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  1. Large Language Models as a Member Engagement Tool

    …engagement and perception of value. MSTA’s Tillie launched in the spring, and Potter has already been surprised by feedback from members interested in using…

    2024 › 07 › 29 › Large Language Models As A Member Engagement Tool

  2. The Look, Smell and Sound of Member Engagement

    …https://www.youtube.com/watch?v=ciHRyS37nas…

    2013 › 08 › 29 › The Look Smell And Sound Of Member Engagement

  3. Rules of Engagement: Amplify Your Calls for Volunteers

    In an association with four full-time employees, volunteer relations is everyone’s job, including the CEO’s. “It’s a high priority for us [because] we need volunteers who can lend…

    2018 › 12 › 21 › Rules Of Engagement Amplify Your Calls For Volunteers

  4. Word-of-Mouth: Putting Engagement into Member Hands

    The value of word-of-mouth efforts in the age of social. Plus: How social media has shifted the way we think about transparency—and what that means for your workplace. Social media…

    2013 › 12 › 16 › Word Of Mouth Putting Engagement Into Member Hands

  5. Nosy Member Engagement: Get Your Nose Into It

    Don’t mean to pry, but … sometimes it’s good to pry. A little bit. Getting to know your members better is always valuable, even if it takes a bit of a nudge to get them talking. Mo…

    2014 › 04 › 21 › Nosy Member Engagement Get Your Nose Into It

  6. Rules of Engagement: The Power of Key Influencers

    In June, researchers at the University of Southern California shared a discovery about the dynamics of social networks: Depending on how well connected they are, just a few people…

    2015 › 10 › 01 › Rules Of Engagement The Power Of Key Influencers

  7. Rules of Engagement: Get More From Member Stories

    One of an association’s most powerful tools for moving members to action is, well, other members. And, in particular, the stories they tell. “Well-crafted stories, as distinct from…

    2016 › 04 › 01 › Rules Of Engagement Get More From Member Stories

  8. Millennial Engagement: Lessons from a Successful Video Contest

    Through a social media-based video contest targeted at millennials, the Institute of Management Accountants (IMA) introduced thousands of individuals to the organization and its cr…

    2017 › 03 › 20 › Millennial Engagement Lessons From A Successful Video Contest

  9. Rules of Engagement: Perfect Timing for Renewal Reminders

    Your members’ renewal date is important to you, but—like it or not—it’s probably low on their priority list. Jennifer Sims, membership manager for the Association of College Unions…

    2018 › 08 › 01 › Rules Of Engagement Perfect Timing For Renewal Reminders

  10. Boring Webinar? Make Minor Tweaks to Boost Engagement

    Maybe you’ve been there: sitting through another boring webinar that seems to drag on and on. If so, there’s a good chance it was on a Thursday. According to a recent survey, 28 pe…

    2019 › 04 › 03 › Boring Webinar Make Minor Tweaks To Boost Engagement