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  1. How to Generate Revenue with Association Podcasts

    …hour a month. Plus, podcasts might even help reach millennials. Those previously mentioned stats from Edison Research [PDF] also show that 38 percent…

    2016 › 10 › 06 › How To Generate Revenue With Association Podcasts

  2. Five Millennial-Friendly Benefits to Offer Your Team

    …stronger. When it comes to attracting millennials or generation Y, a lot of it comes down to added flexibility that gives them a degree of added control or…

    2019 › 04 › 29 › Five Millennial Friendly Benefits To Offer Your Team

  3. A Reckoning With Ethics and Injustice

    …questions will only become increasingly relevant: A 2020 Deloitte survey of millennials and Gen Zers showed that they keep social responsibility top of…

    2021 › 01 › 25 › A Reckoning With Ethics And Injustice

  4. Build a Board DEI Strategy to Strengthen Leadership

    …diverse generations, when it supports authentic DEI strategies among its leaders. “The millennials and Gen Zs care a lot,” said MacKenzie. “They join…

    2022 › 01 › 11 › Build A Board Dei Strategy To Strengthen Leadership

  5. When a Fad Becomes the Future: How Association Leaders Can Tell the Difference

    …cobranded deals. In practice, many members did not join for coupons, and staff time often outweighed returns. There was also the “millennials will save us…

    2026 › 05 › 05 › When A Fad Becomes The Future How Association Leaders Can Tell The Difference

  6. Why Young Professionals Should Be Your Association’s Next Investment

    …different disciplines, and with different experiences than our own. Millennials are known as the “job-hunting generation,” according to Gallup, and are…

    2021 › 06 › 28 › Why Young Professionals Should Be Your Associations Next Investment

  7. Three Ways to Turn Student Members Into Professional Members

    …majority of young members—87 percent of millennials and Gen Zers that I surveyed in Personify’s Young Members 2.0 study [PDF]—said it’s important to be…

    2019 › 06 › 12 › Three Ways To Turn Student Members Into Professional Members

  8. With Ethical Marketing, Build Loyalty by Sharing Your Values

    Many millennials spend their money on products and services from organizations that they believe represent their values—a practice known as ethical…

    2018 › 08 › 06 › With Ethical Marketing Build Loyalty By Sharing Your Values

  9. Some Especially Great Ideas From Great Ideas 2014

    …out the video here to get an idea of what they did to the space. Think Local, Reach Millennials Graphic design is an important part of our culture—one…

    2014 › 03 › 11 › Some Especially Great Ideas From Great Ideas 2014

  10. How to Boost Newer Employees Into Leadership

    …” That’s a problem, the report argues, because a lot of the tools that gen Xers and millennials bring to the table—entrepreneurial attitudes, emphases…

    2017 › 07 › 31 › How To Boost Newer Employees Into Leadership