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  1. Create a “Pandemic-Proof” Pricing Strategy

    Association, said the key to determining the right price is figuring out the value of the product to your audience, and that requires data. “The big thing…

    2021 › 09 › 01 › Create A Pandemic Proof Pricing Strategy

  2. 3 Ways to Cut Non-F&B Costs at Your Next Conference

    …page. Your sponsor gets great exposure, you cut that cost, and your attendees don’t blow up their data plans. Big wins for all. You can also give…

    2017 › 10 › 12 › 3 Ways To Cut Non Fb Costs At Your Next Conference

  3. Give Yourself Some Options: The Perks of a Hybrid Cloud

    …about how you might use cloud resources for your data: How big is the ask? Sometimes, you run into an issue so big, but mundane, that it simply makes…

    2017 › 09 › 19 › Give Yourself Some Options The Perks Of A Hybrid Cloud

  4. The Risk of the Echo Chamber: How Associations Can Drive Diverse Thinking for Growth

    …established industry players, and researchers) to tackle big problems facing members. Leverage data and trend analysis to guide strategic foresight…

    2025 › 04 › 10 › The Risk Of The Echo Chamber How Associations Can Drive Diverse Thinking For Growth

  5. Digital Preservation: Are You Doing Enough to Prevent Link Rot?

    Tools. Associations have big collections of data just sitting on servers somewhere. We know that massive value can be culled from this data—value that can…

    2015 › 05 › 12 › Digital Preservation Are You Doing Enough To Prevent Link Rot

  6. Seven Tactics to Increase Your Membership Retention Rate

    …have a fairly clean and usable membership database, make getting one a priority. Don’t simply assume your data is good, check it and then check it again…

    2021 › 06 › 15 › Seven Tactics To Increase Your Membership Retention Rate

  7. Tough Headwinds for Personalization in 2018

    …potentially painful changes in organizations’ data management practices—a big topic at ASAE’s 2017 Technology Conference & Expo last month and the…

    2018 › 01 › 02 › Tough Headwinds For Personalization In 2018

  8. Beyond Testimonials: How to Unearth Great Member Stories

    …punchline of a joke before you tell the joke,” Silverman says. Resist the urge to add data. Data is a big deal these days, but it will likely lessen…

    2016 › 01 › 27 › Beyond Testimonials How To Unearth Great Member Stories

  9. Countdown to GDPR

    …reacting to the EU and GDPR, so much as what else might be on the horizon,” he says. “A big part of our data management strategy is being transparent and…

    2018 › 04 › 09 › Countdown To Gdpr

  10. Countdown To GDPR: What Associations Should Know

    …might be on the horizon,” he says. “A big part of our data management strategy is being transparent and asking: Do we really need that data?” Road to…

    2018 › 04 › 01 › Countdown To Gdpr What Associations Should Know