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Rules of Engagement: The Power of Key Influencers

In June, researchers at the University of Southern California shared a discovery about the dynamics of social networks: Depending on how well connected they are, just a few people…

2015 › 10 › 01 › Rules Of Engagement The Power Of Key Influencers

Rules of Engagement: Get More From Member Stories

One of an association’s most powerful tools for moving members to action is, well, other members. And, in particular, the stories they tell. “Well-crafted stories, as distinct from…

2016 › 04 › 01 › Rules Of Engagement Get More From Member Stories

Millennial Engagement: Lessons from a Successful Video Contest

Through a social media-based video contest targeted at millennials, the Institute of Management Accountants (IMA) introduced thousands of individuals to the organization and its cr…

2017 › 03 › 20 › Millennial Engagement Lessons From A Successful Video Contest

Rules of Engagement: Perfect Timing for Renewal Reminders

Your members’ renewal date is important to you, but—like it or not—it’s probably low on their priority list. Jennifer Sims, membership manager for the Association of College Unions…

2018 › 08 › 01 › Rules Of Engagement Perfect Timing For Renewal Reminders

Boring Webinar? Make Minor Tweaks to Boost Engagement

Maybe you’ve been there: sitting through another boring webinar that seems to drag on and on. If so, there’s a good chance it was on a Thursday. According to a recent survey, 28 pe…

2019 › 04 › 03 › Boring Webinar Make Minor Tweaks To Boost Engagement

Rules of Engagement: When to Offer Dues Waivers?

When a member is faced with a personal or professional transition, does your association offer a helping hand? John Lingerfelt, senior manager of membership at the American Associa…

2020 › 01 › 12 › Rules Of Engagement When To Offer Dues Waivers

Report: Short Videos Don’t Drive Much Engagement

Throw out everything you thought you knew about online video engagement—the concept—or at the very least, be willing to challenge your expectations…

2017 › 07 › 24 › Report Short Videos Dont Drive Much Engagement

Social Media Roundup: The Personal Approach To Member Engagement

Get personal to boost your member engagement. Plus: how mobile technology can benefit your recruiting efforts. A step-by-step guide to member…

2013 › 11 › 13 › Social Media Roundup The Personal Approach To Member Engagement

New Report Offers Tips on Increasing Membership and Engagement

Almost 60 percent of associations saw their membership grow in 2013, according to the newly released “2014 Member Engagement and Performance Survey…

2014 › 07 › 11 › New Report Offers Tips On Increasing Membership And Engagement

Wednesday Buzz: Is Your Employee Engagement Up to Par?

Here’s a blunt question from Jamie Notter, a partner at Culture That Works LLC: “Does your employee engagement suck?” We’ve tackled the subject of…

2015 › 04 › 15 › Wednesday Buzz Is Your Employee Engagement Up To Par

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