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  1. Healthcare Group Tries ‘We the People’ Petition Approach

    …big and hopes to top 100,000 by the end of the campaign on April 19. AHIMA emphasizes that its goal with the campaign is to give some fresh attention…

    2016 › 03 › 23 › Healthcare Group Tries We The People Petition Approach

  2. Marketing Challenges That the Pros Are Tackling

    …that means needing more data from your members. McGehee spoke with Jason Glei, senior director of marketing at the Associated General Contractors of…

    2017 › 02 › 17 › Marketing Challenges That The Pros Are Tackling

  3. Another Day of Growth: #GivingTuesday Keeps Up Yearly Streak

    …#GivingTuesday is a lot bigger than it used to be, and one big sign of that is the fact that some of the major donation processors this year are…

    2017 › 12 › 01 › Another Day Of Growth Givingtuesday Keeps Up Yearly Streak

  4. Daily Buzz: #GivingTuesdayNow Pulls Impressive Totals

    …donations, and a lot of response from corners of the internet large and small. But until a few days ago, we didn’t know exactly how big that impact was…

    2020 › 06 › 01 › Daily Buzz Givingtuesdaynow Pulls Impressive Totals

  5. Use Product-Development Principles to Improve Your Workplace Culture

    …them, use data to drive decision-making, continuously improve the product through updates and patches, and deliver value by figuring out the most-used…

    2021 › 12 › 23 › Use Product Development Principles To Improve Your Workplace Culture

  6. Applying an Ethical Pressure Test to IT

    When Rhea Steele, CAE, chief operating officer for the Council for the Accreditation of Educator Preparation, is faced with a big IT decision, she…

    2017 › 12 › 18 › Applying An Ethical Pressure Test To It

  7. Tech Memo: A Pressure Test for Your IT Staff

    When Rhea Steele, CAE, chief operating officer for the Council for the Accreditation of Educator Preparation, is faced with a big IT decision, she…

    2017 › 12 › 01 › Tech Memo A Pressure Test For Your It Staff

  8. The Value of the First Reply, and Other Online Community Metrics

    …discussion threads with zero replies. Here’s why: The chart above is derived from data shared by Andy Steggles, president and chief customer officer at…

    2014 › 10 › 01 › The Value Of The First Reply And Other Online Community Metrics

  9. Subscription Strategy: Why a Monthly Service Could Be a Savvy Play

    …big services, like Dropbox, and small ones, like Setapp, which I wrote about last summer. But putting the math together, suddenly the numbers might seem…

    2018 › 01 › 16 › Subscription Strategy Why A Monthly Service Could Be A Savvy Play

  10. Associations Can Take the Guesswork Out of Membership Forecasting

    At the start of a new year, it’s only natural to plan ahead. For membership directors and managers, that might mean taking a look at historical data…

    2017 › 01 › 04 › Associations Can Take The Guesswork Out Of Membership Forecasting