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  1. Note to Marketers: Don’t Forget Consumers Over Age 50

    …advertisers. And if you are marketing to older age groups, be careful not to get stuck in traditional mindsets. For all the talk about millennials and…

    2014 › 06 › 25 › Note To Marketers Dont Forget Consumers Over Age 50

  2. How Do You Encourage Women To Join Your Industry?

    …of many associations, millennials, is not an easy one to solve. It takes time and often a lot of trial and error. But as some have proven, making an…

    2014 › 07 › 17 › How Do You Encourage Women To Join Your Industry

  3. Associations Are a Perfect Fit for Young Professionals

    …literature out there [PDF] about millennials in the workplace and one of the consistent, positive themes that emerges is this: We seek intentionality…

    2016 › 10 › 03 › Associations Are A Perfect Fit For Young Professionals

  4. How a Sharpened Focus on Mission Upped Revenue, Membership

    …purpose can also attract and retain employees, including millennials. Putting Purpose into Practice But, how do you know whether your association is…

    2017 › 02 › 23 › How A Sharpened Focus On Mission Upped Revenue Membership

  5. Is Unlimited PTO Right for Your Organization?

    …flexible, results-driven organization. Millennials sure appreciate that kind of work culture, according to a Deloitte survey [PDF], and so might more…

    2017 › 06 › 15 › Is Unlimited Pto Right For Your Organization

  6. A Case for the Association Summer Internship Program

    …example, the Plumbing-Heating-Cooling Contractors Association deployed a multimedia initiative focused on bringing more millennials into the workforce…

    2017 › 07 › 06 › A Case For The Association Summer Internship Program

  7. 3 Tips for Hosting Engaging Member Roundtables

    …not social media savvy, and listen to millennials talk about how important social media is, and how they use it, was incredibly valuable,” Montague…

    2017 › 11 › 08 › 3 Tips For Hosting Engaging Member Roundtables

  8. Books: Next-Gen Workplace

    …aren’t alone in ignoring Generation Z, but these 72.8 million “youngsters” born between 1995 and 2012 will no doubt—like the millennials from whom they…

    2017 › 12 › 01 › Books Next Gen Workplace

  9. Automating Work: Changing How the Job Gets Done

    …being put on a semi will make it more attractive to women as well as millennials,” Voie says. Her experience echoes the ASAE ForesightWorks research on…

    2018 › 02 › 01 › Automating Work Changing How The Job Gets Done 2

  10. Philanthropy Reshaped: Finding New Ways to Fundraise

    …but they could be a way to engage early with future generations of donors—including millennials, who have surpassed baby boomers in numbers and are…

    2018 › 02 › 01 › Philanthropy Reshaped Finding New Ways To Fundraise 2