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  1. Going Beyond Data in Decision Making

    Leaders have access to an ever-growing sea of data to inform their decisions. But data is subject to bias, may not tell the whole story, and doesn’t…

    2021 › 01 › 21 › Going Beyond Data In Decision Making

  2. Make Room in The C-Suite: Rise of the Chief Data Officer

    Big data is getting a lot of hype these days. We need to dig deeper into the data mine to get real insight into the what and why questions beneath…

    2012 › 10 › 25 › Make Room In The C Suite Rise Of The Chief Data Officer

  3. Give Members a Reason to Give You Their Data

    …decade now and have since moved into the era of “big data,” but I think most often we still approach decisions first and ask “What data can we get…

    2014 › 02 › 26 › Give Members A Reason To Give You Their Data

  4. Beyond Data: How to Decide What’s Next

    …qualitative data analysis to better understand members’ and attendees’ pain points. To gather that data, she’s not a big fan of focus groups—participants tend…

    2021 › 01 › 25 › Beyond Data How To Decide Whats Next

  5. How Data Analysis Helps Create Better Events

    …event, two major associations shared some of their stories in using data to optimize their name-brand expos. When we talk about data (big or…

    2016 › 04 › 05 › How Data Analysis Helps Create Better Events

  6. Data Visualization 101: 5 Places for Associations to Start

    …might not be obvious on their own—the fundamental element of big data. 3. Lean on Your Research Team If your association has a research squad, ask them…

    2022 › 03 › 23 › Data Visualization 101 5 Places For Associations To Start

  7. The Pollsters Whiffed. But Data-Driven Leadership Still Matters.

    …skepticism about the shiny new age of big data and algorithms. Statistics are best treated as a guide to thinking, not a replacement for it. Professional…

    2016 › 11 › 14 › The Pollsters Whiffed But Data Driven Leadership Still Matters

  8. Association Security: Keep Your Member Data Safe

    …valuable, often private information about members, associations need data security from top to bottom. Don’t get compromised: S. Keith Moulsdale of the law…

    2012 › 11 › 27 › Association Security Keep Your Member Data Safe

  9. The Value of Leading With Meetings Data

    Associations are often pushed to be more “data-driven,” which is a good thing. But given all the data that leaders have the potential to access now…

    2018 › 10 › 22 › The Value Of Leading With Meetings Data

  10. Make Data Connections to Ease Member Pain

    …arrive on time, a big improvement from last year’s 66 percent rate. Still, delays are a fact of life, and WMATA understood that it needed to make them…

    2018 › 02 › 28 › Make Data Connections To Ease Member Pain