Searching: membership hack

Membership by Tim Ebner Nov 15, 2019

Membership Hack: Referral Dollars

Membership by Tim Ebner Nov 15, 2019

The International Association of Registered Financial Consultants doles out a $25 referral credit to any member who refers recruits during an end-of-year membership drive. The dollars can be used to pay down next year’s dues.

Membership by Tim Ebner Nov 1, 2019

Membership Hack: Chapter Incentive Program

Membership by Tim Ebner Nov 1, 2019

An incentive program offered by the Association for Talent Development has something for everyone: Members get discounted dues, chapters get a membership boost, and ATD gets broader promotion of programs and services.

Membership by Tim Ebner Oct 25, 2019

Membership Hack: Coworking Space for Members Only

Membership by Tim Ebner Oct 25, 2019

Mimicking WeWork and other coworking operations, the Massachusetts Biotechnology Council recently opened a coworking space near its Boston headquarters. Spaces cater to members only for impromptu meetings or large-scale events.

Membership by Tim Ebner Oct 18, 2019

Membership Hack: Coffee Break Webinars

Membership by Tim Ebner Oct 18, 2019

Are you tired of sitting through hour-long webinars? At the American Evaluation Association, members register for virtual “coffee break” sessions. Time commitment: 20 minutes.

Membership by Tim Ebner Oct 4, 2019

Membership Hack: Community Service Days

Membership by Tim Ebner Oct 4, 2019

The Hotel Association of North Texas hosts regular community service days that deepen member engagement while giving volunteers a chance to make a positive impact locally.

Membership by Tim Ebner Sep 27, 2019

Membership Hack: Caucus Meetups

Membership by Tim Ebner Sep 27, 2019

To bring members and lawmakers closer together, MassBio uses caucus-style events at industry meetings where important public policy issues can be addressed.

Membership by Tim Ebner Sep 23, 2019

Membership Hack: Free Internship Postings

Membership by Tim Ebner Sep 23, 2019

The American Physical Society allows members to post their internship openings on its online career center for free, which helps them find qualified candidates and gives student members greater access to career opportunities.

Membership by Tim Ebner Sep 13, 2019

Membership Hack: Share a Story

Membership by Tim Ebner Sep 13, 2019

The Grants Professionals Association uses an online form and a hashtag, #GrantsWork, to collect and share member stories that speak to the impact of the profession.

Membership by Tim Ebner Sep 6, 2019

Membership Hack: “Power of One” Recruitment Campaign

Membership by Tim Ebner Sep 6, 2019

The National Fastpitch Coaches Association holds an annual member-driven recruitment campaign that’s brought in hundreds of prospects—one coach at a time.

Membership by Tim Ebner Aug 23, 2019

Membership Hack: An App to Track Savings

Membership by Tim Ebner Aug 23, 2019

The American Homebrewers Association gives members an easy way to track discounts and savings using an app, which helps AHA make the case for membership value and ROI.

Membership by Tim Ebner Aug 16, 2019

Membership Hack: $5 Trial Membership

Membership by Tim Ebner Aug 16, 2019

For the cost of a Starbucks latte, the International Public Safety Association gave member prospects a limited $5 trial membership that included access to a lot of member benefits.

Membership by Tim Ebner Aug 9, 2019

Membership Hack: Conference Walking Challenge

Membership by Tim Ebner Aug 9, 2019

The Association of the U.S. Army Annual Meeting and Exposition hosts a walking competition to get attendees moving and improve the meeting’s sustainability.

Membership by Tim Ebner Aug 2, 2019

Membership Hack: Conference Newsroom Staffed by Students

Membership by Tim Ebner Aug 2, 2019

A conference newsroom run by the Online News Association gives student members hands-on job training, as well as an opportunity to attend the conference for free.

Membership by Tim Ebner Jul 26, 2019

Membership Hack: A Shirt With a Message

Membership by Tim Ebner Jul 26, 2019

To nurture a sense of belonging and commitment to mission, the Electronic Frontier Foundation designed a t-shirt that represents its values and enticed people to join or renew during a membership campaign.

Membership by Tim Ebner Jul 19, 2019

Membership Hack: Sustainability Pledge

Membership by Tim Ebner Jul 19, 2019

The American Public Transit Association challenges members to take a pledge that they will operate sustainably, creating support for a key policy issue and building community within the organization.

Membership by Tim Ebner Jul 12, 2019

Membership Hack: Consumer-Oriented Blog

Membership by Tim Ebner Jul 12, 2019

The American Cleaning Institute created a consumer-focused for its members’ customers. The content includes practical cleaning tips as well as safety information.

Membership by Tim Ebner Jul 3, 2019

Membership Hack: Three Meetings, One Week

Membership by Tim Ebner Jul 3, 2019

The American Dental Association combined three of its small meetings into one week-long conference. The three-in-one format expands professional development opportunities while combining resources and stakeholder groups.

Membership by Tim Ebner Jun 28, 2019

Membership Hack: Outstanding Student Award

Membership by Tim Ebner Jun 28, 2019

An awards program of the Academy of Osseointegration recognizes top-performing dental students. The recognition comes with a free membership, plus some additional member perks.

Membership by Tim Ebner Jun 24, 2019

Membership Hack: Summer Reading List

Membership by Tim Ebner Jun 24, 2019

A curated list of member-recommended books keeps members of the National Association of Colleges and Employers learning all summer long.

Membership by Tim Ebner Jun 14, 2019

Membership Hack: Museum Exhibit

Membership by Tim Ebner Jun 14, 2019

Members of the International Trademark Association created an exhibit for the National Inventors Hall of Fame Museum. The exhibit uses content inspired by a public awareness campaign that educates young people on counterfeit goods.

Membership by Tim Ebner Jun 7, 2019

Membership Hack: Jobs for Veterans

Membership by Tim Ebner Jun 7, 2019

A new partnership empowers members of AICC, the Independent Packaging Association, to hire military veterans. The program helps members find much-needed employees and prepares vets for careers in the industry.

Membership by Tim Ebner May 31, 2019

Membership Hack: Chapter Microsites

Membership by Tim Ebner May 31, 2019

The Institute of Management Accountants uses microsites that chapter volunteers manage to drive online member engagement while maintaining IMA brand consistency. The sites are easy to configure and help boost event attendance.

Membership by Tim Ebner May 17, 2019

Membership Hack: Virtual Chapters

Membership by Tim Ebner May 17, 2019

Chapters don’t always have to be about serving members in the same local community or state. At NIGP, the Institute for Public Procurement, virtual chapters connect members with similar interests from thousands of miles away.

Membership by Tim Ebner May 10, 2019

Membership Hack: Mother’s Day Good Deed

Membership by Tim Ebner May 10, 2019

The National Peace Corps Association encourages its members to buy gifts for Mom online. Each purchase is a chance to give back and do some good.

Membership by Tim Ebner May 3, 2019

Membership Hack: Microvolunteering for Content Creation

Membership by Tim Ebner May 3, 2019

Your members can pitch in as content creators of social media feeds, newsletters, or blogs. These microvolunteering opportunities can help time-strapped members get involved.

Membership by Tim Ebner Apr 26, 2019

Membership Hack: Virtual Town Halls

Membership by Tim Ebner Apr 26, 2019

The National Association of Home Builders hosts virtual town halls every month with its state and local affiliates, providing a regular forum for both staff and volunteers to swap ideas about membership.

Membership by Tim Ebner Apr 19, 2019

Membership Hack: Logo Sharing

Membership by Tim Ebner Apr 19, 2019

Sharing your association’s logo with members can help increase your visibility, recruit new members, and foster credibility and trust with members’ customers.

Membership by Tim Ebner Apr 12, 2019

Membership Hack: A Tech Tool for Member Onboarding

Membership by Tim Ebner Apr 12, 2019

Trello is a web-based app that’s popular for project management. One association uses Trello’s kanban boards, which visualize workflows, to onboard new members.

Membership by Tim Ebner Apr 5, 2019

Membership Hack: Chapter Services Lab

Membership by Tim Ebner Apr 5, 2019

Staff from the American Academy of Pediatrics play a direct role in component relations problem-solving. During its annual chapter summit, volunteers can ask questions and find answers at the chapter services lab.

Membership by Tim Ebner Mar 29, 2019

Membership Hack: Virtual Expos

Membership by Tim Ebner Mar 29, 2019

Not all of your members will be able to attend the annual meeting. For those who miss it, a virtual expo can be a great way to remotely engage people in professional development.

Membership by Tim Ebner Mar 22, 2019

Membership Hack: Association StoryCorps

Membership by Tim Ebner Mar 22, 2019

Association members have stories to tell. The American Geophysical Union has enlisted StoryCorps, a nonprofit that collects and archives audio conversations with everyday Americans, to document its members’ accounts of their journeys through science.

Membership by Tim Ebner Mar 15, 2019

Membership Hack: “Ask Me Anything” Calls

Membership by Tim Ebner Mar 15, 2019

The Digital Analytics Association hosts a monthly call modeled off Reddit’s “Ask Me Anything” series. DAA members dial in to ask whatever is on their minds.

Membership by Tim Ebner Mar 8, 2019

Membership Hack: Member-Generated Memes

Membership by Tim Ebner Mar 8, 2019

The Grant Professionals Association found a creative way to reach and engage members during an annual celebration of the profession: Tap into the internet’s love of memes.

Membership by Tim Ebner Mar 1, 2019

Membership Hack: Conference Suggestion Box

Membership by Tim Ebner Mar 1, 2019

Does your conference need an overhaul? At the Online News Association, a digital suggestion box gives members an easy way to provide input into content planning for ONA’s annual meeting.

Membership by Tim Ebner Feb 22, 2019

Membership Hack: An App for Maintaining Credentials

Membership by Tim Ebner Feb 22, 2019

An app from the American Board of Anesthesiology assesses members on their professional knowledge year-round to help them maintain their certification, replacing its traditional exam.

Membership by Tim Ebner Feb 18, 2019

Membership Hack: Onboarding Webinars

Membership by Tim Ebner Feb 18, 2019

The International Coach Federation onboards new members using a live webinar to introduce them to key benefits and services. This early engagement opportunity also helps boost first-year retention.

Membership by Tim Ebner Feb 8, 2019

Membership Hack: An Appetite for Cookbooks

Membership by Tim Ebner Feb 8, 2019

At the National Association of Home Builders, members submit their favorite recipes for a community cookbook that’s now in its second printing. Proceeds from Building an Appetite support NAHB’s scholarship fund.

Membership by Tim Ebner Feb 1, 2019

Membership Hack: Give Back at Annual Meetings

Membership by Tim Ebner Feb 1, 2019

During its annual meeting, the American Alliance of Orthopaedic Executives partners with a local charity in the host city. Funds raised not only help support a worthy cause, but the effort also offers opportunities for attendees to engage and interact with one another.

Membership by Tim Ebner Jan 25, 2019

Membership Hack: Raise Awareness With Testimonials

Membership by Tim Ebner Jan 25, 2019

The American Academy of Implant Dentistry created patient testimonials, a PSA-style video, and a website to increase public understanding of implant dentistry, putting the spotlight on AAID-certified members.

Membership by Tim Ebner Jan 18, 2019

Membership Hack: 30 in 30 Recruitment Drive

Membership by Tim Ebner Jan 18, 2019

To commemorate its 75th anniversary, the National Association of Concessionaires recently launched a member-referral program to recruit 30 new members in 30 days. It’s part of a yearlong effort to get current members to become new member sponsors.

Membership by Tim Ebner Jan 11, 2019

Membership Hack: Member Appreciation Webinars

Membership by Tim Ebner Jan 11, 2019

Each year, the American Occupational Therapy Association shows member its appreciation by offering free webinars during a weeklong celebration. The free learning continues all year with a monthly webinar series.

Membership by Tim Ebner Jan 4, 2019

Membership Hack: Ask a Question by Email

Membership by Tim Ebner Jan 4, 2019

A monthly email that asks a single question about membership can boost engagement and give a glimpse at long-term membership trends.

Membership by Tim Ebner Dec 18, 2018

Top Tips From 2018 Membership Hacks

Membership by Tim Ebner Dec 18, 2018

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Here are some of our favorites from 2018.

Membership by Tim Ebner Dec 14, 2018

Membership Hack: Holiday Stress Relief

Membership by Tim Ebner Dec 14, 2018

The holidays are not always bright and cheery. For some, they’re filled with stress and anxiety. The National Funeral Directors Association helps members address these feelings with free online resources and phone counseling.

Membership by Tim Ebner Dec 7, 2018

Membership Hack: Decked Out in Member Apparel

Membership by Tim Ebner Dec 7, 2018

Members of the American Angus Association show their pride by wearing Angus Brand apparel, which is sold in a new online retail store. Merchandise and apparel sales also support a worthy cause.

Membership by Tim Ebner Nov 30, 2018

Membership Hack: Get Social With Onboarding

Membership by Tim Ebner Nov 30, 2018

When new members join, you might send them a welcome letter or packet of information. But one association goes a step further and recognizes new members on social media platforms.

Membership by Tim Ebner Nov 16, 2018

Membership Hack: Black Friday Member Savings

Membership by Tim Ebner Nov 16, 2018

On one of the busiest shopping days of the year, the National Business Aviation Association rolls out a special deal to incentivize prospects to join. The annual promotion provides a recruitment boost and garners some additional social buzz.

Membership by Tim Ebner Nov 2, 2018

Membership Hack: Conference Call Seminars

Membership by Tim Ebner Nov 2, 2018

The National Ayurvedic Medical Association hosts a monthly after-hours seminar by conference call. Each dial-in session is a chance for both members and nonmembers to learn more about Ayurveda health.

Membership by Tim Ebner Oct 26, 2018

Membership Hack: Chapter Trivia

Membership by Tim Ebner Oct 26, 2018

To spark some friendly competition and build buzz for its annual conference, the Association of Change Management Professionals quizzes members weekly on chapter trivia.

Membership by Tim Ebner Oct 19, 2018

Membership Hack: The Right Medium for Maximum Reach

Membership by Tim Ebner Oct 19, 2018

The Fiber Broadband Association uses a platform called Medium to blog about industry news, information, and advocacy. With millions of users, it lets FBA distribute content far and wide.

Membership by Tim Ebner Oct 12, 2018

Membership Hack: Recruitment Competition for Chapters

Membership by Tim Ebner Oct 12, 2018

The National Association of Home Builders encourages friendly competition among chapter members with an annual fall membership drive. This year, to raise the stakes, NAHB announced extra cash and prize incentives.

Membership by Tim Ebner Sep 28, 2018

Membership Hack: There's No 'I' in Member

Membership by Tim Ebner Sep 28, 2018

In communications with members, do you talk too much about yourself? The Society for Vascular Ultrasound removes ‘I’ or ‘we’ statements from member materials and replaces them with member-focused language.

Membership by Tim Ebner Sep 21, 2018

Membership Hack: Online Acronym Finder

Membership by Tim Ebner Sep 21, 2018

The Regulatory Affairs Professionals Society recently revamped its acronym guide from a printed piece to a searchable online database. The new tool helps RAPS members navigate a sea of bureaucratic shorthand.

Membership by Tim Ebner Sep 7, 2018

Membership Hack: Chapter Leaders as Conference Promoters

Membership by Tim Ebner Sep 7, 2018

The Association for Corporate Growth organizes a competition to encourage chapter leaders to promote its annual conference. Participants get two free conference registrations, plus chances to win prizes.

Membership by Tim Ebner Aug 24, 2018

Membership Hack: Speed Mentoring

Membership by Tim Ebner Aug 24, 2018

There’s a quick way to make mentorship matches. “Speed mentoring” rotates participants around a room for rapid-fire conversations with potential mentors.

Membership by Tim Ebner Aug 17, 2018

Membership Hack: Referral Incentives

Membership by Tim Ebner Aug 17, 2018

The Association of Academic Physiatrists incentivizes members who recruit members in August. For each new or reinstated member who joins, the referring member gets entered into a raffle.

Membership by Tim Ebner Aug 10, 2018

Membership Hack: Instagram Engagement

Membership by Tim Ebner Aug 10, 2018

The American Dental Hygienists' Association has a big presence on Instagram, where it highlights member stories every week and once a month gives a student member full-account access for a day-in-the-life look.

Membership by Tim Ebner Aug 3, 2018

Membership Hack: Collect Member News Online

Membership by Tim Ebner Aug 3, 2018

Associations can use an online form to gather updates and announcements from members that can be turned into content for the magazine, website, or future professional development programming.

Membership by Tim Ebner Jul 27, 2018

Membership Hack: Preview Weekend

Membership by Tim Ebner Jul 27, 2018

The Association of Writers & Writing Programs occasionally opens its website to nonmembers for a weekend preview of member-only benefits. The free access incentivizes prospects to join.

Membership by Tim Ebner Jul 20, 2018

Membership Hack: Bite-Sized Learning

Membership by Tim Ebner Jul 20, 2018

The Direct Selling Association creates podcasts to not only help its members learn from their colleagues but also to meet them “where they are.”

Membership by Tim Ebner Jul 13, 2018

Membership Hack: Fundraising by Webinar

Membership by Tim Ebner Jul 13, 2018

The Radio Television Digital News Association is offering access to an upcoming webinar for free. In exchange, RTDNA is asking journalists to donate to a fund supporting victims of the Capital-Gazette shooting.

Membership by Tim Ebner Jul 6, 2018

Membership Hack: Career-Stage Mentorships

Membership by Tim Ebner Jul 6, 2018

A key benefit of membership in the Illinois Park and Recreation Association is a career-stage mentorship program that brings together early, mid-level, and seasoned professionals. It helps to grow professional networks while keeping members engaged with the association.

Membership by Tim Ebner Jun 29, 2018

Membership Hack: Digital Handbook

Membership by Tim Ebner Jun 29, 2018

A digital handbook gives members access to the information they need about member benefits, services, and support—all in one place.

Membership by Tim Ebner Jun 15, 2018

Membership Hack: Spotlight Future Leaders

Membership by Tim Ebner Jun 15, 2018

The Accounting and Financial Women’s Alliance spotlights young members who have stories to tell and are in a good position to lead.

Membership by Tim Ebner Jun 8, 2018

Membership Hack: Recognize Long-Term Members

Membership by Tim Ebner Jun 8, 2018

Looking for an easy way to say thanks to your most loyal members? One association takes time at its annual conference to spotlight major member anniversaries.

Membership by Tim Ebner Jun 1, 2018

Membership Hack: Teleforums

Membership by Tim Ebner Jun 1, 2018

If your members don’t have time for an hour-long webinar, consider an on-the-go option—teleforums—where members dial in for a phone conversation.

Membership by Tim Ebner May 18, 2018

Membership Hack: Downsizing Newsletters

Membership by Tim Ebner May 18, 2018

The American Academy of PAs downsized to a single e-newsletter to deliver news and information to members without flooding their inboxes. That change is helping to boost open rates, click-throughs, and membership.

Membership by Tim Ebner May 11, 2018

Membership Hack: Hall of Fame

Membership by Tim Ebner May 11, 2018

Each year, the Specialty Food Association inducts a handful of people into a hall of fame celebrating industry leaders. The program showcases SFA innovators and draws positive media attention.

Membership by Tim Ebner May 4, 2018

Membership Hack: Staffing Help

Membership by Tim Ebner May 4, 2018

The Retail Merchants Association recently partnered with a startup to help members fill temporary staff vacancies.

Membership by Tim Ebner Apr 27, 2018

Membership Hack: New-Member Giveaway

Membership by Tim Ebner Apr 27, 2018

Everyone loves a freebie—including your member prospects. The American Water Works Associations offers new members two kinds of freebies: practical and fun.

Membership by Tim Ebner Apr 20, 2018

Membership Hack: Discounted Consumer Research

Membership by Tim Ebner Apr 20, 2018

The United States Association of Cider Makers recently partnered with the global research firm Nielsen to offer an opt-in group study to gather consumer feedback on members’ product designs and marketing.

Membership by Tim Ebner Apr 6, 2018

Membership Hack: Virtual Happy Hours

Membership by Tim Ebner Apr 6, 2018

The Women’s Fiction Writers Association brings members together with a glass of wine via virtual happy hours, which are streamed live and posted online.

Membership by Tim Ebner Mar 30, 2018

Membership Hack: Partnership Power

Membership by Tim Ebner Mar 30, 2018

The National Association for Community College Entrepreneurship worked in partnership with many other nonprofits and associations to amplify their message as part of an awareness week.

Membership by Tim Ebner Mar 23, 2018

Membership Hack: “Humans of New York” for Members

Membership by Tim Ebner Mar 23, 2018

To provide a more personal look at its members, the Ohio Society of Certified Public Accountants features photo essays like the ones featured on the popular Humans of New York blog.

Membership by Tim Ebner Mar 16, 2018

Membership Hack: March Madness Membership Drive

Membership by Tim Ebner Mar 16, 2018

This time of year, everyone seems to have March Madness on the mind, including an association that’s using this month to recruit new members.

Membership by Tim Ebner Mar 9, 2018

Membership Hack: Daily Briefings

Membership by Tim Ebner Mar 9, 2018

To give members a quick way to stay on top of news related to their field, the Infectious Diseases Society of America partnered with a medical publisher to deliver a curated daily newsletter.

Membership by Tim Ebner Mar 2, 2018

Membership Hack: Trial Memberships for Meeting Attendees

Membership by Tim Ebner Mar 2, 2018

One recruitment tactic that’s proving to be effective for the American Booksellers Association—a free trial membership for each Spring Forum attendee.

Membership by Tim Ebner Feb 23, 2018

Membership Hack: Member Awareness Day

Membership by Tim Ebner Feb 23, 2018

To empower members and help raise public awareness of the profession, the National Society of Genetic Counselors created a one-day campaign that got community members involved.

Membership by Tim Ebner Feb 9, 2018

Membership Hack: Member Benefits App

Membership by Tim Ebner Feb 9, 2018

The American Veterinary Medical Association gives members access to a variety of practical benefits—all with a tap of an app.

Membership by Tim Ebner Jan 26, 2018

Membership Hack: The “I Am” Wall

Membership by Tim Ebner Jan 26, 2018

Two associations in the hospice and palliative care field brought an inclusive spirit to their joint conference with a physical space where attendees, regardless of background or origin, could express themselves.

Membership by Tim Ebner Jan 19, 2018

Membership Hack: Chapter Leadership Coaching

Membership by Tim Ebner Jan 19, 2018

The National Speakers Association uses a leadership coaching program to support and grow new leaders in its chapters and build a leadership pipeline.

Membership by Tim Ebner Jan 12, 2018

Membership Hack: Referral Credits

Membership by Tim Ebner Jan 12, 2018

The Textbook and Academic Authors Association recently debuted a referral program that incentivizes members to recruit prospects in exchange for a small credit.

Membership by Tim Ebner Jan 5, 2018

Membership Hack: Reinforce Members’ Resolutions

Membership by Tim Ebner Jan 5, 2018

The American Nurses Association’s #fitnursefriday social media campaign engages members and keeps them accountable for their New Year's resolutions.

Membership by Tim Ebner Dec 15, 2017

Membership Hack: Digital Dashboards

Membership by Tim Ebner Dec 15, 2017

To give members a hands-on experience with data, the Equipment Leasing and Finance Association built an interactive digital dashboard.

Membership by Tim Ebner Dec 8, 2017

Membership Hack: Affinity Analysis

Membership by Tim Ebner Dec 8, 2017

The Society for Human Resource Management took a close look at which affinity programs members wanted most. The result: a new menu of options to better meet their needs.

Membership by Tim Ebner Dec 1, 2017

Membership Hack: Online Charity Auctions

Membership by Tim Ebner Dec 1, 2017

This year, the International Society of Transport Aircraft Trading raises funds for its foundation using an online charity auction that taps into members’ passion for model airplanes.

Membership by Tim Ebner Nov 17, 2017

Membership Hack: Call for Micro-Volunteers

Membership by Tim Ebner Nov 17, 2017

The National Society of Genetic Counselors uses an online discussion forum to put out a call each time it needs members to take on small, ad-hoc volunteer tasks.

Membership by Tim Ebner Nov 10, 2017

Membership Hack: Showcase Members’ Talents

Membership by Tim Ebner Nov 10, 2017

To drive deeper engagement and a sense of community, the National Art Educators Association exhibits members’ creative talents both in person and remotely.

Membership by Tim Ebner Nov 3, 2017

Membership Hack: "Look Book" for Members

Membership by Tim Ebner Nov 3, 2017

A small-staff association distributes a simple directory, complete with photos, to onboard, orient, and engage its members.

Membership by Tim Ebner Oct 27, 2017

Membership Hack: Chapter Liaisons

Membership by Tim Ebner Oct 27, 2017

As part of a strategic effort, every staff member at the Society of Financial Service Professionals, including the CEO, serves as a chapter liaison.

Membership by Tim Ebner Oct 20, 2017

Membership Hack: Meeting Discount for Chapter Presidents

Membership by Tim Ebner Oct 20, 2017

Want to reward chapter volunteers and give them an incentive to stay involved? Take a cue from one association that discounts registration for chapter presidents to attend its annual meeting.

Membership by Tim Ebner Oct 13, 2017

Membership Hack: Renewal Contest

Membership by Tim Ebner Oct 13, 2017

To encourage quick renewals, the U.S. Personal Chef Association holds a monthly contest with a chance to win next year’s membership for free.

Membership by Tim Ebner Sep 29, 2017

Membership Hack: Social Ambassadors

Membership by Tim Ebner Sep 29, 2017

The Society for Simulation in Healthcare tapped members as social ambassadors to promote a week-long online advocacy effort.

Membership by Tim Ebner Sep 22, 2017

Membership Hack: Opportunity to Do Good in a Disaster

Membership by Tim Ebner Sep 22, 2017

Due to Hurricane Irma, the Textile Rental Services Association canceled its annual conference in Miami. It gave attendees and sponsors the option to turn their fees into donations for disaster relief.

Membership by Tim Ebner Sep 15, 2017

Membership Hack: Storify Member Experiences

Membership by Tim Ebner Sep 15, 2017

Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the member experience.

Membership by Tim Ebner Sep 8, 2017

Membership Hack: Pay-What-You-Can Members

Membership by Tim Ebner Sep 8, 2017

SHAPE America is testing a new way to recruit and win back members: letting them decide how much to pay in membership dues.

Membership by Tim Ebner Sep 1, 2017

Membership Hack: Quick Response With Texting

Membership by Tim Ebner Sep 1, 2017

The National Association of Sports Commissions is piloting a text message communication system to improve response time when members need help.

Membership by Tim Ebner Aug 25, 2017

Membership Hack: Lifetime Members

Membership by Tim Ebner Aug 25, 2017

The International Live Events Association recently debuted a lifetime membership to honor committed and long-time members.

Membership by Tim Ebner Aug 18, 2017

Membership Hack: ROI Scorecard

Membership by Tim Ebner Aug 18, 2017

The Digital Analytics Association has developed a scorecard that demonstrates to members the dollars-and-cents return on their dues investment.

Membership by Tim Ebner Aug 11, 2017

Membership Hack: Free Digital Access

Membership by Tim Ebner Aug 11, 2017

A new complimentary, digital membership is adding some much-needed buzz to member recruitment for the American Beekeeping Federation.

Membership by Tim Ebner Jul 28, 2017

Membership Hack: A Two-for-New Deal

Membership by Tim Ebner Jul 28, 2017

The Alliance of Arizona Nonprofits offers member prospects an incentive to join with two free webinars, which provide practical value.

Membership by Tim Ebner Jul 21, 2017

Membership Hack: Instagram Recruitment

Membership by Tim Ebner Jul 21, 2017

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members.

Membership by Tim Ebner Jul 14, 2017

Membership Hack: Volunteer Matrix

Membership by Tim Ebner Jul 14, 2017

The American Alliance of Orthopaedic Executives uses a volunteer matrix, which is a spreadsheet that helps to track and recruit members.

Membership by Tim Ebner Jul 7, 2017

Membership Hack: Host an 'Amazing Race'

Membership by Tim Ebner Jul 7, 2017

The American Probation and Parole Association is adding a little competition to its annual conference to get members moving and active in their host city.

Membership by Tim Ebner Jun 23, 2017

Membership Hack: Morale Boosters for Meetings

Membership by Tim Ebner Jun 23, 2017

To add camaraderie and creativity at annual meetings, the Association of Public Health Laboratories encourages members to share morale-boosting moments.

Membership by Tim Ebner Jun 16, 2017

Membership Hack: Member Prospect Cards

Membership by Tim Ebner Jun 16, 2017

Getting board members on board with membership recruitment is as easy as handing them a prospect card.

Membership by Tim Ebner Jun 9, 2017

Membership Hack: Recognizing Retirees

Membership by Tim Ebner Jun 9, 2017

By recognizing members who are retiring or already retired, one association is hoping to celebrate and engage them for a lifetime.

Membership by Tim Ebner Jun 2, 2017

Membership Hack: Member Videos

Membership by Tim Ebner Jun 2, 2017

Member testimonials are a tried-and-true marketing tool for associations. Put them in simple video form to put a human face on your campaigns.

Membership by Tim Ebner May 19, 2017

Membership Hack: Workshop Essentials

Membership by Tim Ebner May 19, 2017

The Utah Nonprofits Association does more than just train its members. It now works with them in post-training workshops to ensure they know how to put the tools they learned to use.

Membership by Tim Ebner May 12, 2017

Membership Hack: Celebrate Online Contributors

Membership by Tim Ebner May 12, 2017

The American Staffing Association’s online community marked its fourth anniversary by recognizing its most active participants.

Membership by Tim Ebner May 5, 2017

Membership Hack: Repeat Advocates

Membership by Tim Ebner May 5, 2017

To get members coming back year after year for its annual advocacy day, SHAPE America awards long-time attendees and offers scholarship incentives.

Membership by Tim Ebner Apr 28, 2017

Membership Hack: Listening Tour

Membership by Tim Ebner Apr 28, 2017

A team from the American Dental Association visits dentist offices to listen to members’ unmet needs.

Membership by Tim Ebner Apr 21, 2017

Membership Hack: Micro-Advocacy

Membership by Tim Ebner Apr 21, 2017

Asking regional members to take action on micro-advocacy efforts could result in big payoffs—both for your issue and in member engagement.

Membership by Tim Ebner Apr 14, 2017

Membership Hack: Recruiting Award

Membership by Tim Ebner Apr 14, 2017

To encourage membership recruitment, the North American Association of Floor Covering Distributors gives an award to the member who is the biggest connector.

Membership by Tim Ebner Apr 7, 2017

Membership Hack: The Gratitude Book

Membership by Tim Ebner Apr 7, 2017

There’s a simple way to say thanks to dedicated members who serve in volunteer positions—sign and send a gratitude book.

Membership by Tim Ebner Mar 31, 2017

Membership Hack: Young Members Pitching In

Membership by Tim Ebner Mar 31, 2017

The US Composting Council taps a young professionals committee to lead on conference activities, connecting them with more established members and building a sense of belonging.

Membership by Tim Ebner Mar 17, 2017

Membership Hack: Milestone Moments

Membership by Tim Ebner Mar 17, 2017

The Agriculture Future of America Alliance recently celebrated its 20th anniversary with a promotion designed to boost renewals and bring in new and lapsed members.

Membership by Tim Ebner Mar 10, 2017

Membership Hack: A Soft-Touch Note

Membership by Tim Ebner Mar 10, 2017

Sometimes a bit of friendly outreach is all it takes to get valuable information from your members.

Membership by Tim Ebner Mar 3, 2017

Membership Hack: Two-for-One Fly-Ins

Membership by Tim Ebner Mar 3, 2017

The National Association of Counties turns members into advocates by doubling the value of their trip to Washington, DC.

Membership by Tim Ebner Feb 24, 2017

Membership Hack: Savings on Shipping

Membership by Tim Ebner Feb 24, 2017

The National Association of Wine Retailers formed a partnership with FedEx to save members money on shipping. This new benefit helps retailers meet consumer demand and helps NAWR recruit members.

Membership by Tim Ebner Feb 10, 2017

Membership Hack: Conference Buddy System

Membership by Tim Ebner Feb 10, 2017

The Academy of Managed Care Pharmacy uses a mentoring program that incentivizes conference attendance and provides members with opportunities to network and recruit new staff.

Membership by Tim Ebner Feb 3, 2017

Membership Hack: An Easier Way to “Contact Us”

Membership by Tim Ebner Feb 3, 2017

The National Association of Professional Organizers keeps its house in order with a simplified “contact us” form. The new form makes it easier for members to ask questions and receive prompt replies.

Membership by Tim Ebner Jan 30, 2017

Membership Hack: Combo-Promo Campaigns

Membership by Tim Ebner Jan 30, 2017

One small association increased membership by 7 percent in a year using targeted "combo-promo" campaigns.

Membership by Tim Ebner Dec 13, 2017

How They Hacked It: Top Membership Tips of 2017

Membership by Tim Ebner Dec 13, 2017

One year in, our Membership Hack column has become your weekly two-minute read for ideas for saving time, money, and other resources while delivering value to your members. Here’s a look back at some personal favorites.

Membership by Tim Ebner Oct 15, 2019

Three Small-Scale Ideas for Free Membership

Membership by Tim Ebner Oct 15, 2019

When you rely on member dues as a significant revenue source, free membership sounds scary. But you don’t have to go big: Limited free membership offers might provide just the boost you need.

Membership by Tim Ebner Aug 6, 2019

Send the Right Message About Membership ROI

Membership by Tim Ebner Aug 6, 2019

Your messaging on membership’s return on investment is often as important as the benefits you provide. Consider whether you’re striking the right tone.

Membership by Tim Ebner Jun 18, 2019

Four Internet Trends Affecting Membership

Membership by Tim Ebner Jun 18, 2019

At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many of them also have implications for associations and their members.

Membership by Tim Ebner Mar 26, 2019

To Boost Global Membership, Get Flexible

Membership by Tim Ebner Mar 26, 2019

Strict membership categories and dues structures don’t work for everyone. For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership.

Membership by Tim Ebner Mar 5, 2019

Get Creative With Your Spring Membership Drive

Membership by Tim Ebner Mar 5, 2019

Spring offers a chance to rethink membership campaigns, adding seasonal tie-ins and creative themes that make it more fun to recruit and engage.

Membership by Sophia Conforti Feb 4, 2019

Daily Buzz: Tricks to Kick-Start Membership Growth

Membership by Sophia Conforti Feb 4, 2019

Increasing membership numbers should always be a priority—and these three membership growth strategies can deliver on that goal. Also: building an online community that encourages engagement.

Membership by Sophia Conforti Oct 22, 2018

Daily Buzz: Reinventing the Membership Wheel

Membership by Sophia Conforti Oct 22, 2018

If you’re having a hard time with membership recruitment or retention, it’s time to seek a new strategy. Also: a conference badge that doubles as a working computer.

Membership by Tim Ebner Jul 17, 2018

What to Do When Membership Is Declining

Membership by Tim Ebner Jul 17, 2018

Findings from this year’s Marketing General Membership Marketing Benchmarking Report indicate that membership growth is strong. But what if your association continues to see year-over-year declines? Here’s how one association reversed its churn.

Technology by Ernie Smith Jul 16, 2018

A Content Marketing ROI Hack: Publish Less

Technology by Ernie Smith Jul 16, 2018

ROI is a challenging thing to perfect when it comes to content marketing strategy, and many marketers are still struggling with it. Perhaps the problem is that you’re making too much content—or, perhaps, your expectations are out of whack.

Membership by Tim Ebner Jun 14, 2017

Lessons From MCON on Millennial Engagement and Membership

Membership by Tim Ebner Jun 14, 2017

MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism.

Membership by Raegan Johnson Apr 24, 2017

Monday Buzz: Membership Data You Need to Know

Membership by Raegan Johnson Apr 24, 2017

Here are five factors to focus on to get the most out of your membership data. Also: How one news organization tackled its digital bugs and upgrades with a hackathon.

Technology by Ernie Smith Sep 16, 2016

Friday Buzz: An Experiment in Hacking Vulnerability

Technology by Ernie Smith Sep 16, 2016

An association-industry tech expert conducts a test to show how dangerous hacking incidents can be. Also: How voices alone can surface unexpected biases.

Membership by Ernie Smith Jan 26, 2016

Tuesday Buzz: The Guardian Doubles Down on Membership

Membership by Ernie Smith Jan 26, 2016

The well-known British newspaper has ambitious plans to improve its profitability, starting with an increased focus on membership. Also: Use email marketing to stand out to potential members.

Money & Business by Katie Bascuas Oct 1, 2015

How A Group of Librarians Found Humor In a Facebook Hack

Money & Business by Katie Bascuas Oct 1, 2015

If you get hacked, you might as well find the humor in it. That the American Library Association’s takeaway after it lost control of its Facebook page.

Membership by Joe Rominiecki Aug 12, 2015

Reflections on Membership From #ASAE15

Membership by Joe Rominiecki Aug 12, 2015

The 2015 ASAE Annual Meeting & Expo had no shortage of ideas and opinions on the current state of membership in associations. Here are four takeaways that stood out, including the definition of engagement and the next big threat to membership stability.

Technology by Ernie Smith Feb 6, 2015

Report: In Wake of Sony Hack, Talk of MPAA Restructuring Surfaces

Technology by Ernie Smith Feb 6, 2015

After a hacking scandal exposed some weaknesses in its governance model, the Motion Picture Association of America may face a period of restructuring that could change the dynamic of the association for good.

Membership by Ernie Smith Nov 7, 2014

Friday Buzz: Make Hybrid Membership Work for You

Membership by Ernie Smith Nov 7, 2014

An association-membership firm offers tips to move beyond the traditional one-size-fits-all approach. Also: What nonprofit marketers should know about Google's new Inbox platform.

Technology by Ernie Smith Feb 5, 2013

Learn From The New York Times Hacking Incident

Technology by Ernie Smith Feb 5, 2013

The world's most well-known news organization found itself on the losing end of a hacking incident—along with other organizations. Having a proactive approach can go far to prevent something similar from happening to you.

Money & Business by Rasheeda Childress Aug 1, 2019

The Magic of Mentoring

Money & Business by Rasheeda Childress Aug 1, 2019

With members seeking help advancing their careers, associations are creating rich mentorship programs that assist students and early-career professionals by tapping into the knowledge and generosity of experienced members.

Membership by Tim Ebner May 21, 2019

Get Member Thinking on Nondues Revenue Projects

Membership by Tim Ebner May 21, 2019

When your association designs new products and services, do you tap your members for input? Maybe you should. Here are a few areas where members might help you boost your organization’s bottom line.

Membership by Tim Ebner Feb 26, 2019

Put Members in the Spotlight as Meeting Storytellers

Membership by Tim Ebner Feb 26, 2019

When members gather at conferences, you have a big opportunity to collect their stories to showcase the people who make up your community. Some specific tools, distribution channels, and strategies will help you put them in the spotlight.

Membership by Tim Ebner Oct 29, 2019

The Changing Role of Association Chapters

Membership by Tim Ebner Oct 29, 2019

A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy. Meanwhile, chapter membership structures and programs are starting to shift in new ways to support members.

Membership by Tim Ebner Oct 22, 2019

Simple Ways to Revitalize a Member Onboarding Program

Membership by Tim Ebner Oct 22, 2019

The earliest member interactions can lead to long-term member engagement. If your onboarding program needs a shot of energy, consider these three small tweaks to make the welcome feel more personal and relevant.

Technology by Ernie Smith Sep 23, 2019

Thinking of a Tech-Minded Benefit? Put Utility First

Technology by Ernie Smith Sep 23, 2019

If you’re looking into building an app or digital service for your members or even the public, a key goal should be to create something that’s worth going back to. Build utilities, not novelties.

Technology by Ernie Smith Sep 9, 2019

How Big Should Your Livestreaming Footprint Be?

Technology by Ernie Smith Sep 9, 2019

Sometimes it makes the most sense to host livestreams of your events on your own platforms—but the livestreaming space is evolving and you could be missing opportunities by not changing things up.

Membership by Sophia Conforti Aug 15, 2019

Daily Buzz: How Rituals Add Value to Your Community

Membership by Sophia Conforti Aug 15, 2019

Trust is essential for healthy communities—and members who participate in rituals are more likely to develop it. Also: how to inspire a demotivated team.

Technology by Sophia Conforti Aug 9, 2019

Daily Buzz: How Dark Social Is Skewing Your Data

Technology by Sophia Conforti Aug 9, 2019

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. Also: ideas for a website relaunch.

Money & Business by Mark Athitakis Aug 1, 2019

Crowdsource: A Wedding Wish Fulfilled

Money & Business by Mark Athitakis Aug 1, 2019

Members of the Society of Wedding Professionals team up to craft a couple’s perfect day.

Membership by Tim Ebner Jul 23, 2019

#ASAE19 Game Changer: Drive Engagement With Connectional Intelligence

Membership by Tim Ebner Jul 23, 2019

To provide meaningful engagement opportunities, associations need to help members master “connectional intelligence.” It’s less about chalking up connections and more about putting them to good use.

Technology by Ernie Smith Jul 15, 2019

Maker Mindset: Six Ways Associations Can Embrace Side-Hustlers

Technology by Ernie Smith Jul 15, 2019

Sometimes, the most innovative ideas come not from established companies but from people moonlighting with off-hours experiments. Associations are in a position to capture this energy.

Membership by Tim Ebner May 28, 2019

Turn Your Homepage Into a Doorway for New Members

Membership by Tim Ebner May 28, 2019

Potential members often make first impressions about an association by visiting its website. A UX expert says that designing a homepage with head and heart appeal can help prospects feel welcome.

Membership by Ernie Smith May 15, 2019

Three Trends to Watch in the Loyalty Program Space

Membership by Ernie Smith May 15, 2019

Spurred on by Amazon, retailers are upping their loyalty program game—and associations that focus on loyalty might want to keep an eye on the perks and pitfalls. One such pitfall? Cybersecurity.

Membership by Tim Ebner Apr 16, 2019

For Member Onboarding, Think Outside the Inbox

Membership by Tim Ebner Apr 16, 2019

Email remains the most popular way to engage new members, but some associations are testing creative alternatives in an age of email fatigue.

Technology by Kevin Joy Apr 16, 2019

Daily Buzz: Microsoft Outlook’s Bad Breach

Technology by Kevin Joy Apr 16, 2019

A security breach involving Microsoft’s web-based Outlook service reveals some major customer service challenges. Also: why many millennials job-hop.

Membership by Tim Ebner Mar 19, 2019

Reach Members on the Air with Podcasts

Membership by Tim Ebner Mar 19, 2019

Podcasts are growing in popularity right now, and it could be a medium ripe for associations to recruit, retain, and engage members.

Membership by Tim Ebner Feb 12, 2019

What Makes Young Members Tick?

Membership by Tim Ebner Feb 12, 2019

A new benchmarking study focuses on young professionals’ views on membership. While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. That’s a challenge associations will need to overcome.

Meetings by Sophia Conforti Feb 12, 2019

Daily Buzz: Blockchain's Role for Events

Meetings by Sophia Conforti Feb 12, 2019

Blockchain technology may prove an essential new tool for event ticketing—in no small part because of its added security benefits. Also: Design a successful meeting badge.

Membership by Sophia Conforti Feb 8, 2019

Daily Buzz: Tech Features Every Member Portal Needs

Membership by Sophia Conforti Feb 8, 2019

Keep members plugged in to your association with a member portal designed for success. Also: Amp up your meeting’s content strategy from all sides.

Membership by Tim Ebner Feb 5, 2019

Saving Time: Your Best Member Benefit

Membership by Tim Ebner Feb 5, 2019

Are your members too busy to engage with your association? Maybe it’s time to rethink how you talk about member benefits and services, reframing them as time-saving opportunities.

Leadership by Mark Athitakis Jan 13, 2019

Could Your Staff Agenda Use a Reset?

Leadership by Mark Athitakis Jan 13, 2019

With changes in industries happening ever more rapidly, associations will have to ask how staffs should best do their work. Bringing the question directly to staff is a good first step.

Technology by Ernie Smith Jan 7, 2019

2019 Tech Trends: 3 Factors Associations Should Watch

Technology by Ernie Smith Jan 7, 2019

After what feels like a full decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019.

Membership by Tim Ebner Nov 6, 2018

Journalism Association Pushes for Member Safety and Support

Membership by Tim Ebner Nov 6, 2018

In light of recent threats against news organizations, the Radio Television Digital News Association is fighting to protect its members and recruiting nontraditional members to act as allies in its “Fear Will Not Silence Facts” campaign.

Membership by Sophia Conforti Nov 2, 2018

Daily Buzz: Keep Members’ Data Safe

Membership by Sophia Conforti Nov 2, 2018

Data can be invaluable when you want to enhance the member experience, but you need a data governance plan to keep members’ information safe. Also: the impact of artificial intelligence on analytics.

Membership by Tim Ebner Oct 30, 2018

How Three Associations Partnered to Feed the Content Beast

Membership by Tim Ebner Oct 30, 2018

Developing and delivering editorial content to your members can be an uphill climb, especially with limited staff and budget. The U.S. Dairy Export Council lightened the load by forming a content partnership with two like-minded organizations. Here’s why it works.

Meetings by Samantha Whitehorne Oct 18, 2018

What Can You Do to Attract Next-Gen Attendees?

Meetings by Samantha Whitehorne Oct 18, 2018

Your industry’s young professionals are looking to learn and grow. To serve that interest, your association needs to offer education that appeals not only to them, but also to their managers—who may have the last word on whether they attend.

Membership by Tim Ebner Oct 16, 2018

3 Ways to Involve Members in Innovation

Membership by Tim Ebner Oct 16, 2018

A new study says associations are developing better practices for pursuing innovation, but it’s often a top-down effort. Here are three ways you can generate change that starts with your members.

Membership by Tim Ebner Oct 9, 2018

The Art of the Welcome Email

Membership by Tim Ebner Oct 9, 2018

When a new member joins your organization, don’t miss the opportunity to strike the tone with the right message from the get-go. Four tactics can help your welcome emails generate high open and click-through rates. When was the last time you updated your welcome email to new members? If it’s been a while, you might […]

Technology by Ernie Smith Sep 17, 2018

Don’t Fool Your Members With “Dark Patterns”

Technology by Ernie Smith Sep 17, 2018

Online marketers have increasingly come to embrace user interface strategies that are specifically engineered to encourage a certain kind of response, a concept known as “dark patterns.” Just because everyone else is doing it doesn’t mean you should.

Membership by Tim Ebner Aug 14, 2018

3 Ways Texting Can Work for Your Members

Membership by Tim Ebner Aug 14, 2018

At critical moments, your members might appreciate a text message notification over an email or phone call. Here’s how three associations are using texting for advocacy, customer service, and dues renewal.

Money & Business by Raegan Johnson Jul 11, 2018

Wednesday Buzz: Young Professionals' Student Loan Burden

Money & Business by Raegan Johnson Jul 11, 2018

DC has the highest median student loan balances in the country—something associations should keep in mind as they hire and recruit millennials. Also: Instagram introduces a new engagement feature.

Technology by Ernie Smith Jul 3, 2018

Email Marketing and the Problem of Too Much Choice

Technology by Ernie Smith Jul 3, 2018

The good news is that there are so many email marketing providers out there that you could probably find one to cover absolutely anything you can think of. The bad news? You have to choose one, and without doing your research, that choice can be crippling.

Membership by Tim Ebner Jun 13, 2018

For Better Online Engagement, Go Where Your Young Members Go

Membership by Tim Ebner Jun 13, 2018

A new survey from Pew Research Center indicates that young people use online platforms very differently than they did just a few years ago. Here are a few examples from associations that have made changes to their digital strategy, embracing Snapchat, YouTube, and Instagram to recruit and engage younger members.

Membership by Tim Ebner Apr 25, 2018

Creative Ways to Say Thanks to Your Volunteers

Membership by Tim Ebner Apr 25, 2018

It’s important to express gratitude to your members, especially those who routinely volunteer their time and effort to help you get important work done. Here are a few meaningful ways, big and small, to say thanks.

Membership by Raegan Johnson Mar 8, 2018

Thursday Buzz: Collecting Donor Data

Membership by Raegan Johnson Mar 8, 2018

Gathering information from your donors doesn’t have to be aggravating. Here are a few unobtrusive tactics to try. Also: social media marketing hacks worth experimenting with in 2018.

Membership by Tim Ebner Jan 17, 2018

To Engage New Members, You Need a Plan

Membership by Tim Ebner Jan 17, 2018

A recent survey confirms that to get first-time members on board and involved with your association—and more likely to renew next year—you need a plan.

Membership by Tim Ebner Dec 20, 2017

How an Association's Big Failure Built Member Momentum

Membership by Tim Ebner Dec 20, 2017

The Brewers Association set a lofty goal to raise $213 billion to buy Anheuser-Busch InBev. The crowdfunding campaign failed, but it was a win for members.

Membership by Raegan Johnson Dec 19, 2017

Tuesday Buzz: What a Social Response Team Does for AARP

Membership by Raegan Johnson Dec 19, 2017

AARP puts in an incredible amount of effort to respond to all Facebook comments, and it pays off by informing members, expanding reach, and humanizing the huge organization. Also: How to get meeting attendees to try new things.

Membership by Tim Ebner Nov 22, 2017

What Can Artificial Intelligence Do for Your Members?

Membership by Tim Ebner Nov 22, 2017

For membership organizations, one of the primary benefits of artificial intelligence is that it adds a hook to member engagement. Here are three examples.

Membership by Tim Ebner Nov 15, 2017

Go Deeper with Member Storytelling

Membership by Tim Ebner Nov 15, 2017

Associations can leverage the power of storytelling to unearth history, encourage conversation, and get to know your members at a much deeper level.

Membership by Tim Ebner Oct 18, 2017

4 Lessons for Member Listening Tours

Membership by Tim Ebner Oct 18, 2017

Getting your members on board with a strategic initiative that they may not initially welcome isn’t easy. To sweeten the deal, a listening tour can help.

Membership by Raegan Johnson Oct 17, 2017

Tuesday Buzz: How Do You Boost Member Engagement?

Membership by Raegan Johnson Oct 17, 2017

There's more nuance to membership engagement than you may think. Also: how to create an ambassador program for your next conference.

Membership by Raegan Johnson Sep 18, 2017

Monday Buzz: Use Data to Boost Engagement

Membership by Raegan Johnson Sep 18, 2017

From email to events and everything in between, Aptify reveals how to examine data to increase membership engagement. Also: Executive strategic planning determines the future of your organization. Here's how to make your internal planning meetings more productive.

Membership by Ernie Smith Sep 7, 2017

Thursday Buzz: Talk to Members in the Right Voice

Membership by Ernie Smith Sep 7, 2017

A journalism-focused membership project says that you'll get further in your communications with a tone that suggests friendship. Also: How to deal with difficult people in meetings.

Membership by Tim Ebner Aug 30, 2017

Cut Online Member Communities Some Slack

Membership by Tim Ebner Aug 30, 2017

The Digital Analytics Association found ways to work in partnership with a community of Slack users, expanding membership and increasing member engagement.

Membership by Tim Ebner Aug 16, 2017

Following Your Members’ Footsteps

Membership by Tim Ebner Aug 16, 2017

The path your members take when they interact with your association provides valuable information about what they want from you.

Leadership by Raegan Johnson Aug 15, 2017

Tuesday Buzz: Jeff Bezos’ Quirky Rule for Meetings

Leadership by Raegan Johnson Aug 15, 2017

Keep your team meetings productive by following Jeff Bezos’ "two pizza rule." Also: When it comes to tracking your online community performance, start with the basics.

Technology by Ernie Smith Aug 15, 2017

The Problems With Online Oversharing

Technology by Ernie Smith Aug 15, 2017

A speaker at the ASAE Annual Meeting in Toronto made the case that maybe your staff directory shouldn’t be publicly accessible online. The issue, simply, comes down to security—and the fact that the threat may be savvy enough to connect the dots.

Membership by Tim Ebner Jun 21, 2017

Are You Retaining and Engaging Retiree Members?

Membership by Tim Ebner Jun 21, 2017

Whether you offer a retiree membership category or not, there’s a good chance you’re missing opportunities to engage older members.

Meetings by Raegan Johnson Jun 5, 2017

Monday Buzz: Boost Meeting Engagement Without Breaking the Bank

Meetings by Raegan Johnson Jun 5, 2017

You don’t have to make radical changes to improve engagement at your meeting. Here are a few simple things to try. Also: Does lowering the cost of membership dues lower your association’s value?

Membership by Tim Ebner May 10, 2017

Lessons on Brand Loyalty From the Chipotle Crisis

Membership by Tim Ebner May 10, 2017

When Chipotle, a leader in the fast-casual space, was confronted with a food safety crisis two years ago, the brand suffered. To recover, the company reestablished relationships with its most loyal customers. It’s a strategy associations can learn from.

Membership by Ernie Smith Apr 27, 2017

Thursday Buzz: Put Your Best Face Forward

Membership by Ernie Smith Apr 27, 2017

Why having a great, well-organized website is important for member recruitment. Also: Why going viral is more complicated than you think.

Meetings by Raegan Johnson Apr 25, 2017

Tuesday Buzz: Activate Attendees with Snapchat

Meetings by Raegan Johnson Apr 25, 2017

Snapchat is one of the best ways to tell your meeting's story. Also: Are you following these four inbound marketing phases?

Membership by Tim Ebner Apr 5, 2017

To Deepen Member Engagement, Redefine Volunteering

Membership by Tim Ebner Apr 5, 2017

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. But the work they do needs to benefit the volunteer as well as the organization. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.

Meetings by Raegan Johnson Mar 30, 2017

Thursday Buzz: An Oscars Vendor Keeps Its Job

Meetings by Raegan Johnson Mar 30, 2017

The Academy of Motion Picture Arts and Sciences gives its accounting firm another chance after "unacceptable" mistake. Also: The challenges of using real names in online communities.

Membership by Tim Ebner Mar 29, 2017

Add Productivity to the Last Hour of the Day

Membership by Tim Ebner Mar 29, 2017

The last hour of the day can feel like a productivity killer. But a workplace efficiency trend, called the “soft project” hour, might help you to refocus and tackle those small membership to-do items.

Technology by Ernie Smith Mar 24, 2017

CTA Puts Focus on Securing Connected Devices With New Online Tool

Technology by Ernie Smith Mar 24, 2017

With security becoming an increasingly important element of the Internet of Things, the Consumer Technology Association is ready to assist with its new Connected Home Security Checklist Tool, which aims to encourage security during the installation process.

Membership by Tim Ebner Feb 15, 2017

How to Make Valuable Face Time With New Members

Membership by Tim Ebner Feb 15, 2017

Onboarding is an essential piece of the membership engagement puzzle. While many associations have an onboarding campaign that includes targeted messages, it can be easy to overlook the value of making face time with new members.

Membership by Raegan Johnson Jan 17, 2017

Tuesday Buzz: Keeping Your Online Community Engaged

Membership by Raegan Johnson Jan 17, 2017

Don’t let your online community go stale. Here’s how to keep people engaged. Also: The tactics Coachella uses to redefine the concert experience.

Money & Business by Ernie Smith Dec 19, 2016

Monday Buzz: Dress for Success (Any Way You’d Like)

Money & Business by Ernie Smith Dec 19, 2016

A consultant focused on organizational culture makes the case that dress codes should serve a purpose for your association. Also: Why virtual meetings struggle to compare with the real thing.

Membership by Ernie Smith Sep 6, 2016

Tuesday Buzz: Don't Forget Your Case Studies

Membership by Ernie Smith Sep 6, 2016

How one association took a data-based approach to building effective, personalized case studies. Also: Don't forget that you won't be in your board seat forever.

Membership by Ernie Smith Aug 24, 2016

Wednesday Buzz: Slack as a Member Benefit? Maybe

Membership by Ernie Smith Aug 24, 2016

How one podcast network juiced engagement with its most die-hard users through Slack. Also: Why you should consider what might happen if you fail.

Technology by Patrick deHahn Aug 15, 2016

Monday Buzz: Twitter Brings Brand Fun in #PromotedStickers

Technology by Patrick deHahn Aug 15, 2016

Twitter gives companies the opportunity to bring fun to the social network, but it likely isn’t cheap. Plus: Nostalgia is a great resource that you should use for your events.

Technology by Ernie Smith Aug 9, 2016

Should You Crowdsource Your Event's Note-Taking?

Technology by Ernie Smith Aug 9, 2016

The big collaborative office, driven by a backchannel of software like Slack, is becoming more of a thing than ever. What if we took that strategy with us to our annual meetings? It'd have a lot of benefits: For one thing, it could help us take better notes.

Membership by Ernie Smith Jun 27, 2016

Monday Buzz: What You Need in An AMS

Membership by Ernie Smith Jun 27, 2016

The process of finding an AMS that can meet your needs isn't easy—because it ultimately doesn't fit any other association. Also: If you want to avoid phishing attacks, focus on good employee communication.

Membership by Patrick deHahn Apr 5, 2016

Tuesday Buzz: Welcome Your New Members

Membership by Patrick deHahn Apr 5, 2016

Introducing your members to your association with a seamless onboarding program is key. Plus: Science can help beat that creative block of yours.

Technology by Ernie Smith Mar 8, 2016

Side Projects: How to Turn Member Benefits Into Marketing Magic

Technology by Ernie Smith Mar 8, 2016

What if, instead of putting benefits behind the paywall of membership, associations put some of them out on the open web and made them available for free? As one startup shows, creating small-but-useful apps and giving them away is an effective exposure strategy with an even bigger punch than content marketing.

Membership by Ernie Smith Mar 1, 2016

Tuesday Buzz: Keep Your New Members Excited

Membership by Ernie Smith Mar 1, 2016

Your new members have a lot of energy and excitement. How do you ensure that excitement doesn't fade? Also: tips to handle PR crises at your event before they get out of hand.

Technology by Ernie Smith Feb 23, 2016

Don't Make This Capital-B Basic Security Mistake

Technology by Ernie Smith Feb 23, 2016

With online security concerns bigger and more complicated than ever, it's important not to forget the simple stuff along the way. Here's a basic security mistake a lot of websites are guilty of. Make sure your association isn't screwing this one up, too.

Leadership by Ernie Smith Nov 16, 2015

Monday Buzz: The Women Who Rule DC

Leadership by Ernie Smith Nov 16, 2015

Association executives take a bigger role on a magazine's list of the powerful women in Washington, DC. Also: How one museum got beacons working.

Leadership by Patrick deHahn Nov 5, 2015

Thursday Buzz: Association Leaders Eye Aggressive Lobbying Strategies

Leadership by Patrick deHahn Nov 5, 2015

The next generation of trade group execs aren't afraid of more aggressive lobbying tactics, The Washington Post reports. Plus: Uber's latest feature could be perfect for #eventprofs with a lot of guests to ship around.

Technology by Jimmy Daly Oct 5, 2015

American Bankers Association Discloses Data Breach

Technology by Jimmy Daly Oct 5, 2015

Right as National Cybersecurity Awareness Month began, the American Bankers Association (ABA) announced it had been hit by a malicious intrusion that targeted member online purchases and event transactions.

Technology by Patrick deHahn Oct 1, 2015

Thursday Buzz: How You Could Be Rated on an App

Technology by Patrick deHahn Oct 1, 2015

A new app is causing a buzz, but not for the best reasons. Plus: How to move past the fear of rejection.

Leadership by Ernie Smith Sep 18, 2015

The Clock Incident: How Associations Responded to Muslim Teen's Arrest

Leadership by Ernie Smith Sep 18, 2015

Muslim advocacy groups and the maker movement were quick to speak up for Ahmed Mohamed, the teenager whose his handmade clock led to his arrest. Meanwhile, an education group defended school officials, saying they had a responsibility to ensure safety.

Money & Business by Patrick deHahn Sep 17, 2015

Thursday Buzz: The Scoop on Facebook's Dislike Button

Money & Business by Patrick deHahn Sep 17, 2015

The world’s largest social network is working on a “dislike” button, but there's more to the news than that. Plus: Why a scientific approach to member retention is worth considering.

Money & Business by Katie Bascuas Aug 6, 2015

Two Ideas Associations Can Borrow From the Corporate World

Money & Business by Katie Bascuas Aug 6, 2015

Take a look at how a couple of companies are getting rid of performance reviews and incentivizing hackers to identify security concerns and how these ideas could prove fruitful for associations.

Technology by Ernie Smith Jul 20, 2015

Monday Buzz: Spam Is Fading. Threats Are Not.

Technology by Ernie Smith Jul 20, 2015

Why you shouldn't let your guard down just because a new report suggests a drop in spam email. Also: If you're focused on charitable donations, a membership mindset could still work for you.

Membership by Ernie Smith May 18, 2015

Monday Buzz: Should Your Board Have Term Limits?

Membership by Ernie Smith May 18, 2015

If you're struggling with a board that's either stagnant or too green, it might help to ask your members what they think about term limits. Also: The difference-maker that proves you'll be able to lead.

Meetings by Patrick deHahn May 7, 2015

Thursday Buzz: The FCC Chairman's Tense Keynote

Meetings by Patrick deHahn May 7, 2015

FCC Chairman Tom Wheeler goes into the lion’s den for his latest keynote speech at the National Cable and Telecommunications Association’s Internet & Television Expo. Plus: What do millennials look for in member benefits?

Technology by Ernie Smith Mar 26, 2015

Thursday Buzz: Facebook Wants to Reinvent Customer Service

Technology by Ernie Smith Mar 26, 2015

With its new Businesses on Messenger strategy, Facebook wants to help replace annoying customer service phone calls with less-annoying chat messages. Also: A little help on understanding legislative issues at the state level.

Technology by Ernie Smith Mar 10, 2015

The Language of Innovation: We're Using the Wrong Words

Technology by Ernie Smith Mar 10, 2015

When it comes to forming ideas meant to change your organization's fortunes, you won't come up with the really good stuff if you're thinking in terms of the limits of what you can do. At ASAE's 2015 Great Ideas Conference in Orlando this week, one of the association world's smartest minds highlighted the way language can set our expectations for innovation—and what we can do to change those expectations.

Technology by Ernie Smith Feb 20, 2015

Friday Buzz: Why Superfish is So Scary

Technology by Ernie Smith Feb 20, 2015

The adware installed on a number of recent Lenovo laptops deeply compromises online security. Learn how to get rid of it. Also: Why member personas might help your marketing efforts.

Technology by Morgan Little Feb 9, 2015

Monday Buzz: Getting a Grasp on Google Analytics

Technology by Morgan Little Feb 9, 2015

We're living in a world of data, so it's about time you learned how to harness a powerful data tool. Plus: How to create a presence on Instagram.

Leadership by Patrick deHahn Nov 26, 2014

Gates Foundation Makes Bold Push Toward Open-Access Research

Leadership by Patrick deHahn Nov 26, 2014

In a move that could change the nature of academic research, a foundation run by one of the world's richest families will require the researchers it funds to publish their findings in an openly accessible place.

Money & Business by Ernie Smith Aug 28, 2014

Thursday Buzz: Waste Time Without Wasting Your Time

Money & Business by Ernie Smith Aug 28, 2014

Why the concept of "productive procrastination" could help you sort through a problem by removing the tough thing from direct view. Also: Twitter opens its analytics up to the public.

Meetings by Ernie Smith Aug 14, 2014

Conference Circuit: Tractors Steeped in History

Meetings by Ernie Smith Aug 14, 2014

An association dedicated to preserving the history of antique tractors celebrates its main event's 40th anniversary. Also: Sociologists take over the Bay Area.

Membership by Ernie Smith Aug 12, 2014

Tuesday Buzz: Don't Forget To Remember Their Names

Membership by Ernie Smith Aug 12, 2014

The role organizational culture plays in how we treat our members. Also: how one concert drew millions for a good cause more than four decades ago—and, in the process, introduced a major trend in charitable giving.

Money & Business by Ernie Smith Jun 20, 2014

Friday Buzz: Another Take on Association Content Marketing

Money & Business by Ernie Smith Jun 20, 2014

Following an MMCC presentation on content marketing, an association communications pro explains why what works for for-profits may not for nonprofits. Also: a quick refresher on Canada's forthcoming anti-spam restrictions.

Leadership by Associations Now Staff Jun 1, 2014

Executive Summary: Artesha Moore, CAE

Leadership by Associations Now Staff Jun 1, 2014

Artesha Moore, CAE, the senior director of membership and technology services at APIC—Association for Professionals in Infection Control and Epidemiology, talks up her 2014 plans.

Membership by Ernie Smith May 13, 2014

Tuesday Buzz: Your Newest Private Community Competitors

Membership by Ernie Smith May 13, 2014

The online private community of the future is growing, fast—thanks in part to lots of funding. Also: This new Twitter feature could help save your sanity.

Leadership by Ernie Smith May 8, 2014

Thursday Buzz: How to Keep the Visionary In Check

Leadership by Ernie Smith May 8, 2014

They may be brilliant, but they can be quite frustrating, too. Some thoughts for communication managers for ensuring your visionaries aren't driving you crazy. Also: how a lack of response could hurt your member engagement right off the bat.

Membership by Ernie Smith May 6, 2014

Tuesday Buzz: Should You Throw Unemployed Members a Bone?

Membership by Ernie Smith May 6, 2014

The pros and cons of giving members who are out of work a discount or even a free year of membership. Also: more on Foursquare's new, risky social media strategy.

Membership by Morgan Little Apr 14, 2014

Monday Buzz: Regain Control of Your Renewal Rates

Membership by Morgan Little Apr 14, 2014

Tips for retaining your membership numbers. Plus: Don’t turn off the introverts who attend your events. We’re still a ways from the release of this year’s Membership Marketing Benchmarking Report, but Marketing General’s senior vice president, Tony Rossell, is offering fresh details to stew over. In Rossell’s latest data release, the study found that 27 […]

Leadership by Mark Athitakis Mar 31, 2014

Leading Staff Through Change? Hear 'Em Out.

Leadership by Mark Athitakis Mar 31, 2014

Big changes make for stressed-out staffs. What can a CEO do to get the team behind a new vision?

Technology by Morgan Little Feb 27, 2014

Social Media Roundup: Keep Your Social Networks Safe

Technology by Morgan Little Feb 27, 2014

The importance of ensuring your blooming social networks don't wither due to poor security practices. Plus: Ways to hone your community management skills.

Technology by Ernie Smith Dec 24, 2013

2013 in Tech: One Year, Many Trends

Technology by Ernie Smith Dec 24, 2013

No one trend truly defined the year in technology in 2013, but that just means the year was even busier than usual on the tech front. Read on for some of the year's defining story lines.

Money & Business by Katie Bascuas Oct 24, 2013

Secrets of a Successful Online Career Fair

Money & Business by Katie Bascuas Oct 24, 2013

The National Retail Federation recently sponsored a virtual career fair for students and young professionals to explore the variety of job opportunities that lie in the retail industry. Find out what made this association’s first foray into the world of online job fairs an unexpected success.

Money & Business by Emma Beck Sep 26, 2013

Social Media Roundup: How Member Testimonials Can Benefit You

Money & Business by Emma Beck Sep 26, 2013

Testimonials can go a long way in turning a prospective member's "I dunno" to "See you there!" Here's why. Also: Don't let boredom get the better part of your association.

Technology by Corey Murray Sep 20, 2013

Lunchtime Links: Ads Coming to Pinterest

Technology by Corey Murray Sep 20, 2013

The conscientious approach to online advertising. Also: when good social traffic is actually bad for your association.

Technology by Dean Takahashi Nov 1, 2012

Are You Wired?: In the Cloud

Technology by Dean Takahashi Nov 1, 2012

Cloud computing offers a greater degree of freedom for accessing data — a huge plus, but not one without its minuses.