment matters—to the individual and to their community. Associations are facing challenging questions about how to set the bar for acceptable conduct in their field, enforce fair policies, and promote a positive professional culture that attracts the best talent.
Ensuring the safety of your event is important, but if a sexual harassment incident comes up at your event, due process needs to be considered as well.
Firefighters face a higher prevalence of multiple health issues, and a new group addresses the “cowboy culture” that discourages talking about them.
A new report says many associations have a “passivity problem” with members. If that describes your organization, consider how you can refocus your product and service offerings to appeal to the needs of your disengaged members.
Everybody wants to climb the ladder, but that doesn’t mean they don’t need some institutional encouragement. Associations can take some lessons from how they court members to make it happen.
A few years back, anti-carb and gluten-free diet trends swept the country. Here’s how the National Pasta Association faced the challenge, plus a few lessons learned along the way.
The Wikimedia Foundation recently conducted its first-ever wide-scale multilanguage survey of its users. The foundation’s approach to analyzing the ways people use Wikipedia might yield a few insights for associations looking to boost their own tech offerings.
How to create emails that make your readers want to come back for more. Also: When it comes to internal promotions, try elevating leaders from different departments.
The National Association of Psychiatric Health Systems this week announced it would change its name to the National Association for Behavioral Healthcare, citing shifting cultural trends.
Wanting to do good work and test new ideas doesn’t require memes—we’re already wired to do it. But leaders can do more to make sure that enthusiasm isn’t stifled.
A local chapter of the international charity that serves Baltimore recently launched a grocery store in one of the city’s food deserts. The nonprofit endeavor aims to add elements of social service to the shopping experience.
Women of Email, a professional community, has gained about 1,500 members since starting nearly two years ago. The group says it’s aiming for equality in email marketing—including on stage at conferences and by closing the pay gap.
Looking to turn around a decline in international travel to the United States, the Visit U.S. Coalition this month announced a handful of policy proposals that would help ensure America remains an attractive destination to travelers from around the world.
Could your brand identity use a refresh? Here are the essential steps to establishing an effective one. Also: why your group may want to reconsider giving gifts to new members. Is it time to update your brand? Whether you’re looking for a change or feeling confident about your association’s identity, you may want to run […]
Amazon’s plan to discount membership to its Prime service for people on Medicaid speaks to a key concept for membership discounts for associations—often, they must speak to a broader strategic goal.
Have you considered expanding your national meeting into regional conferences? Here’s why you should. Also: how to tailor continuing education courses to appeal to millennials.
Maximize your meetings and grow your revenue by attracting more event sponsors. Also: Productivity secrets from the incredibly successful.
President Trump’s plan to place tariffs on imported aluminum and steel has raised major concerns across the manufacturing world. The Aluminum Association is proposing a more targeted approach to the problem of oversupply, focusing on China.
A new requirement that advertisers hit a certain performance threshold to remain in Google’s Ad Grants program is proving easier said than done for some nonprofits.
Changing the way you think about board member recruitment in one simple way may lead to creating a better board. Also: growth strategy tips for major donor relationship-building and more.
Business-oriented learners in generations Y and Z are increasingly open to online education and digital certifications, according to a new report from an association of business schools.
Speech First, a new group focused on ensuring colleges remain a place for open discourse, is hoping to build support around the issue by building up a strong membership.
Data analytics doesn’t have to be complicated. By taking a small step into connecting your data, you can begin to alleviate members’ pain points.
One of the most fundamental tracking tools of the internet era, the browser cookie, is starting to fall out of fashion, and it’s going to change the way marketers work online. Here’s why.
Social media platforms are powerful tools for advocacy, but constant algorithm updates mean your social strategy has to stay flexible. Also: How to make your new-member webinar more beneficial.
Technology often gets short shrift in terms of its impact in the world of human resources. But as it turns out, innovation holds a lot of promise for recruitment, talent management, and the way that HR professionals work.
The Association of Plastic Recyclers, seeing excitement from companies taking part in a program to reuse consumer plastics, is widening the reach of the program and adding more companies.
An Association Success writer discusses the next level of personalization for organizations. Also: seemingly harmless questions you shouldn’t ask your employees.
A new report from Columbia University’s Tow Center for Digital Journalism looks at news organizations that are aiming to grow their revenue by converting readers into members. One essential way they do this: They create habit-forming newsletters.
The Investment Association will bring to light new startups that could potentially reshape the asset management industry—a space that has struggled to pick up on new technologies.
If so, you wouldn’t be alone. Two of the world’s largest consumer goods companies have made waves by going out of their way to roll back their spending on social media ads. What should associations make of that?
Colombia has seen dramatic growth in recent years as a source of flower exports, with Valentine’s Day one of its most prominent. The trade group Asocolflores has been a big factor in that growth.
Before you go online to find a Valentine’s Day date, check out an infographic from the ABA Foundation and the FTC for signs you’ve been targeted for online dating fraud. Also: how to find the perfect venue for your next meeting.
When the stock market takes a historic plunge like it did last week, you may be worried that your retirement savings is also taking a dive. But one expert says the best thing to do is stay calm and heed the advice of experts.
Supporting a piece of technology is often a business decision, one in which difficult decisions must be made. But the business case should not come at the cost of following mainstream technical standards.
The Renewable Fuels Association, an ethanol group, just launched a new offering aimed at teaching students about the industry as a whole—before they get the chance to use the fuel at a gas station themselves. It’s just one example of the association’s focus on educating the public about the benefits of the fuel variant.
The Center for Humane Technology, launched this week, counts people once associated with Google and Facebook among its cofounders. (They’ve emerged as critics of what the companies are doing.) The group is getting its footing by launching an awareness campaign with Common Sense Media.
As the world changes, so too are the elements that encourage donors to give. Here’s how these trends are leading to a philanthropy rethink.
Avoid gender inequities when setting staff compensation.
The Wing, a membership club for women, is coming to several U.S. cities, offering a space to work, meet, and network. Should your association be worried? Not if you’re focused on building an inclusive space for women. In the last year, women have played a key role in large-scale social movements. Look no further than […]
The National Association of Cannabis Businesses says its proposed standards are in direct response to recent federal actions that threaten to criminalize an industry that has only recently found legal success at the state level.
Want to keep your millennial and Gen Z members engaged? Create a group within your organization that’s just for them. Also: The Women’s March takes advantage of a new group stories app that lets you combine posts from different platforms.
The association convened three dozen professionals and experts to ensure its scenario-based cybersecurity certification exam was meeting industry needs.
A new report from the marketing firm Kantar Millward Brown says that the fragmentation of media is requiring that marketers hit multiple channels in a single campaign. The marketers most likely to break through are the ones that hit the mark everywhere.
Research from the Association for Talent Development says that organizations with formal mentoring programs claim stronger employee engagement and retention.
The recent incident in Hawaii, in which a test message was accidentally sent to millions of people on the island, comes at a time when emergency groups are calling for upgrades to the FCC’s wireless system—upgrades the commission is supportive of.
Personas may not be helpful for writers. Here’s a better way to think about writing for your target audience. Also: CES tech announcements that all event pros should know.
Facebook is making major changes to the news feed that will most likely affect the organic reach of your organization’s posts. Also: Getting your event to stand out starts with a smart communications plan.
Recent research on the written word from Linstock Communications makes the case that many organizations tend to convey messages in a tone that evokes one gender or another, usually male. The result may mean missed opportunities to strike a productive conversation.
Meltdown and Spectre, a series of hardware-level exploits only disclosed last week, led to a collective freak-out on the part of the tech world. The issues, mostly with Intel processors but largely affecting every major type of CPU, definitely are serious, but what do they mean from the vantage point of your association?
Association Success reveals how to make engagement scores more meaningful. Also: Six ways to create more successful tweets.
The Apple Developer Program, required for app-makers that want to appear in the App Store, will now be free for nonprofits as long as they meet certain requirements. Also: Find out why your members may not trust you.
As the ability to personalize member experiences matures, we’re going to see many conversations about how organizations use such data in 2018—conversations being brought on in part by the European Union's forthcoming GDPR data management requirements. An upfront strategy will do your organization well.
Most associations have policies and procedures addressing sexual harassment in the workplace, including codes of conduct and mandatory staff training. But there are a few ways that associations should extend them to prevent legal fallout.
A new bill introduced in the wake of the FCC’s repeal of open-internet rules doesn’t go far enough for the industry and advocacy groups that opposed the FCC’s actions.
From translations to tweens to Twitter, the National Fire Protection Association has been finetuning its communications for an era where wildfires are increasingly common.
The National Cattlemen’s Beef Association recently introduced phase two of its relaunch of its iconic “Beef: It’s What’s for Dinner” brand with digital ads and video recipes.
The move by Apple to push out certain classes of template-based apps from its iOS App Store has gained a whiff of controversy in recent months, in no small part because it affects a number of event apps. But the alternative might actually be better in the long run.
A new report from Yes Lifecycle Marketing points out that Gmail has grown massively in recent years, and that means that email marketers need to pay extra special attention to its myriad features.
Inspiring trust in your employees doesn’t have to be complicated. Simply displaying a few key traits can go a long way to gaining their confidence. Also: engaging ways to show gratitude to donors.
New numbers from the U.S. Department of Commerce reflect a nearly 4 percent drop in international travel to the U.S. during the first half of 2017, with numbers down sharply in parts of the world targeted by President Trump’s travel ban. The numbers reflect previous estimates from the U.S. Travel Association.
Do your education offerings deliver what you want them to? If you're looking to reinvigorate your professional development program in 2018, current trends suggest that opportunities lie in assessing what you're trying to accomplish, harnessing data, rethinking content and delivery, and trying some unconventional approaches.
Let members decide how benefits are distributed. It's something the American Council on Teaching of Foreign Languages is trying out.
A company known for helping people organize events was just acquired by a company known for its buzzy approach to workspaces. The merger underlines the fact that local events are big business, too.
With charitable donations less common in the country than other established nations, Japan’s Giving December, launched by private sector groups in 2015, is focused less on driving donations to specific organizations and more on the idea of giving in general. The initiative also reflects the larger goals of the Japan Fundraising Association.
As the tax bill makes its way to the full Senate after Thanksgiving, ASAE is urging tax-writers to remove a provision that would tax royalty income derived from the licensing of an organization’s name or logo.
Instead of opening up a meeting to all of your members, would it ever make sense to invite only a select group? Some pros and cons for going that route.
Liveblogging is a great way to connect and engage with event attendees and your targeted audience. Also: How to build a membership referral program from the ground up.
TechShop, a for-profit chain of makerspaces that worked on a membership model, closed its doors suddenly this week. The circumstances around its decline and eventual shutdown highlight the challenges high overhead can create for a membership model.
The New York Apple Association has delivered tens of thousands of apples to the TCS New York City Marathon for 20 years because the event lines up with its strategic objectives. Here’s how NYAA thinks through it.
In recent years, the underlying technology used for direct-deposit transactions has slowly become more “instant,” and now allows for same-day transactions. The electronic payments association NACHA is making the case that nonprofits could benefit from this shift.
The association for Americans over age 50 is working with the U.S. Postal Inspection Service on a new program warning of the dangers of fraud, which veterans are more susceptible to than the population at large.
Don’t let a harried year-end stop you from starting off the new year on the right foot. Also: new etiquette rules for extra-long tweets.
With the help of the Experience Institute, an array of event-based organizations, including ASAE, launched a campaign designed to encourage more people to travel for conferences. The campaign is built around the Decision to Attend Study, the second edition of which was just released.
To bring in more millennial members and recruit the Gen-Z young people who are following them into the workforce, you’ll need to evolve your communications strategy and test new platforms. And, yes, that means you better be good at social media.
The new partnership with the National Network of Libraries of Medicine is designed to train librarians to better serve patrons seeking medical guidance.
For years, the language of membership has often felt unique to the world of associations. But with the success of the tech startup Patreon, which will hand out $150 million to creators this year, we may be on the brink of a moment where membership concepts grow more mainstream. That could be a good thing for associations.
How the clothing retailer American Eagle is encouraging people to buy customized jeans in a store where you can also do your laundry while you wait. Also: Why you shouldn't overstate your engagement target.
Baseball fans love their trivia, and association pros love associations. Here, the two meet. With the World Series in full swing, now's a good time to test your knowledge of how associations are connected to America's pastime in big ways and small.
The association says that more than three-quarters of consumers surveyed now put a passcode on their devices, and many are taking steps to secure their devices from threats both online and offline.
The unmanned vehicles group is now offering a new membership category focused on public safety officials and organizations—an extension of a recently announced partnership with the National Council on Public Safety UAS.
Even in the rush to become "digital first," direct mail still has a serious role to play in your marketing efforts. Also: a trove of email subject line ideas for #GivingTuesday.
How the Dollar General chain has found success by targeting a market no other retailer seems to want. Also: how to write shorter emails.
A new campaign by the Association of Plastic Recyclers aims to drive demand for recycled plastics by getting manufacturers to commit to requiring recycled material in common items they purchase for their facilities, like trash cans and transport packaging. Several major companies have signed on.
Amazon has recently added some features that could help drive business among teens and college students. They might inspire you if you're trying to figure out ways to boost revenue from age groups that might prove more important in the future.
Does a too loosey-goosey social media policy threaten the brand? That seems to be the stance The New York Times is taking with its newly hardened guidelines. You may consider following suit in this politically charged age, but don't kill what's good about using social media in the process.
Agricultural concerns have become a key part of the debate on the North American Free Trade Agreement, which the president has threatened to leave. A broad array of business groups made the case for protecting NAFTA as part of a recent trip to Capitol Hill.
How the CEO of ThePointsGuy.com turned his hobby into a lucrative career. Also: Make the most out of your high-quality videos.
The 3D Retail Coalition is working with some major retailers on body processing technology that could redefine returns. The group is working closely with IEEE on creating standards for the technology.
With the launch of both a new committee and working group, the Kiosk Industry Group Association hopes to ensure that its members stay on the right side of the law as the use of kiosks grows.
In an initiative that it says comes as a result of requests from families and much research, Boy Scouts of America will allow girls to join the Cub Scouts, and will also create an Eagle Scout track designed for older girls.
Membership is growing for many associations, but they're not all seeing the same return on investment for member acquisition. With new digital marketing tactics and growing sophistication in reaching members in their favorite social media channels, associations are finding ways to both recruit broadly and target narrowly, resulting in high-value returns.
With the NCAA taking more of a wait-and-see approach, a handful of regional and national groups have built support for organized esports at college campuses around the country. One group has even moved into working with high schools.
The Equifax breach last month was made worse by the fact that it took the company more than a month to disclose it to the public. Your organization, if it ever runs into an issue like this, will need to be faster—in part because of law changes globally.
The Pulitzer-winning journalism nonprofit will pay salaries for staff members in six smaller-market newsrooms in an effort to ensure investigative reporting can continue outside of large cities. Since ProPublica‘s founding a decade ago, the nonprofit has helped redefine the parameters of what it means to create and support investigative journalism—by partnering with larger outlets like […]
A new report from the consulting firm A.T. Kearney makes the case that influencer marketing can be more targeted and effective than traditional types of marketing, which aim at broader, affluent audiences.
Many marketing departments are falling behind, but journalists can help them catch up. Also: American email habits may not be what you think.
An association serving Iraq and Afghanistan veterans is using Hurricanes Irma, Harvey, and Maria to remind members about its support programs.
Leaders in the meetings and exhibitions industry are working with federal law enforcement officials to help organizations develop plans to prepare for and, if necessary, respond to security threats at their events.
Global Impact, Blackbaud, Council on Foundations, and Foundation Center partner to help organizations align and track their contributions to the U.N.’s sustainable development goals.
Motivate your members to be more involved by elevating them to leadership roles. Also: Associations need to be ready to help their industries adapt to disrupting technologies.
The search giant says that it'll change its "First Click Free" policy, which has been controversial with publishers, in favor of something that allows publishers more flexibility in how users access paywalled content through Google's search engine.
Incidents where a CEO’s bad behavior was caught on tape (or tweet) have put more scrutiny on execs. How do you practice fearless leadership while everyone’s watching?
A new report on nondues revenue from Avenue M Group offers some takeaways for associations looking to bolster their nondues revenue generators. Hint: It’s not always about adding something new.
Social media is a great way to build excitement about your event—but don't lose sight of these other tried-and-true marketing methods.
By allowing young professionals to be their authentic selves and welcoming their perspectives, associations will create a culture of trust that allows both organizations and staff to thrive.
Detroit's North American International Auto Show has held a long-running poster design contest targeted at high schoolers for decades. The contest gives student designers a chance to have their artwork displayed at a major event—along with the chance to win some prize money.
A new report from the Association of National Advertisers' educational foundation makes the case that the industry's talent pipeline is in trouble. However, the foundation is taking steps to use industry resources on programs targeted at building that pipeline back up.
The Consumer Goods Forum, an organization that represents some of the world's largest food companies and retailers, has pledged to create standards for sell-by and expiration dates by 2020. The move could help cut back on food waste significantly.
After having been attacked by a hacking group, England's Football Association is tightening up its security strategy ahead of the 2018 World Cup. Among the things the group is pushing for: requesting that players and staff members avoid open WiFi networks.
In the age of mobile, we're asking more of our phone numbers than ever—and that makes them potential targets for security breaches. Here are a few strategies to ensure you're properly locking things down both personally and in your organization.
In an effort to ensure that boxers' post-retirement years are as fruitful as their years in the ring, the American Boxing Association is working on strategies to help fighters spend more wisely and save for retirement.
ASA members will assist the newspaper in publishing a new monthly feature, targeted at students, called "What's Going On in This Graph?" It was inspired by an ASA member who did something similar in her own classroom.
Both CompTIA and the Consumer Technology Association have taken steps in recent weeks to encourage more veterans to pursue technology as a career option—CTA with a new executive hire and CompTIA with a new collaboration.
Updated stats from the U.S. Travel Association show that there was a sharp decline in international travel during February and March, months when the Trump administration implemented policies that affected some travelers abroad.
The Louisiana Restaurant Association, in tandem with other New Orleans groups, is coordinating a relief fund targeted at hospitality employees affected by Hurricane Harvey. The response reflects the help that Hurricane Katrina victims received from Houston more than a decade ago.
Don't let these marketing mistakes be the reason your event isn't a success. Also: Why nonprofits should develop strong relationships with donors.
Influencer campaigns aren't just for major brands. Even smaller associations can get big results from a microinfluencer campaign. Also: Take a look at the tools and processes of modern marketing.
In tandem with the Anti-Defamation League, more than 270 mayors nationwide, including many members of the U.S. Conference of Mayors, have agreed to take a hard stance against hate in their communities. The effort reflects collective action after the deadly rally in Charlottesville, Virginia.
What associations can learn from Major League Baseball players flaunting their own personal style during the league's Players Weekend. Also: Using data science to better understand your organization.
Evolving your meetings is going to take a new way of thinking. Also: TONL, a new ethnically diverse stock photo service, goes live.
Your most powerful volunteers may be the ones who represent your target audience. Also: How augmented reality technology in the new iOS may be changing events sooner than you think.
In its newly released Member Loyalty Study, Community Brands offers tips for connecting with members and boosting retention rates.
Leaders need to keep an eye on the bottom line. But bad budget practices show that doing it right means keeping an eye on strategy too. “Steady as she goes” is usually pretty good leadership advice. But that doesn’t mean deciding you’re not going to look out for icebergs. When I was working on my […]
Building a strong brand is an important part of growing your membership, but there are a lot of challenges along the way. Also: How to provide different online learning experiences to your members.
The Latino Food Industry Association comes at a time when the U.S. Hispanic population’s buying power is particularly strong and grocery stores targeting that market are becoming increasingly prominent.
Personalization may help your organization create a more targeted conference experience, but researchers say that it’s not a silver bullet. Also: Bad email etiquette could be sending the wrong message to your coworkers.
Foodies tend to be older, have higher incomes, and aren’t afraid to go out of their way to find a good meal, according to an International Food Information Council Foundation report.
A startup whose CEO has a Netflix pedigree is trying to upend the traditional movie theater experience by offering membership at a rock-bottom price point. But theaters are skeptical that the company can pull it off.
Our tech expectations have grown considerably over the years—here's hot smart destinations are staying ahead.
A coalition of groups representing the continent's advertising sector have taken their first steps toward outlining a universal definition of what "viewability" is in regards to online advertising.
Your communication strategy isn’t so strategic if you’re not measuring it against specific goals. Also: new ways to think about presentation delivery.
CompTIA this week revealed its revamp of the Association of Information Technology Professionals, a group it acquired earlier this year, which borrows from the infrastructure of the former group and the resources of its parent.
In order to raise awareness around a new early-detection lung cancer screening, the American Lung Association launched a new campaign.
A study suggests that the ways coworkers are perceived and talked about influences the way work gets done. An attentive leader can have a positive influence on the conversation.
With an updated Code of Conduct for Responsible Gaming, the American Gaming Association hopes to encourage responsible gaming behavior among casino patrons before it gets out of hand.
From what attendees expect as the "new status quo" to how venues—and entire metropolis’— are being forced to upgrade their technology infrastructure.
The newly launched U.S. Press Freedom Tracker, backed by two dozen media organizations, plans to draw attention to incidents where journalists have been suppressed or even attacked for doing their jobs.
Chapters provide the help associations need to reach members locally. But to keep things running smoothly, associations must also make sure components have the help they need to fulfill that purpose. Organizations of all sizes can find networking, technological, or financial solutions to make sure chapters can leverage the power of their association.
Few organizations measure their association chapter ROI. Here's why they probably should.
Unexpected findings help align messaging with members.
President Trump's announcement via Twitter of a ban on transgender people serving in the military generated a flurry of questions on Wednesday, as well as challenges and rebukes from medical associations and LGBT advocacy organizations.
With a new livestream option at its annual conference, the American Brain Tumor Association is making sure people can access the information they need.
Airbnb is leading the way in the private accommodation rental market, but online intermediaries like Priceline and Expedia are looking to catch up. Also: How to craft a more focused communications strategy.
Here are six tips associations can use when writing and sending out press releases.
The American Association for the Advancement of Science’s popular Science magazine is taking steps toward a metered paywall for its news site, but its experiment will ask for demographic data from its users at first, not cash.
According to new research released at an association event, neurological care is struggling to keep up with the demand in 20 states. The care gap is seen as an opportunity to both expand service and better educate primary care physicians on neurological issues.
The National Governors Association, which has put much work into tackling the issue of opioid addiction, made the issue the center of discussion in its summer meeting this week. The problem is one that brings leaders together from both parties.
The REACH Act, which would increase reporting requirements after hazing incidents in hopes of preventing tragedies, has received the support of seven major umbrella bodies representing more than 140 fraternities and sororities nationwide.
Being a leader comes with a unique set of mental hurdles. Here are a few ways to overcome those challenges. Also: How to find more potential donors online.
Major internet companies and the Internet Association put their weight behind a day of net neutrality advocacy this Wednesday. Also: How to clarify your understanding of your meeting audience.
The decision by the Consumer Financial Protection Bureau to allow lawsuits against financial institutions, rather than mandatory arbitration, has banking groups speaking out this week—and consumer groups cheering the bureau on.
When it comes to donating money, people respond differently to happy and sad facial expressions in nonprofit marketing materials. Find out how to take advantage of that in your next fundraising campaign. Also: The one bad habit you should stop doing onstage.
With the recent rollback of the Federal Communications Commission's ISP privacy rules, states such as California are taking a stab at the issue—with new legislative battlefronts being drawn as a result.
Social media is a vital part of any marketing mix, but its value to event marketing has never been greater. Also: The newest trend in executive coaching.
A new interactive game by the American Institute of CPAs and the Ad Council helps educate millennials about healthy financial decision-making.
The National Association of Insurance Commissioners says a new form of usage-based auto insurance that employs tracking is growing in prominence. The association is offering a new assessment for figuring out if it's right for you.
Global trust in institutions is at a low ebb, which presents a challenge for associations reaching beyond the United States. Expansion is still worth it, but be careful about your strategy.
Why associations should pay attention to Facebook’s new community-centered mission statement. Also: How to get past writer’s block.
The Global Cinema Federation, a new industry group representing movie theaters around the world, hopes to put some lobbying weight behind issues affecting the industry that cross borders.
The National Association of Insurance and Financial Advisors launched a new certification with an aim to increase global exposure to the new designation, the profession, and the association.
A new analysis from the Online Trust Alliance notes that a failure to focus on issues of transparency and consumer protection were major reasons that sites failed to find a place on the group's Honor Roll this year.
Hackers may try to ruin your next event. Here’s how to secure your meeting data. Also: Don’t let this excuse be the reason your employees are working remotely.
Jeff Bezos' unprecedented decision to ask the world how he should spend his $83 billion on philanthropic causes directly through a tweet drew a lot of attention and some criticism. But it did present an interesting way to think about how organizations can draw awareness to fundraising needs.
In a crowded educational market, associations need to go the extra mile to stand out. Also: Here's how to make the most of a leave of absence.
With 25 percent of publishers admitting they have no way of detecting “non-human” traffic, the Data and Marketing Association has teamed with MetaX to release a product that aims to eliminate bot traffic.
Feel like you’re sending more emails but getting less of a response? You’re not alone.
MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism.
The National Corn Growers Association is relying on some friendly competition to crowdsource innovative ways to use corn products.
Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. An expert shares some questions to ask before launching a marketing campaign.
The new tier would allow companies with less than $1 million in revenue to join the group for a fraction of the corporate membership fee.
How to keep new members invested in your organization. Also: Discover the best ways to manage your rock star employees.
Your website gives members and other key stakeholders a doorway to helpful information, resources, and engagement opportunities—all while collecting valuable data about how they behave online. When used correctly, web analytics can provide critical insights into what your site visitors truly want and need from your association.
Chef Jeff Henderson’s unusual life path has taken him from drug dealing to prison to haute cuisine. Along the way, he’s learned plenty about what makes good food and great teams. For both, the right mix of ingredients is essential—and the best ones come from here, there, and everywhere.
As implementation gets underway, many particulars remain unclear.
If you’re trying to reach modern audiences with your content strategy, your association needs to be multiple places, offering multiple contexts. But a quick reminder: Not every piece of content may be so easy to mold.
This year has seen a lot of ground-shaking moments in the event industry space. Keep your eye on these five top trends in the second half of 2017. Also: Clever ways to use hashtags to attract new talent.
A new online community from the American Parkinson Disease Association provides informational and emotional support for patients and their caretakers.
Rep. Marsha Blackburn, a prominent critic of the FCC's internet privacy rules that were recently rolled back by Congress, could revive those rules with a new piece of legislation—but make them also apply to websites at large. The approach has raised concerns from observers.
The Association of Plastic Recyclers says it’s seeing significant success with its rigid-plastics recycling program targeted at grocery stores. Now, the association is helping grocery-store pharmacies take part in the program.
After a deadly bombing at a Manchester Ariana Grande concert took the lives of nearly two dozen people, event groups are pledging both to reinforce their safety strategies and sharing information with members, as the attack puts fresh attention on concert venue security.
Associate member categories can create new partnerships and revenue sources for your association. But timing is everything. Before adding to your membership, ask a few strategic questions about why these members are needed.
Yes, chatter around the cloud is pretty common these days, but the fact of the matter is, if you’re not properly implementing it within your organization, the benefits could breeze past you. Perhaps that’s why a lot of organizations still have their own data centers.
The UN Environment Programme is teaming with citizen science associations globally to create a database that tracks the spread of mosquito-borne diseases—an area that governmental agencies have struggled to track on their own.
The group, launched last year, aims to ponder both the technological and societal effects that artificial intelligence has on the world—and it'll do so with the help of a number of nonprofit organizations and tech firms.
A vehicle safety program effectively make the case for driving newer vehicles—with the help of a clever video. Also: Check out some resources if you’re trying to get a handle on the WannaCry ransomware attack.
Diversity and inclusion require more than just lip service. To put D+I into practice, membership teams need to be constantly thinking about opportunities that foster action.
A new website from CTIA, the U.S. wireless industry, will help consumers, businesses, and police identify lost or stolen smartphones available for resale.
The nonprofit advocacy group New Mexico Open Primaries, led by a former Democratic legislator, is one of a handful of efforts nationwide to encourage open-primary voting for independents.
Is the relationship between your national office and your local chapters in trouble? Also: How to approach social media as a communication channel between you and your members.
With high-priced ticket resales drawing more attention than ever in the U.K., multiple groups are highlighting potential problems for consumers. One group just launched a survey targeted at the public, while another is offering a guide with tips on how to "beat" the resellers.
Why a slew of recent Hollywood cyberattacks should have associations looking closer at their vendors. Also: A fundamental way to increase member engagement.
A group launching this week hopes to target insiders in the city’s music industry who are focused on genres other than country. The city’s music scene has generated or attracted stars in numerous genres in recent years.
Of the many online threat vectors out there, perhaps the most common and dangerous is the phishing email, in part because it’s proved to be so effective. Read on for a few considerations when building out a response plan within your organization.
Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences. Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign.
What do you know about your lapsed members? They may be gone but shouldn’t be forgotten. Some associations are bringing old members back into the fold.
In a pair of class-action lawsuits—one at the state level, one at federal—nonprofits and advocacy groups focused on assisting those with disabilities claim that New York City's Metropolitan Transportation Authority isn't doing enough to make the city's iconic subway system accessible.
Gig, a new service that AAA is launching April 30 in California’s Bay Area, is designed to target a consumer segment that is likely to grow in importance in the coming years: the urban resident who doesn’t own a car.
Don't be afraid to add a little drama when telling your nonprofit's story. Also: How to get the most value out of the next meeting you attend.
Snapchat is one of the best ways to tell your meeting's story. Also: Are you following these four inbound marketing phases?
A recent deal in the association technology space raises some interesting questions about the state of the sector and what’s next. What’s holding associations and their vendors back, and what needs to happen to push things forward?
With wages expected to play a key factor in future decision-making on H-1B visa reform, nonprofits and other employers with less ability to pay large wages for highly skilled immigrants could find themselves at a loss as rule changes are considered.
A new study suggests that extroverts have an easier road to the CEO suite, but all temperaments can lead well---and can benefit from a bit of downtime.
Moving past a big work blunder isn’t easy, but there are a few key ways you can avoid making the same mistake. Also: Why you no longer have to feel awkward when you use the word "millennial."
The Crowdfunding Professional Association is working to take advantage of new federal rules allowing for equity funding with a new expert community targeted at those looking to launch a campaign.
Unfortunately, fraud can happen at any association, but implementing these four controls will help mitigate that risk.
Associations put value on retention rates, but that’s not always the right metric to boost renewals. A new report says engagement scoring matters.
When it comes to meeting attendance, single parents may not be receiving the support they need. Also: how to optimize your keyword research.
Programmatic advertising continues to reshape the ad industry, and its latest move is headed outdoors. Thanks to new industry group standards, the efficiencies of programmatic advertising will be made possible to digital out-of-home spaces.
With the help of a coalition of nonprofit partners and a hilarious marketing campaign, the Natural Resources Defense Council convinced KFC to curb its use of antibiotics in chickens—a major win for nutrition groups.
After years of drought, California saw a deluge of rain and snow. As the governor lifts the drought emergency status, the Association of California Water Agencies is helping inform the next conservation policy moves.
Why tile? The Tile Council of North America teamed up with other industry groups to answer that question—and to extol tile’s benefits.
Are private job boards hindering your ability to recruit millennials? Also: Abila, Aptify, and YourMembership join together to create a new, unified brand.
The restrictions on the H-1B visa program, which has gained popularity among technology companies in recent years, are likely to be much tighter in the future as agencies in the Trump administration put their stamp on the policy. The approach, trade groups say, will likely let high-skilled workers in while discouraging strategies that they view as negatively affecting American jobs.
The American Sexual Health Association launched a new initiative that encourages sexually active young adults to get tested for STDs. Elements of the campaign include a new website, hashtag, and video.
Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. But the work they do needs to benefit the volunteer as well as the organization. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.
Associations are rightly enthused when their public-policy actions get some attention, but that attention means little without action. Two scholars have some ideas on how to get there.
Building diversity and inclusion into governance structure.
Five reasons to consider live streaming your next event.
In Matter, authors Peter Sheahan and Julie Williamson discuss how to ensure future success.
With industry growth comes the need for new professionals. The Texas Apartment Association Education Foundation’s new campaign seeks to find them.
Twitter and Medium dip their toes into the subscription-service waters. Also: Get more out of meetings by taking better notes.
Here are some tips on how to make digital advertising supplements both an educational benefit to your members and a nondues revenue generator for your association.
According to The Harris Poll’s Reputation Quotient Ratings, half of all people surveyed hold a negative opinion of CEOs and other top staff members—with differences showing up among age groups and political leanings.
Discover different ways to reach on-the-go donors. Also: IBM calls thousands of remote workers back to the office.
Associations are constantly trying new tactics to engage the youngest generations entering the workforce. The Institute of Management Accountants did so with a successful video contest, which also boosted its Facebook reach by 500,000 individuals in February.
In a new Global Business Travel Association report, the association found that many business travelers said they were most fearful of a terror attack happening while on the road, despite the fact that other risk factors, like theft or street violence, were much more likely.
The Trump administration’s draft budget plan deeply cuts funding for many agencies that nonprofits rely on. Independent Sector, the charitable community's membership organization, is calling for a budget that maintains the partnership between government and the charitable sector.
As industries change, so do their associations. Here’s the story of how a biological products group is keeping up by expanding its membership and changing its name.
In an effort to help its members adapt to the quickly changing technology landscape, the Retail Industry Leaders Association introduced the (R)Tech Center for Innovation.
A new survey says that membership renewal can be one of an association’s biggest challenges. And a quick study of respondents’ renewal tactics can help membership pros fine-tune their renewal process.
Four Atlanta-based advertising agencies are joining forces in the Advertising for Change coalition, which aims to boost diversity in the advertising world’s ranks. The ad agencies are working closely with 4A’s on a program targeted at drawing a diverse set of interns to the city.
Three large associations that notably supported the Affordable Care Act have come out against the long-awaited Republican replacement, the American Health Care Act—while generally maintaining that they’re open to changes in the landmark 2010 law.
While crediting the Trump administration for taking a more thoughtful approach with its updated immigration executive order, industry groups in the meetings and travel sectors—including ASAE—emphasized the need for a balance on security and travel issues.
To help attendees fuel up for their afternoon sessions and network at the same time, a number of ASAE partners hosted pop-up events during this week’s Great Ideas Conference. It’s a trend that’s catching on at meetings everywhere.
After 100 bomb threats to Jewish community centers and schools, groups are working to keep member schools and centers informed and are coordinating with federal authorities to provide security expertise on protective measures.
The Senior Executives Association, which dedicates itself to serving federal leaders, is refocusing its membership strategy. That transition involves a new strategic plan, chapter growth, tiered membership, and partnerships to grow nondues revenue.
The 2016 Greenbuild International Conference and Expo at the Los Angeles Convention Center exceeded waste diversion goals for both the U.S. Green Building Council and the meeting venue.
The National Milk Producers Federation has put its support behind a legislative effort to prevent the use of the term "milk" for alternatives made with different kinds of plants. A group that represents plant-based food makers, meanwhile, has defended its members, stating that the goal has never been to mislead.
In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity and replacing infographics with interactive elements. If you’re targeting search engines, now might be time to rethink your content marketing strategy. That’s the recommendation of a new study from the marketing-resources firm Clutch. The Complete Guide to […]
The Grocery Manufacturers Association and the Food Marketing Institute join forces on an initiative to make date labeling on consumer packages more understandable.
At the ASAE Great Ideas Conference next month, an experienced Parkour athlete will train association leaders on flexible movements. Here’s what membership teams can learn from the sport’s mind-body connection. If there’s an obstacle in your path, can you climb or jump over it? If you’re trained in the art of Parkour, like Dan Scheeler, […]
Currently gaining attention in the political world and elsewhere, encrypted messaging is starting to gain a bit of buzz. But if you’re looking into it for your association, you might find your employees are indifferent to such tools.
The group, which has in recent years emphasized a nonpartisan stance on most issues, says the shifting environment around LGBT rights makes the diversity of ideology an important consideration for expanding the group’s membership.
To strengthen its global presence and its place in the community, the International Compliance Association has expanded into the United States.
Along with protecting the association from financial downturns and funding new initiatives, creating—and adhering to—a detailed reserve policy will help you manage board and staff expectations.
The unprecedented phishing schemes that hit employers last tax season are back, the Internal Revenue Service warns. Here’s the latest on W-2 phishing risks and how you can avoid them. Your association isn’t just a member-facing organization—it’s an employer. And as an employer, you owe it to the folks on the payroll to learn about—and, […]
Onboarding is an essential piece of the membership engagement puzzle. While many associations have an onboarding campaign that includes targeted messages, it can be easy to overlook the value of making face time with new members.
The second-annual National Bagel Eating Contest hopes to bring awareness to the fledgling National Bagel Association. Its CEO wants the contest to one day bookend the group’s annual conference. Adele wasn’t the only one to scoop up awards last Sunday. David Brunelli of Philadelphia walked away from the National Bagel Association’s second-annual National Bagel Eating […]
A new report from the diversity-focused nonprofit Open MIC finds that many racial groups remain underrepresented in the technology industry compared with their overall share of the workforce.
In partnership with Sen. Cory Gardner, the Colorado Technology Association is hosting interactive online sessions to solicit member feedback on barriers to innovation.
The Medication Adherence Project, an initiative by the Texas Pharmacy Association, will use a cloud-based platform to check on people with controlled hypertension. The program is designed to help raise the profile of pharmacists in the healthcare conversation.
The SHRM Foundation and the National Association of Veteran-Serving Organizations are marshaling their expertise on HR and veterans issues to improve veteran employment.
The world is changing, and because of that associations are facing several common obstacles that they’ll need to overcome. Also: How to create content optimized for short attention spans.
The Entertainment Software Association has long put on a tradeshow so cool that the public has wanted in on the gaming action. This year, it’ll let them into E3—while being mindful of the new dynamic it creates.
In some fields, associations can’t fully carry out their mission of guiding smart policy and facilitating information exchange if government employees aren’t part of their membership community. But state and federal rules are sometimes an obstacle to bringing in those members. Some groups are reexamining their membership strategies to bring down that barrier.
Don’t forget that associations are still corporations despite their nonprofit status. Also: How a major oil trade group used a Super Bowl ad to generate buzz.
Within the U.S. agricultural industry, at least, NAFTA has been seen as a net positive, and groups have expressed concern with President Donald Trump’s intent to renegotiate the free-trade deal. On the other side of the border, however, some Mexican officials see the potential to lift the country’s depressed agricultural market.
Silicon Valley has seen much growth from the rise of high-skilled immigration in the sector, but with observers concerned that it’s coming at the cost of American jobs, it’s facing efforts at reform from both the president and in Congress.
The Hyperledger Project, which just added American Express as a member, isn’t interested in creating a bitcoin-style currency. Instead, it’s looking to make the blockchain a fundamentally useful tool for all kinds of businesses. And those businesses are responding favorably to the Linux Foundation-backed group.
Learn creative ways to maximize your meeting budget. Also: Transform your association into a learning organization.
Leading healthcare associations are working together to craft strategies for better engaging members. Even as the healthcare industry continues to change, a new report offers six recommendations to boost engagement that associations in all sectors can learn from.
One small association increased membership by 7 percent in a year using targeted "combo-promo" campaigns.
Inspire more students to participate in volunteer work. Also: Discover an efficient way to promote your content through Twitter. Volunteering is mutually beneficial. Associations gain from the energy, work, and passion of the people pitching in, while volunteers—especially student ones—develop life skills and a broader perspective to become valuable members of society. Volunteer experience can also […]
The American Transportation Research Institute’s annual list of the most congested areas for trucks offers decision makers information they can use to deal with problem spots on highways
While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. Generation Z, it’s said, will be even more digitally savvy and globally focused.
The Association for Advancing Automation’s new A3 Mexico offshoot comes in response to a surge of growth in robotics purchases there. A major advocacy group for the potential of automation is looking to give Mexican industry a bit of a leg up. On Thursday, the Association for Advancing Automation (A3)—a coalition that includes the Robotic […]
A British data firm reports that cashless transactions, including cards and credit transfers, have seen a major rise in uptake in recent years. Visa recently announced a program to give cashless payments a nudge with small businesses.
New York City is allocating $2 million in grants to nonprofit theaters throughout the city, with the goal of allowing theaters to target diverse staffs and audiences.
At least 20 major retailers are taking part in RISE Up, an education effort announced by the National Retail Federation’s nonprofit foundation this week.
With a new production arm, the African American Film Critics Association is using its film-industry knowledge to help launch a financial literacy campaign with the largest black-owned bank in the United States.
Martin Luther King Jr. Day doesn’t have to just be a day off, it could be a “day on.” Also: Wow your audience with stunning visuals inspired by TED Talks.
The Marijuana Industry Group, which represents Colorado’s legal pot trade, is launching a series of safety-focused slogans that take a few cues from campaigns targeted at alcohol users.
Facing an industry workforce shortage, the Plumbing-Heating-Cooling Contractors Association has deployed an initiative with the goal of attracting more than 100,000 millennials to the workforce by 2020.
The Automotive Social Portal allows tire industry associations and member companies to share product, safety, and dealer information with consumers through social media. It’s also a valuable new member benefit.
A new report indicates that small and medium-sized businesses have embraced the importance of technology, even if it’s not clear how that technology is moving the needle. The study could prove insightful for associations that share common ground with small businesses.
As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue.
With a shift in its corporate culture taking shape, Google has increased its focus on charity this year, giving nonprofits $30 million in technology funding that previously would have gone to the company’s employees.
Why your loyalty program could soften the blow during a brand crisis. Also: Think of your website as the foundation of a home.
Whether your team didn’t meet its annual goals or your association is facing financial hardship, an HR pro shares some tips on fostering motivation and encouraging success in 2017.
BeAnElf.org, an ongoing nonprofit campaign, has encouraged the public to respond to letters to Santa Claus for more than a decade—in the process helping to draw attention to the U.S. Postal Service's century-old Operation Santa program.
The trade group Avocados From Mexico celebrates its namesake fruit’s new emoji fame. Also: Why your organization shouldn’t have too many arbitrary business rules.
The Freedom of the Press Foundation, in conjunction with dozens of documentary filmmakers, photographers, and associations, asked some of the world’s largest camera-makers to bake encryption into their devices—a feature common in most forms of modern technology.
While Airbnb has agreed to work with New York City in response to a recent state law, the law nonetheless threatens the company’s largest market—and could be the opening salvo for critics attempting to take on the firm elsewhere.
The World Olympians Association is launching a grant program to assist Olympians who are working to make the world a better place.
The American Academy of Orthopaedic Surgeons this week expanded its existing open-access options by launching a new online journal targeted at global audiences—one that fully follows open-access principles.
The U.S. Army’s decision to block the building of a pipeline near the reservation of the Standing Rock Sioux tribe adds a new wrinkle to an ongoing fight. But there is a belief on both sides of the issue that the presidential transition may make the decision temporary.
With suicide rates among physicians at a high level, and concern rising among medical doctors, a trio of groups has made resources available to physicians who might be dealing with stress or burnout.
Associations are using funny videos as a way of communicating and building awareness around their campaigns. Follow their cue.
With all of the seismic shifts in technology, tools, and even customers, the marketing function within associations looks very different today than it did a decade ago. That means the skills required to do the job are in constant flux.
Advice on marketing your job board.
How Netflix turned to live events to promote its revival of the cult show Gilmore Girls. Also: The next act for the two guys who created the hugely popular news site Politico.
This clever antismoking marketing strategy is aimed directly at hipsters. Also: If your member marketing isn’t connecting, look closely at these three issues.
In the months since Target found that a supplier was selling bedsheets that falsely claimed to be 100 percent Egyptian cotton, an industry group has stiffened its standards and doubled down on DNA-based certification.
The recently launched World Biogas Association plans to help organizations across the globe promote anaerobic digestion and biogas technologies—and harness them to fight climate change.
It’s not easy to get busy members to take a breath that's long enough to read what you have to say, but it’s possible. Here’s how. Also: Consider your process when building out event engagement.
For years, revamped top-level domains have been promised as the new frontier in branding online, and they’re nearly mature enough that they’re starting to show up in the wild. These domains have huge advantages in some contexts, but those who don’t pay attention could find their brands at risk online.
Does your association want to change your reputation, or does your group need to clear up some false information? Here’s a collection of tips and case studies from organizations that have been there, done that.
The social network’s plans to tackle online abuse get more sophisticated. Also: Why you should give employees a chance to get their bearings in the morning.
Over two decades, an ambitious firm has grown from startup subsidiary to the established maker of a tool used by millions. (Hint: It’s probably in your car.) The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. It offers a great example for associations […]
Action for Healthy Kids, the National PTA, and ALDI have teamed up to institute health and fitness programs in 25 U.S. schools.
A fire-chief group in Washington state teams with a risk-management group to offer free risk-management training to fire departments.
The justices announced that they will hold arguments next month in a case that has major implications for associations. The issue: whether ordinary membership and governance activities can constitute a conspiracy in an antitrust case.
In a move likely to have ripple effects nationwide, a new law that passed in New York City will stiffen the penalties for nonpayment of freelance contracts. The effort came about thanks in no small part to the work of the Freelancers Union, which mobilized its members—many of whom are based in the city.
The gender gap among CEOs is closing, but is the public getting the right story about that change? Plus: Twitter is shutting down a popular video-sharing app.
In a recently released report, World Bank researchers made some interesting discoveries about the business environment in countries around the world. What are the takeaways for associations who are abroad—or might be looking to go abroad? Earlier this week the World Bank released its Doing Business 2017 report, in which researchers looked at 190 economies […]
We all know the core fundamentals of how membership works in associations—or do we? Take a moment to consider how these bits of conventional wisdom may be off the mark.
The third annual Bat Week, sponsored by Bat Conservation International, with the support of a number of public and private organizations, is being driven this year by a webcast series targeted at kids.
Do your third-party vendors have too much access to your data—and what sort of risks does that open up? Also: The head of the Internet Association reflects on the group’s start.
The Association of National Advertisers has formed the Alliance for Inclusive and Multicultural Marketing to help marketers create campaigns that will resonate with a more diverse population of consumers.
With the final presidential debate taking place in a travel-industry hotbed, the U.S. Travel Association is using the opportunity to play up the economic importance of travel through a series of ads. The group argues the message is hard to ignore, no matter the party.
As millennials move past societal norms around relationships, one association says diamonds can still exist in nontraditional relationships.
As police forces in rural North Dakota deal with a potentially long-term protest, two sheriffs' associations have offered their services to the Morton County Sheriff's Department—just in case it needs additional help.
You have loyal, long-time conference attendees—that’s great. But to keep your events thriving for the long term, you need to engage your millennial members. How are you changing your conferences to appeal to a new generation?
When an association knows a member’s age, it has a choice about how to fit that person into a group: by generation or by life stage.
Old-fashioned performance reviews are too robotic, infrequent, and stressful, according to many association employees and managers alike. Some organizations are finding a better way.
Librarians empower parents to put kids on a path to reading.
Associations are everywhere. Here’s a snapshot from the Buckeye State.
Marketing automation helps your messages reach their target.
With malls the recent targets of attacks but shoppers wary of airport-style security, trade groups are helping their members get creative when it comes to improving security at malls and retail outlets.
The National Black MBA Association’s Annual Conference and Exposition kicks off next week in New Orleans.
How much do your members know about your association’s data and engagement tracking? And how do they feel about being scored for their activity?
At a time when a prominent senator is calling for improvements to the Wireless Emergency Alert System, one association is pointing out that those improvements could put additional stress on the system at an inopportune time.
As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your association ready to make the leap?
SendGrid’s new email benchmarking report offers data points that add up to a single key finding: It’s important to understand how your audience responds to how you send messages. When it comes to email engagement, success means different things for different types of organizations. Nowhere is that point more clear than in SendGrid’s Global Email […]
More than 50 indigenous nations have joined forces in a coordinated attempt to fight the construction of massive oil pipelines that would extend through Canada and part of the United States. The collaboration highlights a growing level of coordination between the nations.
Used wisely, it can be a benefit to attendees. In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. It’s a great tool for meetings, too. Here’s how meeting planners, attendees, and convention and visitor bureaus are maximizing social media at […]
Management helps save the day for large online communities. Plus: How to spice up panel discussions.
TrollBusters, a group launched by a professor at Ohio University, has put out a call asking female journalists to share their Twitter feeds with the group so it can get a better understanding of how online trolls work.
Walking is great for brains. It improves creativity, which can be a boon for meetings. Think back to your last meeting. Chances are, you spent much of the time sitting—the default position for most meetings. Next time, try taking a walk. Walking benefits our bodies in a variety of ways, but it turns out it’s […]
In response to a spate of hacking and impersonation incidents related to a recent data leak, the Association of State Democratic Chairs has told its members to be on close watch.
Last week, the Toy Industry Association relaunched The Genius of Play website, another piece of a research-backed campaign aimed at getting kids to play more.
A number of public-interest groups are calling on the Federal Trade Commission to keep an eye on marketers who are relying on celebrity endorsements without properly disclosing that the stars were paid for their Instagram posts.
A group that represents independent music labels opens up its membership to individual artists. Also: Why you should focus on an approach to learning that makes you unique. Independent musicians—of the kind likely to show up in a Pitchfork album review or a Stereogum blog post—have a different set of needs than your average major-label […]
Ahead of President Obama's departure from office, the White House will hold a first-of-its kind cultural event that takes more than a little inspiration from South by Southwest. The event is being put on with the help of the Austin-based SXSW team.
The New York Apple Association’s newest campaign hopes to inspire consumers to throw some apples into their salads this fall. In New York State, the apple harvest has commenced, with varieties like McIntosh and Empire already straining the tree limbs. So, as consumers head out to either pick or purchase their favorites this fall, the […]
How one association took a data-based approach to building effective, personalized case studies. Also: Don't forget that you won't be in your board seat forever.
Apple gives an ultimatum to developers: Maintain your apps or we'll remove it from the App Store. Also: Why one association embraced an organizational redesign.
At a time when the Canadian Medical Association is taking a tougher stance against climate change, the association reveals that it has completed the divestment of its stakes in fossil-fuel companies. The association is also offering an fossil-free investment option for doctors through its wealth-management subsidiary.
After the iPhone maker received a large retroactive tax bill from the European Union because an agreement with Ireland was invalidated, two major trade groups joined the U.S. Treasury Department in criticizing the controversial ruling.
The story of #eventprofs, one of the most popular online communities in the event space. Also: Let's talk collecting dues.
How one industry that has long relied on loyalty programs is adapting to the mobile era. Also: a data point that cuts through a sacred cow in the association space.
It's an inevitability on both sides of the equation: Either you're receiving a lot of cold-call emails or sending them out—and it can be frustrating either way. Want to get someone to actually respond to an unsolicited message? The secret is personalization.
Why you should focus on your front-end design instead of your back-end design. Also: It's time to update your Facebook page with a new design.
Looking to change public opinion on canned foods, the Can Manufacturers Institute sought a third-party partner—and has made strides in increasing awareness on the benefits of canned foods.
Working in association membership means you'll always be failing a little bit. Defining your target levels of success, though, will help you make peace with the portion of members who don't renew, who never read email, or who are just never quite satisfied.
The problem of fermenting innovation in the association world is well-documented, but the solutions are a little harder to come by. Could the lean startup strategy for building out ideas be one way to shift the conversation in your association?
A new initiative by the Direct Marketing Association has the potential to make targeted marketing driven less by the browser and more by the end user—who, by the way, frequently switches devices.
More than two decades after issuing rules and regulations for nonprofits on how to present and share their financials, the Financial Accounting Standards Board hopes to simplify things for these organizations, as well as their donors, by issuing new guidelines.
Meetings-related sessions at the 2016 Annual Meeting & Exposition discussed how to make your meetings more inclusive and welcoming for every attendee.
Key figures in the sports world want the increasingly popular mixed martial arts fighters to unionize. Launching the Professional Fighters Association is seen as the way to do that.
Uber isn't just testing self-driving cars—it's actually putting them on the road in Pittsburgh. Also: Lessons from a New York Times app shift.
During this week's ASAE Annual Meeting & Exposition in Salt Lake City, a trend of discussion during different sessions was that innovation quite often requires quick work, something many associations are not known for. How can we make the big, hulking machine a little easier to turn?
The Newspaper Association of America wasn't out of line to criticize John Oliver's segment on journalism. But when associations push back in public, what you choose to criticize matters.
On Sunday morning, opening keynoters Mark and Scott Kelly galvanized thousands of #ASAE16 attendees with stories recounting their dual rise to space and encouragement to avoid taking the easy route. Astronauts Mark and Scott Kelly kicked off the 2016 ASAE Annual Meeting & Exposition on Sunday with a double-act keynote speech that encouraged association professionals […]
This week, Facebook announced that they’re blocking ad blockers, but they’re also keeping Facebook users in mind by giving them ad preferences. What lessons can associations take in walking the tightrope between loyalty to their advertisers and their members?
The Food and Drug Administration on Monday began implementing regulations on a number of tobacco products—with e-cigarettes being the largest target. Health groups approve of the changes, but vaping groups warn that the regulations could be an industry-killer.
A new membership program from comic-book giant Marvel shows earning loyalty may be as simple as rewarding existing behavior.
Wanting to boost pharmacy-based immunization rates, the National Association of Chain Drug Stores is launching three demonstration projects that aim to foster healthcare collaboration.
An array of economic and geographic pressures have boosted Boston's hotel rooms to extremely high rates. Also: Consider these tips on how to approach a niche social media platform, which could help you build your member base.
How one group aims for success via Plantae, its community at large.
Too far or not far enough? The Consumer Financial Protection Bureau's plans to limit how often debt collectors can reach out to consumers received mixed responses from consumer and trade groups this week.
Fundraising can be large part of propelling an organization’s mission forward. And for the ALS Association, the Ice Bucket Challenge has done that as the funds it raised helped researchers discover a new ALS gene.
New research released this week by Holiday Inn finds that roughly a third of small businesses believe they have a harder time with the process of booking travel than their larger counterparts.
One of the greatest basketball legends of all time is troubled by the recent increase in violence against black people. But he made a significant point by splitting his donations between two organizations in the midst of a contentious debate.
Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. Check out some tips for trying out the strategy for your association.
The Automotive Information Sharing and Analysis Center, an organization composed of car companies, released best practices for preventing and responding to hacks on connected cars.
FOMO isn't limited to TV shows or video games; it's also common in the workplace. That's not a good thing. Also: How one DC-area vehicle-rental company has taken advantage of the Pokémon Go buzz.
A number of major trade groups are passing on the national conventions—both Republican and Democratic. But they still have a lot going on. Also: Are you making these body-language mistakes?
Associations representing both for-profit and nonprofit colleges say that a plan to expand student-debt protections could potentially hurt. The for-profit industry's primary group is attempting to fight the rules.
Recent actions in the northeastern U.S. suggest that momentum is growing against noncompete clauses, which critics argue unfairly limit employee mobility and career prospects. At least one labor group has started up specifically to challenge a Massachusetts tech company's use of the clauses.
The Historic Chicago Bungalow Association, a community group focused on keeping the look of Chicago's historic houses in check, is taking on a developer who is renovating homes in a way unacceptable to the association.
For the first time ever, health groups agree that toxic chemicals in food, air, and everyday household products are putting children at risk for neurodevelopmental disorders.
The Department of Homeland Security will invest $10 million in community-level nonprofits, with the goal of preventing extremist messaging from reaching people vulnerable to such messages.
The Supreme Court announced last week that it will hear a case looking at whether association members participating in shaping the organization’s rules and governance structure can be seen as engaging in a conspiracy.
The Massachusetts Marine Trades Association, inspired by an association leader who has seen success with a similar initiative at the local level, recently announced its plan to attract youths to boating.
A leading LGBT rights group in Florida has raised more than $4 million for Orlando shooting victims through a GoFundMe page this week. Here's how other nonprofits are looking to help. Also: Don't underestimate the risks of social engineering when it comes to cybersecurity.
Two deadly shootings at clubs in Orlando—including a large-scale terror incident at Pulse that's believed to have targeted gay patrons—have nightclub groups weighing how to strengthen security and protect the public.
Spurred by plane crashes involving pilots suffering from mental health issues, airline groups and the Federal Aviation Administration are looking for solutions that encourage improved medical screening by doctors and increased self-reporting by pilots.
A new advocacy initiative by the Meetings Mean Business Coalition is taking advantage of the upcoming conventions and election to highlight the role of face-to-face meetings.
The Facebook-owned social network was really busy last week, as Instagram made its feed more algorithmically driven. However, some other recent Instagram changes could leave businesses either delighted … or incredibly frustrated. Here's why.
In response to word that a United Nations aviation body may recommend changes to security outside of airport terminals, the Airports Council International has spoken up, calling the idea problematic.
While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of Associations Now, get a preview with these bonus ideas on boosting retention from several association pros and experts.
Cyberattacks are all but inevitable now for organizations large and small. That means being prepared—both before and after a breach. When it happens to you, the first 48 hours will be critical for evidence gathering and reassuring your members.
How to help international members engage across borders.
A proposal to grant the Federal Trade Commission authority to regulate tax-exempt organizations would duplicate existing oversight by other agencies, ASAE said in a letter to a House subcommittee.
Think pop-up events and shops are only for big brands? Think again. Your association could benefit from these buzzy, short-term events as well.
A new partnership is bringing together law enforcement and academic researchers to develop police policies and practices to best serve communities. The collaboration will leverage the different research strengths of academia and police organizations.
A major pharmacy chain shifts gears on the most annoying part of its long-running loyalty program, and does so in the most hilarious way possible. Also: One music-focused association gets into the spirit for its legislative fly-in.
Is your association using sourced traffic to draw attention to itself? (Do you even know? As it turns out, not a lot of folks do.) While the strategy has value in some contexts, one association argues that the marketing approach has a lot of inherent problems that are important to understand before you pull the trigger.
In the latest chapter in the long-running policy dispute between retailers and the financial industry over who is responsible for improving consumer data security, an array of financial groups has launched a new campaign to pressure Congress to pass legislation requiring more protections from merchants.
A number of academic groups have joined with universities to fight a State Department proposal that would limit the types of research—particularly involving defense issues—done by foreign students.
At its annual meeting this week, the Warehousing Education and Research Council launched a new program designed to encourage veterans to join the logistics industry, where those with military experience may already have the skills needed to succeed.
One major hotel chain launches a program designed to allow visitors to help make an impact on a local community during their stay. Also: How to keep costs down even when your event's food and drink gets decadent.
The association whose academic journal helped create a phenomenon out of coloring books targeted at adults says that such books are a great tool but don't replace a licensed art therapist.
Though its 2017 annual conference is only 11 months away, the American Counseling Association is moving the event from Nashville following the passage of a controversial Tennessee law.
A cautionary tale from the company Zenefits highlights the importance of not cutting corners with compliance. Also: A new startup eyes a plan to make virtual reality a mainstay of events.
A recent campaign by the trade group Made in NYC is seen as a model for other organizations looking to attract businesses—and favorable zoning rules.
To help grocery manufacturers assess their risk of getting adulterated food, the Grocery Manufacturers Association is deploying new a vulnerability assessment tool.
North American associations are often stymied by places like Japan and Great Britain. But one association says there are opportunities there—if you're paying attention.
A big problem facing many association execs visiting this year's Digital Now Conference in Orlando is the treadmill of technology. A key speaker at the event recommends not digging in your heels.
The current tax season has seen a variety of hacking and phishing attempts against both employers and individuals. The tax-administration space, already aware of the threat, has boosted collaboration and communication in recent years in response.
Two trucking associations and the Kansas attorney general have teamed up to prevent sex trafficking on the state’s highways, extending a program that is already assisting law enforcement in other states.
A new study suggests you should, but others argue that organizations should not be so quick to discount the power of social media to indirectly raise funds.
The Association of Young Americans hopes to represent to Washington an entire demographic of people: those between the ages of 18 and 35. Ben Brown, the group's founder, was inspired to launch the group based on the comments of a former senator.
Efforts by Apple to expand its iPhone foothold in India, particularly by introducing used phones to the market, have been met with resistance within the country, where a consumer electronics group recently launched a lobbying arm to support locally produced products.
You track revenue and memberships, but that's not enough to know if your association is hitting home. One expert shares ideas for what else to measure.
As associations face pressure to develop new and innovative revenue-generating products and services, the most successful ones are leveraging what they already know and do well—starting by keeping their missions and industry know-how in mind.
What role would you consider taking on in an association after you finish serving as CEO?
The National Confectioners Association and the Better Business Bureau help smaller companies join the self-regulation process with a new initiative that validates them for not advertising directly to children under 12.
The report from the American Association of University Professors says that Title IX enforcement has chilled discourse at colleges and universities, but not all agree.
If you don't take the time to visit your association's members and observe how they work, you might have an incomplete picture of what they need. Here's what several association professionals have to say about the value of visiting members.
Two industry groups representing publishers that produce newspapers for minority groups say that federal agencies have largely ignored them in placing ads.
The Centers for Disease Control and Prevention is working to address an epidemic of opioid abuse, but the American Medical Association has voiced concern about “unintended consequences” of limiting prescriptions.
The revolution may be coming to an industry near you, and machines probably won't have much need to join associations. Whether it's five years away or 50, the advance of workforce automation is a challenge your association—and your members—ought to be preparing for now.
Uncover some valuable insight into how and why some conference session pitches are chosen over others. Plus: Why people are claiming the "password is dead."
A recent report covering the retail sector highlights the fact that saturating inboxes with too many emails can hurt engagement and lead to complaints from recipients. The solution, according to the marketing firm First Insight, is to send fewer, more personalized emails.
Last week, McDonald's and the National Labor Relations Board met in an administrative court in a battle over whether the fast-food chain, which is largely made up of franchises, should be treated as an equal employer with its franchisees. The case is being closely watched in the dining and retail spaces.
Associations produce a lot of content, but if that content isn't properly optimized for your audience, you may be wasting a lot of time on content the people you care about don't really care about—or worse, hiding the content they actually are interested in. The solution to this problem may be hiding in your data.
Two associations share their plans for succeeding with younger members. Plus: The year's hottest marketing trends, straight from SXSW.