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  1. NRA Video Series Aims to Attract Younger Generation of Members

    …head. But that’s exactly why the NRA brought onboard the young, hip gun advocate as it tries to reach out to more millennials. Noir and the NRA have…

    2014 › 05 › 22 › Nra Video Series Aims To Attract Younger Generation Of Members

  2. Oh, Christmas Tree Industry: Keeping a Holiday Tradition Fresh

    …biggest opportunities we have is with the next big generation—the millennials. Our marketing and consumer research has shown us that a higher percentage…

    2014 › 12 › 11 › Oh Christmas Tree Industry Keeping A Holiday Tradition Fresh

  3. Find Your Park Campaign Targets Younger Generation of Park Goers

    …drumming up attention for America’s natural wonders. Specifically, NPF wants tech-savvy millennials to get back in touch with the great outdoors…

    2015 › 04 › 07 › Find Your Park Campaign Targets Younger Generation Of Park Goers

  4. Association of Young Americans: New Group Aims High

    …highlight the influence of millennials as a voting bloc. “I think that if a lobbyist walked in supported by tens of millions of young people, it would…

    2016 › 04 › 11 › Association Of Young Americans New Group Aims High

  5. Valentine’s Day According to Associations

    Valentine’s Day, NCA found 43 percent of Americans, predominantly women and millennials under age 30, will buy their own chocolate. “Chocolate and…

    2016 › 02 › 11 › Valentines Day According To Associations

  6. Why Associations Should Have and Pay Interns

    …millennials. “There are two common ways of thinking about Washington internships,” writes the Washington Post’s Elise Viebeck. “One, as a rite of…

    2016 › 10 › 20 › Why Associations Should Have And Pay Interns

  7. Student Loan Debt Is Rising. Can Your Association Help?

    …debt. “We’re encouraging our members to consider offering a benefit like this to help attract and retain millennials in their individual markets,” ABA…

    2016 › 11 › 07 › Student Loan Debt Is Rising Can Your Association Help

  8. 3 Associations that Created Viral Videos

    …during late-night TV shows like The Tonight Show Starring Jimmy Fallon, chances are it has spurred awareness among its target audience of millennials…

    2016 › 12 › 01 › 3 Associations That Created Viral Videos

  9. Corporate Well-Being Programs Have Broadened, Survey Shows

    …partners as well. Heinen added that nonfinancial incentives also are on the rise, as millennials are believed to be less interested in personal rewards and…

    2017 › 05 › 01 › Corporate Well Being Programs Have Broadened Survey Shows

  10. New Partnership Seeks to Diversify Boards

    …average board director is 62 years old. Introducing millennials or rising leaders to boardrooms or encouraging them to volunteer with a nonprofit can…

    2017 › 05 › 12 › New Partnership Seeks To Diversify Boards