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Report: The Shifting Nature of How Millennials Perceive Causes

As millennials have aged, so has our understanding of the younger, increasingly important generation. It’s something that the cause-focused research…

2016 › 11 › 29 › Report The Shifting Nature Of How Millennials Perceive Causes

How Millennials’ Shifting Tastes Are Changing Car Buying

Those crazy millennials have been keeping the auto industry on edge—partly because they’re buying cars a lot later, and that caught dealers off guard…

2016 › 03 › 16 › How Millennials Shifting Tastes Are Changing Car Buying

Life Insurance Industry Still Struggling to Engage With Millennials

September is Life Insurance Awareness Month, and as it draws to a close, an inability to attract millennials remains one of the industry’s biggest…

2015 › 09 › 23 › Life Insurance Industry Still Struggling To Engage With Millennials

What Millennials’ News Consumption Habits Mean for Associations

Though they don’t use social media primarily as a source for seeking out news and information, a majority of millennials end up getting most of the…

2015 › 03 › 23 › What Millennials News Consumption Habits Mean For Associations

Social Media Roundup: Your Challenges Are Bigger Than Millennials

In the blame game, playing the generation card is easy. Millennials have been accused of having tech-addled attention spans and a sense of self…

2014 › 10 › 15 › Social Media Roundup Your Challenges Are Bigger Than Millennials

Appealing to Millennials: The Challenge of Reaching Generation Y

Research, which conducted the survey, offered recommendations for appealing to millennials, based on SIR’s generational studies. Showcase your diversity…

2013 › 07 › 01 › Appealing To Millennials The Challenge Of Reaching Generation Y

Monday Buzz: Millennials and the Shift Away From Advocacy

Millennials and young adults have a differing mindset on causes than do older generations, which is why a recent study recommended that nonprofits…

2016 › 12 › 05 › Monday Buzz Millennials And The Shift Away From Advocacy

Daily Buzz: Attract Millennials and Gen Z to Meetings

…are no longer effective. What millennials really want is more digital integration and to be included in all aspects of a meeting, says Jason Dorsey…

2019 › 02 › 27 › Daily Buzz Attract Millennials And Gen Z To Meetings

Study: Millennials Most Likely to Pay for Loyalty Programs

As Loyalty360‘s Jim Tierney puts it, millennials are “the most sought-after age group among loyalty marketers.” But younger audiences aren’t always…

2015 › 07 › 20 › Study Millennials Most Likely To Pay For Loyalty Programs

Chew on This: Texas Beef Council Aims for Millennials

Millennials and beef aren’t a match made in heaven. But the secret to making red meat appetizing to them may involve throwing out the old marketing…

2014 › 11 › 18 › Chew On This Texas Beef Council Aims For Millennials

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