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  1. A Textbook Example of Trial Membership

    …nearly one in 10 millennials will spend about $200 per month on short-term subscription services. But it’s not just the monthly renewals that seem to…

    2018 › 01 › 24 › A Textbook Example Of Trial Membership

  2. XDP Challenges Association Professionals to Think Differently

    …preferences,” she said. For example, direct mail may work best for baby boomers, while Gen X will want an email or phone call, and millennials will prefer a…

    2018 › 04 › 20 › Xdp Challenges Association Professionals To Think Differently

  3. Say Yes To Developing Next-Gen Professionals

    The emergence of millennials and Generation Z in the workforce represents one of the biggest shifts of our time. By 2025, the Business and…

    2018 › 10 › 16 › Say Yes To Developing Next Gen Professionals

  4. Five Strategies for Better Digital Member Service

    …use the phone for customer service concerns, but boomers are more likely to; millennials are significantly more likely to use social media than other…

    2019 › 03 › 26 › Five Strategies For Better Digital Member Service

  5. Create Video Content That Engages Members and Increases Nondues Revenue

    Sponsors.” Make Video Work for You Millennials, Gen Z, and younger generations are at the stage of their careers where they are joining associations…

    2021 › 10 › 12 › Create Video Content That Engages Members And Increases Nondues Revenue

  6. The Hidden Anxiety Curve of Generative AI in Associations

    Millennials (74 percent), signaling deeper concerns beneath the surface. Why is this happening? Because generative AI doesn’t just change how we work…

    2025 › 09 › 26 › The Hidden Anxiety Curve Of Generative Ai In Associations

  7. The Amazon Effect: Adapting to the Arrival of a Large New Employer

    For example, millennials want to perform meaningful work and prefer opportunities to develop new skills, versus earning frivolous perks. They choose…

    2020 › 01 › 15 › The Amazon Effect Adapting To The Arrival Of A Large New Employer

  8. How to Maintain Human Connection in Today’s Virtual Workplace

    X and millennials likely will respond best to texts, video, or other social media. Cultures that value hierarchy and respect for authority will do…

    2019 › 10 › 16 › How To Maintain Human Connection In Todays Virtual Workplace

  9. Turn Your Advocacy Message Into Member Action

    …dads, Cuban millennials, or soccer moms? Set a behavior change objective and build communications that are positive and personally relevant.

    2019 › 04 › 17 › Turn Your Advocacy Message Into Member Action

  10. How to Market on a Shoestring Budget

    …increasing in popularity by the day—especially among millennials. Making the most out of a limited campaign budget is not easy. Fortunately, if you do the hard work upfront, you ...

    2019 › 05 › 06 › How To Market On A Shoestring Budget