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Taming Big Tech  (opens in a new tab)

Big data, data analytics, and artificial intelligence are enabling predictive analytics that can anticipate needs, opportunities, and threats in an…

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Leverage Your Data Like a Data Scientist

…talk about big data and data science distract you from figuring out exactly what types of data you really need to know to solve your problems. Often the questions, and answers, ...

2017 › 09 › 22 › Leverage Your Data Like A Data Scientist

Rick Smolan: Data Dive

Why big data is a big deal, according to The Human Face of Data author Rick Smolan. At a TED Conference years ago, Marissa Mayer—Google’s first…

2015 › 12 › 01 › Rick Smolan Data Dive

Marketers Need Consumer Data, But There’s a Big Problem

Marketing Data Governance in the Era of ‘Big Data,'” is based on a survey of more than 130 marketers, publishers, marketing service providers, technology…

2013 › 07 › 26 › Marketers Need Consumer Data But Theres A Big Problem

Don’t Just Use Data, Keep Reinventing Your Data Strategy

…service would be hugely valuable. And now it’s reaping the benefits of that foresight in the form of data. According to a story by TechRepublic’s Hope…

2016 › 11 › 15 › Dont Just Use Data Keep Reinventing Your Data Strategy

Data & Marketing Association Launches Data-Quality Initiative

Oceans of customer data are available for marketers to use, which is both a big opportunity and a serious problem. How do you assess whether the data…

2018 › 05 › 08 › Data Marketing Association Launches Data Quality Initiative

Data-Driven Decision Making: How Much Data Does a CEO Need?

…moving targets. Emotions, feelings, stressors. Hey, wasn’t data going to make all this stuff easy, or at least easier? Is Big Data a Big Deal? In the…

2013 › 11 › 18 › Data Driven Decision Making How Much Data Does A Ceo Need

Empower Your Entire Organization Through Data Conversations

…data-driven conversations and decisions. Dream Big Now imagine an organization that inspires all of its employees to be data-driven. Where teams are…

2025 › 04 › 29 › Empower Your Entire Organization Through Data Conversations

4 Common Myths About Data and Advocacy

Navigating government issues without using big data is a little like riding a bike down a street wearing headphones and no helmet. What seems like a…

2017 › 09 › 22 › 4 Common Myths About Data And Advocacy

The Coming Flood of Member Data: Brian Solis

As 2012 winds down and we look back on the year, “big data” emerges as a leading candidate for buzziest term of the year in the business world. A lot…

2012 › 12 › 05 › The Coming Flood Of Member Data Brian Solis

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