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  1. A Top CEO’s Playbook for Association Leaders

    …establishing a guide for staff and an appealing message for consumers who’d grown increasingly skeptical of Big Tech’s handling of personal data. As former…

    2026 › 04 › 24 › A Top Ceos Playbook For Association Leaders

  2. Consumer Reports Tackles Privacy Issues With New Digital Lab

    Marta Tellado said the initiative is intended to shed light on big questions about data privacy and security in the digital age. “Our digital testing…

    2019 › 06 › 10 › Consumer Reports Tackles Privacy Issues With New Digital Lab

  3. 5 Tech-Driven Shifts for Association Leaders

    …says. 3. Go Big on Data Associations are typically good at gathering information about what their members have done: renewals, purchases, certifications…

    2016 › 05 › 02 › 5 Tech Driven Shifts For Association Leaders

  4. Are You Wired? Lessons for Association Tech Professionals

    …smartphones. But at the same time, he wants to make sure that data is secure and spread out—so members won’t lose access if their computer crashes or a big…

    2012 › 11 › 02 › Are You Wired Lessons For Association Tech Professionals

  5. Wednesday Buzz: Facebook Goes to Work

    …future. But, for now, there aren’t any ads, nor is there any tracking of employee data—two big differences between this app and the traditional Facebook…

    2015 › 01 › 14 › Wednesday Buzz Facebook Goes To Work

  6. Six Tips to Improve Your Advocacy Effectiveness

    …regulator a big book of data, according to Kotowski, and do not expect them to deduce your “ask.” Even if your issue is complex, it is imperative that…

    2020 › 03 › 24 › Six Tips To Improve Your Advocacy Effectiveness

  7. Innovators: Recognizing the Association World’s Brightest Minds

    …some of the big questions. She offers data to help organizations price events, give affordable access, and use promotions. The power of experience…

    2015 › 01 › 29 › Innovators Recognizing The Association Worlds Brightest Minds

  8. Pew Research Center: Don’t Follow Twitter’s Feedback Loop

    …is a faulty barometer of public opinion: Generation gap: Age plays a big part in Twitter’s public opinion data. Thirteen percent of adults are active…

    2013 › 03 › 07 › Pew Research Center Dont Follow Twitters Feedback Loop

  9. Cybersecurity: Working to Stop the Next Target Breach

    …urgency on this. Rogers’ point about the celebrity photo hack that made big headlines this month—and his dire predictions about data security, joined by…

    2014 › 09 › 11 › Cybersecurity Working To Stop The Next Target Breach

  10. Marketing: Getting Personalization Right

    …that other companies are doing it. Personalization in billboard ads. Spotify is using both aggregate and individual data in big outdoor ads in the…

    2016 › 12 › 08 › Marketing Getting Personalization Right