Empower members to shape their own mentorship experience. Also: getting to the bottom of your loss in web traffic.
Take a deeper look at the feedback your organization receives. Also: providing services for multiple member types within your organization.
Use industry standards to inform your organization's goals and decisions in 2020. Also: setting up board members for success.
How leaders can create a positive work environment. Also: Strategies you can employ to improve your decision making.
Work with employees to identify organizational problems and find solutions. Also: Airports around the country get a Nintendo infusion.
Google teamed up with a nonprofit to keep political campaigns safe from cyberattacks. The effort shows a growing need for security for those who discuss sensitive topics. Also: The data that supports employee onboarding.
New research finds that many people drop streaming services because they aren’t using them enough to make it worthwhile. The parallels for membership are pretty clear. Also: How to work with a visionary leader.
Why organizations should move away from standard promotional strategies. Also: Become more efficient with digital automation tools.
Put a new spin on the online format to attract a bigger audience. Also: how your digital devices can actually boost productivity.
Learn about your attendees to deliver the right event experience. Also: how to make young professionals feel at home at your meetings.
What it takes to connect with diverse audiences through inclusive marketing. Also: How your association can help industry professionals deal with mental health issues.
The company that distributes BlackBerry’s smartphones announced it will end the partnership in August. Also: How to remain productive during stressful workdays.
Figure out how your work can serve others, not just yourself. Also: Why you should hire someone outside of your industry.
Make it easier for members with children to participate in your meetings. Also: how to leave work behind when you’re not on the job.
A look back at the tablet’s influence on the tech landscape—as well as the meetings industry. Also: Ensure that your members get value out of events.
A crisis communications plan will help you expect the unexpected. Also: Want to be a better leader? Find out what matters most to your employees.
Can’t tackle new ideas now? Create a physical space to store them for future use. Also: Why your content should feature voices from outside your organization.
What to do when you encounter a chapter in turmoil. Also: Print should still have a place in your communications plan.
For some, the social media platform is no longer a part of their marketing plans. Also: What associations can do to attract new members.
Nonprofits can find growth opportunities on the social network focused on professionals and job seekers. Also: Want to improve your reading retention? Eliminate digital distractions.
The controversial sale of the .org domain to a private equity firm is driving a public protest against ICANN on Friday. Also: how workplace arguments can foster growth.
Your employees might be feeling the pain of a tech overload. Also: the state of association marketing in 2020.
To get results from an internal meeting, leaders need to get creative. Also: Keep your association’s online payments safe.
How the perennial kids' favorite has become an unlikely way for adults to blow off steam. Also: how to make your mark as a volunteer.
You may be intimidating your employees without knowing it. Also: Taking your digital content to the next level.
What you can do to get your conference speakers ready. Also: Don’t ignore your social mentions; learn how to answer them.
Taking a proactive approach to cybersecurity by building a threat model. Also: the hidden benefits of uncertainty.
How event professionals can maximize their time as event attendees. Also: Tips to boost your email marketing efforts.
The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. Also: what your organization can do to stay relevant.
To be successful, leaders must have the people skills to work with others. Also: Digitization is not enough for associations.
A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social interaction.
Attracting modern audiences means putting visual content first. Also: Cybersecurity is important for associations, too.
How to jump back into the swing of things after an extended break. Also: designing your nonprofit website.
Use event crowdsourcing to create your meeting agenda. Also: How to recruit top talent to your organization.
Encourage membership renewals from lapsed members with these three strategies. Also: how to drown out the distractions and improve concentration at work.
New research shows that users are moving away from public social platforms. Also: revamping meetings in 2020.
Continuing education matters, but should it come just from meetings? Research shows members might want other options. Also: member management tips from National Lampoon’s Christmas Vacation.
Black-hat marketers are taking advantage of the weaknesses in WordPress to inject links into old content on numerous sites. Also: why you should cultivate a curious team.
To grow professionally and organizationally, encourage your team to participate in a deeper level of work. Also: how to market a family-friendly event.
Big idea: Successful innovation can be small, too. Also: Nudge members to get more value from your association.
More than half of Americans leave vacation days unused each year, according to a new survey. Also: celebrating success with your members.
Giving Tuesday didn’t go the way you planned? It might be time to reevaluate your strategy. Also: Leverage technology to increase engagement at your meetings.
How data can help create a more inclusive workplace. Also: a sustainable approach to professional development.
It’s one thing to say things have to change, it’s another to take action. Also: Two festive ways to engage members during the holiday season.
For real innovation, associations need to foresee members’ biggest goals and problems. Also: how “low-impact” meeting menus contribute to a greener world.
Before the numbers take a hit, work with chapters to keep finances in order. Also: How tech-savvy are meeting planners?
If your association’s work environment is dealing with these four things, it’s time for a culture wake-up call. Also: why getting social is key to purposeful meetings.
From social media to technical debt, a lot of smart thoughts on tech came out of DC this week. Also: why you should Marie Kondo your content.
Come 2020, meatless food options will be at the top of meeting-goers’ wish lists. Also: ASAE’s exhibition highlighting 100 years of associations hits the road.
Getting members to engage starts with compelling them to act. Also: the importance of Giving Tuesday thank-you notes.
Even joyous family gatherings can get tense when the conversation turns to politics. The Bipartisan Policy Center offers a guide for safely navigating political topics at your Thanksgiving table. Also: Start a gratitude practice at work.
If implementing change takes forever, it might be a sign to revamp your decision-making structure. Also: an example of successful marketing storytelling.
Don’t leave your team hanging: When transitioning to remote work, provide resources to help employees adapt. Also: meeting trends for 2020.
Kicking off its centennial celebration, ASAE is sharing associations’ greatest moments from the past 100 years. Also: why you should consider adopting a member messaging system.
Need more chapter volunteers? Develop your recruitment strategy. Also: why you should start a mentorship program.
When board members fail to show up or don’t carry their share of the load, a few changes to the bylaws can help. Also: The key to event innovation is team collaboration.
Marie Claire brought networking to new heights. Here’s what you can learn from its unique meeting. Also: standing out in a sea of content.
Micromanaging, lack of transparency, sticking to the status quo—when leaders embody these principles, nonprofits can’t grow. Also: When it comes to microcredentialing, put learners first.
The keys to dealing with a financial dispute? Careful listening, research, and transparency. Also: the difference between what meeting planners and attendees want from events.
Don’t let fear hold you back from having important conversations about D+I. Also: ways to show member appreciation without the swag.
If a third party wants to throw your association a fundraiser, great! Just make sure it follows your fundraising guidelines. Also: Should your AMS be a customizable or configured model?
Waiting for the right moment to give a performance review? It won’t come. Also: The importance of introductions to strengthen your community.
If you’re not careful, coworking could swallow up your organizational culture. Also: an interesting privacy strategy from Apple.
During event registration, ask attendees to provide insight into these four categories. Also: How tardiness affects a meeting.
To recruit the next generation of members, you have to meet them where they are. And that might require a look at your membership model. Also: ways to add wellness to your next meeting.
The Google-developed email protocol is starting to emerge in the wild—complete with big name companies putting their stamp on the feature. Also: Common questions people have after reading the news.
2019 is coming to a close, which means it’s time to start preparing your wrap-up activities. Also: Research-backed burnout symptoms.
Trying to reach members through their inboxes? Leverage these email strategy tips to keep them informed and engaged. Also: The case for full transparency with your team.
When members and others can participate in your mission, the results can be remarkable. Also: Heading to space? You might receive the Association of Space Explorers’ new pin.
What your association can learn from Adam Sandler’s film career. (Yes, you read that right.) Also: a psychological approach to collaboration.
The next generation of attendees wants greener events. Meetings that don’t comply may face consequences. Also: how to make the most of your AMS.
The legacy community platform, active for nearly two decades and an inspiration to many platforms that came since, is going offline soon. Also: Should you call or text members?
GoFundMe Charity is designed to make generating donations easier—and more social. Also: Say goodbye to in-flight entertainment.
How do you adapt to a rapidly changing workplace? Develop your soft skills. Also: keeping remote employees engaged.
Use online tools and your existing network to build your audience. Also: Fun ideas to boost member engagement.
Give new members short, high-value content that takes little time to absorb. Also: Incorporate health and wellness into your next event.
Your association’s resources aren’t the only way to provide members with value. Also: Develop a “strength mindset” to boost team morale.
Want to boost member engagement and your association's credibility? Try livestreaming. Also: Create a work culture built on purpose.
Don’t change your brand identity for the sake of change. Be sure you have data and intention to support it. Also: the power of sharing personal experiences.
Your brand’s social media network won’t grow if you aren’t engaging with other users. Also: Make sure first-year members know how to find value in your association.
Cyberattacks tend to ramp up in Q4, and many are due to human error. Invest in phishing training to protect your organization. Also: the next step on your cybersecurity to-do list.
The company that primarily maintains the Drupal content management system was sold for a billion dollars last week. Also: Facebook looks into making likes less visible.
Making a difference is a main reason why volunteers give their time. Show them that impact to keep them engaged. Also: What is “content”?
Don’t let attendees forget what they’ve learned at your conferences. Set up a communication strategy that prompts them to take action. Also: Tech disruption is still challenging associations.
Data doesn’t have meaning unless someone can interpret it and tell its story, like a data advocate. Also: Why digital transformations are good for members.
Leverage LinkedIn as a marketing tool to drive brand awareness. Also: Do your chapters need more support?
Don’t mess with well-established community guidelines without member input, or face their wrath. Also: A lesson from yogurt on workplace culture.
Writing an engaging speech is one thing; delivery is another. One speaker weighs in on how to keep listeners tuned in while you’re talking. Also: Nurture your online community to increase growth.
A digital transformation is about more than new technology. A successful shift includes a mindset change, too. Also: New members feel new longer than you might think.
Influencer marketing might rein in some A-list names, but employees have more leverage with audiences. Also: lessons from Boeing’s 737 Max fail.
Setting too high of expectations for yourself? Change your work mindset to keep burnout at bay. Also: the Golden Rule of annual meetings.
Nonmembers are searching for continued learning programs, too. Don’t exclude them by marketing only to members. Also: why meeting planners should collaborate with digital marketers.
Everybody slips up occasionally, including your boss. Here’s how to correct your manager gracefully. Also: how tech training builds teams.
Feeling stuck on how to switch up this year’s conference? Try this way of thinking. Also: how to strengthen communication as a remote employee.
Membership applications hold a lot of valuable data on prospects—but don’t use that as an excuse for a lengthy submission process. Also: Which posts drive more engagement on Instagram?
Considering adding a blog to your association website? Let us sway you in the direction of yes. Also: Understand the vision behind your online community.
Membership retention goes beyond providing value—accessibility and public image play a role, too. Also: Understand attendee goals before your next meeting.
As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. Also: More employers are embracing a workforce that wants to go casual.
Having trouble drumming up media buzz? Create your own. Also: the gender bias behind 10-point scales.
Making a plea for new tech? This is how you should position your conversation with the board. Also: Nonprofit leaders should pave the way for social good.
Down a few employees? Feeling understaffed? You need to get everyone on the same page. Also: To feel more fulfilled, embrace variety as the spice of life.
An association industry pro puts more work into his out-of-office messages than most people do into their vacations. Also: The MacBook Pro is getting even harder to travel with on some airlines.
A lack of clarity over what a community manager is supposed to do could lead them to focus on the wrong things. Also: Why you should keep your data organized—but ready for play.
The story of Impossible Foods starts with a scientist who decided to embrace leadership for a greater cause. Also: a layperson’s guide to TikTok.
Starting an online community is an investment. If you don’t have the time to foster engagement, skip it. Also: Venting won’t help ease workplace stress.
Outlining new organizational initiatives can be a daunting task. Here’s where to start. Also: Be flexible on how members pay dues.
Millennials, tech, activism—a 10-year study shares how the plugged-in generation interacts with causes and social issues. Also: Boost attendance in your learning program.
Unpaid internships can put financial strain on many young professionals—but doing away with these programs won’t solve the issue, either. Also: how to refine content in 2020.
Switch up your social media routine and let members take over for a day. Also: how one MLB manager’s open discussions strengthen his relationship with his team.
Radio stations are popping up in hotels across the country. Their goal: Amplify the local community. Also: Happy employees make for happy members.
Sometimes technology fails, and chatbots are no exception. The bots should work in tandem with humans to ensure success. Also: Use data to boost the member experience.
Trust is essential for healthy communities—and members who participate in rituals are more likely to develop it. Also: how to inspire a demotivated team.
Many meetings incorrectly focus on logistics when they should be centered on strategy. Also: one last snapshot of ASAE’s 2019 Annual Meeting & Exposition.
When new technology and the constant news cycle push your association out of the spotlight, you must find a way to adapt. Also: a Legend-ary night at ASAE’s Annual Meeting.
“Learning” and “education” are not synonymous. Here’s what they each mean—and what your organization should focus on. Also: an adorable moment at the 2019 ASAE Annual Meeting.
Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. Also: ideas for a website relaunch.
As millennials age and generation Z hits adulthood, “Generation Alpha” enters the frame. Also: how human-centric marketing fosters member relationships.
Take care to avoid the “creepiness factor” when implementing personalization tactics. Also: A few awesome facts about coffee, because why not?
Want to boost attendance numbers at your next conference? Cater the experience to your audience. Also: what to do when someone says membership costs are too high.
If programs receive most of a nonprofit’s budget, other essential departments are at risk of a starvation cycle, a new report finds. Also: Without value, your podcast is a dud.
For an effective education program, your organization has to find the delivery method members are looking for. Also: making gig workers out of your team.
Research shows that developing a conference legacy is about more than logistics: Content matters, too. Also: strategies to add to your member recruitment toolbox.
Apple’s new augmented reality walking tour offers one way to leverage your meeting destination. Also: Does your event have a disaster preparedness plan?
Other than providing security, improving privacy practices can reinforce the association-member relationship. Also: how science says to structure your presentations.
Research shows that taking a big risk in your marketing efforts has big payoff opportunities. Also: a data scientist’s take on how to fix data errors.
Research shows that the number is a lot smaller than many associations might think. Also: what new research on YouTube suggests about your social strategy.
Periodic dips in enthusiasm are normal, but if disinterest persists, find ways to reinspire board members. Also: how one nonprofit’s alternative healthcare policy is saving the environment.
Offering a giveaway? Let fashion retailer Forever 21 give you a lesson in what not to do. Also: the difference between workflow and process.
Let prospects experience your association’s member journey, benefits included. Also: how one nonprofit is using yoga to alleviate stress for students.
Give your annual meeting a tech refresh with an event app. Here’s how to get stakeholders on board. Also: Are mid-career members mentees, mentors, or both?
Not hearing back from your media contacts? You may be annoying them. Also: how to leverage criticism for creativity.
Smile your way to a more memorable conference experience. Also: why employees don’t understand their benefits.
In a time of political division, knowing who your members are and following through on your mission is more important. Also: Find your competitive edge in education.
Forget open office spaces. Pods, the next work environment trend, are here. Also: questions to ask before updating your remote work policy.
The number of freelancers is growing. Tapping independent workers as a member segment increases your association’s value. Also: Does diversity training work?
Need some business inspiration? Just look at the rapper Drake. Also: the benefits of a change committee during a tech rollout.
Giving attendees the chance to offer feedback opens the door to negative responses—but those comments can help you grow. Also: Successful planners understand the “why” behind meetings.
A vulnerability in the widely used Zoom allows websites to access cameras on Macs, but uninstalling the software won’t solve the problem. Also: customer service traits that improve the member experience.
People trust word-of-mouth marketing over company messaging. Consider a social media ambassador program to bridge the gap. Also: why you should optimize your content with SEO.
Building an innovative culture? Start by not calling it “innovative.” Also: how one nonprofit is combating food insecurity.
Inviting industry partners to join your community pushes its mission forward. Also: Online communities meet organizational and member needs.
With the year halfway over, where does your association stand on its annual goals? Also: What Stories shows about your social media strategy.
Switching technology solutions? Don’t catch members off-guard with the transition. Also: the risks of using spreadsheets to organize event data.
Your organization might not engage with every viral trend, but it should pay attention to what fads show about human behavior. Also: how boards can help new leaders.
Submissions have historically been used to determine education sessions, but a new emphasis on knowledge curation is taking precedent. Also: Create an engaging meeting website.
A cloud-based storage solution has its perks, but to reap the benefits, you need to understand the team’s file needs. Also: What does an inclusive culture look like?
Leading a chapter can be a high-pressure job, but creating the right leadership environment makes it manageable. Also: community management’s loneliness factor.
To celebrate its 150th anniversary, the Professional Photographers of America will re-create iconic imagery from its inaugural year. Also: how Google might be affecting organic searches.
One year after GDPR, many planners are struggling to adhere to the guidelines. Talking with vendors about processes can help. Also: Steer members away from snail mail membership renewals.
Scientific posters aren’t designed to effectively communicate insight. So, one man designed a new type of poster to accelerate discovery. Also: why you need a membership development pipeline.
Would you swap flying to your business destination with riding in a driverless car? Also: three key ingredients for your onboarding program.
Want the director of the NIH to speak at your conference? Women better be included, too. Also: Can associations cure loneliness?
To keep members satisfied, associations need to deliver value and help members grow. Also: Rely on facts, not beliefs, when there’s a difference of opinion.
To truly gauge the attendee experience, you need to walk around in their shoes. Also: how to tell your nonprofit’s story.
To successfully solve problems, teams must be proactive and understand the data to map out potential solutions. Also: social media’s shift to customer service.
Research highlights how communities benefit organizations—and how leaders can provide better support. Also: why it's worth your time to do a short weekly self-evaluation.
Culture change starts with revamping the manager experience. Also: People now spend more time using their smartphones than watching TV.
Soon disappearing from your hotel experience, at least in California: individual containers of soap and shampoo. Also: Bring an outside perspective into board meetings.
A solid onboarding strategy can improve member retention rates. Successful programs include three key elements. Also: how reminders can hurt your team.
Personalized conferences keep meetings relevant to audiences. Cultivating that experience starts with understanding the data. Also: Does your chapter awards program bring value?
Service-oriented jobs are gaining favor with college grads—and nonprofit paychecks are catching up. Also: Meeting planners, your time is money.
Sometimes members leave. But if your association seems like it’s suffering a mass exodus, it’s time to investigate why. Also: how team mindfulness can eliminate workplace conflict.
There are many ways to elicit member feedback. Here’s why one-on-one member interviews can be so powerful. Also: how to turn off your work brain when you’re not on the job.
To participate in your conference, some attendees might require translators. New translating innovations can build on—and not detract from—the experience. Also: The ROI behind content marketing.
Contractors might be temporary, but treating them like part of the larger team can boost talent and productivity. Also: Improve your facilitation skills.
New reporting shows what the platform’s top users have in common—and how brands can leverage that data. Also: experiential marketing statistics to know.
A study of Facebook employee resignations reveals common strategies to prevent turnover. Also: the appeal of smaller host cities.
Sharing goodwill with people of different ages and backgrounds can reap big health benefits. Also: lessons from Gwyneth Paltrow’s event business.
A successful online community launch starts with engagement. To get members motivated, recruit community leaders. Also: what keeps young professionals engaged in your association.
Think your association has nothing to learn from Game of Thrones? Think again. Also: the key to protecting your accounts, according to Google.
In an age of student debt, many young professionals are turning away from college. That’s where association credentialing and certificate programs come in. Also: tech and the member journey.
Develop your team and increase organizational knowledge by cross-training employees. Also: How can you make your website more accessible?
This year has been productive for planners. But if current trends are accurate, 2020 will be challenging for the event industry. Also: Set up your board for governing success.
IT needs often fall to the wayside, resulting in outdated processes and solutions. Also: Ask members about their email preferences.
Is your online community inactive or failing to meet goals? It might be time for an update. Also: leaders’ role in career development.
Member engagement can be broad, and calculating its success can be—well, complicated. Here’s a formula that can pinpoint return on engagement. Also: An interesting way to make your main speaker feel extra special.
Don’t just tell potential members that your association is valuable—show them. Also: Try a “hallway huddle” in place of your next meeting.
Recognizing employees not only expresses appreciation but also helps build a productive and positive culture. Also: how social proof shows the value of your organization to potential members.
Meeting technology is always changing, and with it so does how planners use the tech. Also: improving company culture starts with you.
Drowning in data? Add these housekeeping tips to your data management plan. Also: improving the certification exam experience.
In honor of World Password Day, change the behaviors that leave you vulnerable to a data breach. Also: how to de-stress during meeting planning.
Leverage your association’s community by connecting online groups to your organization’s larger mission. Also: Unless board practices change, gender equality won’t happen until 2055.
Education opportunities come as a big benefit to many members—especially when they’re accessible online. Also: an (old) new way to reach young professionals.
Working outside your comfort zone is said to breed success, but if you push yourself too far, it can have adverse effects. Also: a lesson from Microsoft on reshaping legacy organizations.
Hosting a joint meeting with another organization can come with big benefits—as long as you’re on the same page. Also: the metrics that planners should be tracking.
If current meeting technology trends are any indication, big changes are headed for annual conferences. Also: how mindfulness can make you a better leader.
Disruption requires an ability to react and make decisions quickly. Consider a model for decision making from the military. Also: why planners need a crisis management team.
A virtual chapter might fit in with an increasingly digital-first world, but it can also present organizational obstacles. Also: easy actions for planning sustainable meetings.
Association professionals are human, and they make mistakes. How you handle talking about those mix-ups can pave the way to better member relations. Also: Career success is about more than passion.
Accessibility standards are always changing. To keep your organization inclusive, your website needs to be usable by everyone. Also: Design a positive future for your association.
If you’re running a Facebook page and not getting your fans on your email list, you’re missing an opportunity. Also: small tech changes that drive a compelling member experience.
The networking giant seeks to streamline real-life meetups with a new calendar tool. Also: Why sustainability isn’t just a buzzword.
A security breach involving Microsoft’s web-based Outlook service reveals some major customer service challenges. Also: why many millennials job-hop.
Thinking about bringing an event app to your conference? Here’s what to consider when putting information at your guests’ fingertips. Also: Stop apologizing so much.
How to build event programming that satisfies all brains and all learning styles. Also: The creator of WordPress launches a productivity suite.
Google reinvents the retired social network Google+ as a workplace communication tool for Google Apps. Also: the value of events as a brand builder.
Post-conference surveys gather only limited attendee feedback. But analyzing participants’ faces? That’s another story. Also: Patagonia’s new stance on co-branding.
About 77 percent of Americans own a smartphone—and now many want a smart office building too. Also: turning attendees into new members.
Your association’s digital community is important to connect your members—but it can also help grow the organization. Also: a simple tip for better note taking.
With improved scanner technology, the TSA will soon no longer require travelers to remove laptops and other items from carry-on luggage. Also: Your learning management system’s role in volunteering.
Yes, your organization comes with benefits—but that’s probably not why members join. Also: the importance of language in online communities.
The life of a meeting planner includes a lot of challenges. In 2019, finances, tech, and younger attendees are among the biggest ones. Also: Ready for Global Meetings Industry Day?
Not every member will be able to attend your conference in person. Online meeting technology can help bridge that gap. Also: the disparities behind Equal Pay Day.
For its anniversary, Google announced Gmail is getting some upgrades. Also: how to choose the right meeting venue.
Certifications are in high demand, so now's a great time to update your association’s application process. Also: your online community engagement checklist.
Why preferred pronoun stickers or ribbons can create a more inclusive meeting. Also: Is a product-line model hindering your association?
Time for your annual golf fundraiser? Create new revenue streams to exceed this year’s goal. Also: creating content that maximizes quality.
Unclear communications can leave members guessing—and disappointed if their expectations aren’t met. Also: networking tips from Terry Gross.
A successful online community can help your association meet its business objectives—but it takes a lot of work to get there. Also: De-stress your Mondays.
A needs assessment isn’t a once-a-year (or longer!) gig—it’s something your association should be focusing on habitually. Also: networking opportunities for remote employees.
Membership packages with all the bells and whistles of career benefits are important for young professionals, but you won’t attract them unless it’s affordable. Also: select the right AMS.
Content is just content unless it’s working to achieve a higher goal. Also: why a meeting's change initiative often fails.
Meeting registration technology is changing. With it comes the need for greater data security. Also: Finding a learning management system fit for your organization.
You asked for member feedback and received it. Now, what are your organization’s next steps? Also: plan authentic meeting experiences.
Leveraging augmented reality at meetings only works when planners understand the tech—but that doesn’t mean they have to be experts. Also: Who wins in the battle between an AMS and CRM?
Attendee participation can make or break a meeting. That’s where event tech comes in. Also: The downside of narrative content, plus how to fix it.
So, new insights show that your strategy isn’t working. That’s OK—use it as a learning experience to further your industry. Also: What does a purpose-driven association look like?
Employee burnout is a real problem—and your association might be the answer. Also: Leverage learning post-meeting.
With the right strategy, an online community should be growing and maturing. Also: Build high-performing teams by focusing on employees individually.
Learning is an experience that attendees go through at meetings—which means participation is key. Also: International Women’s Day is the perfect reminder to support women in your community.
Although social media use is common among Americans, the numbers are stalling. But when it comes to podcasts and smart speakers, there’s nowhere to go but up. Also: Market your educational offerings to employers.
Members join associations for the value they bring, but they may not feel the benefits long term. Auditing your organization’s member relations function can change that. Also: Is your email worth it?
The check-in process can be a big pain point for attendees—and a logistical challenge for planners. Employ self-service technology to remedy both issues. Also: Keep in touch with volunteers through text.
When your nonprofit is just starting out, a budget is a critical tool to managing and growing your organization. Also: when to put out a post-event recap.
Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Also: a lesson in retaining young members.
Updating your tech toolkit this year? Improve your strategies with data-driven solutions. Also: how meetings affect planners’ well-being.
Old-school event strategies will turn off younger attendees, but digital-focused, personalized meetings will capture their attention. Also: Get members more engaged in your education resources.
Association staffers have many jobs, some of which are in competition with each other. But approaching tasks with one goal in mind can ensure they are carried out appropriately. Also: To create more buzz around your annual meeting, connect with the host city's CVB.
Post-meeting surveys are an easy way to get attendee feedback, but asking leading questions will skew the results. Also: Take the first steps toward a diverse board.
Artificial intelligence technologies come with a lot of perks, but it takes people to reap the benefits. Also: Improve communication with your team.
Governing associations with a forward-thinking approach will keep them relevant. Although changes can be hard, trends in the industry are pulling organizations that direction anyway. Also: throwback Thursday, ASAE-style.
A potential member wants to join your association. Here’s how to help them persuade their employer to pay their dues. Also: how vertical video fares on social media.
Social media is saturated with brands—which can make it hard to break through the noise. For nonprofits, that means making your social strategy a perfect fit for your audience. Also: Laugh more at work.
Your members’ employers no longer just prefer someone with soft skills—they’re a requirement. Develop a training curriculum to help members drive the industry forward. Also: the one trait missing from your content strategy.
Workplace diversity is an ongoing process. Pixar’s new short, Purl, demonstrates where organizations should put more effort. Also: ideas to help parents at meetings.
You want your members to be happy—but unintentional negative interactions with your staff could prove a major turnoff. Also: The National Confectioners Association is offering more health information and options for its sweet treats.
Blockchain technology may prove an essential new tool for event ticketing—in no small part because of its added security benefits. Also: Design a successful meeting badge.
Planning and adapting for the future is an ongoing process—that's why you need to incorporate it into your daily schedule. Also: three phrases that sell membership.
Keep members plugged in to your association with a member portal designed for success. Also: Amp up your meeting’s content strategy from all sides.
Increase your membership base with this one, three-letter question. Also: new emoji for 2019.
To improve workplace environments, leaders should promote a culture of speaking up. Also: ideas for more inclusive events.
When it comes to turning potential attendees into ticket holders, keep your marketing strategy as simple and streamlined as possible. Also: the workplace culture of the future.
Increasing membership numbers should always be a priority—and these three membership growth strategies can deliver on that goal. Also: building an online community that encourages engagement.
Creativity will drive future success in your organization—but that can only happen when you create an environment that allows your team to push innovation forward. Also: how the gig economy will change nonprofit jobs.
Long, unintelligible URLs can make it hard to differentiate real URLs from fake ones. Now, Google wants to change how URLs are conveyed to make the web easier to navigate. Also: Avoid these video mistakes.
How Bud Light somehow figured out a way to put on a music festival around the Super Bowl—which is already a pretty big event. Also: Diversify your nondues revenue sources.
The prominent Newseum is moving as part of a massive real estate deal. Its reasons for doing so might be useful for associations getting squeezed by real estate costs. Also: A five-step strategy to thoughtful webinars.
Analyzing the state of your membership? Don’t just lean on one type of research over the other. Also: Suggestions for a stronger email list.
Plenty of tools out there could help give your visuals a boost—but they won’t completely replace the need for an actual designer. Also: Are web analytics bunk? Here’s what a former Reddit CEO had to say.
A solid succession plan can ease tension and confusion during a leadership transition. Also: Does social media affect SEO rankings?
Responding to emails can take up an unnecessary part of the workday. Change your email habits to save time and be more productive. Also: The American Physical Therapy Association breaks ground on new headquarters.
Your conference might assign certain status roles to attendees. To create a better experience for all, adopt a more fluid, individual approach. Also: the benefits of culture change that comes from the grassroots.
Technology can streamline many association processes, but not all groups are taking advantage. Here’s how to plan an efficient tech strategy. Also: tools to boost and revamp your content.
Argumentative debates aren’t conducive to reaching your organization’s goals. Incorporating these three habits into conversation can make for a more productive discussion. Also: the rationale behind Slack’s new logo.
Wellness perks don’t mean anything if they are happening in a toxic work environment. Organizations should promote trust to improve culture and reduce stress on employees. Also: Twitter is testing new features to promote positive interactions.
A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. Try these free strategies, from the Event Manager Blog. Also: embracing remote workforce culture.
Going through downtime before your annual conference? Use these strategies to keep members interested and engaged. Also: Event tech in 2019 will focus less on innovation, more on existing technology.
An unclear business strategy can spell disaster for your organization. Leaders should develop a pragmatic approach that allows team members to be productive through ambiguity. Also: Give stakeholders a volunteer management report.
Research shows leaders don’t feel that digital transformations are successful. Here’s how to set changes up for success. Also: habits that help meeting planners save time (and their sanity).
Legacy rituals and age-old programming will keep your meeting—and organization—from future growth. Improving your conference starts with the right leaders at the helm. Also: Learning programs should be transformational.
More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. Also: The Hollywood Foreign Press Association gives out $2 million in grants to journalism groups.
Effective communication is no longer just a soft skill; the ability to persuade gives you a competitive edge. Also: how to deal with an executive transition.
In order for your organization to achieve greater success this year, you have to avoid the activities that held you back in 2018. Also: developing a physical security strategy at events.
As expenses rise, particularly for cultural organizations, membership programs become more important than ever to maximize support. Also: Before AI hits marketing full force, here’s how you should approach personalization.
Classroom-style lectures limit meeting engagement. Instead, make events more social. Also: four types of emails to send in 2019.
Organizational transformations aren’t easy if your team members aren’t on board. Talk to them with empathy to make the transition run smoothly. Also: how to communicate a membership dues increase.
A study shows that 56 percent of meeting time is unproductive. Here are some strategies to make them more efficient. Also: Associations should emphasize purpose in workplace culture.
Improve your member renewal rates—and gain new members—next year with these tips. Also: why people flake on meetings.
Your members have a unique view into the industry they represent. When it comes to generating content, add their perspectives into the mix. Also: What if pizza places were funded like nonprofits?
Traveling for business? This one tip could save your budget. Also: why you aren’t having a company holiday party.
The Netflix series is auctioning off the chance to be on the show to help fund California wildfire relief. Also: tips to beat the spam filter.
Passwords are an integral part of keeping your information safe. Here are some do’s and don’ts from 2018’s worst password offenders. (TLDR version: “000000” is a bad passcode.) Also: how to find the right benchmarks in lieu of vanity metrics.
In the likability versus skills debate, competency wins out, according to a new study. Also: what an office dog can do for company culture.
Solopreneurs might work for themselves, but that doesn’t mean they don’t need outside help. Here’s where associations can assist. Also: new tech that combines social media and AI.
Millennials deal with work-disrupting mental health issues at nearly twice the U.S. average rate—but don’t think it’s reason enough for a mental health day. Also: how to juggle personal and work activities during the holiday season.
Meetings can easily get sidetracked. The ELMO technique can reign in the conversation and keep the meeting productive. Also: Let data guide organizational tech improvements.
A personality test shown off at ASAE's Technology Conference & Expo only requires a little bit of drawing. Also: reading materials that highlight tech conference takeaways.
Meeting technology can go a long way in creating an exclusive event experience, but it can be expensive to implement. So, start simple. Also: how to market webinars for millennials.
Associations rely on members to thrive, which means understanding their needs is a top priority. Here are the membership questions to ask to ensure you are serving members correctly. Also: planning around the “Irish exit.”
An interesting branding trend in the world of technology—the custom corporate typeface—is picking up. Is there something here for your next rebrand? Also: Microsoft Office gets a visual revamp.
Funds raised on #GivingTuesday this week increased 27 percent over last year, with Facebook responsible for much of the growth. Also: the importance of nailing the survey invitation.
A clever digital promotion by Walmart highlights the way digital experiences can have a real-world feel. Also: lessons from an AMS/LMS integration.
WordPress is making some major changes to its content management system in the coming weeks. Are you ready? Also: The success of branded Facebook Groups is helping ease the pain for marketers.
The annual charitable holiday is ramping up this week. Read on for some thoughtful last-minute considerations before the big day. Also: how to put on an effective silent auction.
Struggling with event data management? Research shows 4 out of 5 associations are, too. Also: ways to make your meeting more sustainable.
Replacing sitting with standing at work doesn’t mean you’re getting more health benefits. Also: why employees cut corners in day-to-day operations.
Journalism is emphasizing reader experience as a key way to boost revenue. Here’s what associations can learn. Also: creative ways to thank meeting attendees.
Satisfied members are vital to the success of your association. Here’s how to keep them happy. Also: asking attendees the right kinds of questions.
Nearly 320 billion emails will be sent each day in the next three years, and with them the potential for a shrinking work-life balance. It’s time to set your email boundaries. Also: Are meeting planners doing enough to protect attendee data?
GitLab, a software company, has 350 employees who all work remotely. The organization made $10.5 million in revenue in 2017. Here’s how they did it. Also: how longtime members can increase the value of your association.
Google launched a new portal for developers that can audit, score, and provide best practices for websites. Also: facial recognition for your event.
Set a narrative to your conference that is both challenging and meaningful to attendees to boost participation. Also: build up culture to increase profitability.
Even if your annual conference has been successful for the past three or four decades, it could have also lost some of its excitement factor. A few ideas for getting attendees and your staffers buzzing about a longstanding event.
Upgrading your association's processes can seem like an inconvenience, but even small changes can better your organization. Also: engaging with attendees on social media.
Many Americans place more value on meaningful work than money. But is your organization providing it? Also: hosting experiential meetings.
This nonprofit sends fresh pizzas to the polls for voters facing long lines. Also: developing a meeting planning process.
Tote bags, notepads, and USBs: You’ve gotten them as meeting giveaways too many times, and they end up in the trash. Ditch these tired ideas for more earth-friendly options. Also: the benefits of a young professionals committee.
Data can be invaluable when you want to enhance the member experience, but you need a data governance plan to keep members’ information safe. Also: the impact of artificial intelligence on analytics.
Instagram offers a unique opportunity to reach new people. Curating your posts can grow your following and spread your mission. Also: creating energizing meetings.
Vacations help workers refresh and return to work more energized—but more than half of Americans aren’t taking them, and vacation deprivation levels are at a five-year high. Also: Twitter’s plans to change its “like” feature.
Digital communication is great, but print publications can also lead to organizational growth and extended reach. Also: lessons from this week’s Associations @ Work conference.
Dietary restrictions and foodie culture have changed how meeting planners create event menus. Here are the new food rules to follow, from BizBash. Also: how to reinstate lapsed members.
You might not think of your nonprofit as a “brand,” but it is. And it needs a branding strategy to become more recognizable. Also: Look beyond ideas when considering innovation.
Highlighting your most involved members will show they are valued—and could prompt less engaged members to get involved too. Postmates' embrace of rapper Post Malone offers a great example of this. Also: ensuring secure meeting Wi-Fi.
Associations are always changing. A learning strategy can help your team understand how to effectively deliver value. Also: questions to ask before creating an online community.
Meeting technology will shift in 2019. Here’s what that might look like, according to industry experts. Also: engaging members during onboarding.
If you’re having a hard time with membership recruitment or retention, it’s time to seek a new strategy. Also: a conference badge that doubles as a working computer.
Your members (and potential members!) lean on your association’s online presence. Here’s what you need to ask to make sure it delivers. Also: gamifying your meeting.
Any new hire has to meet your organization’s expectations both professionally and culturally. To find the right person, you have to tweak the recruiting process. Also: nonprofit financial lessons from for-profit companies.
Continuing education is often the first thing to go when budgets are tight, but it's worth holding on to. Also: honoring retiring team members.
Industries are always changing—which means people need to be flexible to succeed. An agile development plan can help you grow. Also: uncovering unconscious bias.
It can be hard to get the attention of potential members. One way to reach them: Giving them psychological ownership. Also: the evolution of the meeting industry.
For a robust social media strategy, your organization needs to leverage its Instagram followers. The Wild Apricot blog explains how to get started. Also: what food can do for your meeting.
Managing a virtual team requires clean logistics, great communication, and a lot of trust. Here’s how to do it, from Entrepreneur. Also: elements of a content strategy.
As environmental awareness grows in the meetings industry, planners need a holistic approach to going green. Also: understanding certification credentials.
Microsoft's new “verified” feature is intended to help organizations boost their email credibility. Also: email-writing best practices.
The Association of Medical Doctors of Asia sent a team to Palu, Indonesia, to provide medical care after an earthquake and tsunami devastated the area. Also: creating a board of directors that reflects your team.
To prime future leaders, create a talent development system focused on leadership fundamentals. Also: ASAE’s Annual Meeting & Exposition, as it looked 98 years ago.
You book the perfect meeting venue—then find out it’s undergoing a renovation. Here’s what to do next. Also: leveraging online communities as a marketing tool.
How can you make your association better in 2019? Four questions to ask to develop the strategies that will get you there. Also: Onboarding new members.
You can’t foresee the future, but you can use past data to paint a picture of what’s to come. Also: Engage members to keep them around.
What makes one organization stand the test of time while others fail? Stable purpose, leadership, and a disruptive edge seem to be the difference-makers Also: the hotel amenities that guests value.
Chapter leadership comes with a lot of responsibility. Here’s how you can empower your leaders to prevent turnover. Also: One company implements mandatory vacation days.
You don’t have to live in an association hot spot to have a thriving career. Association Success shares a few ways to overcome geographic challenges. Also: Getting clicks is getting tougher and tougher.
The National Geographic Society offers cautionary tales and valuable lessons from its membership program. Also: the downside of popularity-based grants.
Many Americans perceive women to exhibit better leadership traits in a new Pew survey. Also: Consult this to-do list after attending a conference.
A Forbes writer explains why your organization might be better off leaning into the chaos of disruption. Also: A distressing set of Facebook stats.
Don't skimp on the introductory planning, a membership expert states. Also: Google's Inbox is going away, but there are ways to keep the spirit alive in Gmail.
A Harvard Business School professor warns that the wrong tactics could harm employees’ ability to come up with new and creative ideas. Also: Make sure your influencer marketing strategy makes sense.
The exhibitor that’s at your tradeshow by themselves is under a lot of stress, an association CEO notes. Also: Twitter brings back a much-wanted feature.
You want a speaker at your meeting that will give value to attendees. Here’s how to start your search. Also: making meetings purposeful.
Creating inclusive teams starts with addressing intersectionality. Then, make it part of your organization’s operations. Also: how to cancel a conference.
News outlets, borrowing from association membership tactics and pay services’ subscription strategies, are mixing up the two concepts. Also: why the president of the American Heart Association helped introduce the new Apple Watch.
Feedback is key to creating better events—are you asking for it in a way that attendees will respond to? Also: How to prevent burnout.
How a little Facebook retargeting could supercharge your event sign-ups. Also: The chatter behind the chatter at Content Marketing World.
Digital communities offer a lot of benefits, but if your association is only seeking increased engagement, it might be time to consider another strategy. Also: why traditional sponsorship tiers need to be rethought.
Taking a vacation is supposed to be relaxing, but working overtime to prepare for one is not. Here’s what to do to minimize stress before, during, and after your time off. Also: what the meeting business wants from speakers.
Small steps can help you build courage in leadership. Also: leveraging blogs as your conference’s content home base.
Planning a meeting? Airbnb is expanding to the professional world to “help teams achieve their shared goals more effectively.” Also: Three things to catch attendee focus.
Yes, young professional members have specific needs. But are you meeting those needs, or just stereotyping a key member base? Also: hosting sustainable events.
More than half of commuters work while traveling, a new study finds, and never logging off blurs the line on work-life balance—and might call for regulation from employers. Also: the state of the event industry.
Technology will help your meeting succeed—just make sure it works for attendees and exhibitors, too. Also: why your emails are being marked as spam.
Former members left your association for a reason. Talk to them about why—and strategize how to fix the issue—to encourage a boomerang effect. Also: event inspiration from the 1990s.
The latest update on Google Analytics will include specific data on Google Images. Also: How to avoid awkwardness when meeting people.
When developing a media relations strategy, don’t forget to give your team an in-depth briefing memo to set them up for success. Also: creating data standards.
How Good Food Institute became the famed startup accelerator’s first nonprofit industry group. Also: Think about your mission beyond membership.
Online community engagement is important for members, but the value it brings to your association is more significant. Also: how to implement new ideas from the ASAE Annual Meeting & Exposition.
Power outages can’t be planned for—or can they? We’ve got tips from planning experts on how to prepare. Also: how ASAE is giving back.
Get your creative wheels spinning; the American National Standards Institute is hosting a haiku competition ahead of its 100th anniversary. Also: a crowdsourced take on the ASAE Annual Meeting.
After years of growth, Pinterest has stable impression and satisfaction numbers, according to YouGov research. That’s a big differentiator compared with other social networks. Also: TK.
LinkedIn is rolling its Groups feature into the main app with updated capabilities—while also saying goodbye to some old features. Also: How a data governance strategy can improve your AMS.
Are your members overwhelmed by messages from your association? The MemberClicks blog tackles how to block out communication fatigue. Also: It’s #CityHallSelfie Day—what’s that all about?
The American Numismatic Association’s “Numismatist of the Year” identified the United States’ first coin—and now it’s returning to Philadelphia thanks to an association meeting. Also: How to repurpose event content to extend its life span.
It’s International Left-Handers Day. We break down how the holiday started, and some of the groups working to bring support to lefties around the world. Also: How to launch an association rebrand.
What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. Also: Developing a volunteer management plan.
As member interaction moves online, leverage digital communities to create year-round buzz for in-person meetups, says Personify. Also: Keep your corporate partners happy.
What the future of paid membership subscriptions could look like on Facebook, from The Membership Guys podcast. Also: how bad data hygiene can mess up your direct mail campaign.
If your nonprofit’s website doesn’t promote trust, it isn’t doing its job. The Bloomerang blog explains how to increase online credibility. Also: How Netflix is innovating board involvement.
Email marketing is evolving, but attempts to regulate the messages that go in your inbox do more good than harm, argues a former “Spam King.” Also: Timing event meals perfectly.
How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Also: A firsthand account of the Carr Fire.
A recent security breach involving Reddit highlights the failings of using your phone in two-factor authentication, notes Ars Technica. Also: Salesforce highlights leaders making a positive social impact in a new event series.
Membership can’t grow if your onboarding process is ineffective. The MemberClicks blog breaks down what you should be doing to make members stay. Also: Learning trends to incorporate today.
In honor of National Avocado Day, Avocados From Mexico helps Chipotle provide consumers with free guacamole. Also: Forbes reveals three trends that nonprofits need to prepare for.
To take your media relationships to the next level, consider hosting a media tour. Also: Adrian Segar warns against hosting a beautiful event that lacks substance.
New exhibitors at your tradeshow? Business News Daily shares how to make them confident at your event. Also: Leverage your association’s online identity to increase member engagement.
It’s National Intern Day. Time breaks down how a position that started as trade training became the new entry-level job. Also: Why online course maintenance matters. Back in 1992, only 17 percent of college students had an internship. Fast forward to today, and more than 62 percent of the Class of 2017 did at least […]
The hidden reason why Microsoft launches good-enough products that compete with buzzy apps like Slack. Also: why exit surveys are best when they’re simple.
Whiskey associations from around the globe will converge in Kentucky this week to discuss trade problems. Also: conference survival tips for introverts.
Online events can engage members and still save a ton of time and effort. Here are a few tips for hosting a virtual meeting using your Facebook page. Also: Get to know the different leadership levels.
One New Zealand firm recently tested a four-day workweek, resulting in happier employees and no drop in productivity. Also: A project from major tech giants aims to let people transfer their data from app to app.
Are your chapter leaders struggling to communicate with each other? Find out how one organization uses Slack to enhance national-to-chapter and leader-to-leader relationships. Also: Set your speakers up for success by reducing their anxiety.
A leader’s attention is in constant demand, but you can’t be everywhere at once. Here are four ways to gain back some of your time. Also: Looking for community inspiration? This new database might help.
Break free from conventional wisdom to push your event forward. Also: How to make your website reporter-friendly.
Association Success shares advice for making learning practices as natural to your organization as breathing. Also: Do you know when you should stop emailing people?
WeWork provides its members with new product distribution channels in recently launched retail spaces. Also: Questions to ask to find the right freelance IT help.
The Financial Times is experimenting with creative forms of storytelling at the theater. Also: Why you should ditch the prepared remarks the next time you speak.
DC has the highest median student loan balances in the country—something associations should keep in mind as they hire and recruit millennials. Also: Instagram introduces a new engagement feature.
Community by Association shares a few ways to convert online community members to chapter meeting attendees. Also: One architect’s inspiring take on the special value of national meetings.
Keeping new members engaged requires a lot of communication and a little exclusivity. Also: Navigating Facebook’s new political ad rules.
What if a big corporation quit all of its associations for a year? An association consultant ponders the membership hypothetical. Also: Meet the latest batch of CAEs.
A nonprofit marketer makes the case that keeping email subscribers engaged is just as important as blocking spam. Also: Why associations should have more entrepreneurs at the helm.
If you’re looking to become more influential within your industry, follow this instructive guide from HubSpot. Also: How to change the metabolism of your events.
To keep up with a rapidly changing world, your IT leaders need to think more like CIOs. Also: Reconsidering the CEO’s role in membership.
What you do after a meeting is the key to improving next year’s event. Also: How to spark curiosity in conference attendees.
Many leaders load up their top performers on one team, but research suggests that could be holding back creativity. Also: Meet Facebook’s print publication aimed at business leaders.
Marketing content often falls flat. Here's how to create content that really resonates with your audience. Also: While we may each be our own biggest critics, self-criticism is actually doing more harm than good.
The MemberClicks blog shares a few reasons you may be seeing a drop in membership. Also: Last year, the Brewers Association introduced an indie seal for craft brewers. Let’s check in on the adoption rate.
Instagram just raised the stakes of mobile television with a new app. Also: Don’t blame time for a lack a strategic thinking.
There are major donors hidden within your database, you just have to know how to sniff them out. Also: What’s standing in the way of gender-diversity goals.
Association Success sheds lights on the forces reshaping education. Also: LinkedIn is facing competition from the makers of a popular dating app.
Subcultures naturally pop up within organizations, and it’s important to manage them effectively to keep them from turning toxic. Also: As apps and platforms integrate, social media will likely become a major event sales channel.
A community engagement pro makes the case for nuanced thinking about what makes a good association community. Also: Is it possible to get some personal space during an airport layover?
Posting alone isn’t enough. The Buffer blog shares ways to increase social media engagement. Also: At your next event, get people talking and interacting with these creative icebreakers.
Many business travelers want to use Airbnb, but there are reasons for employees to be cautious. Also: How to use speakers to engage your audience.
How giving days harness a sense of urgency to spur donors into action. Also: Squarespace launches a new email product.
Even if you don’t like the idea of the International House of Burgers, you have to admit that we’re talking about it. Also: Some thoughts on how to tackle that thing that’s stressing you out.
To work well together in a collaboration, organizations need to address the power imbalance. Also: An Oregon group teaches young students all about sheep shearing.
If you're not careful, your stage design may put your female panelists in uncomfortable situations. Also: What a retired Air Force four-star general has to say about leadership.
A new site shares ways to improve how you talk about your online community. Also: How nonprofits can use hashtags more strategically.
Tech giants are launching tools to help users break their smartphone addictions with digital wellness tools. Also: Adrian Segar considers the diminishing power of leaders.
There are lots of different ways to communicate with people that don’t require a phone call, but that’s not the only reason we don’t pick up when the phone rings. Also: creative ways to use AR and VR to get people involved. Are you finding it harder and harder to get anyone on the phone? […]
Make the most of your member communications by using them to generate nondues revenue. Also: Should tech giants be subject to antitrust regulations?
Don’t let boredom encroach on your next meeting. Here’s how to shake things up at your events. Also: how to get started with a content strategy.
Publishers are seeing a boost in mobile traffic as Facebook clicks decline and mobile use increases. Also: How to stop sending boring emails.
Metaphors can be useful communication tool, including for nonprofits. Here’s how to use them to convey your organization’s mission effectively. Also: Amanda Kaiser recommends thinking about your group’s approachability.
Don’t let boring webinars hurt your membership engagement. Try these alternative formats to shake things up. Also: How to strategically use social media to promote events.
A little recognition goes a long way when it comes to creating reasons for one-and-done members to stay for a while. Also: Why one big change can sometimes be less disruptive than many small ones.
At ASAE’s Marketing, Membership and Communications Conference, pros are discovering new ways to reimagine strategies for associations.
Most organizations are still unprepared for GDPR, even with the deadline drawing close. Find out what is standing in their way. Also: A Chicago municipal agency auctions off a contemporary painting for $21 million.
After a price increase, Amazon announces a new Prime benefit. What can associations learn from the consumer giant’s lead? Also: Get more traffic from Google with these SEO tips.
New organizations makes common fundraising mistakes that cost them money. Forbes shares tips for preventing them. Also: How to make networking events more valuable.
Google's postmortem process helps their teams turn mistakes into valuable learning experiences. Also: Podcasts could help to boost event attendance.
A new approach to funding philanthropic organizations adds a layer of accountability. Also: Should you sell your education offering to corporate members?
Holding on to traditional management mantras may be stopping your organization from moving forward. Also: How one nonprofit was able to bring its event theme to life in a fresh way.
Don’t let a lackluster renewal program be the reason you lose out on members. Also: As digital technology changes the world at light speed, mindfulness can help leaders shape the future of organizations more strategically.
How does your organization respond to change? One author shares the three states of response for groups. Also: Nonprofit Hub shares new ways to raise money.
The impending GDPR means you may need to make a few changes to your social media tactics. Also: Making the business case for new tech projects.
Major hotel brands are phasing out mini toiletry bottles for larger pump bottles. Also: Beth’s Blog shares helpful tips for creating a happier and healthier workplace culture.
Meetings Today shares lessons event pros learned the hard way for finding and managing speakers. Also: In an interview, Lin-Manuel Miranda’s psychologist mom touts the power of associations.
TechCrunch’s editorial manager makes the case that technology literacy is a must for effective leadership today. Also: Six rules for better communication.
Make the most of your trade show experience by asking vendors these insightful questions. Also: Are you stuck in a career rut? Fast Company shares a few prompts that might help you get out of it.
No one wants to implement a program that is doomed to fail. To prevent an expensive mistake, use a trial program. Here’s how to get started. Also: If your volunteers aren’t as productive as you need them to be, the problem could lie with the timing of your request.
A new data privacy feature from Facebook gives users more control of their data. Also: Asking insightful question isn’t typically part of leadership training, but HBR argues it should be.
Don't let fresh ideas and valuable insights be forgotten. The Event Manager Blog shares a bunch of ways to increase learning retention. Also: How to use social media to connect emotionally with your community.
In the nonprofit world, every dollar counts. Here are a few tactics to try to stop money from seeping out of your organization. Also: A look at advocacy in the age of fake news.
It seems like everyone on your team should have the same amount of time in their day, but that’s simply not the case. Also: Design a crisis communications plan before an emergency strikes.
A major security researcher uncovers a major security flaw with hotel room keys used around the world. Also: Your members think selfishly—something you might be able to take advantage of.
Gmail gets a fresh makeover and a bunch of new features. Also: Create an attendee journey map to make your next meeting even better.
No-shows are common, but there are a few things event professionals can do to minimize them. Also: Learn the truth about these common GDPR misconceptions.
Don't let your organization's great work go unnoticed. Here's how to get more press hits for your group. Also: How to make your next event more healthy and more fun.
Women of Email expands its program to include men as mentors. Also: Association professionals “escape” to the Xperience Design Project in Maryland.
The latest website security concern, which jumps on the cryptocurrency craze, could be a big headache for users of WordPress or Drupal. Also: XDP gets going in a big way.
Traveling for work? Be prepared to save all of your expense receipts in these cities, which come with a hefty price tag. Also: Here’s how to run a more productive internal meeting. One of the joys of business travel is being able to expense nearly everything you buy. And you’ll be extra grateful for that […]
Bosses often have to make hard decisions, and delaying doing so can hurt your team and your organization. Also: Gen-Xers are often overlooked at the office, but CNBC says they’re changing the nature of work.
Could adding more membership levels attract more people? The MemberClicks blog reveals how. Also: Amanda Kaiser makes the case for a “frictionless” member experience.
Are your association’s emails building relationships? It may be time to rethink the way your association thinks about email blasts. Also: In a cluttered social environment, keeping your tone consistent is key.
Global Meetings Industry Day honors the positive impact of meetings on local economies. Also: Making the most of your online directories.
A new version of an app allows meeting attendees to name and shame groups that don’t show diversity in their panels. Also: a comprehensive look at the health of the internet.
The children’s television show is launching a Kickstarter campaign to combat bullying of children with autism. Also: A popular rock band starts a membership group for fans.
One member engagement expert applies three of the most famous scientific laws to everyone’s favorite topic. Also: A few suggestions on how to pass the CAE Exam.
Out of content ideas? Leverage your social media channels to generate ideas that you know your readers will appreciate. Also: Jeff Brooks shares his take on the seven deadly sins of fundraising.
Upside and Dress for Success partner up to deliver a national day to honor business travelers. Also: How to keep remote employees feeling connected.
Members of generation Z can look to their older counterparts to see the burden of student loan debt. Will this younger group fare better? Also: Valuable lessons from email marketing pros.
Spur creativity and innovation by making your meeting spaces more attractive. Also: Traits that make teams effective problem solvers.
New digital tools and technology are revolutionizing the way organizations find and retain talent. Also: Voice donations come to Alexa. Many industries are facing the threat of automation, and HR may be one of them. A recent CMSWire post delves into how technology is changing the way organizations are recruiting and retaining talent. Automated recruitment […]
If you’re not into April Fools' Day, there are still plenty of holidays you can get into in the days before and after April 1. Also: Draw attention to your member benefits, one at a time.
When it comes to choosing a video story platform, Facebook reaches more people, but Snapchat has big upsides. Also: How DonorsChoose.org funded all of their project requests with one simple question.
A meetings website with all the right elements can attract more people to your next conference. Also: How to keep online students engaged.
As members interact with the latest tech from the corporate world, their expectations of association offerings will change. Also: Do anti-discrimination laws apply to a women-only coworking spaces?
Has a social media best practice just been upended? At least one company is switching up its approach in response to new rules—but others aren’t following suit. Also: Dive into the new season with these spring cleaning tips for nonprofits.
How to keep your attendees’ personal data safe from a cyberattack. Also: Why should always download meeting apps.
A new survey from CareerBuilder reports on some of the wildest excuses people use for being tardy to work. Also: American Associations Day 2018 is going strong in D.C.
Some metrics association boards should be monitoring. Also: Artificial intelligence may make some nonprofit roles obsolete.
For the first time, all four major congressional staff diversity associations are being run by women. Also: The United States Travel Association releases a new tool that shows the economic impact of travel on each state.
How to create emails that make your readers want to come back for more. Also: When it comes to internal promotions, try elevating leaders from different departments.
One of the challenges to growing your membership may be your organization’s discoverability. Here’s how to get in front of more prospects. Also: When you think of the word “leader,” do you picture a man?
Another popular RSS reader bites the dust. Also: How to use Instagram to attract younger attendees to your meeting.
Could your brand identity use a refresh? Here are the essential steps to establishing an effective one. Also: why your group may want to reconsider giving gifts to new members. Is it time to update your brand? Whether you’re looking for a change or feeling confident about your association’s identity, you may want to run […]
What you do after an event is over can help you to create a bigger and better meeting in the future. Also: Why the public should be better informed about how nonprofits operate.
There are skills required to reach the top, and there are skills needed to move an organization into greater success. Unfortunately, those two skill sets aren’t always the same thing. Also: ASAE’s Great Ideas Conference is off to a big start in Colorado.
Have you considered expanding your national meeting into regional conferences? Here’s why you should. Also: how to tailor continuing education courses to appeal to millennials.
Gathering information from your donors doesn’t have to be aggravating. Here are a few unobtrusive tactics to try. Also: social media marketing hacks worth experimenting with in 2018.
Maximize your meetings and grow your revenue by attracting more event sponsors. Also: Productivity secrets from the incredibly successful.
Changing the way you think about board member recruitment in one simple way may lead to creating a better board. Also: growth strategy tips for major donor relationship-building and more.
Who moved this festival’s cheese? Why The Big Cheese Festival suffered from a major supply headache over the weekend. Also: A bunch of tips to get volunteers up to speed.
If your membership numbers are flagging, here are a few ideas to try to get them back up. Also: Find your next showstopper speaker through crowdsourcing.
A Rhode Island museum offers up free membership to newly naturalized citizens. Also: Twitter rolls out a new bookmarking feature.
If you’re looking to improve your organizational processes, lead debriefing meetings after all big projects. Also: Google launches its Slack competitor.
How a greater focus on narrative can lead to more attendee participation at your meetings. Also: the best time to post across different social networks. Have you considered adding a narrative arc to your meetings to spur more engagement? “Unlike traditional conferences, participant-driven and participation-rich peer conferences have a conference arc with three essential components: […]
Social media platforms are powerful tools for advocacy, but constant algorithm updates mean your social strategy has to stay flexible. Also: How to make your new-member webinar more beneficial.
Great leadership requires more than just the respect of your staff. Learn how great leaders get everyone to follow along. Also: How to handle employees who fail cybersecurity tests.
An Association Success writer discusses the next level of personalization for organizations. Also: seemingly harmless questions you shouldn’t ask your employees.
People don’t always enjoy being walking billboards. Consider giving a different type of swag at your next meeting. Also: Do you actually know your weaknesses?
An outdated website can put your visitors’ data at risk and cause them to mistrust you. Also: How to implement a culture of learning at your organization.
Why your organization should consider ways to keep passionate volunteer leaders active even if their term is over. Also: the value of membership mapping.
Looking to stay relevant? Amanda Kaiser says your membership has to get younger. Also: Meeting design expert Adrian Segar shares his top recommendation for making a conference more interesting.
Stay abreast of the latest trends to make it easier to reach new volunteers. Also: showing a little love to associations.
Before you go online to find a Valentine’s Day date, check out an infographic from the ABA Foundation and the FTC for signs you’ve been targeted for online dating fraud. Also: how to find the perfect venue for your next meeting.
To think outside the traditional marketing demographic labels, consider what “perennials” have to offer your association. Also: Jeff Bezos’ winning formula for success.
An associations veteran discusses the best way to calculate how much it costs to provide services to members. Also: Are your meeting attendees at risk of burning out?
Discover how to deliver a speech that will intrigue and motivate your audience. Also: The Electronic Frontier Foundation remembers cofounder John Perry Barlow.
More than a quarter of a billion people first got online last year in part thanks to their mobile devices, according to a new study. Also: Discover what it takes to make a nonprofit digital team highly effective.
Your meeting icebreakers may not be doing enough to close the distance between attendees. Also: Before you worry about using advanced technology at your next meeting, Adrian Segar says to make sure you’re prioritizing face-to-face interactions.
Are your most highly engaged workers also your most stressed? Also: Ban these buzzwords from your next internal meeting.
In the age of instant communication, why are people taking their sweet time to get back to us? Also: a 2018 agenda for finance leaders.
Avoid turning away potential members by making sure you’re asking prospects about their needs and interests. Also: So your online course failed. Now what?
Condé Nast expands its event industry footprint by launching its own event concierge software. Also: A few things to consider before migrating to Microsoft's Office 365.
Combat membership churn by being proactive with communication, providing valuable services, and asking for feedback. Also: The world of trucking shares a few surprising stats about what it takes to get your favorite party foods to you on Super Bowl Sunday.
A popular event blog breaks down the event software landscape, in exacting detail. Also: Get your organization into an analytics mindset.
Refresh your social strategy by experimenting with exciting new features from social platforms. Also: Seemingly harmless leadership habits may have a negative effect on employees.
The hotel chain says reducing commissions will allow it to make greater investment in meeting products and services. Also: Change up your internal meeting format to make your meetings more productive.
If you’re looking to make a viral splash within your industry, it might be a good idea to highlight your most ambitious ideas and approaches—and market them carefully. Nintendo’s Labo kits provide a great example of this concept in action.
Forget the gym. Germany’s Sofa Sports Association says you can get in shape at a local pub. Also: Keep an eye on these creative visual trends in 2018.
Want to keep your millennial and Gen Z members engaged? Create a group within your organization that’s just for them. Also: The Women’s March takes advantage of a new group stories app that lets you combine posts from different platforms.
If you want to avoid strain between association volunteers and staff, it’s key that all stakeholders are on the same page. Also: Shutter an ailing online community? One association blogger says not so fast.
A flashy conference may not be meeting your members’ expectations if they approach conferences as explorers and not tourists. Also: Last holiday season, donors gave more than $1 billion via PayPal.
Accountability is important for any organization, but the way you go about generating it can make a huge difference. Also: Discover how nonprofits are using chatbots to achieve their goals, and find out how you can create your own.
SmithBucklin releases a new report that offers up insights and 2018 trends that associations should keep top of mind. Also: How to bring life back to a dying online community.
Personas may not be helpful for writers. Here’s a better way to think about writing for your target audience. Also: CES tech announcements that all event pros should know.
Facebook is making major changes to the news feed that will most likely affect the organic reach of your organization’s posts. Also: Getting your event to stand out starts with a smart communications plan.
Coca-Cola and Kodak take completely different approaches in attempts to stay relevant to a modern audience. Also: how to manage a team when employees have widely different working styles.
The latest digital educational trends may make you rethink your membership offerings. Also: notes on a blackout at one of the world's most popular tradeshows.
Should nonprofits leave Twitter in the dust of 2017? Beth Kanter says key features mean the platform still has a lot to offer organizations in 2018. Also: Clever digital tools you should know.
A study touted in the Harvard Business Review sheds new light on the value (or lack thereof) of peer-to-peer reviews. Also: smart questions nonprofits should ask themselves about how they use technology.
Association Success reveals how to make engagement scores more meaningful. Also: Six ways to create more successful tweets.
The Apple Developer Program, required for app-makers that want to appear in the App Store, will now be free for nonprofits as long as they meet certain requirements. Also: Find out why your members may not trust you.
Audio marketing has evolved far past radio spots. Learn some tips to integrate audio into your marketing strategy. Also: With one simple tweet, Elon Musk delivers a valuable leadership lesson.
ANA, which has acquired a number of smaller groups in recent years, announced the latest addition to its stable: the Word of Mouth Marketing Association, an organization that aims to drive organic marketing ethically. Psst … have you heard? The Association of National Advertisers (ANA) is starting off 2018 with a big acquisition. The group […]
There’s nothing wrong with bringing humor to your event—just make sure your audience is in on the joke. Also: In 2018, last year’s content still has a lot of value.
How one well-known company that dropped its iconic magazine is bringing it back—in podcast form. Also: the hard part of selling professional development.
These steps can help your nonprofit navigate negative press. Also: The four types of leaders who create the future.
AARP puts in an incredible amount of effort to respond to all Facebook comments, and it pays off by informing members, expanding reach, and humanizing the huge organization. Also: How to get meeting attendees to try new things.
As 2017 comes to a close, here are a few smart ways to keep people donating. Also: Make sure you’re prepared for the holiday break.
A major marketing mistake can have a hugely negative impact on any organization. Learn a valuable lesson from big companies that made insensitive ads about sensitive topics. Also: important things to say to new hires on their first day.
After a backlash, Patreon learns that changing a member payment model isn’t as easy as it looks—and apologizes to its users. Also: Marketing automation saves you time so you can deliver a better experience.
Before you try a bunch of new tactics to boost your online community engagement metrics, you need to diagnose the problem first. Also: why technology alone isn’t enough to remedy accessibility issues at your events.
As an association executive, you may not think of yourself as a founder, but Harvard Business Review argues why you should to be more effective. Also: Instagram puts hashtags front and center.
Director Greta Gerwig’s heartfelt letters to major musicians asking for music rights for her movie can teach us all a little something about asking for a favor. Also: how not to annoy your members.
Inspiring trust in your employees doesn’t have to be complicated. Simply displaying a few key traits can go a long way to gaining their confidence. Also: engaging ways to show gratitude to donors.
Are your members members in name only? Here's how to develop an authentic sense of belonging. Also: How to manage your association's rainy day fund.
“Artificial intelligence” gets picked as one association’s marketing word of the year. Also: How the IoT is disrupting the event space.
The Wall Street Journal reconsiders how it talks about millennials. Also: The Event Manager Blog reveals why you should stop using certain words to describe your amazing, phenomenal, great meetings.
If social media delivers you more doom and gloom than inspiration, check out these tips for rediscovering the joy that it used to bring. Also: why keynote speeches are shrinking.
A membership thought exercise challenges you to imagine your business model without members. Could you? Also: Your employee branding could be the difference between you keeping employees and struggling to fill seats.
Don’t miss these tactics for getting event sponsors to re-sign for next year. Also: The key to employing a better team may come down to changing your interview style.
Tech poses a serious threat to many industries, but an Entrepreneur writer says to lean into it. Also: A Snapchat redesign separates “the social from the media.”
One of the biggest challenges event professionals face is figuring out how to keep the attention of people who are always staring at their smartphones. Also: Rethink the way you take feedback to become more effective.
Designing a membership journey map will help your group better understand what your members go through when interacting with your organization. Also: Stop trolls from ruining your online community.
How will email marketing change in the future? Don't miss the email marketing trends that every marketer needs to know. Also: Protect your organization from cyberattacks by simplifying your tech rules.
Five trends to keep in mind when it comes to improving your organization’s technology and fundraising. Also: the real reasons some association events are struggling.
Empathy is vital when it comes to managing a team of remote employees. Also: how a change in marketing messaging helped The Guardian’s membership revenue outpace its ad revenue.
Liveblogging is a great way to connect and engage with event attendees and your targeted audience. Also: How to build a membership referral program from the ground up.
As you think about how to serve members better, consider this series of prompts to help improve your program. Also: Netflix's Stranger Things delivers big bucks to one cultural organization.
Drive more potential donors to action by using an email drip campaign. Also: how a Snapchat scavenger hunt and other social contests helped Purdue reach new fundraising heights.
Why your membership research needs to go beyond the survey. Also: CarMax’s clever response to a viral video.
Associations shouldn’t put all of their revenue channels into the membership basket, but your organization could probably be smarter about your nondues money sources. Also: how to recruit young volunteers.
Don’t let a harried year-end stop you from starting off the new year on the right foot. Also: new etiquette rules for extra-long tweets.
Event spaces are adapting new technologies to make attendees safer. Also: data-backed steps to improve your Instagram strategy.
What’s the secret to a thriving membership program? Industry leaders reveal what has worked best for them. Also: how the smartphone is changing the very nature of physical spaces.
Don’t leave fun out of your next conference. Keep people coming back for more with these enjoyable activities. Also: How to develop a benefits program on a tight budget.
Facebook’s diversity head says that data has value in helping solve diversity issues, but it only goes so far. Also: where one challenged retail chain is still going strong.
One public speaking expert says words matter more than pictures when it comes to delivering an impactful message. Also: Looking to build a strong board? Here are a few things to try.
Most hotel service workers get a tip, with housekeepers being a notable exception. The New York Times explores why and shares how one nonprofit group is working for housekeepers. Also: spooky stories from the nonprofit world guaranteed to give you a chill.
Don’t just rely on email to retain members. A phone call may be more effective. Also: Halloween tricks for association leaders.
What every marketer needs to know about how their posts show up in people's news feeds. Also: how to start coming up with great ideas again.
How the clothing retailer American Eagle is encouraging people to buy customized jeans in a store where you can also do your laundry while you wait. Also: Why you shouldn't overstate your engagement target.
Online communities can reveal a treasure trove of local chapter information to national chapters. Also: Are leadership development programs keeping women out of the boardroom?
Looking for conference attendees to speak up more? Here's how to encourage more engagement in your meeting workshops. Also: How Teen Vogue is shaking up the event space.
These association heart attacks are more frightening than any Halloween scare. Also: Facebook takes a page from Pinterest.
Mastercard's decision to not require signatures for purchases reflects a push toward simplicity that might prove inspiring for your own organization. Also: Wikipedia uses emojis to teach on Twitter.
Even in the rush to become "digital first," direct mail still has a serious role to play in your marketing efforts. Also: a trove of email subject line ideas for #GivingTuesday.
How the Dollar General chain has found success by targeting a market no other retailer seems to want. Also: how to write shorter emails.
There's more nuance to membership engagement than you may think. Also: how to create an ambassador program for your next conference.
Thought leaders flock to Baltimore for ASAE’s Associations at Work conference. Also: Higher Logic announces a few major acquisitions. Bad finance management, poor fundraising, and weak human resource policies can keep your organization from serving its members and achieving its goals. But attendees at ASAE’s Associations at Work conference, which kicked off today in Baltimore, […]
How the CEO of ThePointsGuy.com turned his hobby into a lucrative career. Also: Make the most out of your high-quality videos.
Twitter's latest feature, "Happening Now," puts the spotlight on events. Also: How to make changes in a stubborn office.
Opposing views on progress may account for the lack of gender equality in leadership roles. Also: Lessons for event professionals from this year's New York Fashion Week.
The online tool BuzzSumo lets you track what's trending in your space.
Hartford’s Connecticut Convention Center uses a hilarious new video to promote the city as a great destination for conferences and events. Also: How to use employee email to increase conversion. When you think of dream destinations to host your next annual meeting, Hartford, Connecticut, is probably not at the top of your list. But a […]
The NBA delivers an official way for fans to engage with fantasy basketball. Also: Your association may be breaking a key membership rule and not even know it.
Find out why coworking spaces may be the venue destination solution you've been looking for. Also: Collaboration is a key to your group's success, but first you have to tear down silos.
How to set your speakers up for success. Also: Find out how to take breaks the right way.
Many marketing departments are falling behind, but journalists can help them catch up. Also: American email habits may not be what you think.
Motivate your members to be more involved by elevating them to leadership roles. Also: Associations need to be ready to help their industries adapt to disrupting technologies.
Facebook Page engagement numbers have declined across the board. Try these tactics to get them back up. Also: Why resistance to remote work is futile.
Care2 shares several ways to keep your donors coming back year after year. Also: Looking to hire a communications pro? Here's how to analyze a writing sample.
Break out of the traditional conference mold and provide human connection opportunities at your next meeting. Also: Tweets are getting longer.
Here's why your next meeting might be at the movies. Also: Is your website turning away millennials?
Social media is a great way to build excitement about your event—but don't lose sight of these other tried-and-true marketing methods.
The national voter registration drive gets renewed energy from new major partners. Also: Why you should practice good data hygiene.
How Toys R Us, which filed for bankruptcy, stumbled into the e-commerce era. Also: Check out these infographic-making tools.
Here are a few creative ideas to make your next meeting more compelling. Also: How to coach a rude employee to be more professional.
After serving as a shelter during and after Hurricane Harvey, the Houston Convention Center returns to business as usual. Also: how to set the right goals for your online community engagement strategy.
Are you committing sins that are putting you behind the digital curve? Also: Raise more money by making #GivingTuesday a monthlong campaign.
From email to events and everything in between, Aptify reveals how to examine data to increase membership engagement. Also: Executive strategic planning determines the future of your organization. Here's how to make your internal planning meetings more productive.
An analyst lays out how the European Union's General Data Protection Regulation could create some headaches for membership-based organizations. Also: Insights from a big association-space merger.
How one big-name publisher trimmed its website page-load times by 40 percent. Also: How HubSpot does events.
Here's why the post-event learning strategy is so valuable. Also: Don't be afraid to reboot your community.
The company offered redesigned versions of a number of its products, including the iPhone and Apple Watch. Also: What should you make of the Equifax hack?
Turns out those convention buffets create a lot of food waste—something one hotel chain wants to fix. Also: How photo booths are getting social.
YouTube's conservative approach to advertising in recent months may open up opportunities for working directly with talented influencers. Also: The real lesson you should take away from "Best Places to Work" lists.
A journalism-focused membership project says that you'll get further in your communications with a tone that suggests friendship. Also: How to deal with difficult people in meetings.
In the midst of hurricane season, prevent a major financial loss by strengthening your force majeure clause. Also: How content can turn your members into association advocates.
Concerned about membership retention? Here's how to create an effective renewal process. Also: Gauge your social media performance with a new benchmarking study.
Don't let these marketing mistakes be the reason your event isn't a success. Also: Why nonprofits should develop strong relationships with donors.
Influencer campaigns aren't just for major brands. Even smaller associations can get big results from a microinfluencer campaign. Also: Take a look at the tools and processes of modern marketing.
Tech consolidation in the association space may wind up being beneficial for associations, but there are still considerations to keep in mind. Also: Facebook Page organic reach is struggling across the board.
Saying "no" to extra demands may sound simple, but it's something many of us have to learn how to do. Also: Maximize your time with these productivity habits for event professionals.
What associations can learn from Major League Baseball players flaunting their own personal style during the league's Players Weekend. Also: Using data science to better understand your organization.
With a digital-native generation reaching adulthood, events might have to get more interactive to adapt. Also: a culture problem you might be facing.
Dead email addresses may be causing more harm to your organization than you think. Also: Why you should consider hiring overqualified candidates.
Evolving your meetings is going to take a new way of thinking. Also: TONL, a new ethnically diverse stock photo service, goes live.
Your most powerful volunteers may be the ones who represent your target audience. Also: How augmented reality technology in the new iOS may be changing events sooner than you think.
Looking for more leadership development resources? Google is giving theirs away for free. Also: Take your team-bonding experiences to the extreme.
Building a strong brand is an important part of growing your membership, but there are a lot of challenges along the way. Also: How to provide different online learning experiences to your members.
Personalization may help your organization create a more targeted conference experience, but researchers say that it’s not a silver bullet. Also: Bad email etiquette could be sending the wrong message to your coworkers.
Social Media Today shares a bunch of content ideas to activate your social media feeds. Also: A dozen special ways to say thank-you to donors.
Keep your team meetings productive by following Jeff Bezos’ "two pizza rule." Also: When it comes to tracking your online community performance, start with the basics.
Make the most out of your member testimonials by asking these key questions. Also: Check out some of the interesting slides we’ve seen at ASAE’s Annual Meeting & Exposition so far.
Sarahah, a popular social media app, allows users to receive anonymous constructive feedback. Also: How one organization encourages radical honesty in the workplace.
There will be a lot of learning happening over the next week at the 2017 ASAE Annual Meeting & Exposition in Toronto. Get a head start with this reading list.
Your communication strategy isn’t so strategic if you’re not measuring it against specific goals. Also: new ways to think about presentation delivery.
Maximize your online learning offerings by helping your members become digitally ready. Also: Everything you know about password best practices is probably wrong.
LinkedIn taps into the career mentoring space with a new service. Also: How to encourage your team to take a vacation.
Bandcamp uses its influence to raise money for the Transgender Law Center in the wake of the military ban. Also: Perks are tempting, but millennials prefer meaningful jobs.
How Mexico City created civic pride by designing emojis specific to the city. Also: How a marketing expert found herself quoted in major news outlets ... while on vacation.
Considering an email newsletter redesign? Here’s why you should think about the letter "F" to get started. Also: Sobering marketing trends you need to know.
News organizations are experimenting with membership programs and learning a lot in the process. Also: How to stay digitally safe while traveling abroad.
A new report shows that business leaders aren’t just worried about employees causing cybersecurity attacks, but hiding them as well. Also: Facebook now allows Groups within Pages.
Podcasts may be a membership growth opportunity for your association. Also: How to prevent phishing attacks in your national and local chapters.
Paying interns can cost significant amounts of money, but there are a few good reasons why you should do it anyway. Also: How to find content your members will want to read.
In an increasingly competitive market, an association’s brand may be its most valuable asset. Also: A different way to think about loyalty and your organization.
Supplier members offer more than just revenue. Here are a few ways to get the most of your associate member relationships. Also: Strategies to engage new board members.
Airbnb is leading the way in the private accommodation rental market, but online intermediaries like Priceline and Expedia are looking to catch up. Also: How to craft a more focused communications strategy.
As Gen Z enters the workforce, leaders may need to adjust how they manage. Also: The hidden reasons behind the lack of women in CEO positions.
Twitter makes progress in its fight against online abuse. Also: Why you should rethink how you use social media.
Here’s how you can tell if your diversity and inclusion program is really making a difference. Also: Google’s new news feed follows in Facebook’s steps.
These leadership styles are only going to make your job more difficult. Also: Tips for running a more productive virtual meeting.
Simple ways to evolve your meetings to make them feel more personalized. Also: How to give constructive feedback to your boss.
How to encourage your members to get the most from their membership. Also: Why work-life balance may not be as simple as you think.
Being a leader comes with a unique set of mental hurdles. Here are a few ways to overcome those challenges. Also: How to find more potential donors online.
Have an online course? Encourage your members to hang out with other members when they dive into the lessons. Also: Why you should consider inviting groups unfavorable to your industry to your next meeting.
Major internet companies and the Internet Association put their weight behind a day of net neutrality advocacy this Wednesday. Also: How to clarify your understanding of your meeting audience.
When it comes to donating money, people respond differently to happy and sad facial expressions in nonprofit marketing materials. Find out how to take advantage of that in your next fundraising campaign. Also: The one bad habit you should stop doing onstage.
In honor of National Ice Cream Month, an association pinpoints the ice cream flavor that moves the most units. Also: defining rules for event planners.
Social media is a vital part of any marketing mix, but its value to event marketing has never been greater. Also: The newest trend in executive coaching.
Become a better event pro by learning how to bounce back from meeting complaints. Also: Why you shouldn’t leave print out of your marketing efforts.
Bad news, mobile device addicts: Your smartphone may be making you dumb. Also: On #SMDay, take a look back at important moments in the history of social media.
In the wake of the recent high-profile ransomware attack, here’s how to protect your organization. Also: How to quietly tear down organizational silos.
VR technology may help your organization connect with Gen Z. Also: A common piece of career advice may actually be hurting women.
Turmoil on the set of the Disney and Lucasfilm Han Solo movie provides leadership lessons for association executives. Also: The common values shared amongst associations and vendors.
Don't look to employees to fix a flailing company culture. It's up to leaders to make changes. Also: How to send an email that your members will want to read.
Why associations should pay attention to Facebook’s new community-centered mission statement. Also: How to get past writer’s block.
Your organization has no shortage of membership growth ideas. But do know how to strategically pick the best one? Here are several validation tactics to try before you pull the trigger on an idea. Also: If your website is underperforming, it may be time to take a second look at your content.
How to create an online community strategy that delivers results.
Hackers may try to ruin your next event. Here’s how to secure your meeting data. Also: Don’t let this excuse be the reason your employees are working remotely.
A new stock photo service aims to showcase more racial and ethnic diversity. Also: Avoid these common media interview mistakes.
In a crowded educational market, associations need to go the extra mile to stand out. Also: Here's how to make the most of a leave of absence.
Even the best meeting planners will come across these common problems that could lead to disaster. Also: Change up your seating arrangements to get more people engaged.
How to use the latest Facebook and Instagram features to reach and engage with millennials online. Also: Tips for delivering a perfect pep talk.
Look to certain personality characteristics to develop the best leaders. Also: How to correct common Google Analytics mistakes.
How to engage and recruit new graduates to your association. Also: Even a veteran event planner can make these common mistakes.
In the near future, technology may help you gauge your attendees’ emotions right in the moment. Also: Why you should stop micromanaging and learn to delegate.
A longtime association executive shares the essential characteristics needed to be a leader. Also: Find out how to streamline dues processing.
Being a little more flexible with your business travel policy may keep your millennial employees happy. Also: Prepare your members for the future by teaching them these soft skills.
How to keep new members invested in your organization. Also: Discover the best ways to manage your rock star employees.
You don’t have to make radical changes to improve engagement at your meeting. Here are a few simple things to try. Also: Does lowering the cost of membership dues lower your association’s value?
Don’t let small marketing strategy blunders negatively impact the performance of your webinars. Also: How to host a virtual event that your members will love.
Tapping into Reddit’s many niche communities could be a valuable source of market research for your organization. Also: highlights from Mary Meeker’s "Internet Trends" report.
Balancing your revenue needs against what sponsors are willing to pay can be complicated. Find out how to make both sides happy. Also: Why Instagram triumphs over Snapchat when it comes to marketing dollars.
Don’t abandon potential members who can’t afford your fee. There are things your organization can do to keep them involved. Also: Asking lots of questions during an important board meeting can do more harm than good.
This year has seen a lot of ground-shaking moments in the event industry space. Keep your eye on these five top trends in the second half of 2017. Also: Clever ways to use hashtags to attract new talent.
Membership retention is tricky and often out of your control. But a few key benefits can help. Also: Why marketing automation could be hurting you.
Public speaking offers up opportunities for you and your organization that you don’t want to miss. Also: Daily leadership practices to make your workplace less stressful for your team.
Why it may be time to reassess your organization’s leadership path. Also: Xperience Design Project premieres with innovative viewing formats.
Get board members engaged with your organization’s fundraising efforts. Also: Generational shifts are here. These are the changes you may need to make now.
How Kickstarter is helping makers on its service improve the odds they’ll actually ship—and why associations should take cues. Also: When multitasking is a necessary evil.
How an outdoor advertising group brought ideas to its conference badge that it hopes to see in its industry’s ads. Also: How you should think about social video.
A vehicle safety program effectively make the case for driving newer vehicles—with the help of a clever video. Also: Check out some resources if you’re trying to get a handle on the WannaCry ransomware attack.
Don’t overlook your website as a valuable tool for increasing your overall member engagement. Also: Why rewarding top contributors in your communities could backfire.
Some associations are leaving the central business district of the nation’s capital for new neighborhoods closer to Capitol Hill. Also: How to get your IT team to communicate clearly.
Associations are improving people’s lives every day, even if their work is behind the scenes. Also: Google makes changes to event search results.
Discover ways to galvanize your team to be happier and more productive. Also: Webinar marketing tips to help grow your membership.
Is the relationship between your national office and your local chapters in trouble? Also: How to approach social media as a communication channel between you and your members.
Why a slew of recent Hollywood cyberattacks should have associations looking closer at their vendors. Also: A fundamental way to increase member engagement.
Now that the weather is heating up, check out a few fun-in-the sun fundraising ideas. Also: some advice on whether to hire subject matter experts or community builders.
Find out how to bounce back from embarrassing email fails. Also: Stop a condescending coworker from making you lose your cool.
Millennials are rising through the ranks in their careers, and in doing so, they may be coming up against a surprising leadership challenge. Also: Why you should add more visuals to your next team meeting.
A new software company has found a way to incentivize business travelers to spend less. Also: A marketing metrics checklist from this week's Marketing, Membership & Communications Conference.
Fast Company interviews the planner of the glamorous charity benefit, who reveals a few lessons learned. Also: Simple ways to prevent nonprofit burnout.
Before you migrate your membership data to new software, make sure you're fully prepared. Also: Don't let a cybersecurity hack force you out of a job.
Now the Events Industry Council, the organization’s new name and logo came about thanks to member feedback. Also: why you should add fireside chats to your next meeting.
Why having a great, well-organized website is important for member recruitment. Also: Why going viral is more complicated than you think.
Don't be afraid to add a little drama when telling your nonprofit's story. Also: How to get the most value out of the next meeting you attend.
Snapchat is one of the best ways to tell your meeting's story. Also: Are you following these four inbound marketing phases?
Here are five factors to focus on to get the most out of your membership data. Also: How one news organization tackled its digital bugs and upgrades with a hackathon.
Moving past a big work blunder isn’t easy, but there are a few key ways you can avoid making the same mistake. Also: Why you no longer have to feel awkward when you use the word "millennial."
People are happy to pay a little more for VIP experiences. Here’s how special advantages could benefit both your attendees and your association. Also: How to think about the changing nature of knowledge in the digital age.
By adapting to the preferences of millennial learners, associations have consequently benefited members of all ages. Also: Deliver a more persuasive presentation with these body language tips.
When it comes to meeting attendance, single parents may not be receiving the support they need. Also: how to optimize your keyword research.
One organization gives voice to African-American women of the Civil War era. Also: How to create a culture of active employee engagement.
How to use your meetings to create valuable content. Also: Refine your call-for-presentations process. Don’t let another annual meeting go by without taking advantage of the gold mine of content that your event generates. Association Adviser shares a few ways to create unique content that you can use all year. Start with your speakers. Take […]
Why your members are ready for auto-renewal plans. Also: A television ad hijacks Google Home devices.
Create a sense of camaraderie by holding more attentive internal meetings. Also: How to bounce back from a hiring disaster.
Facebook partners with a journalism nonprofit to teach the news industry how to best take advantage of the platform. Also: Marketers are turning to more channels for social listening.
Prioritize your email strategy to get the most from your content. Also: Don’t miss these valuable SEO resources for association marketers.
Are private job boards hindering your ability to recruit millennials? Also: Abila, Aptify, and YourMembership join together to create a new, unified brand.
Global Meetings Industry Day honors the positive impact of meetings on communities. Also: Make your next meeting feel a little more like home.
Refresh your meetings by incorporating new learning techniques, panel styles, and more. Also: Are you creating goals all wrong?
Encourage membership growth by addressing potential trouble spots in your membership experience. Also: How to write the perfect Instagram caption.
Transforming your association to be more digitally strategic takes a radical change in mindset. Also: Don’t make these membership engagement errors.
Will the future workforce be dominated by generalists, specialists, or something in between? Also: Twitter makes a change to replies.
The Academy of Motion Picture Arts and Sciences gives its accounting firm another chance after "unacceptable" mistake. Also: The challenges of using real names in online communities.
Discover new ways to amp up your morning routine so you can have a more productive day. Also: How to create a better conference logo.
Don’t lose potential members because of a cumbersome application form. Simplify your membership process with a few key tweaks to your site. Also: Avoid magical thinking while planning projects.
It sounds beneficial, but that doesn't mean you shouldn't think it through first. Here are a few challenges to consider when looking into a joint membership model. Also: Why you should add music to your next presentation.
Twitter and Medium dip their toes into the subscription-service waters. Also: Get more out of meetings by taking better notes.
When one association professional heard a celebrity denigrate her industry, she decided to confront him one-on-one. Also: Check out the "Global Meetings Industry Day Anthem."
The latest communications platform may not be worth your time—stick to tried-and-true tactics to reach your members. Also: Three actions that all confident event professionals take.
Discover different ways to reach on-the-go donors. Also: IBM calls thousands of remote workers back to the office.
A few suggestions for keeping costs down when adding technology to your event. Also: Get basic with your member-recruitment strategies.
American Associations Day participants headed to Capitol Hill for a day of advocacy. Also: Perfect your event email timing and frequency.
Achieving high online engagement rates is difficult for any group. Signs say that it may be getting even harder. Also: Pick the right metrics for your digital advertising goal.
General Mills generates buzz on bees with a new campaign that associations should take pointers from. Also: In honor of American Associations Day, check out a fascinating infographic on the power of associations.
Find out how the events industry may be changing in the near future. Also: Here’s what members actually want to hear from you.
Follow this optimization process to help your website generate more donations. Also: You’re invited to a snowball fight.
Your organization can adapt to times of volatility from a place of strength by adopting a few key traits. Also: Google takes aim at Slack with a new workplace communication platform.
When the Signal Corps Regimental Association learned that comic book legend Stan Lee was in the Signal Corps, they made him a member. Also: Don’t neglect the spiritual side of life while you lead.
Millennials are changing business travel in ways that are unrecognizable to older generations. Also: What associations should know on International Women’s Day.
For any membership organization, raising nondues revenue is a must. Here are a few creative ways to do just that. Also: What the architectural design of legislative assemblies reveals about governments
Exuding a few key traits like empathy and confidence will help you be a better leader. Also: Get national and local chapters on the same page.
Don’t let a fear of failure hold back your employees from putting their best foot forward. Also: Simple steps to help you improve your email marketing campaign workflow.
Twitter continues the fight against online abuse by launching new anti-harassment tools. Also: One news outlet improves the quality of its online discussions by using a quiz.
Don’t leave your introverted members out in the cold. Create opportunities to get them engaged by respecting their personality traits. Also: Give your boomer members a little notice.
If you’re running ads on your association’s website, it could be slowing things down by quite a bit, according to a new report. Also: Learn how to better challenge yourself at your job.
The widely used content delivery platform is working with Google employees to plug a leak that may have affected sensitive information involving numerous users. Also: A phone call that fills any association employee with dread.
Employee engagement on social media can have wide-ranging benefits for your association. Also: Check your venue contracts for these important details.
Setting the right goals can help event professionals boost their job performance. Also: Website features that you need today to stay competitive.
The direct mail startup Mailjoy borrows some of its postcard-mailing strategies from the world of email marketing. Also: The importance of foresight.
With all the noise around different marketing strategies, find out which ones the pros are actually employing. Also: The New York Times smartly adjusts headlines for mobile.
An association tech insider says technical skills aren’t the only thing needed to run an IT department in 2017. Also: What first-time event planners should know.
A Google engineer provides a handy guide to optimizing Google Analytics for the data you need. Also: Questions event professionals should ask in the initial planning stages.
Event professionals need a well-considered emergency plan should a serious crisis occur during a meeting. Also: Don’t count out the benefits of nonprofit mentors.
Go behind the scenes of Valentine's Day flower delivery to find out how they arrive at your home via the Miami airport. Also: Why you should employ structured content.
The world is changing, and because of that associations are facing several common obstacles that they’ll need to overcome. Also: How to create content optimized for short attention spans.
Pinterest adds a number of innovative search features that keep the focus on the photos. Also: What CEOs should do to help inspire innovation.
Learn why the L.A. to New York red-eye may be worse than you think—according to an analysis of pro baseball players. Also: Twitter debuts new weapons in its ongoing battle to fight harassment.
Convincing attendees to sit in the front row is hard, but it’s not because of the front row itself. Also: One company’s clever strategy to get in on the Super Bowl action.
Don’t forget that associations are still corporations despite their nonprofit status. Also: How a major oil trade group used a Super Bowl ad to generate buzz.
Online communities offer communication channels between entry-level employees and leadership. Also: Be inspired by your past successes to promote change in your association.
Don’t ignore these important meeting planning details. Also: Does Punxsutawney Phil influence the housing market?
Learn creative ways to maximize your meeting budget. Also: Transform your association into a learning organization.
You could use a break. In honor of National Plan for Vacation Day, use today to plan your vacation time for the rest of the year. Also: What alumni associations can learn from other membership organizations.
Inspire more students to participate in volunteer work. Also: Discover an efficient way to promote your content through Twitter. Volunteering is mutually beneficial. Associations gain from the energy, work, and passion of the people pitching in, while volunteers—especially student ones—develop life skills and a broader perspective to become valuable members of society. Volunteer experience can also […]
Don’t let your best employees suffer from burnout. Here are a few ways to prevent it. Also: Create a culture of innovation.
Find out ways to fine-tune your association’s elevator pitch. Also: How to get the most out of a small staff.
A startup’s app attempts to change the way companies do business travel. Also: Smart ways to get more engagement in your next project.
Google revamps its Voice app. Also: How to host a conference across different locations.
Recruiting small businesses to join your organization is difficult, but these tips could help. Also: It’s Community Manager Appreciation Day; show your community builders some love.
Discover more ways to spread the word about your upcoming meetings. Also: Be on the lookout for these specific social skills.
Your organization may take great strides to influence how you’re seen by the public, but the market may have other ideas. Also: How your organization can set the stage for innovation.
Don’t let your online community go stale. Here’s how to keep people engaged. Also: The tactics Coachella uses to redefine the concert experience.
Grow your membership at your annual meeting. Also: Why you shouldn’t be giving away all of your content on platforms you don't own.
Take a look at the tremendous effort it takes to produce a world-famous event. Also: A state chamber goes from money troubles to tripling its revenue.
The ASEAN Food and Feed Insects Association, which will represent insect-food manufacturers in Southeast Asia, hopes to make an impact with both public awareness and formal regulations. One of the group’s cofounders says it may be an easier sell culturally in that part of the world.
Martin Luther King Jr. Day doesn’t have to just be a day off, it could be a “day on.” Also: Wow your audience with stunning visuals inspired by TED Talks.
Why member security is becoming a more important issue as the online landscape evolves. Also: Why online communities usually fail.
Ten years ago today, late Apple cofounder Steve Jobs gave the most important speech of his career. And it genuinely changed everything. Also: Why a stadium could be a good event venue.
The distributed content-sharing platform Medium is moving away from advertising altogether. Why? Founder Ev Williams says the model doesn’t work for publishing. Also: This article features a surfing dog.
Don’t just send surveys after the event—pick up data at every stage of the process. Also: Why a new Twitter feature could juice up your event engagement.
A Radiohead collaborator reveals that one of the band’s recent social gimmicks went over a lot better than they expected. Also: The start of the year might be a good time for a social audit.
Why cultural leadership is important when building an online community. Also: An association consultant discusses what he’s learned from an incident that kept him locked out of Facebook for almost two weeks.
A popular East Coast restaurant chain is getting rid of cash at all of its stores. Also: An association that’s making collaboration fundamental.
Thought leaders in the association space discuss association management software trends with Aptify. Also: More evidence the Mac is struggling within Apple.
Why your loyalty program could soften the blow during a brand crisis. Also: Think of your website as the foundation of a home.
A consultant focused on organizational culture makes the case that dress codes should serve a purpose for your association. Also: Why virtual meetings struggle to compare with the real thing.
The trade group Avocados From Mexico celebrates its namesake fruit’s new emoji fame. Also: Why your organization shouldn’t have too many arbitrary business rules.
The artificial intelligence technology, quickly becoming a hit in the home, scores its first major hotel deal. Also: Instagram hits a milestone.
Why FailFest, despite the heartaches that drove the session, was so important. Also: One slide that really kind of says it all.
How Microsoft’s Surface Hub, with its goal of juicing up meetings, became an unlikely hit despite its high-four-figure price tag. Also: A clever session-engagement strategy involving cookies.
If you’re feeling the year-end holiday stress, just remember that your members feel the same way. So respond accordingly. Also: Don’t cut corners, but don’t give away too much, either.
Microsoft Windows just gained a bold new feature that could redefine the platform—along with PC hardware—in the years to come. Also: Why universities are smart event venues. The long-term business case for Microsoft Windows, already strong, just got a lot more interesting. And it’s thanks to a clever move out of the software giant’s traditional […]
A new survey from Pew suggests that people tend to handle a lot of information well, especially with the help of technology. Also: Who should manage a project if you don’t have a project manager?
When your volunteer management inventory seems a little low, think in terms of what you do have, not what you don't. Also: Why it’s important to instill a sense of mission into your new employees.
Tips for using marketing automation to maximize your membership reach. Also: Instagram announces some useful improvements to its service.
An expert on the younger generation suggests that associations should look at social entrepreneurship, not advocacy, to engage millennials. Also: Why large event venues shut their doors.
Amazon Web Services, the popular cloud platform, can be tough to jump into due to its high level of complexity. But a new service could help. Also: A brainstorm flipped on its head could be a great icebreaker.
Why you should make room for pop-up events at your annual meeting. Also: The root cause of disappearing donors might be poor communication.
How Netflix turned to live events to promote its revival of the cult show Gilmore Girls. Also: The next act for the two guys who created the hugely popular news site Politico.
This clever antismoking marketing strategy is aimed directly at hipsters. Also: If your member marketing isn’t connecting, look closely at these three issues.
Associations far and wide are getting in on the #GivingTuesday fun—check out a few examples. Also: How one major brand teamed with a band of expert viral-video creators to promote its #GivingTuesday efforts.
It’s not easy to get busy members to take a breath that's long enough to read what you have to say, but it’s possible. Here’s how. Also: Consider your process when building out event engagement.
If you’re taking part in Giving Tuesday this year, make sure you have all your ducks in a row. Also: A successful effort to tie together Leonard Cohen and event planning.
Take care when communicating with your members during the stressful final weeks of the year. Also: Airbnb expands from rooms to experiences.