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  1. Two More Views on Understanding Member Value

    …businesses drowning in waves of big data: The fundamental problem is, most of the masses of customer data companies create is structured to show…

    2016 › 09 › 21 › Two More Views On Understanding Member Value

  2. Your Innovation Outlook Is a Self-Fulfilling Prophecy

    …that lies between these two poles in terms of considering technology, and your investment in cloud computing, the mobile web, and big data—among other…

    2015 › 05 › 19 › Your Innovation Outlook Is A Self Fulfilling Prophecy

  3. On-The-Job Tech: Skills for Association Professionals

    …points is very relevant. And it's only going to get more relevant as we move into the future with the internet of things and big data," she says…

    2016 › 07 › 05 › On The Job Tech Skills For Association Professionals

  4. On-the-Job Tech: The Tech Skills You Need to Boost

    …only going to get more relevant as we move into the future with the internet of things and big data,” she says. Data can help identify what content…

    2016 › 06 › 01 › On The Job Tech The Tech Skills You Need To Boost

  5. Growth Strategy: Do You Know How to Grow?

    …development to marketing. At a time when organizations are relying increasingly on big data to shape strategy and tactics, doing the legwork to gain a better…

    2014 › 08 › 01 › Growth Strategy Do You Know How To Grow

  6. Associations: The New Lifelong Learning Hubs

    …support and mentoring. In addition, if associations can learn to use big data to get specific about where they see workforce shortages and are clear…

    2014 › 08 › 01 › Associations The New Lifelong Learning Hubs

  7. Tech Talk: 30 Technology Terms Everyone Should Know

    …system. “If we’ve decided we are going to do a big data analytics project, then there needs to be an effort by the organization to make sure the language…

    2022 › 08 › 11 › Tech Talk 30 Technology Terms Everyone Should Know

  8. 25 Tech Terms Every Association Pro Should Know

    …system. “If we’ve decided we are going to do a big data analytics project, then there needs to be an effort by the organization to make sure the language…

    2019 › 06 › 25 › 25 Tech Terms Every Association Pro Should Know

  9. Future-Proof Your Marketing Team

    …need keen business acumen and a facility with big data. “We’re not mad men anymore, we’re math men—and women,” says Robb Lee, chief marketing and…

    2017 › 01 › 09 › Future Proof Your Marketing Team

  10. How to Future-Proof Your Marketing Team

    …have always needed creativity and imagination to succeed at their jobs. But today they also need keen business acumen and a facility with big data…

    2016 › 12 › 01 › How To Future Proof Your Marketing Team