Searching: Membership Pro Tip

Membership by Lisa Boylan Oct 13, 2021

Membership Pro Tip: Give Members What They Want

Membership by Lisa Boylan Oct 13, 2021

Using data to get a better idea of member preferences helps associations provide them with a better experience and boosts engagement.

Membership by Lisa Boylan Oct 6, 2021

Membership Pro Tip: An Update to Better Meet Member Needs

Membership by Lisa Boylan Oct 6, 2021

The Urgent Care Association knew it was time for a reset to better meet member needs because of a tidal shift in its industry due to the pandemic. With a small staff, planning and a realistic timeline are key ingredients for a successful overhaul.

Membership by Lisa Boylan Sep 29, 2021

Membership Pro Tip: Delve Deeper to Regain Lapsed Members

Membership by Lisa Boylan Sep 29, 2021

Reaching out a little farther to lapsed members with better, more relevant communications has yielded some excellent results for one association. Find out why.

Membership by Lisa Boylan Sep 22, 2021

Membership Pro Tip: A No-Cost Retention Strategy

Membership by Lisa Boylan Sep 22, 2021

A zero-dollar strategy for retaining and recruiting members is hidden in plain sight on an unlikely, but very common, association tool: a job board.

Membership by Lisa Boylan Sep 15, 2021

Membership Pro Tip: Talk to Members Like Humans, Not Widgets

Membership by Lisa Boylan Sep 15, 2021

Sparking better member engagement is all about talking like real people do in everyday life. Conversations are not one-sided—they are a give and take—a concept that is often absent in member communications. Here’s how to do better.

Membership by Lisa Boylan Sep 1, 2021

Membership Pro Tip: Make It Short and Sweet

Membership by Lisa Boylan Sep 1, 2021

An avalanche of messaging was never a great idea, and it is much less so now when everyone is wading through a seemingly constant influx of, well, life. Keeping communications concise respects members’ time—and their frame of mind.

Membership by Lisa Boylan Aug 18, 2021

Membership Pro Tip: Make the Login Process Easier

Membership by Lisa Boylan Aug 18, 2021

Looking for a simple, inexpensive way to consistently provide member value? Hint: It’s something obvious that you might be overlooking—streamlining the member login process. When so many associations are transforming digital experiences, it’s important not to overlook an often-obvious problem when trying to improve membership: Be sure to update the member login process. “Great member […]

Membership by Lisa Boylan Jul 28, 2021

Membership Pro Tip: Help Members Get Back to Business

Membership by Lisa Boylan Jul 28, 2021

A newsletter became a free marketing resource for one association’s members to help them reignite their businesses after a particularly difficult time for the travel industry.

Membership by Lisa Boylan Jul 14, 2021

Membership Pro Tip: Crowdsourcing a Member-Requested Resource

Membership by Lisa Boylan Jul 14, 2021

What happens when your members need a comprehensive resource that would require a ton of staff time you don’t have? Engaging member expertise in the process and serving as a hub is a great low-cost solution.

Membership by Lisa Boylan Jul 7, 2021

Membership Pro Tip: Getting Leadership Buy-In

Membership by Lisa Boylan Jul 7, 2021

Preparation is the key to success. Before going to leadership with a new membership-related proposal, it’s essential to have the data to back it up—then test the presentation out on trusted colleagues.

Membership by Lisa Boylan Jun 16, 2021

Membership Pro Tip: An Easy Way to Spur Innovation

Membership by Lisa Boylan Jun 16, 2021

Need some help coming up with different ways to engage members? Create a swipe file for inspiration to help you think outside the box.

Membership by Lisa Boylan Jun 9, 2021

Membership Pro Tip: Simple Questions Equal Better Engagement

Membership by Lisa Boylan Jun 9, 2021

Asking members surprisingly simple questions can help start conversations that build much more meaningful engagement, rather than bombarding them with an avalanche of information in the hopes of finding something that sticks.

Membership by Lisa Boylan Jun 2, 2021

Membership Pro Tip: Year-Round Member Connection

Membership by Lisa Boylan Jun 2, 2021

Getting staff involved in regularly fostering and sustaining member connections helps boost engagement and retention.

Membership by Lisa Boylan May 26, 2021

Membership Pro Tip: Help Members Manage Stress

Membership by Lisa Boylan May 26, 2021

The Massachusetts Society of CPAs goes the distance for members facing mental health issues and stress. Here is one way the group is helping members cope.

Membership by Lisa Boylan May 19, 2021

Membership Pro Tip: Keep It Simple

Membership by Lisa Boylan May 19, 2021

Communicating directly—and personally—with members is a great way to highlight new resources and other benefits without sounding like a sales pitch.

Membership by Lisa Boylan May 12, 2021

Membership Pro Tip: Give Members Technical Tools for Success

Membership by Lisa Boylan May 12, 2021

A new benefit gives an association’s members access to comprehensive resources that help them expand their businesses and optimize innovative technology tools in their field.

Membership by Lisa Boylan May 5, 2021

Membership Pro Tip: Open Up Membership to Staff at Organizations

Membership by Lisa Boylan May 5, 2021

In addition to boosting membership rolls, extending membership to employees of organizational members gives employers a chance to provide professional development opportunities to staff in an uncertain job market.

Membership by Lisa Boylan Apr 28, 2021

Membership Pro Tip: Member Achievement Awards

Membership by Lisa Boylan Apr 28, 2021

Taking the time to celebrate members who excel in their field fosters a sense of personal and professional achievement and exemplifies the value of association membership.

Membership by Lisa Boylan Apr 21, 2021

Membership Pro Tip: ‘ReMember’ Peers in Troubled Times

Membership by Lisa Boylan Apr 21, 2021

The American Library Association’s ReMember Fund enables library workers who are currently unemployed to retain membership and stay connected to ALA’s vital resources and peer network.

Membership by Lisa Boylan Apr 14, 2021

Membership Pro Tip: Member of the Month

Membership by Lisa Boylan Apr 14, 2021

Showcasing member achievements boosts engagement and promotes the benefits of an association’s certification program.

Membership by Lisa Boylan Mar 31, 2021

Membership Pro Tip: Members in the News

Membership by Lisa Boylan Mar 31, 2021

Highlighting media stories about members opens the door for increased engagement and peer-to-peer connections.

Membership by Lisa Boylan Mar 10, 2021

Membership Pro Tip: Making Fitness Fun

Membership by Lisa Boylan Mar 10, 2021

A popular fitness competition gets members up and moving to help diffuse stress during their profession’s most demanding time of year.

Membership by Lisa Boylan Mar 3, 2021

Membership Pro Tip: Member Meetups

Membership by Lisa Boylan Mar 3, 2021

Informal, online monthly meetups give members a chance to connect with peers, explore hot topics, and enjoy small-group discussions.

Membership by Lisa Boylan Feb 17, 2021

Membership Pro Tip: Engage Members From the Get-Go

Membership by Lisa Boylan Feb 17, 2021

Finding out what a member wants from your association as soon as they join establishes an immediate connection and creates a customized experience—for the member and the association. That’s a win-win.

Membership by Lisa Boylan Jan 27, 2021

Membership Pro Tip: Free Courses as a Renewal Incentive

Membership by Lisa Boylan Jan 27, 2021

A program initially conceived as a recruitment tool for a hard-to-reach membership segment became a successful renewal incentive when the pandemic hit.

Membership by Lisa Boylan Jan 20, 2021

Membership Pro Tip: Offer Bite-Size Engagement

Membership by Lisa Boylan Jan 20, 2021

Instead of overwhelming new members with a long list of benefits in a traditional printed brochure, the International Society of Arboriculture uses email to give them a handful of easy first steps to get involved.

Membership by Lisa Boylan Jan 13, 2021

Membership Pro Tip: On-Demand Webinars

Membership by Lisa Boylan Jan 13, 2021

A new membership type responds directly to member needs by providing affordable education options when they need them most.

Membership by Lisa Boylan Jan 6, 2021

Membership Pro Tip: Member Orientation Webinars

Membership by Lisa Boylan Jan 6, 2021

A series of recorded member orientation webinars helps introduce an association to members who don’t typically come to its events, creates microvolunteering opportunities, and attracts new—and sometimes elusive—members.

Membership by Ernie Smith Oct 1, 2021

How to Use Membership Trials to Grow Your Organization

Membership by Ernie Smith Oct 1, 2021

Associations offering trial memberships need to make sure the trial is appealing enough for people to see value in upgrading, says membership expert Joy Duling.

Technology by Ernie Smith Jul 26, 2021

Technology Pro Tip: Save Time By Automating Your Emails

Technology by Ernie Smith Jul 26, 2021

Rather than reinventing the wheel every time you send a message to a member, consider using a text-expansion tool that can save you time with the help of a template.

Membership by Lisa Boylan Jul 20, 2021

New Report Sheds Realistic—and Promising—Light on Membership

Membership by Lisa Boylan Jul 20, 2021

Marketing General Incorporated’s annual report on membership has some predictably dire findings. But there are also lots of positive trends and revelations about how associations weathered a mighty storm and never lost sight of meeting member needs.

Membership by Lisa Boylan Jul 13, 2021

Improving Members’ Professional Lives Is a Key to Long-Term Growth

Membership by Lisa Boylan Jul 13, 2021

The American Medical Association didn’t wait for members to tell them what they needed to avoid burnout and improve their careers. Instead, AMA conducted proactive research that revealed a path to effective solutions that will significantly improve each member’s professional journey.

Money & Business by Rasheeda Childress May 26, 2021

Scenario Planning Provides a Framework for Associations to Pivot

Money & Business by Rasheeda Childress May 26, 2021

We heard a lot about how quickly associations made hard pivots to perform during the pandemic. What if getting there didn’t have to be so hard? Experts suggest using scenario planning to create a strong underpinning that allows your association to be nimble in uncertain times. Many associations were able to pivot quickly last year […]

Membership by Michael Hickey Apr 15, 2021

Four Tips for Creating an Effective Affinity Program

Membership by Michael Hickey Apr 15, 2021

By focusing on member experience, associations can build a program that boosts membership value and provides resources that improve members’ personal and professional lives.

Leadership by Michael Hickey Apr 8, 2021

Tips for Assessing Your Board Composition

Leadership by Michael Hickey Apr 8, 2021

Diversity is critical to board effectiveness, and the right representation doesn’t happen by accident. These tips can help you make an honest assessment of where your board stands now and whether you need to add new perspectives.

Membership by Lisa Boylan Mar 30, 2021

How an Association Rebounded, Turning Challenges Into Progress

Membership by Lisa Boylan Mar 30, 2021

A new CEO saw opportunity in multiple challenges and brought about real change—including a significant boost in membership and initiatives to dismantle systemic racism in higher education. Here are insights into how he achieved an ambitious agenda.

Membership by Lisa Boylan Mar 9, 2021

How Strategy Drove a Pandemic-Era Membership Surge

Membership by Lisa Boylan Mar 9, 2021

Transformation and a year full of challenges galvanized the Consumer Brands Association after a high-profile rebrand. A sharpened focus and a new strategic direction led to increased membership, despite adversity.

Membership by Lisa Boylan Feb 9, 2021

Tips for Navigating a New Membership Terrain

Membership by Lisa Boylan Feb 9, 2021

Associations long relied on the same channels to engage, recruit, and retain members. And then everything changed. Now what? A membership expert shares her ideas for switching course and finding new opportunities.

Membership by Ernie Smith Jan 22, 2021

Five Ways Associations Can Better Serve Late-Career Professionals

Membership by Ernie Smith Jan 22, 2021

Highly experienced and nearing retirement age, members who are far along in their careers deserve focus from the organization that represents them, too. An association executive breaks down a few ideas for serving their needs.

Membership by Lisa Boylan Jan 12, 2021

Membership Renewals, Value, and Messaging in 2021

Membership by Lisa Boylan Jan 12, 2021

Associations responded remarkably well to an onslaught of challenges in 2020. A membership expert offers suggestions for navigating the start of a new year with your members in mind.

Membership by Lisa Boylan Dec 22, 2020

Top 2020 Membership Takeaways

Membership by Lisa Boylan Dec 22, 2020

Is 2020 ending with a bang or a whimper? Hard to say, but it’s almost over, and that is a good thing. The challenges of this year, however, were no match for the fortitude of associations. Here are some reflections.

Membership by Lisa Boylan Oct 6, 2020

Membership Tips for Challenging Times: Three Ways to Put Members First

Membership by Lisa Boylan Oct 6, 2020

When everyone is affected by the same crisis, figuring out what you can do to help others is not always easy. Here are three ways one association, inspired by its members, helped them during a critical time.

Membership by Lisa Boylan Sep 1, 2020

Tips for Growing Membership in a Pandemic—and Beyond

Membership by Lisa Boylan Sep 1, 2020

Bringing in new members with a health crisis in full swing and the economy reeling sounds pretty daunting. But it is possible, according to an expert who sees hope for associations amid adversity.

Money & Business by Michael Hickey Aug 19, 2020

Daily Buzz: The Path to a More Diverse Nonprofit

Money & Business by Michael Hickey Aug 19, 2020

Breaking down unnecessary barriers to recruitment will serve your organization. Also: An empathetic leader can build relationships and help employees grow.

Membership by Lisa Boylan Jul 14, 2020

Hitting a Membership Milestone Despite Adversity

Membership by Lisa Boylan Jul 14, 2020

One association’s unwavering commitment to achieve a membership goal sustained it through a crisis, allowed it to reach its goal, and gave it a blueprint for future success.

Membership by Lisa Boylan Jun 2, 2020

Membership Incentive Ideas During a Crisis

Membership by Lisa Boylan Jun 2, 2020

Wondering what to do about member incentives during a global pandemic? You’re not alone. Here are some tips and real-world examples to help you navigate this tricky question in difficult times.

Membership by Tim Ebner Feb 25, 2020

Reflections on Three Years of Blogging About Membership

Membership by Tim Ebner Feb 25, 2020

While it’s time for me to say goodbye to ASAE and Associations Now, before I go, let’s reflect on the power of human connections and how associations can use these relationships as a force for good.

Membership by Tim Ebner Dec 17, 2019

Top Tips and Tricks From 2019 Membership Hacks

Membership by Tim Ebner Dec 17, 2019

In the weekly Membership Hack column, we share small ways that associations save time, money, and resources while delivering value to members. Here are some of our favorites from the past year.

Membership by Tim Ebner Dec 6, 2019

Membership Hack: Crowdsourcing Grant Opportunities

Membership by Tim Ebner Dec 6, 2019

The International Documentary Association connects members to an online database of grant funding. Members can also ask questions about grant applications using the Twitter hashtag #FunderFriday.

Membership by Tim Ebner Nov 26, 2019

Send the Right Message About Membership ROI

Membership by Tim Ebner Nov 26, 2019

Your messaging on membership’s return on investment is often as important as the benefits you provide. Consider whether you’re striking the right tone.

Membership by Jeff Hsin Nov 1, 2019

Daily Buzz: A Membership Model Rethink for New Grads

Membership by Jeff Hsin Nov 1, 2019

To recruit the next generation of members, you have to meet them where they are. And that might require a look at your membership model. Also: ways to add wellness to your next meeting.

Membership by Tim Ebner Aug 23, 2019

Membership Hack: An App to Track Savings

Membership by Tim Ebner Aug 23, 2019

The American Homebrewers Association gives members an easy way to track discounts and savings using an app, which helps AHA make the case for membership value and ROI.

Money & Business by Jeff Hsin Jul 24, 2019

Daily Buzz: When Freebies Are Problematic

Money & Business by Jeff Hsin Jul 24, 2019

Offering a giveaway? Let fashion retailer Forever 21 give you a lesson in what not to do. Also: the difference between workflow and process.

Membership by Tim Ebner Jul 12, 2019

Membership Hack: Consumer-Oriented Blog

Membership by Tim Ebner Jul 12, 2019

The American Cleaning Institute created a consumer-focused for its members’ customers. The content includes practical cleaning tips as well as safety information.

Membership by Tim Ebner Jun 28, 2019

Membership Hack: Outstanding Student Award

Membership by Tim Ebner Jun 28, 2019

An awards program of the Academy of Osseointegration recognizes top-performing dental students. The recognition comes with a free membership, plus some additional member perks.

Membership by Tim Ebner Jun 25, 2019

Add a Spirit of Partnership to Membership

Membership by Tim Ebner Jun 25, 2019

A new report indicates that partnership development is critical for rapid business growth. That’s the main reason why the Distilled Spirits Council of the United States recently created a partner membership category.

Money & Business by Jeff Hsin Jun 11, 2019

Daily Buzz: Prototype Organizational Issues

Money & Business by Jeff Hsin Jun 11, 2019

To successfully solve problems, teams must be proactive and understand the data to map out potential solutions. Also: social media’s shift to customer service.

Technology by Ernie Smith May 27, 2019

Five Tips to Keep Your Association’s Website on Target

Technology by Ernie Smith May 27, 2019

If the wrong visitors dominate traffic on your association’s website or if pages targeted at members aren’t carrying their weight, look at ways to change that conversation. Here are a few ideas.

Technology by Ernie Smith Apr 26, 2019

Five Tips for Improving Your Email Newsletter Workflow

Technology by Ernie Smith Apr 26, 2019

Trying to reach your audience with an email newsletter? You need the right tools, the right processes, and the right people behind you. Consider these tips for newsletter success.

Money & Business by Jeff Hsin Mar 29, 2019

Daily Buzz: Streamline Your Credential Application Process

Money & Business by Jeff Hsin Mar 29, 2019

Certifications are in high demand, so now's a great time to update your association’s application process. Also: your online community engagement checklist.

Membership by Ernie Smith Feb 27, 2019

The Prime Effect: How Amazon Is Helping Retail Membership

Membership by Ernie Smith Feb 27, 2019

Amazon’s growing strength, driven by its popular retail membership program, is helping to encourage consumers to subscribe to similar services, a recent survey finds.

Leadership by Mark Athitakis Feb 24, 2019

How to Lead a Staffer Who Doesn't Want That Promotion

Leadership by Mark Athitakis Feb 24, 2019

Not every employee thinks of "promotion" the same way. For execs, that's an opportunity to rethink how you assess staff and set goals for them.

Membership by Tim Ebner Feb 22, 2019

Membership Hack: An App for Maintaining Credentials

Membership by Tim Ebner Feb 22, 2019

An app from the American Board of Anesthesiology assesses members on their professional knowledge year-round to help them maintain their certification, replacing its traditional exam.

Membership by Jeff Hsin Feb 20, 2019

Daily Buzz: Make the Case for Employer-Paid Membership

Membership by Jeff Hsin Feb 20, 2019

A potential member wants to join your association. Here’s how to help them persuade their employer to pay their dues. Also: how vertical video fares on social media.

Membership by Tim Ebner Jan 29, 2019

Three Collaboration Tools Component Relations Pros Swear By

Membership by Tim Ebner Jan 29, 2019

It’s hard work managing chapters across the country and around the world. Here are a few essentials component relations staffers rely on to stay organized and better manage their time.

Membership by Jeff Hsin Jan 3, 2019

Daily Buzz: Why Membership Matters More in 2019

Membership by Jeff Hsin Jan 3, 2019

As expenses rise, particularly for cultural organizations, membership programs become more important than ever to maximize support. Also: Before AI hits marketing full force, here’s how you should approach personalization.

Membership by Tim Ebner Dec 18, 2018

Top Tips From 2018 Membership Hacks

Membership by Tim Ebner Dec 18, 2018

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Here are some of our favorites from 2018.

Meetings by Jeff Hsin Nov 21, 2018

Daily Buzz: Protect Event Data

Meetings by Jeff Hsin Nov 21, 2018

Struggling with event data management? Research shows 4 out of 5 associations are, too. Also: ways to make your meeting more sustainable.

Membership by Jeff Hsin Nov 19, 2018

Daily Buzz: Lessons From Journalism on Membership

Membership by Jeff Hsin Nov 19, 2018

Journalism is emphasizing reader experience as a key way to boost revenue. Here’s what associations can learn. Also: creative ways to thank meeting attendees.

Membership by Jeff Hsin Oct 22, 2018

Daily Buzz: Reinventing the Membership Wheel

Membership by Jeff Hsin Oct 22, 2018

If you’re having a hard time with membership recruitment or retention, it’s time to seek a new strategy. Also: a conference badge that doubles as a working computer.

Technology by Mark Athitakis Oct 15, 2018

How Associations Can Maintain Their Social Media Prowess

Technology by Mark Athitakis Oct 15, 2018

From privacy scandals to algorithm changes, handling social media for associations is harder than ever. Here’s how the experts are keeping up.

Technology by Ernie Smith Aug 13, 2018

What Happens When Everyone Offers a Membership Model

Technology by Ernie Smith Aug 13, 2018

Associations have never had a monopoly on the concept of membership, but as it becomes more common online even for the smallest of creators (thanks, Patreon), now might be a good time to consider how to up your game—both with tech and strategy.

Brand Connection by Alliance by Protech Aug 12, 2018

3 Tips to Improve Member Outreach

Brand Connection by Alliance by Protech Aug 12, 2018

A fresh look at your membership database can serve as the key to improved communication and higher member satisfaction.

Money & Business by Jeff Hsin Aug 3, 2018

Daily Buzz: Marketing Tips From Romance Writers

Money & Business by Jeff Hsin Aug 3, 2018

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Also: A firsthand account of the Carr Fire.

Money & Business by Raegan Johnson Jun 29, 2018

Friday Buzz: Tips on Becoming an Influencer

Money & Business by Raegan Johnson Jun 29, 2018

If you’re looking to become more influential within your industry, follow this instructive guide from HubSpot. Also: How to change the metabolism of your events.

Technology by Ernie Smith Jun 12, 2018

Why Tech Glitches Are a Membership Problem

Technology by Ernie Smith Jun 12, 2018

When your organization’s website, app, or newsletter doesn’t work the way it’s supposed to, it potentially creates a frustrating experience for your members. As with traditional membership issues, those problems can add up.

Technology by Maria Mihalik Jun 1, 2018

More Tech-Training Tips For Your Association

Technology by Maria Mihalik Jun 1, 2018

A few more ways you can get your staff firing on all cylinders when it comes to learning a new software tool.

Money & Business by Raegan Johnson May 16, 2018

Wednesday Buzz: An Experimental Way to Finance Nonprofits

Money & Business by Raegan Johnson May 16, 2018

A new approach to funding philanthropic organizations adds a layer of accountability. Also: Should you sell your education offering to corporate members?

Money & Business by Raegan Johnson May 14, 2018

Monday Buzz: Membership Renewal Guide

Money & Business by Raegan Johnson May 14, 2018

Don’t let a lackluster renewal program be the reason you lose out on members. Also: As digital technology changes the world at light speed, mindfulness can help leaders shape the future of organizations more strategically.

Membership by Raegan Johnson May 3, 2018

Thursday Buzz: Benefits of a Trial Program

Membership by Raegan Johnson May 3, 2018

No one wants to implement a program that is doomed to fail. To prevent an expensive mistake, use a trial program. Here’s how to get started. Also: If your volunteers aren’t as productive as you need them to be, the problem could lie with the timing of your request.

Membership by Tim Ebner Apr 4, 2018

For a Membership Boost, Connect Your CEO to Content Strategy

Membership by Tim Ebner Apr 4, 2018

At the TRSA, it’s the CEOs job to think critically about audiences the association wants to reach through a revamped content strategy. Here’s why he does it—and how he fits it into his workload.

Membership by Alex Beall Apr 1, 2018

A New Age in Awards Programs

Membership by Alex Beall Apr 1, 2018

Associations have always used their awards programs to drive engagement, increase member loyalty, and generate nondues revenue. But as member demographics change, associations are discovering the need to adjust and evolve their awards programs as well.

Membership by Raegan Johnson Mar 27, 2018

Tuesday Buzz: Evolving Membership Expectations

Membership by Raegan Johnson Mar 27, 2018

As members interact with the latest tech from the corporate world, their expectations of association offerings will change. Also: Do anti-discrimination laws apply to a women-only coworking spaces?

Leadership by Mark Athitakis Mar 26, 2018

Why Employees Need to Be Sold on Professional Development

Leadership by Mark Athitakis Mar 26, 2018

Everybody wants to climb the ladder, but that doesn’t mean they don’t need some institutional encouragement. Associations can take some lessons from how they court members to make it happen.

Membership by Raegan Johnson Mar 1, 2018

Thursday Buzz: Free Membership to New Citizens

Membership by Raegan Johnson Mar 1, 2018

A Rhode Island museum offers up free membership to newly naturalized citizens. Also: Twitter rolls out a new bookmarking feature.

Membership by Raegan Johnson Feb 22, 2018

Thursday Buzz: Using Personalization to Provide Value

Membership by Raegan Johnson Feb 22, 2018

An Association Success writer discusses the next level of personalization for organizations. Also: seemingly harmless questions you shouldn’t ask your employees.

Membership by Tim Ebner Feb 1, 2018

Membership Memo: Map Their Journey

Membership by Tim Ebner Feb 1, 2018

Take a cue from the American Association of Critical-Care Nurses and track how your members move.

Membership by Tim Ebner Jan 5, 2018

Membership Hack: Reinforce Members’ Resolutions

Membership by Tim Ebner Jan 5, 2018

The American Nurses Association’s #fitnursefriday social media campaign engages members and keeps them accountable for their New Year's resolutions.

Membership by Tim Ebner Dec 13, 2017

How They Hacked It: Top Membership Tips of 2017

Membership by Tim Ebner Dec 13, 2017

One year in, our Membership Hack column has become your weekly two-minute read for ideas for saving time, money, and other resources while delivering value to your members. Here’s a look back at some personal favorites.

Membership by Tim Ebner Dec 1, 2017

Running on Empty: When It’s Time To Drop a Product Offering

Membership by Tim Ebner Dec 1, 2017

Associations excel at launching new offerings, but they aren’t nearly as good at letting go when something outlives its usefulness. Discontinuing a product offering or service—whether a legacy favorite or a program that held high hopes but didn’t pan out—can be painful, but it pays off to manage your portfolio with a focus on meeting member needs and the organization’s goals.

Membership by Raegan Johnson Nov 27, 2017

Monday Buzz: Mapping Your Membership Journey

Membership by Raegan Johnson Nov 27, 2017

Designing a membership journey map will help your group better understand what your members go through when interacting with your organization. Also: Stop trolls from ruining your online community.

Membership by Tim Ebner Nov 8, 2017

3 Tips for Hosting Engaging Member Roundtables

Membership by Tim Ebner Nov 8, 2017

Roundtable discussions provide engagement experience for members and a learning opportunity for you. Here are some tips for facilitating roundtables.

Membership by Raegan Johnson Nov 6, 2017

Monday Buzz: What Membership Leaders Get Right

Membership by Raegan Johnson Nov 6, 2017

What’s the secret to a thriving membership program? Industry leaders reveal what has worked best for them. Also: how the smartphone is changing the very nature of physical spaces.

Leadership by Mark Athitakis Sep 25, 2017

Four Tips for Leading on Advocacy Amid Uncertainty

Leadership by Mark Athitakis Sep 25, 2017

Polarizing politics have made it harder for many associations to lobby, and many fear blowback from members on political stances. But there are still opportunities to hone your message and get it heard.

Membership by Tim Ebner Apr 26, 2017

Membership Magic: Insights from Orlando

Membership by Tim Ebner Apr 26, 2017

Need some quick tips on effectively engaging new members? Here are a few strategies shared by speakers at this week’s YourMembership conference.

Membership by Raegan Johnson Apr 24, 2017

Monday Buzz: Membership Data You Need to Know

Membership by Raegan Johnson Apr 24, 2017

Here are five factors to focus on to get the most out of your membership data. Also: How one news organization tackled its digital bugs and upgrades with a hackathon.

Membership by Raegan Johnson Apr 4, 2017

Tuesday Buzz: Speed Up Membership Growth

Membership by Raegan Johnson Apr 4, 2017

Encourage membership growth by addressing potential trouble spots in your membership experience. Also: How to write the perfect Instagram caption.

Membership by Tim Ebner Mar 29, 2017

Add Productivity to the Last Hour of the Day

Membership by Tim Ebner Mar 29, 2017

The last hour of the day can feel like a productivity killer. But a workplace efficiency trend, called the “soft project” hour, might help you to refocus and tackle those small membership to-do items.

Membership by Tim Ebner Mar 22, 2017

Joint Membership: The “Special Sauce” for Chapter Relations

Membership by Tim Ebner Mar 22, 2017

Joint membership can offer big benefits for associations with component relations for both the national organization and state or local chapters. Members gain advantages too, from discounted dues to access to more programs and services. Here’s how it’s working for two associations.

Money & Business by Emily Bratcher Feb 23, 2017

How a Sharpened Focus on Mission Upped Revenue, Membership

Money & Business by Emily Bratcher Feb 23, 2017

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. Here’s some tips on how you can do the same.

Money & Business by Raegan Johnson Feb 17, 2017

Friday Buzz: Marketing Challenges That the Pros Are Tackling

Money & Business by Raegan Johnson Feb 17, 2017

With all the noise around different marketing strategies, find out which ones the pros are actually employing. Also: The New York Times smartly adjusts headlines for mobile.

Money & Business by Emily Bratcher Jan 5, 2017

How to Motivate Participation in Wellness Programs

Money & Business by Emily Bratcher Jan 5, 2017

Health and wellness programs at the workplace seem to fail almost as often as personal health and wellness New Year’s resolutions. Here are a few thoughts on turning things around in 2017.

Membership by Ernie Smith Dec 6, 2016

Tuesday Buzz: Boost Membership With Automation

Membership by Ernie Smith Dec 6, 2016

Tips for using marketing automation to maximize your membership reach. Also: Instagram announces some useful improvements to its service.

Membership by Tim Ebner Nov 30, 2016

What Kevin Bacon Can Teach Us About Membership Engagement

Membership by Tim Ebner Nov 30, 2016

Strong relationships are the key to engagement, whether with members or nonmember customers, according to a new report on global associations. To build connections, you don’t necessarily need the famously well-connected movie star, but you do need a few good multipliers.

Membership by Alex Beall Oct 17, 2016

WV Medical Group Opens Membership to Physician Assistants

Membership by Alex Beall Oct 17, 2016

In a move to help physicians and physician assistants work together both inside and outside the hospital, the West Virginia State Medical Association is adding PA’s to its membership lineup.

Meetings by Ernie Smith Aug 31, 2016

Wednesday Buzz: How #Eventprofs Became Famous

Meetings by Ernie Smith Aug 31, 2016

The story of #eventprofs, one of the most popular online communities in the event space. Also: Let's talk collecting dues.

Membership by Joe Rominiecki Aug 10, 2016

A Better Alignment of Membership and Certification

Membership by Joe Rominiecki Aug 10, 2016

For one association's new two-tier membership offer, the deciding factor between the two options is a member's desired engagement with one primary activity: certification.

Technology by Katie Bascuas Jun 1, 2016

Great Productivity Tools: Work Smarter, Not Harder

Technology by Katie Bascuas Jun 1, 2016

Battling a bloated inbox? Need to send a quick message to a coworker? There’s probably a productivity tool that can help. Here’s a look at the latest apps and software that are helping association professionals perform at maximum efficiency.

Membership by Ernie Smith Mar 29, 2016

Tuesday Buzz: How Your Magazine Reinforces Membership

Membership by Ernie Smith Mar 29, 2016

An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues.

Membership by Joe Rominiecki Mar 9, 2016

Multiyear Membership and the Courage to Commit

Membership by Joe Rominiecki Mar 9, 2016

In theory, multiyear membership could be a useful offer for associations to lock in commitments from its most loyal. But thinking far into the future does funny things to our willingness to make decisions.

Membership by Joe Rominiecki Feb 24, 2016

Proactive Steps to Build a Culture That Values Membership

Membership by Joe Rominiecki Feb 24, 2016

The author of a chapter in the new edition of Membership Essentials shares advice on getting colleagues in other departments invested in the value of membership.

Membership by Ernie Smith Feb 23, 2016

Tuesday Buzz: Boost Membership With the Basics

Membership by Ernie Smith Feb 23, 2016

One state chapter of a national association found an unlikely path to improving its membership numbers: It ensured that the basic functions of the association were on-point. Also: Are 20 percent of your members doing 80 percent of the work? One association pro suggests boosting engagement could even things out.

Membership by Joe Rominiecki Feb 3, 2016

Diversify Your Retention Rate, and Other Membership Ideas

Membership by Joe Rominiecki Feb 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas on membership, including great questions for member research and the power of delegating metric measurement to staff

Membership by Joe Rominiecki Nov 25, 2015

A Roadmap for Quintupling Membership

Membership by Joe Rominiecki Nov 25, 2015

The American Association for the Advancement of Science has set a lofty goal: 500,000 members. Such radical growth requires full-scale re-envisioning of how the organization conducts its membership operations. Here's how AAAS plans to get there.

Membership by Eli Zimmerman Nov 24, 2015

Tuesday Buzz: Boost Your Membership Renewals

Membership by Eli Zimmerman Nov 24, 2015

Discover a cornucopia of useful tips for keeping your members happy and engaged. Plus: Wordpress has news for Mac users.

Membership by Joe Rominiecki Oct 28, 2015

A More Scientific Approach to Association Membership

Membership by Joe Rominiecki Oct 28, 2015

One association executive's method for operational planning offers an example of how membership objectives can be tested, measured, adjusted, and repeated. Could a little discipline in experimentation drive success in your membership program?

Membership by Joe Rominiecki Oct 21, 2015

Secret or Not, Membership Groups Face Common Problems

Membership by Joe Rominiecki Oct 21, 2015

The story of a secret society's quest for growth is a fascinating tale that illustrates the fundamental challenges facing any membership group—young or old, private or open.

Leadership by Mark Athitakis Aug 10, 2015

Three Tips for a Global Start That Sticks

Leadership by Mark Athitakis Aug 10, 2015

Associations new to going global can find the process daunting. Smart planning, risk management, and a board that’s on board can help.

Leadership by Mark Athitakis Aug 3, 2015

Five Tips for Leading Through Change

Leadership by Mark Athitakis Aug 3, 2015

Associations may need to make big shifts to strategy and culture. One association expert shares her advice for helping staff make the transition.

Membership by Ernie Smith Jun 23, 2015

Tuesday Buzz: The Cereal Problem

Membership by Ernie Smith Jun 23, 2015

A frustrating customer experience can such all the joy out of membership, according to an exec who's had some bad luck with his cereal boxes over the years. Also: Maybe a video could help calm the nerves of your first-timers.

Membership by Ernie Smith Jun 16, 2015

Tuesday Buzz: Rethink Your Membership Strategy

Membership by Ernie Smith Jun 16, 2015

An association industry consultant thinks it's worth taking a look at groups that are successfully holding their own during a difficult period for membership growth. Also: Think you can keep your emails to just five sentences?

Membership by Morgan Little Jun 8, 2015

Monday Buzz: When a Publisher Tackles Membership

Membership by Morgan Little Jun 8, 2015

Has Slate's push to turn readers into paying members paid off? Plus: What's going on with Facebook Instant Articles?

Leadership by Mark Athitakis Jun 8, 2015

Four Tips for CEOs Thinking About Tech

Leadership by Mark Athitakis Jun 8, 2015

Technology is one of a universe of things an association executive needs to stay on top of. But you don't have to get stuck in the weeds.

Money & Business by Katie Bascuas Jun 1, 2015

One Equation and Five Tips for More Effective Content Marketing

Money & Business by Katie Bascuas Jun 1, 2015

How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips and words of wisdom with the audience at ASAE’s 2015 Marketing, Membership, and Communications Conference on Monday.

Technology by Joe Rominiecki Jun 1, 2015

The Promise of Personalization

Technology by Joe Rominiecki Jun 1, 2015

Associations know a lot about their members, often enough to customize products and services based on each member’s individual qualities and preferences—if only they had the right technology and know-how to do it at scale. That capability is rapidly evolving, though. As some early examples from associations show, personalization may finally be a problem we can solve.

Technology by Joe Rominiecki Jun 1, 2015

So, You Want to Personalize Your Products?

Technology by Joe Rominiecki Jun 1, 2015

As Ray van Hilst, director of client strategy and marketing at Vanguard Technology, puts it, the technology of personalization is becoming the easy part. Deciding what to personalize, and why, “that’s where the hard work comes in.”

Leadership by Associations Now Staff Jun 1, 2015

CEO to CEO: Tips for New Leaders

Leadership by Associations Now Staff Jun 1, 2015

It’s your first day as the new CEO at an association. What’s on your agenda?

Money & Business by Katie Bascuas Apr 9, 2015

Have You Heard? Tips on Word-of-Mouth Marketing

Money & Business by Katie Bascuas Apr 9, 2015

Sometimes the best way to market your organization is via the people who are already a part of it. Not sure how? Here are some words of advice from three marketing insiders.

Membership by Joe Rominiecki Apr 1, 2015

Membership Memo: Value of a Lifetime

Membership by Joe Rominiecki Apr 1, 2015

Introducing lifetime value: The multiplier metric that goes beyond today’s dues.

Membership by Ernie Smith Feb 27, 2015

Medical Association: What's Behind Its Membership Surge

Membership by Ernie Smith Feb 27, 2015

The American Medical Association, after a period of sharp downturns in membership, is seeing a reversal of that trend. Part of the reason? A focus on attracting students and easing some of the biggest annoyances for members.

Membership by Joe Rominiecki Feb 1, 2015

Membership Mode: A Crash Course for Volunteer Leaders

Membership by Joe Rominiecki Feb 1, 2015

If you’re going to lead an association, it would be a good idea to understand its foundational business model, right? Here’s a crash course for volunteer leaders on how membership works and what your role is in shaping and promoting it at your association.

Membership by Joe Rominiecki Jan 14, 2015

Without Membership Metrics, You're Working Blindfolded

Membership by Joe Rominiecki Jan 14, 2015

A new survey of associations on their membership performance shows some still lack a clear view of vital membership statistics like retention, engagement, and market share.

Membership by Patrick deHahn Dec 23, 2014

Tuesday Buzz: Member Communication Tips From Santa

Membership by Patrick deHahn Dec 23, 2014

No joke—Santa can really teach you how to improve membership communication. Plus: the best ways to open a conference.

Membership by Ernie Smith Dec 18, 2014

Thursday Buzz: Why This Association Made Membership Free

Membership by Ernie Smith Dec 18, 2014

A trade group focused on the B2B publication space credits increasing financial stability for the ability to offer free membership. Also: Tips for live-tweeting events.

Membership by Joe Rominiecki Dec 17, 2014

Why People Love This Association's Membership Mascot

Membership by Joe Rominiecki Dec 17, 2014

At the Kentucky Pharmacists Association, Roamey the Gnome is popular guy. He travels the state, posing for pictures and talking KPhA membership. And it's all just playful enough to work.

Membership by Joe Rominiecki Dec 3, 2014

4 Great Ideas From a Membership Idea Exchange

Membership by Joe Rominiecki Dec 3, 2014

When one association hosted a membership-development idea exchange for its chapter leaders (a great idea itself), the recruitment and engagement ideas got members talking. Here are four creative examples.

Money & Business by Ernie Smith Nov 13, 2014

Thursday Buzz: Extreme Makeover, Nonprofit Edition

Money & Business by Ernie Smith Nov 13, 2014

A Florida nonprofit receives $100,000 in free marketing help, and looks all the snazzier for it. Also: A tool that can help you choose the right words.

Membership by Ernie Smith Nov 7, 2014

Friday Buzz: Make Hybrid Membership Work for You

Membership by Ernie Smith Nov 7, 2014

An association-membership firm offers tips to move beyond the traditional one-size-fits-all approach. Also: What nonprofit marketers should know about Google's new Inbox platform.

Meetings by Melanie D.G. Kaplan Oct 8, 2014

Right On Track: How Tracking Devices Can Improve Meetings

Meetings by Melanie D.G. Kaplan Oct 8, 2014

A chip in your conference badge that monitors your meeting activity? It might sound a little creepy, but that chip is improving the meeting experience. Many associations are taking advantage of technology such as NFC and RFID and carefully weighing the benefits, risks, and security concerns.

Money & Business by Katie Bascuas Oct 2, 2014

Three Tips For Producing Online Video From a Popular YouTube Host

Money & Business by Katie Bascuas Oct 2, 2014

Launching a new video? Emily Graslie, host of the online educational series The Brain Scoop, shared a few tips for producing shareable video during last week’s Online News Association Conference.

Money & Business by Megan McBroom Sep 24, 2014

Managing the Age Gap as a Young Professional

Money & Business by Megan McBroom Sep 24, 2014

With four different generations sharing the office these days, age gaps are bound to happen, and younger employees may end up with a direct report who’s twice their age. One YP shares some tips for managing that age gap.

Membership by Joe Rominiecki Aug 1, 2014

Membership Memo: Ready, Aim, Recruıt

Membership by Joe Rominiecki Aug 1, 2014

How a target built excitement for a membership drive for this association.

Leadership by Rob Stott Jun 18, 2014

Content Marketing Pro to Associations: It’s Time to Get Strategic

Leadership by Rob Stott Jun 18, 2014

Associations have embraced the business of content marketing, but there have been growing pains along the way. According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough.

Membership by Morgan Little May 20, 2014

Social Media Roundup: Membership Tips From digitalNow

Membership by Morgan Little May 20, 2014

A conference featuring some of the best and brightest in the association space homes in on membership advice. Plus: Which social features could be bogus?

Membership by Joe Rominiecki Apr 9, 2014

A Lesson in Quality From For-Profit Clubs

Membership by Joe Rominiecki Apr 9, 2014

Associations may be more similar than we think to for-profit membership programs, where flawless service quality is a must.

Money & Business by Ernie Smith Apr 2, 2014

Hollywood's New Approach to Antipiracy Efforts

Money & Business by Ernie Smith Apr 2, 2014

Positioning itself as an alternative to other groups that have tackled the issue of movie piracy, the just-rebranded CreativeFuture coalition hopes to gain some footing on an issue that's often fallen out of the movie industry's grasp.

Membership by Joe Rominiecki Apr 2, 2014

More Spring Cleaning Ideas for Membership Pros

Membership by Joe Rominiecki Apr 2, 2014

Is it finally spring yet? It's time once more to declutter your membership practices, and these five ideas are a great place to start.

Money & Business by Alexis Williams Mar 28, 2014

Friday Buzz: Keep Your Nonprofit Communications Relevant

Money & Business by Alexis Williams Mar 28, 2014

If your newsletter isn't on target with your readers, these tips might help. Also: Boost your nonprofit’s profile via email in three simple steps.

Money & Business by Katie Bascuas Mar 6, 2014

On The Road: Tips for Smooth Sailing on Your Next Business Trip

Money & Business by Katie Bascuas Mar 6, 2014

Traveling for work can be fraught with delays, mechanical difficulties, and missed connections as a new study by the Global Business Travel Association recently found. Here are some tips from one association professional and travel pro to help make your next trip go as smooth as possible.

Money & Business by Morgan Little Feb 28, 2014

Social Media Roundup: Nip Afternoon Procrastination in the Bud

Money & Business by Morgan Little Feb 28, 2014

Prevent distraction, sluggishness, and the other things that cause afternoon procrastination. Plus: Do your website's priorities align with your association's?

Membership by Alexis Williams & Alexis Davis Feb 12, 2014

Social Media Roundup: Thinking About Tiered Membership

Membership by Alexis Williams & Alexis Davis Feb 12, 2014

Having only one membership rate doesn’t work for everyone, but switching to levels can be tricky. Also: When your members signed up, you made a promise to them. Remember to keep it.

Membership by Joe Rominiecki Jan 29, 2014

Looking Beyond the Membership Numbers

Membership by Joe Rominiecki Jan 29, 2014

The rise of a third-party online community for doctors could be viewed as a cautionary tale for associations—or, instead, a reminder that a membership count isn't the only measure of success.

Membership by Emma Beck Jan 6, 2014

Social Media Roundup: How to Reel In the Membership Renewals

Membership by Emma Beck Jan 6, 2014

Tips to nudge long-timer members into renewing and prospective ones into signing up. Plus: There are 71 million millennials worldwide—making it a big pool to sift through when looking to boost the membership count.

Technology by Ernie Smith Nov 22, 2013

Lunchtime Links: A Pinteresting Approach to Maps

Technology by Ernie Smith Nov 22, 2013

Pinterest gives social gurus a new tool to geotag their bookmarks—something that might be of note for meeting planners. Also: The importance of reputation management for organizations.

Money & Business by Ernie Smith Nov 14, 2013

Lunchtime Links: Creativity Tips from 12-Year-Old Metalheads

Money & Business by Ernie Smith Nov 14, 2013

What Unlocking the Truth, a heavy-metal band made up of 12-year-olds, can teach you about your own creative process. Also: Your onboarding approach could make all the difference.

Membership by Ernie Smith Nov 12, 2013

Lunchtime Links: Thinking About Membership in Tiers

Membership by Ernie Smith Nov 12, 2013

How one association turned around its membership decline by moving away from a one-size-fits-all model. Also: A new content marketing platform's plan for success involves leveraging what's already out there.

Money & Business by Katie Bascuas Sep 26, 2013

The Double-Edged Sword of “Young Professional”

Money & Business by Katie Bascuas Sep 26, 2013

Is the label “young professional” harmful or helpful? It probably depends on when and where it is used, according to a group of YPs who discussed its implications at ASAE’s NextGen Summit.

Membership by Anita Ferrer Jul 10, 2013

Lunchtime Links: What History Can Teach Us About Progress

Membership by Anita Ferrer Jul 10, 2013

How the association and membership landscape has changed in the past five years. Also: Why you should always double-check email messages before hitting the send button.

Money & Business by Daniel Ford Jun 19, 2013

Study: Nonprofits Value Video but Struggle With Analytics

Money & Business by Daniel Ford Jun 19, 2013

A recent survey finds that while most nonprofits consider video valuable, few know how to track results from their online video efforts.

Membership by Joe Rominiecki Jun 12, 2013

Checking In With AMS and Online Community Providers

Membership by Joe Rominiecki Jun 12, 2013

What are the major developments and trends in the field of association management systems and online member communities? I visited several industry partners at ASAE's 2013 Marketing, Membership & Communications Conference to find out.

Membership by Joe Rominiecki Apr 15, 2013

Membership Memo: Check’s in the Mail?

Membership by Joe Rominiecki Apr 15, 2013

For membership dues payments, not so much anymore, thanks to the decline of the physical check.

Membership by Daniel Ford Apr 12, 2013

Larky Offers Up Member Benefits At Your Fingertips

Membership by Daniel Ford Apr 12, 2013

Two Michigan entrepreneurs recently developed an app that helps consumers find member benefits they're entitled to, but aren’t getting. And it's starting to catch on. Co-founder Andrew Bank explains the benefits for associations.

Membership by Chloe Thompson Dec 21, 2012

The Power of One: How 2012 Reshaped Association Membership

Membership by Chloe Thompson Dec 21, 2012

How 2012 reshaped association membership: Social media campaigns, the analysis of member data, and specialized loyalty programs are a requirement.

Membership by Joe Rominiecki Dec 1, 2012

Membership Memo: Final Countdown

Membership by Joe Rominiecki Dec 1, 2012

How the American Association of Museums completely relaunched its image, brand, logo and membership structure.

Technology by Ernie Smith Oct 16, 2012

Lunchtime Links: Multiple Kinds of Surface Details

Technology by Ernie Smith Oct 16, 2012

The Microsoft Surface, a potential iPad killer, gets a price. Also: When focusing on the small stuff may be better than the big picture.

Money & Business by Ernie Smith Oct 11, 2012

Lunchtime Links: Take Some Tips From the eBay Redesign

Money & Business by Ernie Smith Oct 11, 2012

Thinking of changing up your site's design? Use the eBay redesign as a template: Go for something bold. Also, an example of what you could do with your association's magazine.

Technology by Ernie Smith Oct 14, 2021

Five Ways to Maximize Your Event Apps

Technology by Ernie Smith Oct 14, 2021

If your association has an events app but no in-person events these days, all is not lost—as long as you utilize them for ongoing engagement.

Membership by Lisa Boylan Sep 28, 2021

Why Giving Members a Space to Build Community Is Essential

Membership by Lisa Boylan Sep 28, 2021

Associations became a lifeline for members when they needed it most. Having a place to build and foster relationships highlighted the necessity of communities. Three association professionals share their stories and lessons learned in crisis—and beyond.

Membership by Lisa Boylan Sep 21, 2021

A Successful Rebrand Better Reflects Current and Future Members

Membership by Lisa Boylan Sep 21, 2021

With an eye on attracting a new generation of members and more effectively representing existing ones, the Massachusetts Society of CPAs updated its acronym and logo. Getting stakeholder buy-in and other strategies helped the process go off without a hitch.

Membership by Ernie Smith Sep 15, 2021

Good Reads You Might Have Missed: Member Onboarding

Membership by Ernie Smith Sep 15, 2021

Member onboarding doesn’t look quite the same as it did a few years ago, but it’s still important to get it right. Check out a few insights from our archives.

Brand Connection by Naylor Sep 7, 2021

Is Your Association Overlooking the Power of Social Media?

Brand Connection by Naylor Sep 7, 2021

[Sponsored] Texas Aggregate & Concrete Association President and CEO Josh Leftwich breaks down his simple approach for making a meaningful impact with social media.

Membership by Lisa Boylan Aug 31, 2021

Cut Through the Clutter to Better Engage Members

Membership by Lisa Boylan Aug 31, 2021

A new report shows associations did a fantastic job communicating with members during multiple crises, but a top challenge remains: How to better sustain member engagement. An association expert offers some ideas for breaking through the noise.

Membership by Lisa Boylan Aug 24, 2021

A Surge in Members Is Great, But How Do You Keep Them?

Membership by Lisa Boylan Aug 24, 2021

Figuring out how to hold on to a record number of new members sounds like a good problem, but it requires a long-game strategy. The American Nurses Association shared tips during #ASAE21 about its success in crisis—and how to sustain it.

Leadership by Mark Athitakis Aug 15, 2021

#ASAE21: Five Ways to Keep Your Board Strategic

Leadership by Mark Athitakis Aug 15, 2021

Boards interact differently now, but they can still easily get lost in the weeds. Two strategy experts share tips for adjusting volunteers’ perspectives.

Money & Business by Rasheeda Childress Jun 18, 2021

Startup Stories: Association for Short-Term Rental Homeowners

Money & Business by Rasheeda Childress Jun 18, 2021

New associations launch to fill a void in their sector. Here, a group for short-term and vacation rental homeowners tells us what got them started, what they’ve been up to, and what’s on the horizon.

Membership by Ernie Smith Jun 10, 2021

Six Ideas for Upgrading Member Onboarding

Membership by Ernie Smith Jun 10, 2021

Welcome packets and emails can offer a good starting point for new members, but that may not be enough to keep them around. Here are some tips to help supercharge your member onboarding process.

Membership by Lisa Boylan Jun 8, 2021

How Free Resources Can Build Relationships and Increase Member Value

Membership by Lisa Boylan Jun 8, 2021

A surge of free offerings for members and nonmembers during the pandemic led to increased engagement and stronger advocacy efforts. Find out how to keep leveraging those offers to enhance value and build relationships.

Membership by Ernie Smith Jun 8, 2021

Is It Time to Revisit Your Community Management Policy?

Membership by Ernie Smith Jun 8, 2021

Community management policies need regular updating to match the needs of your membership, says Community by Association’s Marjorie Anderson. But sometimes, changes might need to happen on the fly.

Money & Business by Ernie Smith Jun 3, 2021

You Have a Pandemic Success Story—Now It’s Time to Milk It

Money & Business by Ernie Smith Jun 3, 2021

The pandemic has a silver lining in the form of a new, potentially compelling line of messaging for your organization. Read on for some tips on uncovering and presenting that story.

Membership by Lisa Boylan Jun 1, 2021

Ideas for Increasing Long-Term Member Retention

Membership by Lisa Boylan Jun 1, 2021

Associations connected with members more thoughtfully and deliberately out of necessity during the recent period of isolation and uncertainty. A membership expert offers advice on ways to sustain those relationships by fostering more personal and responsive connections.

Meetings by Ernie Smith May 26, 2021

When Does Asynchronous Content Make Your Event Better?

Meetings by Ernie Smith May 26, 2021

A meetings expert says that while asynchronous events differ from live, real-time gatherings, on-demand content offers advantages that benefit learners. But planners need to know when the format works best.

Membership by Lisa Boylan May 11, 2021

Strengthen Your Community by Focusing on Individual Members

Membership by Lisa Boylan May 11, 2021

A new report shows a downward trend in association membership over the past year. But it points to strong leadership and the ability to serve members in a more customized way as promising factors in ensuring long-term sustainability.

Membership by Lisa Boylan May 4, 2021

Throwing the Net Wide Leads to a Surge in Members—and More

Membership by Lisa Boylan May 4, 2021

One association got a boost in membership, engagement, and retention by listening to members, tailoring resources to directly meet their needs, and being open to new ideas.

Technology by Ernie Smith Apr 29, 2021

Spring Clean Your Digital Files

Technology by Ernie Smith Apr 29, 2021

From messy desktops to old passwords, it’s time to make sure your digital life is up to date. Not just because it makes your job easier, either—it could help prevent organizational security risks.

Technology by Lisa Boylan Apr 24, 2021

Tech Memo: Ready for Your Close-Up?

Technology by Lisa Boylan Apr 24, 2021

Video provides connection, emotion, and authenticity, says the CEO of a video-sharing platform.

Money & Business by Michael Hickey Apr 22, 2021

Is it Time to Invoice Digital Only?

Money & Business by Michael Hickey Apr 22, 2021

Chances are your association’s business operations are largely digital already, but print communications and direct mail still have their advantages when it comes to invoicing. Which is right for you? Consider these tips.

Money & Business by Ernie Smith Apr 19, 2021

Weekly Now: Crowdfunding Donors Favor Familiarity

Money & Business by Ernie Smith Apr 19, 2021

A new study finds that people are more likely to give to friends and family in crowdfunding campaigns. Also: Detroit replaces its auto show with a “car crawl.”

Technology by Ernie Smith Apr 14, 2021

Tools to Raise Your Note-Taking to the Next Level

Technology by Ernie Smith Apr 14, 2021

Whether it’s a tablet, a laptop, or a microphone, there are lots of technologies to leverage for better note-taking. Association pros share a few of their preferred tactics.

Brand Connection by Manifest Mar 18, 2021

Think Outside the Zoom: Four Inventive Ways to Keep Audiences Engaged Remotely

Brand Connection by Manifest Mar 18, 2021

[Sponsored] Not every type of remote engagement has to look like a videoconference. When you’re trying to reach your members in today’s largely virtual environment, clever content deployments are key to keeping audiences’ attention.

Leadership by Ernie Smith Feb 15, 2021

Weekly Now: Former ASAE CEO John Graham Receives Posthumous Honor

Leadership by Ernie Smith Feb 15, 2021

John Graham IV, FASAE, CAE, will be inducted into the Events Industry Council's Hall of Leaders. Also: A medical association stands up for a doctor facing criminal charges for distributing the COVID-19 vaccine rather than wasting it.

Brand Connection by Community Brands Jan 22, 2021

Education Is the Smart Move for Associations in 2021

Brand Connection by Community Brands Jan 22, 2021

Making continuing education and certifications key benefits creates a win-win for members and associations.

Meetings by Ernie Smith Jan 11, 2021

Weekly Now: CES Goes Virtual in 2021

Meetings by Ernie Smith Jan 11, 2021

The Consumer Technology Association expects 150,000 attendees at its all-digital CES this week. Also: the cool thing Google did that your organization may want to try.

Money & Business by Ernie Smith Jan 4, 2021

Weekly Now: A Push for Vaccinations in Nursing Homes

Money & Business by Ernie Smith Jan 4, 2021

The American Health Care Association and National Center for Assisted Living has created a toolkit to encourage residents and staffers in long-term care facilities to get vaccinated. Also: Nashville raises money to rebuild after the Christmas Day bombing.

Money & Business by Ernie Smith Dec 15, 2020

Career Setback in 2020? Here’s How to Make 2021 Your Year

Money & Business by Ernie Smith Dec 15, 2020

If your career hasn’t progressed as you’d hoped in 2020, focus on turning the page in the year ahead. Here’s some advice from a career counselor with an association insider’s point of view.

Membership by Michael Hickey Dec 10, 2020

A Member Exit Survey That Tells You What You Need to Know

Membership by Michael Hickey Dec 10, 2020

Want to know why members left? Ask them. Effective exit surveys can give you insight into what your association can do to better retain current and future members. Here are a few best practices.

Money & Business by Ernie Smith Dec 7, 2020

Weekly Now: #GivingTuesday’s Banner Year

Money & Business by Ernie Smith Dec 7, 2020

The organizer of the annual charitable holiday says donations surged in 2020. Also: tips for curating content more effectively.

Membership by Lisa Boylan Dec 1, 2020

'Lizard Brain' Is Real, It’s Time to Revamp Member Communications

Membership by Lisa Boylan Dec 1, 2020

Knowing how to communicate with members—and when—consumes many hours of discussion even in good times. Add multiple crises in a single year, and things really get complex. A communications expert offers some tips for engaging members in uneasy times.

Membership by Lisa Boylan Nov 24, 2020

Career Resources Keep Members Engaged in Tough Times

Membership by Lisa Boylan Nov 24, 2020

Listening to member needs, especially during turbulent times, helps in providing responsive and relevant programs. One association’s updates to a members-in-transition program are helping members stay engaged, even though their employment status has changed.

Leadership by Mark Athitakis Nov 20, 2020

Leading During a Pandemic: Setting Strategy, Virtually

Leadership by Mark Athitakis Nov 20, 2020

As virtual meetings become the new norm, more associations will need to Zoom strategic discussions. Here's how to make that process effective.

Membership by Lisa Boylan Nov 10, 2020

A New Report Shows What Members Value Most

Membership by Lisa Boylan Nov 10, 2020

Members continue to engage with their associations, even in crisis, according to a new report, which reveals a surprise top member benefit and one that is rapidly emerging. Here are some insights to light the way forward.

Membership by Lisa Boylan Nov 3, 2020

Six Ways to Make New-Member Digital Onboarding a Success

Membership by Lisa Boylan Nov 3, 2020

Wondering how to show new members the most value during digital onboarding sessions? Here are six tips to make them aware of all the benefits that can help them maximize their membership and—ultimately—prompt them to renew.

Money & Business by Ernie Smith Nov 2, 2020

Weekly Now: Pizza to the Polls’ 2020 Comeback

Money & Business by Ernie Smith Nov 2, 2020

A clever election-oriented organization sees a coronavirus-era surge. Also: A pandemic celebrity wedding announcement that puts a focus on a nonprofit’s mission.

Technology by Ernie Smith Oct 27, 2020

Fall Cleaning: Is it Time to Tidy Up Your Data?

Technology by Ernie Smith Oct 27, 2020

Are you investing enough in data hygiene? In the final installment of our three-part data series, learn how regular data housekeeping can strengthen one of your organization’s most important resources.

Membership by Lisa Boylan Oct 20, 2020

How to Craft a Winning Member ROI Brochure

Membership by Lisa Boylan Oct 20, 2020

Demonstrating the real-dollar value of membership makes a compelling case for your prospects and members to join and renew. Here are some tips for shaping a persuasive member ROI brochure that clearly demonstrates the return on every dollar invested in membership.

Money & Business by Autumn Whitefield-Madrano Oct 12, 2020

Weekly Now: Small Businesses Band Together to “Save the American Dream”

Money & Business by Autumn Whitefield-Madrano Oct 12, 2020

A new resource hub has pandemic survival essentials for business owners. Also: Nonprofits led by people of color are wrestling with COVID-19 alongside systemic racism, and the Building Movement Project’s new report reveals the challenges ahead.

Money & Business by Michael Hickey Oct 8, 2020

How to Bring Influencers Into Your Association’s Advocacy Efforts

Money & Business by Michael Hickey Oct 8, 2020

Influencers can drive a lot of attention and engagement toward your cause. But for the partnership to work, it takes the right influencer and an association that knows how to negotiate and collaborate effectively.

Money & Business by Ernie Smith Oct 5, 2020

Weekly Now: The Fight to Save the Movie Theater

Money & Business by Ernie Smith Oct 5, 2020

The film industry makes an economic case to save movie theaters, many of which face threats of closing permanently. Also: why the holiday season is coming earlier than ever—and it’s not because Christmas music is already on the radio.

Leadership by Mark Athitakis Oct 4, 2020

Four Keys to Leading With Data

Leadership by Mark Athitakis Oct 4, 2020

Associations have more information at their fingertips but often struggle to put it to good use. A new study suggests a few ways to connect data and strategy.

Membership by Michael Hickey Sep 25, 2020

Engage Lapsed Members with the Right Emails

Membership by Michael Hickey Sep 25, 2020

To win back lost members, associations need to craft communications with a tone, structure, and messaging that reinforce the value of membership.

Meetings by Mark Athitakis Sep 22, 2020

How to Handle Language Interpretation for Virtual Meetings

Meetings by Mark Athitakis Sep 22, 2020

As associations shift their events to all-virtual formats, there are several elements to rethink, including how to manage language interpretation. Some tips for breaking down language barriers in remote meetings.

Leadership by Ernie Smith Sep 21, 2020

Weekly Now: Associations Remember RBG

Leadership by Ernie Smith Sep 21, 2020

Ruth Bader Ginsburg wasn’t just an iconic Supreme Court justice; she was also a leader in the world of nonprofit advocacy. Also: Music venues learn the value of working together on policy issues.

Technology by Ernie Smith Aug 31, 2020

One Last Jump Onto the Tech Soapbox

Technology by Ernie Smith Aug 31, 2020

The weekly Associations Now tech blog is going away, though our tech coverage will very much be sticking around. Here’s a reflection on eight years of nerding out on association tech every Tuesday.

Membership by Michael Hickey Jul 10, 2020

Daily Buzz: How to Get New Members Comfortable

Membership by Michael Hickey Jul 10, 2020

Show members they belong by helping them connect to your organization and its community. Also: Ways you can improve your work-from-home setup.

Leadership by Michael Hickey Jul 6, 2020

Daily Buzz: How to Work Well With Your Board

Leadership by Michael Hickey Jul 6, 2020

Start by setting clear guidelines, boundaries, and expectations. Also: What is drawing users to subscribe to email newsletters?

Money & Business by Michael Hickey Jul 2, 2020

Daily Buzz: Recognizing the Signs of Burnout

Money & Business by Michael Hickey Jul 2, 2020

Don't underestimate the need to keep your workload manageable and take time time to rest and recharge. Also: the rise of the Substack generation.

Technology by Ernie Smith Jun 15, 2020

Does Your Newsletter Need More Personality?

Technology by Ernie Smith Jun 15, 2020

Your daily or weekly newsletter may be set up as a list of links right now, but many inbox competitors these days have grown much chattier and voice-driven. Should you follow suit?

Membership by Lisa Boylan Jun 9, 2020

Helping Members Manage Stress in a Crisis

Membership by Lisa Boylan Jun 9, 2020

One association recognized well before the global pandemic that its members needed resources to help them manage stress, depression, and other mental health issues. Then COVID-19 hit, and the online resource became timelier than they ever anticipated.

Leadership by Michael Hickey Jun 9, 2020

Daily Buzz: How to Run an Efficient Virtual Board Meeting

Leadership by Michael Hickey Jun 9, 2020

Keep meetings focused and to the point to avoid wasting board members’ time. Also: What associations can do to grow their membership during the pandemic.

Technology by Ernie Smith May 29, 2020

Daily Buzz: Google to Shift Search-Ranking Metrics

Technology by Ernie Smith May 29, 2020

The search engine will start ranking sites based on “page experience” starting next year. Also: Rethink your mindset on A/B testing.

Money & Business by Michael Hickey May 21, 2020

Daily Buzz: Build Your Online Community During a Crisis

Money & Business by Michael Hickey May 21, 2020

The keys to bringing others together even when they’re physically separated. Also: how virtual meetings can get more members to contribute during conferences.

Technology by Ernie Smith May 18, 2020

Amid COVID-19, Don’t Lose Sight of Internet Connectivity Gaps

Technology by Ernie Smith May 18, 2020

For some associations, the growing reliance on digital communication could prove a problem for areas where there are gaps in broadband access. It may be worth considering whether your communication options are leaving anyone out.

Technology by Ernie Smith May 13, 2020

Daily Buzz: Instagram Boosts Its Moderation Capabilities

Technology by Ernie Smith May 13, 2020

Users of the popular social network can more easily delete negative comments and promote positive ones. Also: tough questions to ask and answer during a crisis.

Money & Business by Rasheeda Childress May 7, 2020

Five Ways to Market Differently in Today’s Work-From-Home Environment

Money & Business by Rasheeda Childress May 7, 2020

With many people now working remotely and worried about the coronavirus’ impact, it’s time to change up your email marketing formula. Focus on subject lines, word choices, and infusing the present into your campaigns, one expert advises.

Money & Business by Associations Now Staff Apr 20, 2020

The Fix: Talent Search Goes Digital

Money & Business by Associations Now Staff Apr 20, 2020

In today’s blazing-hot job market, most employers venture online to find strong candidates. Tom Aley, group vice president of software solutions at Naylor Association Solutions, has advice for getting the most from the online portion of your talent search.

Money & Business by Michael Hickey Apr 14, 2020

Daily Buzz: Ideas for Freshening Up Your Newsletter

Money & Business by Michael Hickey Apr 14, 2020

How to make each version unique for members. Also: what to do when your organization’s strategic plan is suddenly outdated.

Technology by Michael Hickey Apr 3, 2020

Daily Buzz: A Social Media Security Guide

Technology by Michael Hickey Apr 3, 2020

How to protect your organization and its brand image from cyberattacks. Also: Figuring out the appropriate length of your next piece of content.

Membership by Michael Hickey Mar 27, 2020

Daily Buzz: Attracting Young Members

Membership by Michael Hickey Mar 27, 2020

Offering career opportunities to young professionals could bring them to your association

Technology by Ernie Smith Mar 23, 2020

Thinking of a Tech-Minded Benefit? Put Utility First

Technology by Ernie Smith Mar 23, 2020

If you’re looking into building an app or digital service for your members or even the public, a key goal should be to create something that’s worth going back to. Build utilities, not novelties.

Technology by Ernie Smith Mar 9, 2020

More Innovative or More Secure? Ask Your Board

Technology by Ernie Smith Mar 9, 2020

A recent report from the National Association of Corporate Directors and the Internet Security Alliance makes the case that boards are taking a lead role on cybersecurity issues. Good thing, too, because cybersecurity and innovation are often at odds.

Membership by Michael Hickey Mar 4, 2020

Daily Buzz: Keys to Better Member Recruitment

Membership by Michael Hickey Mar 4, 2020

Finding new ways to reach potential members. Also: Establish an association culture that promotes community and collaboration.

Membership by Michael Hickey Feb 20, 2020

Daily Buzz: Filtering Through Feedback

Membership by Michael Hickey Feb 20, 2020

Take a deeper look at the feedback your organization receives. Also: providing services for multiple member types within your organization.

Meetings by Samantha Whitehorne Feb 6, 2020

How to Help Managers Prepare Their Employees to Attend Your Events

Meetings by Samantha Whitehorne Feb 6, 2020

While an attendee’s experience is typically thought to be the responsibility of the meeting pros who put it together, their managers can also help make their time onsite more valuable. Some ideas for getting managers more involved.

Leadership by Mark Athitakis Feb 2, 2020

The Smart Way for a CEO to Shape a Board

Leadership by Mark Athitakis Feb 2, 2020

Can association CEOs have a hand in board nominations without looking like they're just looking for rubber stamps? Two execs say yes, but care and diplomacy are in order.

Money & Business by Michael Hickey Jan 30, 2020

Daily Buzz: Preparing Your Association for PR Challenges

Money & Business by Michael Hickey Jan 30, 2020

A crisis communications plan will help you expect the unexpected. Also: Want to be a better leader? Find out what matters most to your employees.

Membership by Tim Ebner Jan 28, 2020

Want to Put Members in the Spotlight? Take Better Photos.

Membership by Tim Ebner Jan 28, 2020

A professional photographer shares tips on how to put members front and center in the photos you take at your events. Done well, these images can capture the “human side of an association.”

Money & Business by Ernie Smith Jan 28, 2020

Finish the Sale: 4 Strategies to Prevent Abandoned Online Carts

Money & Business by Ernie Smith Jan 28, 2020

An abandoned cart could be a missed opportunity … or a potential second chance, depending on how you play it. Here are some ways to make the most of your e-commerce strategy.

Money & Business by Michael Hickey Jan 27, 2020

Daily Buzz: Finding Success Without Facebook

Money & Business by Michael Hickey Jan 27, 2020

For some, the social media platform is no longer a part of their marketing plans. Also: What associations can do to attract new members.

Membership by Tim Ebner Jan 14, 2020

Apply UX Design to Ease Members’ Online Experience

Membership by Tim Ebner Jan 14, 2020

Principles of user experience design can help associations help their members move easily around their websites and other digital properties. A UX strategist shares how some associations are applying a UX mindset to improve member services and experiences.

Money & Business by Rasheeda Childress Jan 12, 2020

Overcome Your Unconscious Bias

Money & Business by Rasheeda Childress Jan 12, 2020

Everyone has biases, whether they’re aware of them or not. For leaders, unconscious bias can have a crippling effect on everything from staff diversity to member retention to innovation. For associations to thrive, leaders must tackle their own biases head on.

Money & Business by Michael Hickey Jan 6, 2020

Daily Buzz: Managing the Post-Holiday Funk

Money & Business by Michael Hickey Jan 6, 2020

How to jump back into the swing of things after an extended break. Also: designing your nonprofit website.

Membership by Michael Hickey Jan 2, 2020

Daily Buzz: Stay in Touch With Lapsed Members

Membership by Michael Hickey Jan 2, 2020

Encourage membership renewals from lapsed members with these three strategies. Also: how to drown out the distractions and improve concentration at work.

Money & Business by Jeff Hsin Dec 20, 2019

Daily Buzz: Is Social Media Getting Less Social?

Money & Business by Jeff Hsin Dec 20, 2019

New research shows that users are moving away from public social platforms. Also: revamping meetings in 2020.

Membership by Jeff Hsin Dec 19, 2019

Daily Buzz: Why Education Should Go Beyond Conferences

Membership by Jeff Hsin Dec 19, 2019

Continuing education matters, but should it come just from meetings? Research shows members might want other options. Also: member management tips from National Lampoon’s Christmas Vacation.

Money & Business by Rasheeda Childress Dec 18, 2019

Are You Putting the Right Amount in Your Reserve Fund?

Money & Business by Rasheeda Childress Dec 18, 2019

Reserve funds are there to keep associations afloat during lean times, which is why it’s crucial that you have the right amount tucked away. Experts offer tips on determining what that number should be.

Membership by Tim Ebner Nov 12, 2019

The Countdown to Renewal Season Is On. Are You Ready?

Membership by Tim Ebner Nov 12, 2019

Many associations operate on a calendar-year dues cycle with renewals late in the year, which means their members are currently deciding whether to join up again. Here are three tips to boost the chance of a renewal.

Leadership by Mark Athitakis Nov 3, 2019

Lead With a Coaching Mindset

Leadership by Mark Athitakis Nov 3, 2019

When employees serve in multiple roles, leaders are under pressure to manage better—which calls for a more questioning, encouraging management style.

Money & Business by Ernie Smith Oct 23, 2019

Could More Recurring Fees Create Subscription Fatigue?

Money & Business by Ernie Smith Oct 23, 2019

Various research suggests that subscription services lead to unconscious overspending by consumers and more selectivity about what they’re willing to pay for. Could subscription fatigue create problems for membership programs?

Money & Business by Michael Hickey Oct 11, 2019

Daily Buzz: Tactics to Grow Your Email List

Money & Business by Michael Hickey Oct 11, 2019

Use online tools and your existing network to build your audience. Also: Fun ideas to boost member engagement.

Membership by Tim Ebner Oct 8, 2019

Get More Renewals With a UX Mindset

Membership by Tim Ebner Oct 8, 2019

Attention to user experience isn’t just for website development. Membership teams that think like their members and step into their shoes get better retention results. A new guide offers some UX tips and tricks to use during a member’s renewal period.

Money & Business by Jeff Hsin Oct 3, 2019

Daily Buzz: The Right (and Wrong) Reasons to Rebrand

Money & Business by Jeff Hsin Oct 3, 2019

Don’t change your brand identity for the sake of change. Be sure you have data and intention to support it. Also: the power of sharing personal experiences.

Money & Business by Jeff Hsin Sep 27, 2019

Daily Buzz: Show Volunteers Their Impact

Money & Business by Jeff Hsin Sep 27, 2019

Making a difference is a main reason why volunteers give their time. Show them that impact to keep them engaged. Also: What is “content”?

Technology by Jeff Hsin Sep 3, 2019

Daily Buzz: How to Ask the Board for New Technology

Technology by Jeff Hsin Sep 3, 2019

Making a plea for new tech? This is how you should position your conversation with the board. Also: Nonprofit leaders should pave the way for social good.

Leadership by Mark Athitakis Aug 25, 2019

How to Create a Strategy That Includes Everyone

Leadership by Mark Athitakis Aug 25, 2019

Without engagement from all stakeholders, your grand plan for a new strategy is likely to fizzle. Making strategy discussions inclusive can help.

Leadership by Jeff Hsin Aug 23, 2019

Daily Buzz: The Three P’s of Strategic Planning

Leadership by Jeff Hsin Aug 23, 2019

Outlining new organizational initiatives can be a daunting task. Here’s where to start. Also: Be flexible on how members pay dues.

Membership by Jeff Hsin Aug 15, 2019

Daily Buzz: How Rituals Add Value to Your Community

Membership by Jeff Hsin Aug 15, 2019

Trust is essential for healthy communities—and members who participate in rituals are more likely to develop it. Also: how to inspire a demotivated team.

Technology by Jeff Hsin Aug 9, 2019

Daily Buzz: How Dark Social Is Skewing Your Data

Technology by Jeff Hsin Aug 9, 2019

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. Also: ideas for a website relaunch.

Brand Connection by Community Brands Aug 9, 2019

Interoperability: When Systems Talk, Everybody Wins

Brand Connection by Community Brands Aug 9, 2019

[Sponsored] Associations that embrace this new wave of technology won’t just survive, but stand to experience explosive growth, says JP Guilbault.

Money & Business by Rasheeda Childress Aug 1, 2019

The Magic of Mentoring

Money & Business by Rasheeda Childress Aug 1, 2019

With members seeking help advancing their careers, associations are creating rich mentorship programs that assist students and early-career professionals by tapping into the knowledge and generosity of experienced members.

Money & Business by Mark Athitakis Aug 1, 2019

Crowdsource: A Wedding Wish Fulfilled

Money & Business by Mark Athitakis Aug 1, 2019

Members of the Society of Wedding Professionals team up to craft a couple’s perfect day.

Membership by Jeff Hsin Jul 23, 2019

Daily Buzz: Host a “Member for a Day” Event

Membership by Jeff Hsin Jul 23, 2019

Let prospects experience your association’s member journey, benefits included. Also: how one nonprofit is using yoga to alleviate stress for students.

Membership by Jeff Hsin Jul 1, 2019

Daily Buzz: Education Offerings for Industry Partners

Membership by Jeff Hsin Jul 1, 2019

Inviting industry partners to join your community pushes its mission forward. Also: Online communities meet organizational and member needs.

Membership by Jeff Hsin Jun 21, 2019

Daily Buzz: Set Chapter Leaders Up for Success

Membership by Jeff Hsin Jun 21, 2019

Leading a chapter can be a high-pressure job, but creating the right leadership environment makes it manageable. Also: community management’s loneliness factor.

Meetings by Jeff Hsin Jun 19, 2019

Daily Buzz: Do a GDPR Check With Vendors

Meetings by Jeff Hsin Jun 19, 2019

One year after GDPR, many planners are struggling to adhere to the guidelines. Talking with vendors about processes can help. Also: Steer members away from snail mail membership renewals.

Money & Business by Rasheeda Childress May 29, 2019

Avoid These Four Crisis Communications Mistakes

Money & Business by Rasheeda Childress May 29, 2019

When bad stuff happens—whether it be a financial scandal or a cyberattack—associations need a communication plan. An expert offers tips to help your organization get it right when it matters most.

Membership by Tim Ebner May 28, 2019

Turn Your Homepage Into a Doorway for New Members

Membership by Tim Ebner May 28, 2019

Potential members often make first impressions about an association by visiting its website. A UX expert says that designing a homepage with head and heart appeal can help prospects feel welcome.

Money & Business by Rasheeda Childress May 22, 2019

How Do Your Job Benefits Stack Up?

Money & Business by Rasheeda Childress May 22, 2019

Benefits can account for as much as 30 percent of an employee’s overall compensation package. Discover which benefits are crucial and peek at what other associations are doing via data from ASAE’s Association Compensation & Benefits Study.

Membership by Jeff Hsin May 10, 2019

Daily Buzz: Find the Dollar Value of Engagement

Membership by Jeff Hsin May 10, 2019

Member engagement can be broad, and calculating its success can be—well, complicated. Here’s a formula that can pinpoint return on engagement. Also: An interesting way to make your main speaker feel extra special.

Money & Business by Ernie Smith May 1, 2019

Are Airline Subscription Add-Ons Worth Your Time?

Money & Business by Ernie Smith May 1, 2019

Whether for wireless or an annual discount on baggage, air travelers these days are faced with an array of add-ons. Are they worth paying for, or should you stick to paying as you go?

Membership by Jeff Hsin May 1, 2019

Daily Buzz: Create a Cohesive Community Strategy

Membership by Jeff Hsin May 1, 2019

Leverage your association’s community by connecting online groups to your organization’s larger mission. Also: Unless board practices change, gender equality won’t happen until 2055.

Membership by Jeff Hsin Apr 23, 2019

Daily Buzz: The Challenges of a Virtual Chapter

Membership by Jeff Hsin Apr 23, 2019

A virtual chapter might fit in with an increasingly digital-first world, but it can also present organizational obstacles. Also: easy actions for planning sustainable meetings.

Membership by Jeff Hsin Apr 22, 2019

Daily Buzz: How to Explain Mistakes to Members

Membership by Jeff Hsin Apr 22, 2019

Association professionals are human, and they make mistakes. How you handle talking about those mix-ups can pave the way to better member relations. Also: Career success is about more than passion.

Technology by Kevin Joy Apr 16, 2019

Daily Buzz: Microsoft Outlook’s Bad Breach

Technology by Kevin Joy Apr 16, 2019

A security breach involving Microsoft’s web-based Outlook service reveals some major customer service challenges. Also: why many millennials job-hop.

Money & Business by Rasheeda Childress Apr 10, 2019

Why Technology Can Help Small-Staff Associations Boost Nondues Revenue

Money & Business by Rasheeda Childress Apr 10, 2019

A new report finds small associations want more nondues revenue but haven’t focused on achieving it. To remedy that, report authors recommend quick tech fixes to bring in more money.

Membership by Tim Ebner Apr 9, 2019

Join Forces for Combined Member Fly-Ins

Membership by Tim Ebner Apr 9, 2019

To add energy and excitement to its Capitol Hill fly-in, the American Dental Association partnered with the American Student Dental Association. The joint event expands opportunities for engagement and future membership growth.

Money & Business by Jeff Hsin Apr 9, 2019

Daily Buzz: The New Smart Office Building

Money & Business by Jeff Hsin Apr 9, 2019

About 77 percent of Americans own a smartphone—and now many want a smart office building too. Also: turning attendees into new members.

Membership by Jeff Hsin Apr 4, 2019

Daily Buzz: Why Members Join Associations

Membership by Jeff Hsin Apr 4, 2019

Yes, your organization comes with benefits—but that’s probably not why members join. Also: the importance of language in online communities.

Membership by Tim Ebner Apr 2, 2019

Boring Webinar? Make Minor Tweaks to Boost Engagement

Membership by Tim Ebner Apr 2, 2019

A new report analyzes webinar viewing habits. Take advantage of a few trends to increase the likelihood that members register, attend, and engage with your virtual events.

Money & Business by Ernie Smith Apr 2, 2019

Coalition Warns of Ripple Effects From Ruling on Association Health Plans

Money & Business by Ernie Smith Apr 2, 2019

The Coalition to Protect and Promote Association Health Plans warned that a court decision last week overturning Labor Department rules for AHPs could result in thousands of people losing health insurance coverage.

Membership by Jeff Hsin Mar 25, 2019

Daily Buzz: The Business Case for an Online Community

Membership by Jeff Hsin Mar 25, 2019

A successful online community can help your association meet its business objectives—but it takes a lot of work to get there. Also: De-stress your Mondays.

Money & Business by Jeff Hsin Mar 22, 2019

Daily Buzz: It’s Time for a Needs Assessment

Money & Business by Jeff Hsin Mar 22, 2019

A needs assessment isn’t a once-a-year (or longer!) gig—it’s something your association should be focusing on habitually. Also: networking opportunities for remote employees.

Membership by Tim Ebner Mar 19, 2019

Reach Members on the Air with Podcasts

Membership by Tim Ebner Mar 19, 2019

Podcasts are growing in popularity right now, and it could be a medium ripe for associations to recruit, retain, and engage members.

Meetings by Jeff Hsin Mar 19, 2019

Daily Buzz: Event Registration’s New Frontier

Meetings by Jeff Hsin Mar 19, 2019

Meeting registration technology is changing. With it comes the need for greater data security. Also: Finding a learning management system fit for your organization.

Money & Business by Rasheeda Childress Mar 6, 2019

Flipping the Switch on Ad Retargeting Can Generate More Money

Money & Business by Rasheeda Childress Mar 6, 2019

Associations often use ad retargeting to encourage people to register for their events or buy other products. But they can also consider another tactic to boost nondues revenue: selling retargeted ads to outside vendors.

Membership by Tim Ebner Feb 26, 2019

Put Members in the Spotlight as Meeting Storytellers

Membership by Tim Ebner Feb 26, 2019

When members gather at conferences, you have a big opportunity to collect their stories to showcase the people who make up your community. Some specific tools, distribution channels, and strategies will help you put them in the spotlight.

Money & Business by Ernie Smith Feb 13, 2019

The Society That Keeps Mount Rushmore Looking Solid as a Rock

Money & Business by Ernie Smith Feb 13, 2019

The Mount Rushmore Society, a supporting organization for the popular South Dakota national monument, keeps things presidential throughout the year for visitors ready to make the trip in their general direction. The organization recently had to step up to offer support during the federal shutdown.

Money & Business by Jeff Hsin Feb 11, 2019

Daily Buzz: Integrate Planning Into Your Schedule

Money & Business by Jeff Hsin Feb 11, 2019

Planning and adapting for the future is an ongoing process—that's why you need to incorporate it into your daily schedule. Also: three phrases that sell membership.

Membership by Jeff Hsin Feb 8, 2019

Daily Buzz: Tech Features Every Member Portal Needs

Membership by Jeff Hsin Feb 8, 2019

Keep members plugged in to your association with a member portal designed for success. Also: Amp up your meeting’s content strategy from all sides.

Meetings by Samantha Whitehorne Jan 31, 2019

Why Speaker Preparation Is A Must

Meetings by Samantha Whitehorne Jan 31, 2019

Preparing speakers for your association’s conference is a necessary step, but it can be one that’s overlooked. By telling your speakers about your attendees and the industry, you’re likely to have a more successful event.

Technology by Jeff Hsin Jan 31, 2019

Daily Buzz: Google Moves to Kill the URL

Technology by Jeff Hsin Jan 31, 2019

Long, unintelligible URLs can make it hard to differentiate real URLs from fake ones. Now, Google wants to change how URLs are conveyed to make the web easier to navigate. Also: Avoid these video mistakes.

Membership by Ernie Smith Jan 28, 2019

Daily Buzz: A Better Strategy for Member Research

Membership by Ernie Smith Jan 28, 2019

Analyzing the state of your membership? Don’t just lean on one type of research over the other. Also: Suggestions for a stronger email list.

Membership by Tim Ebner Jan 15, 2019

Use a Content Calendar to Engage Members in 2019

Membership by Tim Ebner Jan 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Here are a few tools and techniques to get you started.

Meetings by Jeff Hsin Jan 15, 2019

Daily Buzz: Market Your Meeting on the Cheap

Meetings by Jeff Hsin Jan 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. Try these free strategies, from the Event Manager Blog. Also: embracing remote workforce culture.

Leadership by Jeff Hsin Jan 11, 2019

Daily Buzz: Lead Pragmatically When Goals Are Vague

Leadership by Jeff Hsin Jan 11, 2019

An unclear business strategy can spell disaster for your organization. Leaders should develop a pragmatic approach that allows team members to be productive through ambiguity. Also: Give stakeholders a volunteer management report.

Technology by Jeff Hsin Jan 10, 2019

Daily Buzz: Navigate a Digital Transformation

Technology by Jeff Hsin Jan 10, 2019

Research shows leaders don’t feel that digital transformations are successful. Here’s how to set changes up for success. Also: habits that help meeting planners save time (and their sanity).

Membership by Jeff Hsin Dec 18, 2018

Daily Buzz: 2019 Renewal Strategies

Membership by Jeff Hsin Dec 18, 2018

Improve your member renewal rates—and gain new members—next year with these tips. Also: why people flake on meetings.

Membership by Jeff Hsin Dec 17, 2018

Daily Buzz: Involve Members in Content Creation

Membership by Jeff Hsin Dec 17, 2018

Your members have a unique view into the industry they represent. When it comes to generating content, add their perspectives into the mix. Also: What if pizza places were funded like nonprofits?

Money & Business by Mark Athitakis Dec 9, 2018

Name Your Price: The Challenges of Pricing for Associations

Money & Business by Mark Athitakis Dec 9, 2018

Putting a price on membership, products, and services can feel fraught with risk and uncertainty. How do you define the value of something? Will members revolt against a price increase? But pricing shouldn’t be guesswork: Patience, testing, research, and a little courage can lead you to the right number.

Brand Connection by Alliance by Protech Dec 2, 2018

Excellence Online: Association Website Best Practices

Brand Connection by Alliance by Protech Dec 2, 2018

Five tips to take your association website from a clunky experience (at best) to one that users will love.

Money & Business by Emily Bratcher Nov 21, 2018

3 Pitfalls to Avoid in Affinity Partnerships

Money & Business by Emily Bratcher Nov 21, 2018

Affinity partnerships can be a boon for associations, but only if they’re done right. Read on for a few of the risks that can come with such partnerships.

Money & Business by Jeff Hsin Nov 15, 2018

Daily Buzz: Don’t Let Email Get the Best of You

Money & Business by Jeff Hsin Nov 15, 2018

Nearly 320 billion emails will be sent each day in the next three years, and with them the potential for a shrinking work-life balance. It’s time to set your email boundaries. Also: Are meeting planners doing enough to protect attendee data?

Technology by Jeff Hsin Nov 14, 2018

Daily Buzz: How to Make Remote Workforces Work

Technology by Jeff Hsin Nov 14, 2018

GitLab, a software company, has 350 employees who all work remotely. The organization made $10.5 million in revenue in 2017. Here’s how they did it. Also: how longtime members can increase the value of your association.

Technology by Ernie Smith Nov 12, 2018

Our Relationship With Online Video is Changing

Technology by Ernie Smith Nov 12, 2018

Recent research from Pew notes that online video, particularly on YouTube, is increasingly becoming a key way that the public informs itself. An embrace of online video could offer a potential opportunity for associations to stand out.

Technology by Jeff Hsin Oct 19, 2018

Daily Buzz: Build a Better Digital Experience

Technology by Jeff Hsin Oct 19, 2018

Your members (and potential members!) lean on your association’s online presence. Here’s what you need to ask to make sure it delivers. Also: gamifying your meeting.

Leadership by Jeff Hsin Oct 16, 2018

Daily Buzz: Agile Development Strategies

Leadership by Jeff Hsin Oct 16, 2018

Industries are always changing—which means people need to be flexible to succeed. An agile development plan can help you grow. Also: uncovering unconscious bias.

Meetings by Tim Ebner Oct 15, 2018

Small but Mighty Meetings

Meetings by Tim Ebner Oct 15, 2018

To create a meeting with high impact, you don’t need a big budget or a huge crowd. You may just need the right people in the right place with the right expectations for a small event that delivers big value.

Meetings by Maria Mihalik Oct 15, 2018

Novel Ways to Network

Meetings by Maria Mihalik Oct 15, 2018

Relaxed and creative networking formats can go over big.

Technology by Jeff Hsin Oct 9, 2018

Daily Buzz: Microsoft Outlook Gets Verified

Technology by Jeff Hsin Oct 9, 2018

Microsoft's new “verified” feature is intended to help organizations boost their email credibility. Also: email-writing best practices.

Membership by Raegan Johnson Sep 25, 2018

Daily Buzz: Lessons From National Geographic

Membership by Raegan Johnson Sep 25, 2018

The National Geographic Society offers cautionary tales and valuable lessons from its membership program. Also: the downside of popularity-based grants.

Money & Business by Emily Bratcher Sep 19, 2018

Boost Your Brand by Taking a Stand

Money & Business by Emily Bratcher Sep 19, 2018

Nike’s new ad campaign spotlighting former NFL quarterback Colin Kaepernick has lessons for associations—in particular, that embracing controversy can be worthwhile if you go about it thoughtfully.

Leadership by Ernie Smith Sep 19, 2018

Daily Buzz: Don’t Kill Curiosity

Leadership by Ernie Smith Sep 19, 2018

A Harvard Business School professor warns that the wrong tactics could harm employees’ ability to come up with new and creative ideas. Also: Make sure your influencer marketing strategy makes sense.

Membership by Jeff Hsin Sep 10, 2018

Daily Buzz: Do You Need an Online Community?

Membership by Jeff Hsin Sep 10, 2018

Digital communities offer a lot of benefits, but if your association is only seeking increased engagement, it might be time to consider another strategy. Also: why traditional sponsorship tiers need to be rethought.

Money & Business by Jeff Hsin Sep 7, 2018

Daily Buzz: Don't Let Your Vacation Stress You Out

Money & Business by Jeff Hsin Sep 7, 2018

Taking a vacation is supposed to be relaxing, but working overtime to prepare for one is not. Here’s what to do to minimize stress before, during, and after your time off. Also: what the meeting business wants from speakers.

Leadership by Jeff Hsin Sep 6, 2018

Daily Buzz: Be a Brave Leader

Leadership by Jeff Hsin Sep 6, 2018

Small steps can help you build courage in leadership. Also: leveraging blogs as your conference’s content home base.

Membership by Jeff Hsin Aug 28, 2018

Daily Buzz: Win Back Former Members

Membership by Jeff Hsin Aug 28, 2018

Former members left your association for a reason. Talk to them about why—and strategize how to fix the issue—to encourage a boomerang effect. Also: event inspiration from the 1990s.

Technology by Ernie Smith Aug 27, 2018

Embracing Virtual Work: The Time Is Right

Technology by Ernie Smith Aug 27, 2018

Multiple sessions of the ASAE Annual Meeting made the case that virtual work—whether full-time or on a freelance basis—is increasingly becoming a compelling option for many associations. The tech is ready, but is your culture?

Technology by Jeff Hsin Aug 22, 2018

Daily Buzz: Your Online Community Isn’t Special

Technology by Jeff Hsin Aug 22, 2018

Online community engagement is important for members, but the value it brings to your association is more significant. Also: how to implement new ideas from the ASAE Annual Meeting & Exposition.

Membership by Jeff Hsin Aug 8, 2018

Daily Buzz: What Should You Make of Facebook’s Paid Groups?

Membership by Jeff Hsin Aug 8, 2018

What the future of paid membership subscriptions could look like on Facebook, from The Membership Guys podcast. Also: how bad data hygiene can mess up your direct mail campaign.

Brand Connection by Alliance by Protech Aug 5, 2018

4 Ways to Stay Relevant With Your Members

Brand Connection by Alliance by Protech Aug 5, 2018

Your membership base can pivot at a moments notice. Here's how to adapt and follow along.

Money & Business by Tim Ebner Aug 1, 2018

Back From the Brink: Surviving an Association Near-Death Experience

Money & Business by Tim Ebner Aug 1, 2018

What does it take for an association to come back from a near-death experience? Following substantial declines in revenue and membership, three associations changed course and restructured their business, leading to a more prosperous future. Their turnaround stories have a lot in common.

Money & Business by Maria Mihalik Aug 1, 2018

Creativity Where You Least Expect It

Money & Business by Maria Mihalik Aug 1, 2018

Programs and activities that tend to cleave to the traditional—board meetings, sponsorship, and grassroots advocacy—can go from formulaic to fresh when staff employ creative thinking. Here’s a look at what emerged when three associations looked past the predictable to the possible in these areas.

Meetings by Jeff Hsin Jul 27, 2018

Daily Buzz: Making Tradeshows Less Intimidating

Meetings by Jeff Hsin Jul 27, 2018

New exhibitors at your tradeshow? Business News Daily shares how to make them confident at your event. Also: Leverage your association’s online identity to increase member engagement.

Membership by Raegan Johnson Jul 9, 2018

Monday Buzz: The Key to Successful Onboarding

Membership by Raegan Johnson Jul 9, 2018

Keeping new members engaged requires a lot of communication and a little exclusivity. Also: Navigating Facebook’s new political ad rules.

Membership by Tim Ebner Jun 27, 2018

New Insight Into Marketing Automation and Member Engagement

Membership by Tim Ebner Jun 27, 2018

A new report looks at how associations are using marketing automation tools to improve marketing efficiency, boost member engagement, and drive growth. If it sounds intimidating, a few simple steps can help you get started.

Membership by Ernie Smith Jun 15, 2018

Friday Buzz: How Open Should Your Online Community Be?

Membership by Ernie Smith Jun 15, 2018

A community engagement pro makes the case for nuanced thinking about what makes a good association community. Also: Is it possible to get some personal space during an airport layover?

Technology by Alex Beall Jun 1, 2018

App Happy: Why Associations Are Embracing Apps

Technology by Alex Beall Jun 1, 2018

People use their mobile devices for communicating, reading, learning, and just about everything else—and apps make much of that activity possible. Associations have increasingly embraced consumers’ affinity for apps, using them to put resources and benefits at members’ fingertips.

Technology by Maria Mihalik Jun 1, 2018

Training Camp: Get Employees Up To Speed on Your Tech Tools

Technology by Maria Mihalik Jun 1, 2018

Planning to shed your old technology for a hot new product or service? You’ll need to condition your staff to accept and adopt the upgrade. Here’s how to build an agile, multiphase training plan that targets their needs before and after implementation.

Membership by Tim Ebner May 30, 2018

Master the Art of the Follow-Up Question

Membership by Tim Ebner May 30, 2018

To align what you do with your members’ needs, you need to stop talking and start listening. Two sessions at ASAE’s 2018 Marketing, Membership & Communications Conference highlighted this theme, including the closing keynote from business leader Charlie Norris and NBA star Byron Scott.

Technology by Ernie Smith May 29, 2018

The Great CIO Juggling Act

Technology by Ernie Smith May 29, 2018

A recent analysis of online job listings suggests that organizations expect their chief information officer to be able to deftly handle a million things. Perhaps employers should be looking for a master delegator rather than master juggler.

Membership by Raegan Johnson May 21, 2018

Monday Buzz: Benefits That Make It Hard to Quit

Membership by Raegan Johnson May 21, 2018

After a price increase, Amazon announces a new Prime benefit. What can associations learn from the consumer giant’s lead? Also: Get more traffic from Google with these SEO tips.

Leadership by Mark Athitakis May 2, 2018

The Partnership Behind Arizona’s Teacher Walkout

Leadership by Mark Athitakis May 2, 2018

A grassroots movement for increased school funding inspired the Arizona Education Association to help—first, by not getting in the way.

Leadership by Mark Athitakis Apr 30, 2018

How a CEO Can Handle the Stress of More Roles

Leadership by Mark Athitakis Apr 30, 2018

Studies show that executives manage more tasks and have more direct reports—and receive less feedback than they should. Successful leaders have broad networks, and know how to expand them.

Money & Business by Emily Bratcher Apr 19, 2018

3 Ways to Boost Your Messaging Skills

Money & Business by Emily Bratcher Apr 19, 2018

Want to make your association’s messaging to members more effective? Here are three tips to make it more personalized and relevant.

Meetings by Raegan Johnson Apr 12, 2018

Thursday Buzz: Celebrating the Global Meetings Industry

Meetings by Raegan Johnson Apr 12, 2018

Global Meetings Industry Day honors the positive impact of meetings on local economies. Also: Making the most of your online directories.

Membership by Ernie Smith Apr 9, 2018

Monday Buzz: Let’s Get Newtonian With Engagement

Membership by Ernie Smith Apr 9, 2018

One member engagement expert applies three of the most famous scientific laws to everyone’s favorite topic. Also: A few suggestions on how to pass the CAE Exam.

Leadership by Allison Torres Burtka Apr 1, 2018

#MeToo and Your Members

Leadership by Allison Torres Burtka Apr 1, 2018

As industry leaders, how associations respond to sexual harassment matters—to the individual and to their community. Associations are facing challenging questions about how to set the bar for acceptable conduct in their field, enforce fair policies, and promote a positive professional culture that attracts the best talent.

Technology by Tim Ebner Apr 1, 2018

Countdown To GDPR: What Associations Should Know

Technology by Tim Ebner Apr 1, 2018

May 25 is the looming deadline for organizations to comply with the European Union’s General Data Protection Regulation, and many are not prepared for this fundamental shift in how personal consumer information must be processed and secured. Ready or not, enforcement is coming. Here’s what you need to know as May approaches, especially if you’re behind the curve.

Leadership by Mark Athitakis Apr 1, 2018

Ways to Wellness: Leadership and Self-Care

Leadership by Mark Athitakis Apr 1, 2018

When it comes to self-care, leaders need to manage both themselves and their staffs. From sabbaticals to kitchen cabinets to dedicated reading days, association executives have multiple options.

Money & Business by Emily Bratcher Apr 1, 2018

New Money: Discounts Refreshed

Money & Business by Emily Bratcher Apr 1, 2018

How SHRM brought its affinity program back to life.

Membership by Associations Now Staff Apr 1, 2018

Rules of Engagement: Mentor Match

Membership by Associations Now Staff Apr 1, 2018

3 tips to get started on a mentorship program.

Leadership by Kristin Clarke, CAE Apr 1, 2018

Books: Strategic Impact

Leadership by Kristin Clarke, CAE Apr 1, 2018

Steps to running a well-oiled nonprofit from Engine of Impact.

Membership by Tim Ebner Mar 28, 2018

What Can You Do About Passive Members?

Membership by Tim Ebner Mar 28, 2018

A new report says many associations have a “passivity problem” with members. If that describes your organization, consider how you can refocus your product and service offerings to appeal to the needs of your disengaged members.

Technology by Raegan Johnson Mar 19, 2018

Monday Buzz: Design Habit-Forming Emails

Technology by Raegan Johnson Mar 19, 2018

How to create emails that make your readers want to come back for more. Also: When it comes to internal promotions, try elevating leaders from different departments.

Leadership by Raegan Johnson Mar 12, 2018

Monday Buzz: The Paradox of Association Leadership

Leadership by Raegan Johnson Mar 12, 2018

There are skills required to reach the top, and there are skills needed to move an organization into greater success. Unfortunately, those two skill sets aren’t always the same thing. Also: ASAE’s Great Ideas Conference is off to a big start in Colorado.

Membership by Raegan Johnson Mar 8, 2018

Thursday Buzz: Collecting Donor Data

Membership by Raegan Johnson Mar 8, 2018

Gathering information from your donors doesn’t have to be aggravating. Here are a few unobtrusive tactics to try. Also: social media marketing hacks worth experimenting with in 2018.

Money & Business by Emily Bratcher Mar 1, 2018

PR Association Chapter Appoints First Ethics Officer

Money & Business by Emily Bratcher Mar 1, 2018

The Tampa Bay chapter of the Public Relations Society of America appointed its first ethics officer to help its members navigate ethical dilemmas in their professional lives.

Leadership by Raegan Johnson Feb 23, 2018

Friday Buzz: Get Employees to Follow Your Lead

Leadership by Raegan Johnson Feb 23, 2018

Great leadership requires more than just the respect of your staff. Learn how great leaders get everyone to follow along. Also: How to handle employees who fail cybersecurity tests.

Membership by Ernie Smith Feb 16, 2018

Friday Buzz: Embrace Volunteer Passion

Membership by Ernie Smith Feb 16, 2018

Why your organization should consider ways to keep passionate volunteer leaders active even if their term is over. Also: the value of membership mapping.

Money & Business by Raegan Johnson Feb 13, 2018

Tuesday Buzz: Daters Beware

Money & Business by Raegan Johnson Feb 13, 2018

Before you go online to find a Valentine’s Day date, check out an infographic from the ABA Foundation and the FTC for signs you’ve been targeted for online dating fraud. Also: how to find the perfect venue for your next meeting.

Membership by Tim Ebner Jan 31, 2018

Will the Wing Compete for Your Women Members?

Membership by Tim Ebner Jan 31, 2018

The Wing, a membership club for women, is coming to several U.S. cities, offering a space to work, meet, and network. Should your association be worried? Not if you’re focused on building an inclusive space for women. In the last year, women have played a key role in large-scale social movements. Look no further than […]

Membership by Ernie Smith Jan 30, 2018

Academy Takes Steps to Implement Conduct Standards for Members

Membership by Ernie Smith Jan 30, 2018

The organization that puts on the Oscars has detailed concrete steps to handling widespread issues of sexual misconduct within the industry—issues that have led the academy to ban Harvey Weinstein and could lead to further actions in the coming months.

Membership by Raegan Johnson Dec 19, 2017

Tuesday Buzz: What a Social Response Team Does for AARP

Membership by Raegan Johnson Dec 19, 2017

AARP puts in an incredible amount of effort to respond to all Facebook comments, and it pays off by informing members, expanding reach, and humanizing the huge organization. Also: How to get meeting attendees to try new things.

Meetings by Samantha Whitehorne Dec 14, 2017

Conference Circuit: Jewish Studies

Meetings by Samantha Whitehorne Dec 14, 2017

The Association for Jewish Studies’ 49th Annual Conference begins next week in Washington, DC. More than 1,100 attendees are expected.

Money & Business by Raegan Johnson Dec 6, 2017

Wednesday Buzz: Marketing Word of the Year

Money & Business by Raegan Johnson Dec 6, 2017

“Artificial intelligence” gets picked as one association’s marketing word of the year. Also: How the IoT is disrupting the event space.

Membership by Tim Ebner Dec 6, 2017

How Digital Usability Makes for Happier Members

Membership by Tim Ebner Dec 6, 2017

You don’t need to be a UX pro to understand the basic tenets of digital usability. By adopting a “don’t make me think” attitude, associations can add an element of ease to the member experience.

Membership by Tim Ebner Nov 22, 2017

What Can Artificial Intelligence Do for Your Members?

Membership by Tim Ebner Nov 22, 2017

For membership organizations, one of the primary benefits of artificial intelligence is that it adds a hook to member engagement. Here are three examples.

Money & Business by Raegan Johnson Nov 17, 2017

Friday Buzz: Empathy for Remote Workers

Money & Business by Raegan Johnson Nov 17, 2017

Empathy is vital when it comes to managing a team of remote employees. Also: how a change in marketing messaging helped The Guardian’s membership revenue outpace its ad revenue.

Money & Business by Raegan Johnson Nov 9, 2017

Thursday Buzz: Rethinking Nondues Revenue

Money & Business by Raegan Johnson Nov 9, 2017

Associations shouldn’t put all of their revenue channels into the membership basket, but your organization could probably be smarter about your nondues money sources. Also: how to recruit young volunteers.

Membership by Raegan Johnson Oct 30, 2017

Monday Buzz: Wanna Retain Members? Pick Up the Phone

Membership by Raegan Johnson Oct 30, 2017

Don’t just rely on email to retain members. A phone call may be more effective. Also: Halloween tricks for association leaders.

Membership by Raegan Johnson Oct 25, 2017

Wednesday Buzz: Online Community Insight

Membership by Raegan Johnson Oct 25, 2017

Online communities can reveal a treasure trove of local chapter information to national chapters. Also: Are leadership development programs keeping women out of the boardroom?

Membership by Raegan Johnson Oct 17, 2017

Tuesday Buzz: How Do You Boost Member Engagement?

Membership by Raegan Johnson Oct 17, 2017

There's more nuance to membership engagement than you may think. Also: how to create an ambassador program for your next conference.

Brand Connection by Choose Chicago Oct 17, 2017

How to Incorporate Wellness Into Your Event

Brand Connection by Choose Chicago Oct 17, 2017

If offering exercise classes isn't the right call for your meetings, consider providing DIY fitness and wellness options. Your health nuts will appreciate it.

Membership by Tim Ebner Oct 11, 2017

Member Acquisition: Follow the ROI

Membership by Tim Ebner Oct 11, 2017

Membership is growing for many associations, but they're not all seeing the same return on investment for member acquisition. With new digital marketing tactics and growing sophistication in reaching members in their favorite social media channels, associations are finding ways to both recruit broadly and target narrowly, resulting in high-value returns.

Money & Business by Emily Bratcher Oct 5, 2017

Why Your Association Should Start Storytelling

Money & Business by Emily Bratcher Oct 5, 2017

Storytelling is a powerful way to communicate. Here’s how the International Sign Association incorporated a storytelling strategy in its marketing efforts.

Leadership by Matthew Hessler, CAE Sep 28, 2017

Going from Doer to Leader

Leadership by Matthew Hessler, CAE Sep 28, 2017

A young professional shares four key actions for his fellow young professionals to take when transitioning to a management role.

Leadership by Christina Martin, PharmD, MS Sep 27, 2017

Network Building When You’re New to the Industry

Leadership by Christina Martin, PharmD, MS Sep 27, 2017

If you’re new to the association world, it can feel overwhelming at first to connect with peers. One association exec who successfully made the transition two years ago shares her top tips.

Membership by Raegan Johnson Sep 18, 2017

Monday Buzz: Use Data to Boost Engagement

Membership by Raegan Johnson Sep 18, 2017

From email to events and everything in between, Aptify reveals how to examine data to increase membership engagement. Also: Executive strategic planning determines the future of your organization. Here's how to make your internal planning meetings more productive.

Membership by Ernie Smith Sep 15, 2017

Friday Buzz: How EU Data Rules Could Shake Up Member Communications

Membership by Ernie Smith Sep 15, 2017

An analyst lays out how the European Union's General Data Protection Regulation could create some headaches for membership-based organizations. Also: Insights from a big association-space merger.

Membership by Tim Ebner Sep 13, 2017

What to Do When Disaster Strikes Your Members

Membership by Tim Ebner Sep 13, 2017

After nearly three weeks of natural disasters, many associations are responding by offering support and resources to members in some of the hardest-hit storm zones—prioritizing what and how they communicate to keep the focus on recovery.

Membership by Tim Ebner Sep 6, 2017

Don’t Add to Your Members’ Email Fatigue

Membership by Tim Ebner Sep 6, 2017

Your members are inundated with email every day. When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? According […]

Membership by Raegan Johnson Sep 5, 2017

Tuesday Buzz: Getting Members to Say "Yes" to Renewal

Membership by Raegan Johnson Sep 5, 2017

Concerned about membership retention? Here's how to create an effective renewal process. Also: Gauge your social media performance with a new benchmarking study.

Membership by Tim Ebner Aug 30, 2017

Cut Online Member Communities Some Slack

Membership by Tim Ebner Aug 30, 2017

The Digital Analytics Association found ways to work in partnership with a community of Slack users, expanding membership and increasing member engagement.

Brand Connection by Visit Indy Aug 4, 2017

The 6 Forces Shaping the Future of Meetings

Brand Connection by Visit Indy Aug 4, 2017

From what attendees expect as the "new status quo" to how venues—and entire metropolis’— are being forced to upgrade their technology infrastructure.

Leadership by Tim Ebner Aug 1, 2017

Young Association CEOs: A Fast Track to the Top

Leadership by Tim Ebner Aug 1, 2017

There’s a new generation of leaders entering the C-suite, and they’re bringing fresh ideas, talent, and experience to the job. But taking the express elevator to the top comes with unique challenges. Here’s how three young association CEOs are overcoming them and making their leadership mark.

Money & Business by Mark Athitakis Aug 1, 2017

Check Your Budget Blind Spots

Money & Business by Mark Athitakis Aug 1, 2017

If you only look directly ahead while planning next year’s expenses and revenue, you’ll miss what’s running alongside you or gaining from behind. And staffers sometimes ignore red flags. Being candid about the numbers and setting up guardrails can improve the process and the outcome.

Money & Business by Alex Beall Aug 1, 2017

Ground Support: How to Help Local Chapters

Money & Business by Alex Beall Aug 1, 2017

Chapters provide the help associations need to reach members locally. But to keep things running smoothly, associations must also make sure components have the help they need to fulfill that purpose. Organizations of all sizes can find networking, technological, or financial solutions to make sure chapters can leverage the power of their association.

Money & Business by Raegan Johnson Jul 26, 2017

Wednesday Buzz: Focus on Your Brand

Money & Business by Raegan Johnson Jul 26, 2017

In an increasingly competitive market, an association’s brand may be its most valuable asset. Also: A different way to think about loyalty and your organization.

Membership by Raegan Johnson Jun 22, 2017

Thursday Buzz: Find Out if Your Idea Is a Good One

Membership by Raegan Johnson Jun 22, 2017

Your organization has no shortage of membership growth ideas. But do know how to strategically pick the best one? Here are several validation tactics to try before you pull the trigger on an idea. Also: If your website is underperforming, it may be time to take a second look at your content.

Membership by Tim Ebner Jun 7, 2017

Four Steps to a Better Member Toolkit

Membership by Tim Ebner Jun 7, 2017

Toolkits are a proven way to address member challenges, but not all toolkits are equal. One expert shares tips for toolkits that meet members’ needs.

Membership by Raegan Johnson Jun 6, 2017

Tuesday Buzz: Member Retention Ideas

Membership by Raegan Johnson Jun 6, 2017

How to keep new members invested in your organization. Also: Discover the best ways to manage your rock star employees.

Meetings by Raegan Johnson Jun 5, 2017

Monday Buzz: Boost Meeting Engagement Without Breaking the Bank

Meetings by Raegan Johnson Jun 5, 2017

You don’t have to make radical changes to improve engagement at your meeting. Here are a few simple things to try. Also: Does lowering the cost of membership dues lower your association’s value?

Leadership by Associations Now Staff Jun 1, 2017

Executive Summary: Ross Brown

Leadership by Associations Now Staff Jun 1, 2017

Ross Brown, the marketing & membership director of the Association Of State Dam Safety Officials in Lexington, Kentucky, is an advocate for treating an association like a business.

Membership by Raegan Johnson May 30, 2017

Tuesday Buzz: How to Handle Potential Members on Tight Budgets

Membership by Raegan Johnson May 30, 2017

Don’t abandon potential members who can’t afford your fee. There are things your organization can do to keep them involved. Also: Asking lots of questions during an important board meeting can do more harm than good.

Technology by Ernie Smith May 30, 2017

When You Should Build Your Content Around Your Users’ Habits

Technology by Ernie Smith May 30, 2017

If you’re trying to reach modern audiences with your content strategy, your association needs to be multiple places, offering multiple contexts. But a quick reminder: Not every piece of content may be so easy to mold.

Leadership by Raegan Johnson May 11, 2017

Thursday Buzz: Motivational Leadership Methods

Leadership by Raegan Johnson May 11, 2017

Discover ways to galvanize your team to be happier and more productive. Also: Webinar marketing tips to help grow your membership.

Money & Business by Emily Bratcher May 4, 2017

Broaden Your Reach to Millennials and Gen Z with Snapchat

Money & Business by Emily Bratcher May 4, 2017

Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences. Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign.

Membership by Tim Ebner May 3, 2017

Win Back Your Lapsed Members

Membership by Tim Ebner May 3, 2017

What do you know about your lapsed members? They may be gone but shouldn’t be forgotten. Some associations are bringing old members back into the fold.

Meetings by Raegan Johnson Apr 25, 2017

Tuesday Buzz: Activate Attendees with Snapchat

Meetings by Raegan Johnson Apr 25, 2017

Snapchat is one of the best ways to tell your meeting's story. Also: Are you following these four inbound marketing phases?

Technology by Ernie Smith Apr 25, 2017

Is Association Technology at a Turning Point?

Technology by Ernie Smith Apr 25, 2017

A recent deal in the association technology space raises some interesting questions about the state of the sector and what’s next. What’s holding associations and their vendors back, and what needs to happen to push things forward?

Meetings by Ernie Smith Apr 14, 2017

Friday Buzz: Mine Your Meetings for Content Gold

Meetings by Ernie Smith Apr 14, 2017

How to use your meetings to create valuable content. Also: Refine your call-for-presentations process. Don’t let another annual meeting go by without taking advantage of the gold mine of content that your event generates. Association Adviser shares a few ways to create unique content that you can use all year. Start with your speakers. Take […]

Money & Business by Allison Torres Burtka Apr 10, 2017

Industry Initiative Touts The Benefits of Tile

Money & Business by Allison Torres Burtka Apr 10, 2017

Why tile? The Tile Council of North America teamed up with other industry groups to answer that question—and to extol tile’s benefits.

Membership by Tim Ebner Apr 5, 2017

To Deepen Member Engagement, Redefine Volunteering

Membership by Tim Ebner Apr 5, 2017

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. But the work they do needs to benefit the volunteer as well as the organization. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.

Leadership by Mark Athitakis Apr 3, 2017

Why Advocacy Needs to Move Beyond "Awareness"

Leadership by Mark Athitakis Apr 3, 2017

Associations are rightly enthused when their public-policy actions get some attention, but that attention means little without action. Two scholars have some ideas on how to get there.

Membership by Mark Athitakis Apr 1, 2017

New Frontiers: Why Associations Expand Their Horizons

Membership by Mark Athitakis Apr 1, 2017

As industries change, associations have been challenged to reassess who qualifies as a member. Many have found strength and greater engagement in expansion.

Leadership by Tim Ebner Apr 1, 2017

Board Smarts: Task Force Focus

Leadership by Tim Ebner Apr 1, 2017

Building diversity and inclusion into governance structure.

Money & Business by Emily Bratcher Mar 30, 2017

How to Create a Culture That Embraces Sales

Money & Business by Emily Bratcher Mar 30, 2017

All associations are in the business of sales, whether they want to believe it or not. Here are a few tips for changing the culture around the office, as well as an example that shows these tips in practice.

Membership by Raegan Johnson Mar 28, 2017

Tuesday Buzz: Make Member Sign-Ups Easier

Membership by Raegan Johnson Mar 28, 2017

Don’t lose potential members because of a cumbersome application form. Simplify your membership process with a few key tweaks to your site. Also: Avoid magical thinking while planning projects.

Meetings by Ernie Smith Mar 20, 2017

Monday Buzz: Save Money on Event Tech

Meetings by Ernie Smith Mar 20, 2017

A few suggestions for keeping costs down when adding technology to your event. Also: Get basic with your member-recruitment strategies.

Money & Business by Raegan Johnson Mar 15, 2017

Wednesday Buzz: Cheerios' Buzzy Cause-Marketing Strategy

Money & Business by Raegan Johnson Mar 15, 2017

General Mills generates buzz on bees with a new campaign that associations should take pointers from. Also: In honor of American Associations Day, check out a fascinating infographic on the power of associations.

Leadership by Mark Athitakis Mar 13, 2017

Lessons From the Uber Crisis

Leadership by Mark Athitakis Mar 13, 2017

A viral video has put the company’s CEO in hot water, but that’s not Uber’s only concern. Help is on the way, but help for troubled organizations is complicated. Some are born great leaders. Some achieve greatness. And some have leadership training thrust upon them after video of them berating an employee goes viral. OK, […]

Money & Business by Raegan Johnson Mar 7, 2017

Tuesday Buzz: Diversify Your Revenue Streams

Money & Business by Raegan Johnson Mar 7, 2017

For any membership organization, raising nondues revenue is a must. Here are a few creative ways to do just that. Also: What the architectural design of legislative assemblies reveals about governments

Membership by Ernie Smith Mar 6, 2017

#Ideas17: Two Sides of the Member Retention Coin

Membership by Ernie Smith Mar 6, 2017

Competition, which takes many forms, can prove a threat to retaining your membership base, according to a Monday Great Ideas session. Meanwhile, another session noted the issues that implicit bias can create both in recognition and member retention within an industry.

Leadership by Alex Beall Feb 28, 2017

Groups Prepare Members for Increased Immigration Enforcement

Leadership by Alex Beall Feb 28, 2017

With heightened immigration enforcement policies coming into effect, agricultural industries may feel the strongest effects. These organizations are making sure their members are ready to navigate the increased oversight.

Membership by Raegan Johnson Feb 28, 2017

Tuesday Buzz: Increase Your Appeal to Introverts

Membership by Raegan Johnson Feb 28, 2017

Don’t leave your introverted members out in the cold. Create opportunities to get them engaged by respecting their personality traits. Also: Give your boomer members a little notice.

Money & Business by Raegan Johnson Feb 13, 2017

Monday Buzz: How Valentine's Day Flowers Get to Your Door

Money & Business by Raegan Johnson Feb 13, 2017

Go behind the scenes of Valentine's Day flower delivery to find out how they arrive at your home via the Miami airport. Also: Why you should employ structured content.

Money & Business by Raegan Johnson Jan 31, 2017

Tuesday Buzz: Plan Your Vacation Today

Money & Business by Raegan Johnson Jan 31, 2017

You could use a break. In honor of National Plan for Vacation Day, use today to plan your vacation time for the rest of the year. Also: What alumni associations can learn from other membership organizations.

Membership by Tim Ebner Jan 25, 2017

Will "Gen Z" be a Generation of Joiners?

Membership by Tim Ebner Jan 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. Generation Z, it’s said, will be even more digitally savvy and globally focused.

Membership by Raegan Johnson Jan 23, 2017

Monday Buzz: How to Recruit Small Businesses

Membership by Raegan Johnson Jan 23, 2017

Recruiting small businesses to join your organization is difficult, but these tips could help. Also: It’s Community Manager Appreciation Day; show your community builders some love.

Membership by Raegan Johnson Jan 17, 2017

Tuesday Buzz: Keeping Your Online Community Engaged

Membership by Raegan Johnson Jan 17, 2017

Don’t let your online community go stale. Here’s how to keep people engaged. Also: The tactics Coachella uses to redefine the concert experience.

Membership by Tim Ebner Jan 11, 2017

How to Unlock Engagement with Busy Five-Minute Members

Membership by Tim Ebner Jan 11, 2017

A new report says that busyness is a common mark of social status. While we all say we're too busy, chances are good that you and your members have five minutes to spare.

Membership by Ernie Smith Jan 10, 2017

Tuesday Buzz: Focus on Member Security

Membership by Ernie Smith Jan 10, 2017

Why member security is becoming a more important issue as the online landscape evolves. Also: Why online communities usually fail.

Membership by Raegan Johnson Nov 22, 2016

Best Benefit Ever: Building a Better Application

Membership by Raegan Johnson Nov 22, 2016

The Association of Collegiate Schools of Architecture designs a platform to help member schools manage graduate school applications more efficiently.

Membership by Ernie Smith Oct 24, 2016

Monday Buzz: Your Private Community's Toughest Battle

Membership by Ernie Smith Oct 24, 2016

In an age when social media replicates most of what your private community is doing, how do you compete? Also: An iconic office chair gets a redesign.

Membership by Ernie Smith Oct 14, 2016

Friday Buzz: Do a Member Risk Assessment

Membership by Ernie Smith Oct 14, 2016

Are your members afraid of trying new things? Why it's important to understand the answer to that question. Also: A new startup wants to turn stories into nonprofit action.

Money & Business by Emily Bratcher Oct 12, 2016

Clown Group Looks to Change Public Perception on Clowning

Money & Business by Emily Bratcher Oct 12, 2016

In light of the creepy clown hysteria, the World Clown Association is speaking out and hoping to clear the good name of clowns everywhere. It’s also equipping its members on how to stay safe and acclimate.

Leadership by Ernie Smith Oct 11, 2016

Tuesday Buzz: Samsung's Great Flameout

Leadership by Ernie Smith Oct 11, 2016

The smartphone manufacturer's leadership made a tough move this week when they decided to stop selling the company's flagship Galaxy Note 7 after a series of problems. Also: One association's bold pitch to potential members.

Meetings by Mark Athitakis Oct 11, 2016

Should You Stay or Should You Go?

Meetings by Mark Athitakis Oct 11, 2016

Associations contract with host cities and conference venues years in advance, but the political winds blow on their own timeline. In a year marked by adoption of controversial legislation in a handful of states, associations have been challenged to consider whether these laws align with their values. And that has forced hard choices about where and how members gather. Here’s how two groups responded.

Leadership by Patrick deHahn Oct 6, 2016

Thursday Buzz: Steve Jobs Lives On

Leadership by Patrick deHahn Oct 6, 2016

Associations can learn from the legacy of Steve Jobs. Plus: How should your association handle data?

Technology by Kate Sigety Oct 6, 2016

A YP-Friendly Social Media Strategy

Technology by Kate Sigety Oct 6, 2016

Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. And by having a solid social media strategy, your association will also appeal to young professional member prospects.

Membership by Ernie Smith Oct 3, 2016

Monday Buzz: Convert Your Data the Right Way

Membership by Ernie Smith Oct 3, 2016

Moving your data from one AMS to another? Check out this guide for tips on how to make the process less painful. Also: how other firms “borrowing” your ideas can be a boon for innovation at your organization. Switching from one membership software platform to another can be a total pain, particularly because large amounts […]

Money & Business by Emily Bratcher Sep 22, 2016

Study Finds Finance Departments Have it Tough

Money & Business by Emily Bratcher Sep 22, 2016

Managing an association’s finances can be a complicated job, as a recent study shows. How can associations stay on top of all the complexities, compliance issues, and potential staff turnover that can often characterize the job?

Leadership by Mark Athitakis Sep 12, 2016

How Associations Can Lead on Education

Leadership by Mark Athitakis Sep 12, 2016

Associations have the infrastructure to help remake the education industry, according to a new white paper. What's lacking is the will to promote that fact.

Brand Connection by Association Headquarters Sep 2, 2016

Using Data to Meet Your Strategic Goals

Brand Connection by Association Headquarters Sep 2, 2016

Collecting data from inside your own organization can be difficult, but organizing and analyzing it may help with future strategic decisions.

Membership by Ernie Smith Aug 24, 2016

Wednesday Buzz: Slack as a Member Benefit? Maybe

Membership by Ernie Smith Aug 24, 2016

How one podcast network juiced engagement with its most die-hard users through Slack. Also: Why you should consider what might happen if you fail.

Membership by Alex Beall Aug 23, 2016

Marine Groups Launch Industry-Wide Career Center

Membership by Alex Beall Aug 23, 2016

A group of marine industry organizations created a career center to reduce the labor shortage by connecting hiring dealers and job seekers.

Brand Connection by Association Headquarters Aug 15, 2016

Keeping Your Governing Documents Up to Date

Brand Connection by Association Headquarters Aug 15, 2016

Making sure your four key governing documents are aligned will help you define the day-to-day operations and goals of your board.

Technology by Ernie Smith Aug 9, 2016

Should You Crowdsource Your Event's Note-Taking?

Technology by Ernie Smith Aug 9, 2016

The big collaborative office, driven by a backchannel of software like Slack, is becoming more of a thing than ever. What if we took that strategy with us to our annual meetings? It'd have a lot of benefits: For one thing, it could help us take better notes.

Membership by Ernie Smith Aug 2, 2016

Tuesday Buzz: Why Millennial Member Engagement Means Letting Go

Membership by Ernie Smith Aug 2, 2016

Millennial member engagement isn't easy, but letting go of a little control could make things a little easier. Also: Instagram's latest feature takes more than a few cues from Snapchat.

Membership by Joe Rominiecki Aug 1, 2016

Member Retention: Turn off the Churn

Membership by Joe Rominiecki Aug 1, 2016

Here’s a little secret from membership-savvy associations: While new- member acquisition offers the thrill of the chase, member retention brings long-term stability. It’s built on engagement, value, and connection, and it starts the day a member joins.

Money & Business by Alex Beall Jun 27, 2016

Accountant Associations Launch International Group

Money & Business by Alex Beall Jun 27, 2016

The association for public accountants and the association for management accountants joined forces to create an international organization to serve all accounting professionals.

Membership by Ernie Smith Jun 27, 2016

Monday Buzz: What You Need in An AMS

Membership by Ernie Smith Jun 27, 2016

The process of finding an AMS that can meet your needs isn't easy—because it ultimately doesn't fit any other association. Also: If you want to avoid phishing attacks, focus on good employee communication.

Money & Business by Ernie Smith Jun 16, 2016

YouTuber Hank Green Launches New Guild for Creators

Money & Business by Ernie Smith Jun 16, 2016

The Internet Creators Guild, the brainchild of one half of YouTube's most famous double act, hopes to offer an organized voice for a new class of creative—people who make content for online fanbases. Hank Green says the goal of the guild is to "increase the number of people in the world who can be creators professionally."

Membership by Joe Rominiecki Jun 15, 2016

More Join Buttons, and Other Lessons From MMCC 2016

Membership by Joe Rominiecki Jun 15, 2016

Amazon's persistence in driving users to "Try Prime" is a lead associations ought to follow and just one of many highlights from this week's ASAE Marketing, Membership & Communications Conference.

Membership by Joe Rominiecki Jun 1, 2016

Too Many Ideas for Boosting Member Retention? Never!

Membership by Joe Rominiecki Jun 1, 2016

While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of Associations Now, get a preview with these bonus ideas on boosting retention from several association pros and experts.

Technology by Alex Beall Jun 1, 2016

On-the-Job Tech: The Tech Skills You Need to Boost

Technology by Alex Beall Jun 1, 2016

As technology evolves and association professionals require more tech tools to get the job done each day, the responsibility for learning and understanding technology is not just for IT anymore. From membership to communications to business operations, staff teams need to brush up on few crucial tech skills.

Membership by Eli Zimmerman May 27, 2016

Friday Buzz: Retaining Members With Research

Membership by Eli Zimmerman May 27, 2016

Knowledge is power, and it may also be your biggest asset for building membership. Plus: Restaurant professionals gathered to get a taste of the industry's future.

Membership by Eli Zimmerman May 23, 2016

Monday Buzz: Member Benefit Must-Haves

Membership by Eli Zimmerman May 23, 2016

Don't miss these essentials when designing your membership program. Plus: A buzzworthy rapper creates a fan event that's worth taking pointers from.

Technology by Ernie Smith May 17, 2016

On Social Media, Your Brand Is a Second-Class Citizen

Technology by Ernie Smith May 17, 2016

And that's not necessarily a bad thing. Facebook's recent controversy involving its trending topics is yet another sign that brands aren't in the driver's seat on social networks. Who is? Well, for starters, the members who make up your organization.

Leadership by Mark Athitakis May 16, 2016

Four Lessons From One Association's Public Drama

Leadership by Mark Athitakis May 16, 2016

In the past month a transit-industry association lost a key member and its CEO. That experience offers a few warnings for associations in terms of PR, governance, and membership.

Meetings by Alex Beall May 11, 2016

American Counseling Association Moves Meeting from Nashville

Meetings by Alex Beall May 11, 2016

Though its 2017 annual conference is only 11 months away, the American Counseling Association is moving the event from Nashville following the passage of a controversial Tennessee law.

Technology by Eli Zimmerman May 6, 2016

Friday Buzz: Optimize Your Website for Action

Technology by Eli Zimmerman May 6, 2016

Turn passive web visitors into active members of your community with the latest marketing trend. Plus: How to deal with "free riders" in your organization.

Membership by Joe Rominiecki May 4, 2016

Why Just One Kind of Member Research Isn't Enough

Membership by Joe Rominiecki May 4, 2016

By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it.

Membership by Eli Zimmerman May 2, 2016

Monday Buzz: Fostering New Generations of Members

Membership by Eli Zimmerman May 2, 2016

Check out these three tips to keep your membership thriving as more and more millennials enter the workforce. Plus: How are associations using email these days, anyway?

Membership by Ernie Smith Apr 26, 2016

Tuesday Buzz: Members Not Biting? Try a New Hook

Membership by Ernie Smith Apr 26, 2016

Don't let your approach to member marketing stagnate—switch up your strategies every once in a while. Also: Dropbox eyes a plan to make cloud storage a little less painful on your hard drive.

Membership by Ernie Smith Apr 19, 2016

Tuesday Buzz: How Coin Collectors Celebrate

Membership by Ernie Smith Apr 19, 2016

The American Numismatic Association celebrates its 125th anniversary with a membership drive that coin collectors ought to love. Also: A few more apps for event planners to embrace.

Technology by Ernie Smith Apr 19, 2016

7 Subtle Tools That Help Automate Your Job

Technology by Ernie Smith Apr 19, 2016

Automation is a big buzzword these days, and there are reasons to be excited—and scared. But mostly excited. Check out our list of interesting apps that automate your job just enough to make your work life a little bit better.

Membership by Joe Rominiecki Apr 6, 2016

Tiered Benefits: A Better Solution for Trade Associations?

Membership by Joe Rominiecki Apr 6, 2016

A multilevel membership structure that varies by benefits chosen, not by company size, could eliminate the headache of verifying member revenue or staff numbers. One trade association shares its positive experience with its fledgling tiered-benefits system.

Leadership by Mark Athitakis Apr 1, 2016

New Territory: The African Society of Association Executives

Leadership by Mark Athitakis Apr 1, 2016

Africa has a growing economy and burgeoning professional class. What’s missing are professionals leading their industries and opportunities for them to meet. With a new society, Africa is getting serious about association management.

Money & Business by Mark Athitakis Mar 30, 2016

Study Says Harassment Rules Stifle Campus Speech

Money & Business by Mark Athitakis Mar 30, 2016

The report from the American Association of University Professors says that Title IX enforcement has chilled discourse at colleges and universities, but not all agree.

Technology by Eli Zimmerman Mar 25, 2016

Friday Buzz: Journalism's New Push For Micropayments

Technology by Eli Zimmerman Mar 25, 2016

A young startup hopes to rekindle the business of news with an experimental micropayments-driven application. Plus: How has an increase in cybersecurity changed our office conduct?

Money & Business by Eli Zimmerman Mar 23, 2016

Wednesday Buzz: Content Marketing Advice From Google

Money & Business by Eli Zimmerman Mar 23, 2016

A Google executive explains the best ways to use content marketing to engage members. Plus: Facebook becomes the newest company to dump BlackBerry.

Membership by Ernie Smith Mar 1, 2016

Tuesday Buzz: Keep Your New Members Excited

Membership by Ernie Smith Mar 1, 2016

Your new members have a lot of energy and excitement. How do you ensure that excitement doesn't fade? Also: tips to handle PR crises at your event before they get out of hand.

Technology by Patrick deHahn Feb 29, 2016

The Latest Internet of Things Group? The Open Connectivity Foundation

Technology by Patrick deHahn Feb 29, 2016

While the Open Connectivity Foundation is far from the only group focused on integrating the myriad Internet of Things approaches, the new foundation hopes to use its wide membership base to its advantage.

Membership by Joe Rominiecki Feb 10, 2016

Buzz-Worthy Advice for Member Engagement and Market Analysis

Membership by Joe Rominiecki Feb 10, 2016

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they'll want next.

Money & Business by Katie Bascuas Feb 9, 2016

Global Partnership Incorporates Association As a Chapter

Money & Business by Katie Bascuas Feb 9, 2016

To help reduce redundancies in costs and advocacy efforts, the European Window Film Association became a chapter of its U.S.-based counterpart.

Leadership by Mark Athitakis Feb 1, 2016

Leadership Ladder: Step By Step

Leadership by Mark Athitakis Feb 1, 2016

When it comes to climbing the leadership ladder, successful. volunteers keep an eye on the next rung, while helping those behind them.

Membership by Joe Rominiecki Jan 27, 2016

Beyond Testimonials: How to Unearth Great Member Stories

Membership by Joe Rominiecki Jan 27, 2016

Every member has a story, but most people aren't polished storytellers. An author and expert on business storytelling offers advice for turning raw member stories into tales that inspire.

Membership by Morgan Little Jan 25, 2016

Monday Buzz: Happy Community Manager Appreciation Day!

Membership by Morgan Little Jan 25, 2016

For most of the year, community managers turn the spotlight on others. But on Community Manager Appreciation Day, it's their time to shine.

Money & Business by Katie Bascuas Jan 21, 2016

What’s Getting In The Way of More Effective Content Marketing?

Money & Business by Katie Bascuas Jan 21, 2016

As the amount of content marketing continues to rise, a new survey of B2B and B2C marketers looks into some of the factors that may be cutting into the effectiveness of this type of marketing.

Leadership by Mark Athitakis Jan 11, 2016

Managing a Board Without Controlling It

Leadership by Mark Athitakis Jan 11, 2016

CEOs have the tricky job of working with a board without taking leadership out of the board's hands. One former executive and governance expert offers some tips on managing the balance.

Money & Business by Joe Rominiecki Dec 23, 2015

The Best of 2015: The Stories You Read and Shared Most

Money & Business by Joe Rominiecki Dec 23, 2015

It's been a busy year for associations, as their work has continued to shape the news every day. We dug into our readership numbers to give you a look at the most popular Associations Now stories of 2015.

Money & Business by Kristin Clarke, CAE Dec 1, 2015

Content That Clicks: Build Your Strategic Content Marketing Plan

Money & Business by Kristin Clarke, CAE Dec 1, 2015

Members and prospects often complain that associations push marketing messages to them without thinking about whether they’re relevant. Organizations have plenty of content to share, but knowing its purpose, place, and intended audience can help shape a strategic content marketing plan that helps you deliver on member needs and build deeper relationships.

Technology by Associations Now Staff Dec 1, 2015

Talking Tech: Leverage Your Learning

Technology by Associations Now Staff Dec 1, 2015

Online learning can encompass much more than certifications, as Barry Kelly, CEO of Thought Industries, explains.

Leadership by Mark Athitakis Nov 23, 2015

Four Steps for Starting a C-Suite Job Right

Leadership by Mark Athitakis Nov 23, 2015

New leaders can come to an association eager to make bold changes. That’s a good thing, but you can’t do it alone.

Technology by Ernie Smith Nov 10, 2015

Consumer Electronics Association Disrupts Itself

Technology by Ernie Smith Nov 10, 2015

The Consumer Electronics Association announced on Tuesday that it would change its name to the Consumer Technology Association. CEO Gary Shapiro says the move was made to get beyond the limits of "electronics," and it comes with a new lobbying strategy.

Money & Business by Ernie Smith Oct 14, 2015

Magazine Industry to Ad Buyers: ROI or Your Money Back

Money & Business by Ernie Smith Oct 14, 2015

A new initiative led by MPA: The Association of Magazine Media promises large advertisers that magazines can still drive big results—and it's putting its members' money where their mouth is.

Technology by Jimmy Daly Oct 5, 2015

American Bankers Association Discloses Data Breach

Technology by Jimmy Daly Oct 5, 2015

Right as National Cybersecurity Awareness Month began, the American Bankers Association (ABA) announced it had been hit by a malicious intrusion that targeted member online purchases and event transactions.

Technology by Patrick deHahn Oct 1, 2015

Thursday Buzz: How You Could Be Rated on an App

Technology by Patrick deHahn Oct 1, 2015

A new app is causing a buzz, but not for the best reasons. Plus: How to move past the fear of rejection.

Technology by Kristin Clarke, CAE Oct 1, 2015

Association Surveys That Score

Technology by Kristin Clarke, CAE Oct 1, 2015

No question about it—associations are conducting more surveys than ever as they hunger to know everything about their stakeholders.

Membership by Joe Rominiecki Sep 30, 2015

Turn Member Referral Into a Status Symbol

Membership by Joe Rominiecki Sep 30, 2015

At the National Cattlemen's Beef Association, member-get-a-member is more than a one-time campaign. Its long-running Top Hand Club confers elite status upon members who refer new members to the association. Here's how NCBA turns its true believers into busy recruiters.

Money & Business by Mark Athitakis Sep 29, 2015

Drug Industry Groups Cut Ties With Controversial Turing Pharmaceuticals

Money & Business by Mark Athitakis Sep 29, 2015

Turing Pharmaceuticals and its CEO became a lightning rod for critics after the company hiked the price of a drug by more than 5,000 percent. Turing Pharmaceuticals, which over the past two weeks has received a flood of criticism over what many say is price gouging, is being kept at arm’s length from industry groups […]

Money & Business by Katie Bascuas Sep 17, 2015

A New Look at Association Outsourcing

Money & Business by Katie Bascuas Sep 17, 2015

Take a peek at some findings from a new SmithBucklin report that analyzed what services associations are outsourcing and how frequently they turn to third-party vendors.

Technology by Ernie Smith Sep 16, 2015

Contractor Groups Take Aim at Cybersecurity Rules

Technology by Ernie Smith Sep 16, 2015

A planned change to guidelines for cybersecurity acquisition has raised significant questions for trade groups in the federal contractor space, who say the rules come too late in the game and don't go far enough compared to what individual agencies are already doing.

Membership by Joe Rominiecki Sep 16, 2015

In Recruitment, a Little Recognition Goes a Long Way

Membership by Joe Rominiecki Sep 16, 2015

There's no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. Here's why.

Money & Business by Eli Zimmerman Aug 11, 2015

Tuesday Buzz: The Secrets to Making Bland Brands Grand

Money & Business by Eli Zimmerman Aug 11, 2015

Google's big announcement has organizations wondering, how do you make your brand pop? Plus: What #assnchat is up to during #ASAE15.

Leadership by Kristin Clarke, CAE Aug 3, 2015

The Influence of Everyone

Leadership by Kristin Clarke, CAE Aug 3, 2015

Most people see CEOs as the main influence-wielders, but persuasion guru Robert Cialdini shows how simple “small-Big” shifts in language or approach can help anyone positively change others’ behaviors—and even their own. When Clarke Price, FASAE, CAE, was president and CEO of the Ohio Society of CPAs, he faced a serious challenge. A task force […]

Leadership by Mark Athitakis Jul 27, 2015

When the Right Price Is Nothing

Leadership by Mark Athitakis Jul 27, 2015

Giving away product is an essential way of doing business. But associations should also consider moving prices in the other direction.

Technology by Ernie Smith Jul 20, 2015

Monday Buzz: Spam Is Fading. Threats Are Not.

Technology by Ernie Smith Jul 20, 2015

Why you shouldn't let your guard down just because a new report suggests a drop in spam email. Also: If you're focused on charitable donations, a membership mindset could still work for you.

Membership by Joe Rominiecki Jul 8, 2015

Make the Dynamics of Member Influence Work for You

Membership by Joe Rominiecki Jul 8, 2015

Social-network research shows just a few influential members of a large group can take a new idea and make it seem like everyone's talking about it. Here's why that matters for associations.

Money & Business by Ernie Smith Jun 26, 2015

Friday Buzz: Don't Make Donors Seek Anonymity From You

Money & Business by Ernie Smith Jun 26, 2015

Why a poor communications strategy could hurt your chances to get to know your potential donors. Also: Why constituent outreach is such an effective lobbying strategy.

Membership by Joe Rominiecki Jun 24, 2015

Don't Let Your Community Manager Go It Alone

Membership by Joe Rominiecki Jun 24, 2015

As the resident experts, the association online community manager often serves as internal consultant to teach other staff about online member engagement. In the future, though, we may all be community managers.

Technology by Ernie Smith Jun 23, 2015

Email-Driven Curation: Get Your Voice Out Front

Technology by Ernie Smith Jun 23, 2015

Eyeing the opportunity to add the term "thought leader" to your resume? Perhaps a curated newsletter written under your own name—rather than your association's—could do the trick. Principled Innovation's Jeff De Cagna highlights the lessons he's gained from launching his own newsletter.

Meetings by Samantha Whitehorne Jun 18, 2015

Conference Circuit: Picture Perfect

Meetings by Samantha Whitehorne Jun 18, 2015

The BioCommunications Association’s 85th Annual Meeting opens next week in Santa Fe.

Money & Business by Katie Bascuas Jun 18, 2015

Content Counts When It Comes to Email, New Study Shows

Money & Business by Katie Bascuas Jun 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content.

Money & Business by Ernie Smith Jun 2, 2015

A Few Worthy Takeaways From MMCC 2015

Money & Business by Ernie Smith Jun 2, 2015

Didn't make it to the 2015 Marketing, Membership, and Communications Conference in Washington, DC this week? Don't worry—we were there, and we have a couple of smart things that you can take home with you.

Technology by Morgan Little Jun 1, 2015

Monday Buzz: How Big Is Your Crowd, Really?

Technology by Morgan Little Jun 1, 2015

A new study suggests smartphones could provide a way to more accurately gauge crowd size. Plus: Where to look for social updates from the 2015 Membership, Marketing & Communications Conference.

Meetings by Melanie D.G. Kaplan Jun 1, 2015

Meeting Destinations: Expect the Unexpected

Meetings by Melanie D.G. Kaplan Jun 1, 2015

Not every city has the built-in appeal of major meeting destinations like Chicago or San Francisco. But competition for conference business is heating up as cities nationwide have invested heavily in the infrastructure necessary for top-notch meeting experiences. Why would you book your meeting in a place like Pittsburgh or Detroit or Reno? You might be surprised.

Technology by Associations Now Staff Jun 1, 2015

Talking Tech: Content Conversion

Technology by Associations Now Staff Jun 1, 2015

Mark Gross, CEO of Digital Conversion Laboratory, shares some tips on the content conversion process.

Money & Business by Sherron Washington, M.A. May 22, 2015

When "Keeping It Real" Goes Right

Money & Business by Sherron Washington, M.A. May 22, 2015

Authenticity goes a long way when it comes to your association’s marketing and communication efforts. In fact, it could mean more engaged members and revenue.

Leadership by Sheri L. Singer May 20, 2015

Keep Your Strategic Communications Plan Alive

Leadership by Sheri L. Singer May 20, 2015

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. One piece of advice: Don't ever put it on a shelf.

Technology by Morgan Little Apr 22, 2015

Wednesday Buzz: Why Your Website Needs Spring Cleaning

Technology by Morgan Little Apr 22, 2015

It's prime time to give your website the sprucing up it deserves, and these tips can help. Plus: an Instagram strategy that enters "meatspace."

Technology by Ernie Smith Apr 3, 2015

Friday Buzz: Happy Birthday, Apple iPad

Technology by Ernie Smith Apr 3, 2015

Five years ago, the tech device that redefined what it meant to use a computer got its start—and we've been tapping ever since. Also: How HBO cleverly used social media to take advantage of critical comments.

Technology by Ernie Smith Mar 26, 2015

Thursday Buzz: Facebook Wants to Reinvent Customer Service

Technology by Ernie Smith Mar 26, 2015

With its new Businesses on Messenger strategy, Facebook wants to help replace annoying customer service phone calls with less-annoying chat messages. Also: A little help on understanding legislative issues at the state level.

Money & Business by Rob Stott Mar 23, 2015

What Millennials' News Consumption Habits Mean for Associations

Money & Business by Rob Stott Mar 23, 2015

A new report found that millennials are not willing to pay for news and that while they don’t actively seek news through social media, they often get their information through Facebook and YouTube anyway. How does these findings affect associations?

Membership by Joe Rominiecki Mar 18, 2015

Member-Data Collection: The Never-Ending Story

Membership by Joe Rominiecki Mar 18, 2015

Associations have long wondered how to get more members to update their profile info. One association says the key is realizing data management is a multi-channel, every-day job.

Leadership by Ernie Smith Mar 9, 2015

Serving Those Who Serve: New Association Works for Veterans Groups

Leadership by Ernie Smith Mar 9, 2015

The National Association of Veteran-Serving Organizations, which formally launched late last month, hopes to boost coordination and services among veterans groups. The enterprise is the result of a widespread belief among military nonprofits and federal agencies that more organization is needed.

Money & Business by Katie Bascuas Mar 5, 2015

What’s Getting in the Way of Your Talent Strategy?

Money & Business by Katie Bascuas Mar 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. Find out some of the challenges posing this HR conundrum.

Meetings by Julia Haskins Feb 26, 2015

Conference Circuit: Interventional Radiology Experts Go Hands-On

Meetings by Julia Haskins Feb 26, 2015

The Society of Interventional Radiology has overhauled its programming to provide in-depth learning experiences. Plus: A conference explores the intriguing intersection of religion and medicine.

Technology by Morgan Little Feb 9, 2015

Monday Buzz: Getting a Grasp on Google Analytics

Technology by Morgan Little Feb 9, 2015

We're living in a world of data, so it's about time you learned how to harness a powerful data tool. Plus: How to create a presence on Instagram.

Leadership by Jean S. Frankel Feb 1, 2015

Pumped-Up Governance: Lessons From the NCAA's Restructuring

Leadership by Jean S. Frankel Feb 1, 2015

Think it’s hard for your board to work effectively? Try doing so while under constant scrutiny from the public and media—and even Congress. That’s exactly what the NCAA, college sports’ governing body, faced as it restructured its governance model. The story of how its volunteer leaders did it has lessons that all association boards should heed.

Leadership by Jean S. Frankel Feb 1, 2015

NCAA: Lessons From a Governance Overhaul

Leadership by Jean S. Frankel Feb 1, 2015

Even though the NCAA is large and complex, plenty of lessons from its restructuring are valid for all associations and their volunteer leaders.

Membership by Ernie Smith Jan 30, 2015

Friday Buzz: Should You Build That Online Community?

Membership by Ernie Smith Jan 30, 2015

Why market research is important to do before you dive too deep into building that private hub for your members. Also: The value of gamification at events.

Leadership by Mark Athitakis Jan 26, 2015

How to Get a Board Past Its Fear of Change

Leadership by Mark Athitakis Jan 26, 2015

Association leaders can find plenty of excuses to stick with the safe and familiar. Holly Duckworth, CAE, has a few ideas on how to shake things up.

Leadership by Rob Stott Jan 20, 2015

In First Appearance at NCAA Convention, Student-Athletes Make an Impact

Leadership by Rob Stott Jan 20, 2015

College sports’ governing body gathered for its annual convention last week, and for the first time in its 109-year history, student-athletes had a seat at the table. One student volunteer leader shared his experience.

Membership by Ernie Smith Jan 6, 2015

Tuesday Buzz: The Chapter Challenge

Membership by Ernie Smith Jan 6, 2015

The ins and outs of launching a successful network of local chapters. Also: Why evergreen content matters—but so do topical stories.

Technology by Ernie Smith Jan 5, 2015

Social Media Roundup: Trello, a Tool Worth Trying

Technology by Ernie Smith Jan 5, 2015

A meetings expert may have found the replacement for paper to-do lists. Also: An AMS-world acquisition worth watching.

Meetings by Samantha Whitehorne Dec 12, 2014

Who's Who? Networking Ideas for Meetings and Events

Meetings by Samantha Whitehorne Dec 12, 2014

People attend meetings for many reasons, but often at the top of their list is networking opportunities. Is your association doing everything it can to create connections and build relationships among attendees?

Leadership by Melanie D.G. Kaplan Dec 1, 2014

Out of Line: Why Chapters Go Rogue

Leadership by Melanie D.G. Kaplan Dec 1, 2014

Think one (or more) of your organization’s chapters ıs veering away? You might be right. Learn how to spot the warning signs and what to do when chapters go rogue.

Money & Business by Joe Rominiecki Dec 1, 2014

Association Mergers: And Then There Was One

Money & Business by Joe Rominiecki Dec 1, 2014

How do you get one alliance of five national associations, six regional associations, and a research consortium to reinvent itself as a single association? Years of consensus-building, for one. Learn from the tale of SHAPE America and the mother of all association mergers.

Money & Business by Ernie Smith Nov 25, 2014

Seeing Green: Marijuana Shops Try Making Black Friday Their Own

Money & Business by Ernie Smith Nov 25, 2014

Colorado's legal marijuana industry may still be in its infancy and facing tough marketing restrictions, but that hasn't stopped retailers from employing ambitious tactics to get people in the door, especially during the holidays.

Leadership by Ernie Smith Oct 21, 2014

Tuesday Buzz: The Roots of Innovative Ideas

Leadership by Ernie Smith Oct 21, 2014

For a notion to be truly original, there has to be a chance it won't even work, one association CEO says. Also: the role political polarization plays in the news we read.

Membership by Rob Stott Oct 16, 2014

To Get Member Applications Surging, Follow the Peace Corps

Membership by Rob Stott Oct 16, 2014

After a major overhaul of its application process, the Peace Corps saw a major jump in the number of candidates applying to serve. One membership professional identifies some lessons learned for associations.

Money & Business by Rob Stott Oct 8, 2014

Polling the Pollsters: Are Surveys Becoming Unreliable?

Money & Business by Rob Stott Oct 8, 2014

Polling professionals say that fewer people are responding to surveys, which dilutes the credibility of the results. What can associations do to keep their survey findings reliable? The leader of a researchers’ organization shares some tips.

Membership by Ernie Smith Sep 24, 2014

Wednesday Buzz: Softball, Biotech-Style

Membership by Ernie Smith Sep 24, 2014

How one industry group leveraged softball to boost membership camaraderie—and it worked so well that the league spun off into a nonprofit of its own. Also: Which company makes the most reliable hard drives?

Leadership by Ernie Smith Sep 9, 2014

Four Become One: Fruit Associations Merge Operations in Washington

Leadership by Ernie Smith Sep 9, 2014

In an effort to consolidate operations and create a broader voice for their industry, four associations combined forces and formed the Washington State Tree Fruit Association earlier this month. With the mergers, though, came goodbyes for longtime leaders.

Leadership by Morgan Little Sep 8, 2014

Monday Buzz: How to Make Your Association a Media Star

Leadership by Morgan Little Sep 8, 2014

Looking to bolster your association's media presence? Take some advice from a pro. Plus: Brace yourself for the Internet of Things culture clash.

Membership by Ernie Smith Sep 8, 2014

Amid Political Pressure, Michigan Teachers' Union Loses Member Opt-Out Case

Membership by Ernie Smith Sep 8, 2014

Facing a series of political setbacks in recent years, the Michigan Education Association recently lost a case regarding the August window when union members can drop out. A judge ruled that members should be allowed to quit throughout the year.

Leadership by Mark Athitakis Sep 8, 2014

A Big Course From a Small Association

Leadership by Mark Athitakis Sep 8, 2014

One executive at a state association has taken the lead on educating healthcare workers on a pressing national issue via a MOOC. How do you get more attention for your association? Maybe it’s a membership drive. Maybe it’s a meeting or an ad campaign. For Jan Grimes, it’s meant building a lot of partnerships and putting together […]

Membership by Joe Rominiecki Sep 3, 2014

How Big Is Your Buildup of Past Members?

Membership by Joe Rominiecki Sep 3, 2014

Even if your association is growing, the churn of recruitment and lapsed members means you likely have more past members than active ones. What should your relationship be with them?

Technology by Ernie Smith Aug 20, 2014

Wednesday Buzz: Where Tech's Hype Bubble Is Ready to Burst

Technology by Ernie Smith Aug 20, 2014

What's endlessly overhyped, and what's ready to go mainstream? Gartner's latest hype cycle study breaks it down. Also: how extroverts can break the ice with a tough cube to crack—the introvert.

Membership by Joe Rominiecki Aug 20, 2014

Online Communities: Just Regular People Behind Those Pixels

Membership by Joe Rominiecki Aug 20, 2014

Intros, welcomes, recognition. The keys to driving online community engagement are all about people, not technology. One association community manager shares her common-sense approach.

Membership by Ernie Smith Aug 12, 2014

Tuesday Buzz: Don't Forget To Remember Their Names

Membership by Ernie Smith Aug 12, 2014

The role organizational culture plays in how we treat our members. Also: how one concert drew millions for a good cause more than four decades ago—and, in the process, introduced a major trend in charitable giving.

Money & Business by Jay Younger, FASAE Aug 1, 2014

Growth Strategy: Do You Know How to Grow?

Money & Business by Jay Younger, FASAE Aug 1, 2014

In crafting your organization’s growth strategy, don’t go with your gut. You need hard facts about your audiences and your competition. Get them by conducting a disciplined market assessment.

Membership by Joe Rominiecki Jul 16, 2014

Tiers Put Power of Choice in Members' Hands

Membership by Joe Rominiecki Jul 16, 2014

In what looks like a continuing trend, another association plans to offer multiple tiers of benefits and dues and explains how both members and the association stand to gain.

Membership by Joe Rominiecki Jul 9, 2014

What If Members Don't Know What They Need?

Membership by Joe Rominiecki Jul 9, 2014

Sure, you can ask members what they want, but designing association benefits isn't their job. It's yours, and it starts with seeing the world from your members' eyes.

Membership by Ernie Smith Jul 8, 2014

Best Benefit Ever: Leveraging a New Member's Strengths

Membership by Ernie Smith Jul 8, 2014

The Software & Information Industry Association is launching a news curation service for an industry always on the lookout for fresh info. In the process, the association is using the benefit to give a new member some time in the spotlight.

Membership by Morgan Little Jul 3, 2014

Thursday Buzz: How to Boost Member Motivation

Membership by Morgan Little Jul 3, 2014

Gamification could provide that extra incentive for your members to stay engaged. Plus: What you should be asking prospective employees.

Leadership by Ernie Smith Jun 27, 2014

Friday Buzz: Free Your Mind and the Rest Will Follow

Leadership by Ernie Smith Jun 27, 2014

Tips on how to encourage relaxing habits after you've left work for the day. Also: how one association found success with shorter emails.

Technology by Ernie Smith Jun 25, 2014

Wednesday Buzz: You Need Fewer Tabs in Your Life

Technology by Ernie Smith Jun 25, 2014

Why a one-tab strategy might be worth considering for your web-browsing habits. Also: MMCC attendees reflect on the conference in their own words.

Technology by Ernie Smith Jun 24, 2014

Not Just "Geeks": Get a Better Understanding of Your Tech Folks

Technology by Ernie Smith Jun 24, 2014

As a recent session at the 2014 MMCC conference highlighted, for all the skills that your IT department has, the best place to start might be by building a good working relationship with your technical co-workers—so when you want to fire up a big project, they'll be ready to help.

Meetings by Ernie Smith Jun 18, 2014

Social Media Roundup: What Got People Talking At MMCC 2014

Meetings by Ernie Smith Jun 18, 2014

The tech tools that were the talk of the 2014 Marketing, Membership & Communications Conference. Also: The things that marketers want most, according to a poll taken at the conference.

Leadership by Morgan Little Jun 18, 2014

Wednesday Buzz: Don't Let Self-Doubt Drag You Down

Leadership by Morgan Little Jun 18, 2014

Advice on how fears and concerns about your work can be used to your advantage. Plus: A call for communications directors.

Technology by Ernie Smith Jun 11, 2014

Wednesday Buzz: Chat With Your Coworkers, Anonymously

Technology by Ernie Smith Jun 11, 2014

Privacy-minded social network Secret wants to bring its approach to the workplace. Also: why you should go all-in on your first-year member-conversion efforts.

Membership by Morgan Little Jun 10, 2014

Best Benefit Ever: Free Vision Checkups for Employees

Membership by Morgan Little Jun 10, 2014

The New England Human Resources Association gives members a benefit that helps their employees better see the world—literally.

Technology by Melanie D.G. Kaplan Jun 1, 2014

Messy Member Data? Clean Sweep.

Technology by Melanie D.G. Kaplan Jun 1, 2014

Tips on how to deal with cleaning up old, messy member data.

Technology by Dave Jaffe Jun 1, 2014

Tech Memo: Association App-titude

Technology by Dave Jaffe Jun 1, 2014

The best type of app “really depends on the association’s membership and organizational goals.” Do you want differentiated tools or one mega app?

Membership by Ernie Smith May 13, 2014

Tuesday Buzz: Your Newest Private Community Competitors

Membership by Ernie Smith May 13, 2014

The online private community of the future is growing, fast—thanks in part to lots of funding. Also: This new Twitter feature could help save your sanity.

Membership by Ernie Smith Apr 29, 2014

Tuesday Buzz: Fully Engaged and Ready to Grow

Membership by Ernie Smith Apr 29, 2014

A membership expert talks about a member experience that knocked her socks off. Also: a Silicon Valley human resources fiasco that offers plenty of lessons to learn from.

Leadership by Morgan Little Apr 25, 2014

Social Media Roundup: Learning From a GSA Leader's Downfall

Leadership by Morgan Little Apr 25, 2014

A revealing look at one woman caught in a national scandal that directly affected the events industry. Plus: the power of segmenting your communications. The lingering effects of the General Services Administration (GSA) conference-spending scandal aren’t limited to the association space. To put it simply, lives were turned upside-down. Find out about the personal impacts […]

Meetings by Alexis Williams Apr 23, 2014

Wednesday Buzz: The Secret Formula for Great Events

Meetings by Alexis Williams Apr 23, 2014

A PR specialist breaks down the essential elements of a perfect event. Also: modern ways to generate new membership leads.

Membership by Joe Rominiecki Apr 23, 2014

Seeking New Members Through Affiliate Marketing

Membership by Joe Rominiecki Apr 23, 2014

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level.

Leadership by Mark Athitakis Apr 21, 2014

How Much Should CEOs Say About a Staff Crisis?

Leadership by Mark Athitakis Apr 21, 2014

A call for the resignation of the American Angus Association's CEO ultimately led to the departure of multiple employees. Can you be transparent about staff turmoil without fueling gossip?

Membership by Alexis Williams Apr 18, 2014

Friday Buzz: Find Better Ways to Respond to Members

Membership by Alexis Williams Apr 18, 2014

It's not them, it's you. Curb online communication flubs before you lose another member. Also: An executive explains what adjustments associations can make to satisfy their members from different generations.

Membership by Morgan Little Apr 14, 2014

Monday Buzz: Regain Control of Your Renewal Rates

Membership by Morgan Little Apr 14, 2014

Tips for retaining your membership numbers. Plus: Don’t turn off the introverts who attend your events. We’re still a ways from the release of this year’s Membership Marketing Benchmarking Report, but Marketing General’s senior vice president, Tony Rossell, is offering fresh details to stew over. In Rossell’s latest data release, the study found that 27 […]

Leadership by Alexis Williams Apr 11, 2014

Friday Buzz: Deliver Us From Lackadaisical Leaders

Leadership by Alexis Williams Apr 11, 2014

Management teams must reassess their staff when a poorly performing executive brings them down. Also: Look to data to enhance your association’s website.

Membership by Ernie Smith Apr 8, 2014

Tuesday Buzz: When An Association Goes 'Poof'

Membership by Ernie Smith Apr 8, 2014

The tale of an association that eventually fell apart when it failed to keep up with its changing membership. Also: all the infographics you could ever want on the demise of Windows XP.

Leadership by Mark Athitakis Mar 31, 2014

Leading Staff Through Change? Hear 'Em Out.

Leadership by Mark Athitakis Mar 31, 2014

Big changes make for stressed-out staffs. What can a CEO do to get the team behind a new vision?

Meetings by Ernie Smith Mar 4, 2014

Social Media Roundup: How AARP Won the Oscars, Too

Meetings by Ernie Smith Mar 4, 2014

AARP's way of getting in on the Oscars conversation shows that newsjacking isn't just limited to social media. Also: When longtime members start to fade, how do you win them back?

Technology by Ernie Smith Mar 4, 2014

Think With a Filter: How to Grind Your Own Story Angles

Technology by Ernie Smith Mar 4, 2014

Writing for the web doesn't always mean you need to pack an editorial calendar to the gills. Before my presentation at the 2014 Great Ideas Conference next week, let's talk about some of the content techniques we use on this site. Maybe they'll help you percolate your own ideas.

Membership by Ernie Smith Mar 3, 2014

Oscar's Efforts to Boost Diversity Show Results, But …

Membership by Ernie Smith Mar 3, 2014

Last night's wins in major categories for films made by black and Latino directors show the Academy of Motion Picture Arts and Sciences' progress as it focuses on diversity. But as recent statistics show, its voting body remains strongly male and white.

Membership by Alexis Williams Feb 28, 2014

Lunchtime Links: Rejigger Your Member-Renewal Strategy

Membership by Alexis Williams Feb 28, 2014

Five easy ways to tweak your old membership renewal strategy. Also: Swapping services with other organizations can save time and money while fostering collaboration.

Technology by Ernie Smith Feb 12, 2014

Groups Team Up to Create the Future of Device Charging

Technology by Ernie Smith Feb 12, 2014

Two trade groups focused on the budding space of wireless charging announced a new collaboration this week that could help take the concept mainstream.

Membership by Ernie Smith Feb 10, 2014

Social Media Roundup: Nailing Down the Price

Membership by Ernie Smith Feb 10, 2014

Trying to offer your members great educational content? Make sure you're pricing it according to market demand. Also: Advice on working your way up the association ladder.

Meetings by Alexis Davis Jan 16, 2014

Lunchtime Links: This New Meetings Campaign Means Business

Meetings by Alexis Davis Jan 16, 2014

A new meetings advocacy movement plans to build a sustainable marketing campaign for an industry with wide impact. Also: Why Microsoft ultimately decided to distribute updates for Windows XP until next year.

Technology by Ernie Smith Jan 10, 2014

MPAA Joins Web Standards Group Amid Digital Rights Controversy

Technology by Ernie Smith Jan 10, 2014

The World Wide Web Consortium, which has been considering controversial new digital rights management rules, says the Motion Picture Association of America—which has a vested interest in DRM—joined the group this week. Technology critics are skeptical.

Money & Business by Ernie Smith Jan 9, 2014

Lunchtime Links: Marketing Trends to Start Your Year

Money & Business by Ernie Smith Jan 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. Also: why you shouldn't ignore online advertising as a potential source for membership leads.

Meetings by Samantha Whitehorne Dec 20, 2013

New Skills Required for Today’s Meeting Planners

Meetings by Samantha Whitehorne Dec 20, 2013

Numerous trends have affected the larger meetings industry and the know-how meeting planners must have. What new skills do today’s planners need?

Membership by Joe Rominiecki Dec 11, 2013

When a Member Group Wants More Attention

Membership by Joe Rominiecki Dec 11, 2013

If a niche within your membership feels underserved, you can either adapt to meet its needs or let it go elsewhere. How do you decide?

Money & Business by Rob Stott Dec 10, 2013

'Tis the Season for Office Holiday Parties, So Do Them Right

Money & Business by Rob Stott Dec 10, 2013

As many organizations prepare to close the books on 2013, one of the last events on their calendars is likely the office holiday party. One HR professional offers some tips for a successful and safe end-of-the-year bash.

Technology by Ernie Smith Dec 10, 2013

Lessons From #Tech13: We’re One, But We’re Not the Same

Technology by Ernie Smith Dec 10, 2013

ASAE's 2013 Technology Conference & Expo's path-oriented approach illustrated something long clear for both associations and vendors: Technology is a bigger conversation than ever, and our needs often might diverge—even when we have a common end.

Money & Business by Katie Bascuas Nov 7, 2013

Online Video: Now Playing in Your Inbox

Money & Business by Katie Bascuas Nov 7, 2013

A new report on online video marketing looks into some of the latest trends, including incorporating video into email. Find out one association’s creative approach to video-inclusive email.

Money & Business by Katie Bascuas Oct 24, 2013

Secrets of a Successful Online Career Fair

Money & Business by Katie Bascuas Oct 24, 2013

The National Retail Federation recently sponsored a virtual career fair for students and young professionals to explore the variety of job opportunities that lie in the retail industry. Find out what made this association’s first foray into the world of online job fairs an unexpected success.

Technology by Ernie Smith Oct 22, 2013

9 Disruptive Ideas for Associations to Watch

Technology by Ernie Smith Oct 22, 2013

These approaches may not be the ones your association needs now, but they could be the ones that drive the future of the industry. Put these disruptive ideas in your back pocket for later.

Membership by Daniel Ford Oct 15, 2013

Social Media Roundup: Candy Crush and Member Engagement

Membership by Daniel Ford Oct 15, 2013

You can learn a few things about member engagement from a popular online game. Plus: diagramming the modern association member. Ever played Candy Crush on Facebook? If you haven’t, you might want to start. Lessons in member engagement from the popular online game, and more, in today’s Social Media Roundup. Candy Crush Course https://twitter.com/saforian/status/390141259311898624 Game […]

Membership by Joe Rominiecki Oct 2, 2013

How Micro-Volunteering Builds Association Ownership

Membership by Joe Rominiecki Oct 2, 2013

A sense of ownership among members is what sets associations apart from other forms of business. Micro-volunteering—if managed well—can be a key route to building ownership among members far and wide.

Meetings by Samantha Whitehorne Oct 1, 2013

Event Planning: Why the Learning Experience Matters

Meetings by Samantha Whitehorne Oct 1, 2013

Well-known keynoters, high attendee numbers, and hundreds of education sessions are nice, but they don’t guarantee a successful meeting. What does? Designing a learning experience your members can’t re-create or find elsewhere. Take a cue from two associations that have been there, done that—and ended up with more engaged attendees.

Technology by Ernie Smith Sep 17, 2013

Social Media for the C-Suite: Avoid Saying Stupid Things

Technology by Ernie Smith Sep 17, 2013

Every time you turn around, it seems someone is saying something stupid on social media. And because of that, you might be wary of jumping into the fray yourself. But before you decide, hear me out.

Technology by Corey Murray Sep 5, 2013

Lunchtime Links: When to ‘Blow Up’ Your Website

Technology by Corey Murray Sep 5, 2013

Telltale signs that it’s time for an online redesign. Also: how to draft a compelling value proposition. A website redesign is serious business. In almost any case, it amounts to a difficult and expensive undertaking. But there are times when it’s also necessary. How to tell when your association’s online home is in need of […]

Membership by Ernie Smith Aug 30, 2013

Social Media Roundup: Do Members Really Want to Network?

Membership by Ernie Smith Aug 30, 2013

A study by a Canadian association consultancy shows that members value networking over education—something that matches a U.S. study. Also: The logistics of the March on Washington, coordinated entirely without computers, cell phones, or months of lead time.

Leadership by Mark Athitakis Aug 6, 2013

The Secrets of Great Decision Makers

Leadership by Mark Athitakis Aug 6, 2013

According to Decisive author and Closing General Session speaker Dan Heath, a smart process can result in organizations that are better decision makers.

Leadership by Melanie D.G. Kaplan Aug 1, 2013

Suite Success: How to Get in the Corner Office

Leadership by Melanie D.G. Kaplan Aug 1, 2013

Veteran CEOs and newcomers offer perspectives on how they got to the corner office—what they’ve learned along the way, what they wish they knew going in, and what they would tell others on their way up.

Money & Business by Gayle Bennett Aug 1, 2013

Trade Route: How to Build Your Association Career Path

Money & Business by Gayle Bennett Aug 1, 2013

Career paths at associations aren’t always clearly defined. But young professionals who want to stay the course can pave their own way with solid strategies they can use at every point along the way.

Membership by Chris Brandon Jul 17, 2013

Social Media Roundup: Communication Is a Two-Way Street

Membership by Chris Brandon Jul 17, 2013

Hey you, are you listening to your members or just talking to them? Here's how to improve the balance. Also: Five tips for making your office space more productive.

Membership by Joe Rominiecki Jul 17, 2013

No More Gut Feelings

Membership by Joe Rominiecki Jul 17, 2013

How one association put its data to work to determine the true cost of serving its members—and whether its dues rates matched up.

Membership by Joe Rominiecki Jul 10, 2013

The Ups and Downs of One Great Benefit

Membership by Joe Rominiecki Jul 10, 2013

If one great member benefit lasts longer than your dues cycle, a lot of people will join to get it and then leave for a few years. How do you get your association off this roller-coaster ride?

Technology by Jasmine McGee Jun 4, 2013

Social Media Roundup: Celebrate Your Success In 3D

Technology by Jasmine McGee Jun 4, 2013

Innovation is on the rise at this year's MM&C. One company is using 3-D art to change the way we commemorate success. Also: Don't over promote to your audience. Engage with the 4-11 rule.

Membership by Ernie Smith May 28, 2013

How Community Drives One Blog Platform's Success

Membership by Ernie Smith May 28, 2013

In the past ten years, the blogging platform WordPress has become one of the most widely-used pieces of open-source software on the internet, but (like associations) it's the community that's driven its growth.

Technology by Ernie Smith May 17, 2013

Study: Mobile Marketing Field Growing Quickly

Technology by Ernie Smith May 17, 2013

According to a new study by the Mobile Marketing Association, the field is experiencing rapid growth in both investment and employment—something which associations could certainly benefit from. But the association's study, beyond promoting the industry, also has a secondary motive.

Meetings by Anita Ferrer May 14, 2013

Lunchtime Links: Believe the Social Media Hype

Meetings by Anita Ferrer May 14, 2013

Social media predicted The Great Gatsby would be a hit, even when the film got subpar reviews. Could it predict attendance during your next conference? Also: Your members are champions, but it's up to your association to help them along their professional path.

Technology by Anita Ferrer May 3, 2013

Lunchtime Links: Hotmail, We Bid You Adieu

Technology by Anita Ferrer May 3, 2013

After 18 years of service, Microsoft nixed Hotmail and migrated all of its users to Outlook.com. Also: Do you find yourself switching back and forth from thinking and doing?

Leadership by Whitney Redding Apr 15, 2013

Stayin’ Alive: Four CFO Survival Kit Essentials

Leadership by Whitney Redding Apr 15, 2013

Feel like you need a CFO survival kit to understand the ins and outs of being an association CEO? Follow these tips below.

Leadership by Mark Athitakis Apr 15, 2013

One Association Leader's Double Duty

Leadership by Mark Athitakis Apr 15, 2013

Charting an association’s future increasingly means knowing its numbers as well as its operations. Brenda Hargett, CAE, has mastered a dual role—CFO and COO—and saved millions.

Meetings by Associations Now Staff Apr 15, 2013

Meetings Roundup: Spring Flings

Meetings by Associations Now Staff Apr 15, 2013

What to expect from ASAE’s packed spring meetings lineup.

Meetings by Rob Stott Apr 1, 2013

Military Groups, CVBs Feeling Pinched by Meeting Cutbacks

Meetings by Rob Stott Apr 1, 2013

With smaller budgets and fewer meeting attendees likely, associations that serve government employees—especially groups affiliated with the military—are trying to find ways to do more with less. And potential host cities are feeling the impact, too.

Meetings by Samantha Whitehorne Mar 15, 2013

Why the Association Education Model Needs an Overhaul

Meetings by Samantha Whitehorne Mar 15, 2013

Associations need to stop putting the experts first and the audience second. It’s time to throw away the traditional expert-driven education model and implement a participant-centered one.

Technology by Rob Stott Mar 8, 2013

Mobile Spending: More Data, Less Voice in 2012

Technology by Rob Stott Mar 8, 2013

The scale has tipped: Spending on mobile data sprinted ahead of spending on mobile voice services, according to a new report. Associations should take notice.

Meetings by Anita Ferrer Mar 6, 2013

Social Media Roundup: Build Up Your Members' Skills

Meetings by Anita Ferrer Mar 6, 2013

A recent study shows that professional development and relationship-building—two things associations shine at—are exactly what workers are looking for. Also: Some tips and tools for pulling off social media campaigns.

Membership by Joe Rominiecki Mar 6, 2013

The Free or Fee Decision

Membership by Joe Rominiecki Mar 6, 2013

If your association is giving away products or membership at zero charge, and you're not getting anything else in return, you're doing it wrong.

Money & Business by Mark Athitakis Mar 1, 2013

The Big Win: National Retail Federation's Swipe Fees Victory

Money & Business by Mark Athitakis Mar 1, 2013

From shoe leather on the Hill to crafting the right media message, the National Retail Federation’s Mallory Duncan helped put the spotlight on hidden credit- and debit-card fees. This is one association’s advocacy success story.

Money & Business by Melanie D.G. Kaplan Mar 1, 2013

Value Added: The Benefits of Working Together

Money & Business by Melanie D.G. Kaplan Mar 1, 2013

Fierce competition among associations with similar interests is out. Collaboration is in. Working together makes dollars and sense, as three organizations in the finance industry discovered when they joined forces to attract members and leverage opportunities.

Membership by Anita Ferrer Feb 26, 2013

Social Media Roundup: The Truth Of The Trend

Membership by Anita Ferrer Feb 26, 2013

What social media trends should you follow to stay in your members' limelight? Also: Bring your association members to your blog space.

Membership by Joe Rominiecki Feb 6, 2013

Global Means Everyone, Not Just Everyone Else

Membership by Joe Rominiecki Feb 6, 2013

At the Entrepreneurs' Organization, the United States is just one country among many, and EO members near and far reap the benefits of its global mindset.

Leadership by Joe Rominiecki Feb 1, 2013

The Innovators: Governance Goes Global

Leadership by Joe Rominiecki Feb 1, 2013

The Entrepreneurs’ Organization’s new governance system stretches to meet the needs of members all over the planet.

Money & Business by Chloe Thompson Jan 25, 2013

Lunchtime Links: Slow and Focused Wins the Race

Money & Business by Chloe Thompson Jan 25, 2013

Why less is more when using social media effectively. Plus: How to deal with the big bosses.

Technology by Chloe Thompson Jan 16, 2013

What Facebook's New Graph Search Could Mean for You

Technology by Chloe Thompson Jan 16, 2013

Have you seen Facebook’s latest development? The new search function could lead to big opportunities for associations.

Leadership by Rob Stott Jan 14, 2013

Associations Help Battle the Flu in Massachusetts

Leadership by Rob Stott Jan 14, 2013

The state is reeling from the unusually strong (and early) flu season. Statewide healthcare associations are stepping up to offer assistance.

Money & Business by Katie Bascuas Jan 10, 2013

Customer Service Trends to Watch in 2013

Money & Business by Katie Bascuas Jan 10, 2013

Technology advances and personal engagement are likely to influence how companies will enhance the customer experience this year, according to a new forecast.

Money & Business by Katie Bascuas Dec 6, 2012

Let Nonmembers Sample Your Benefits Using Open Content

Money & Business by Katie Bascuas Dec 6, 2012

To offer a taste of its benefits, the National Speakers Association announced it is opening its official publication Speaker magazine to nonmembers.

Technology by Ernie Smith Dec 4, 2012

Social Media Roundup: Know Before You Go

Technology by Ernie Smith Dec 4, 2012

The 2012 ASAE Technology Conference & Expo is this week, and two membership software companies are making some big news already.

Meetings by Monica Corcoran Dec 1, 2012

Zoo Story: Behind the Scenes of a Wild Conference

Meetings by Monica Corcoran Dec 1, 2012

Conventions and expos are hard work. But the people who perform these logistical miracles make it look easy. Welcome to three days in the life of one of the greatest shows on earth.

Membership by Myrta Stager Dec 1, 2012

Rules of Engagement: Sign-up Strategy

Membership by Myrta Stager Dec 1, 2012

The National Council of University Research Administrators shows how clear roles and simple opportunities can boost a volunteer base.

Membership by Ernie Smith Oct 22, 2012

Lunchtime Links: Thoughts on Marketing Campaigns

Membership by Ernie Smith Oct 22, 2012

Build a consistent message when creating your membership renewal campaign. Also: Can you actually learn something from spam?

Money & Business by Rob Stott Oct 18, 2012

Newsweek To Go All-Digital After 80 Years in Print

Money & Business by Rob Stott Oct 18, 2012

Newsweek’s digital audience will soon become its only audience as it moves to an online-only format early next year.