With a new online platform, the Truckload Carriers Association is introducing members to the benefits of benchmarking as a way to capture industry data and boost their profitability.
In an effort to boost donations to the university and boost connections with the school's numerous graduates, the Arizona State University Alumni Association is shifting to a free membership model in addition to a variety of paid tiers for those who want more services.
A multilevel membership structure that varies by benefits chosen, not by company size, could eliminate the headache of verifying member revenue or staff numbers. One trade association shares its positive experience with its fledgling tiered-benefits system.
Having only one membership rate doesn’t work for everyone, but switching to levels can be tricky. Also: When your members signed up, you made a promise to them. Remember to keep it.
AIGA, the professional association for design, and the American Alliance of Museums have unveiled tiered memberships aimed at casting a wider net in diversifying professions.
Big ambitions are great for your association, but there's value in stepping back and making sure everybody's included in your strategy conversations.
Stagnant membership growth, underutilized benefits, potential new members hiding in plain sight—these may be signs that it’s time for a membership model redo. But how should you restructure? Three associations made adjustments—big and small—that add access, equity, and ease to the member experience.
The B Corp designation is awarded to socially minded businesses that meet high standards of transparency and accountability. B Lab, the nonprofit that awards the certification, is working to build on the model's success so that more companies adopt a mission-focused mindset.
Digital badges? Gamification? Tiered or standalone certificates? Credentialing and certification are as complex as today’s workforce. But a focus on needs—yours and learners’—can point your program in the right direction.
Organizational transformations aren’t easy if your team members aren’t on board. Talk to them with empathy to make the transition run smoothly. Also: how to communicate a membership dues increase.
Improve your member renewal rates—and gain new members—next year with these tips. Also: why people flake on meetings.
Putting a price on membership, products, and services can feel fraught with risk and uncertainty. How do you define the value of something? Will members revolt against a price increase? But pricing shouldn’t be guesswork: Patience, testing, research, and a little courage can lead you to the right number.
How one organization created a sustainable foodie experience without breaking the bank.
Even the best meeting planners will come across these common problems that could lead to disaster. Also: Change up your seating arrangements to get more people engaged.
The Senior Executives Association, which dedicates itself to serving federal leaders, is refocusing its membership strategy. That transition involves a new strategic plan, chapter growth, tiered membership, and partnerships to grow nondues revenue.
At the ASAE Great Ideas Conference next month, an experienced Parkour athlete will train association leaders on flexible movements. Here’s what membership teams can learn from the sport’s mind-body connection. If there’s an obstacle in your path, can you climb or jump over it? If you’re trained in the art of Parkour, like Dan Scheeler, […]
With a new production arm, the African American Film Critics Association is using its film-industry knowledge to help launch a financial literacy campaign with the largest black-owned bank in the United States.
When you write a thousand words about association membership every week, you pick up a thing or two. As I hand the keys over to our new senior editor, here are the thoughts and ideas I’ll take with me.
For one association's new two-tier membership offer, the deciding factor between the two options is a member's desired engagement with one primary activity: certification.
Evernote, a poster child for the freemium model, is showing signs of struggle, but associations may be better equipped to make the buzzy business model work.
As times change, so do jobs and entire professions. If your association is seeing growth in nontraditional members—whether they're freelancers, "paraprofessionals," or else—consider these ideas for evolving your membership strategy.
Your association probably offers more benefits than it needs to. But which ones factor into the decision to join? Get in the habit of market analysis to find out.
Give your association mind a little exercise by musing on these membership discussion starters.
A premier journalistic institution is broadening its reach to include a multitiered membership program. Plus: A sports nonprofit dedicated to combating racism makes its debut.
If you get hacked, you might as well find the humor in it. That the American Library Association’s takeaway after it lost control of its Facebook page.
A new industry benchmarking study shows more associations grew in members in 2014 than shrank, but less so than the year before. Here's what that and other data in the report say about growth in associations.
A proposed model for the future of membership in public broadcasting raises an intriguing question for associations: Could volunteering be another way to pay membership dues?
Step 1: Admitting that some members are more valuable to your association than others. Then, a metric like Lifetime Value can help you see who brings the most value to you over the long term.
Two bills that would reform the federal excise tax on beer take different approaches. Craft brewers argue that large beer companies don't need tax breaks and big brewers argue about fairness. The result? Conflict's a brewin'.
The no-price price tag blends a purchase with a donation, turning the conventional transaction on its head. Could "pay what you want" work for association membership dues?
With guidance from the U.S. Department of Labor, the National Restaurant Association Educational Foundation developed a tool to help restaurant and foodservice industry professionals find success.
Some things just never seem to make it off the To-Do List. Here's a look at several membership topics we couldn't get to in 2014. Let us know which ones are the most interesting, or share your other ideas for our membership coverage in 2015.
A trade association eliminates dues for its smallest companies, an inclusive effort to boost innovation and safety more broadly across its industry.
In what looks like a continuing trend, another association plans to offer multiple tiers of benefits and dues and explains how both members and the association stand to gain.
If you overhaul your association's membership model, what was a "member" before may be something totally different after. So how do you measure success?
Despite the popularity of services such as Uber and Lyft, the insurance industry says the companies are leaving drivers and passengers at risk by not using the right kinds of insurance on the road. A Senate bill in California could change that, however.
A report on the habits of highly effective online communities encourages volunteer guidance and CEO participation.
With the model quickly growing while regulatory questions remain up in the air, Airbnb and its short-term rental competitors are hoping to maintain goodwill with local markets with a strong lobbying campaign. But a major hotel trade group is about to gear up on a campaign of its own.
Why a "business out front, party in the back" strategy may help you better leverage your online community. Also: Terminology matters when you describe your content leaders at events.
On the heels of new research on millennials that illustrates some potential areas of concern for associations, we take a look at how the American Institute of Graphic Arts is adjusting to changing membership demographics and needs.
One association launched a tiered membership structure. Another was on a 29-month membership growth streak. I followed up with both to see how they've fared since we shared their stories.
More engagement equals more renewals, right? Maybe not. The new book The Art of Membership explains that some members don't want to become more engaged, but if you understand what those members do want, you can keep them satisfied and renewing year after year.
An association-backed lawsuit against the search and seizure of electronics at border crossings was dismissed this week in a very critical ruling. The dismissal, however, stands in opposition to a recent appeals court decision.
Facing major strategic decisions about its future, one association shared options with members via in-person meetings, online webinars, and even direct mail to solidify momentum for future change.
For 75 years, the Appalachian Trail Conservancy has maintained 2,100 miles of footpath through mountain wilderness. A sustainable volunteer strategy carries the load.
The future of association membership models is a question of both business philosophy and language. We pack a lot of meaning into one little word.
I reached my breaking point with the price of a cable TV package and decided to cut the cord. Do associations' bundled member-benefits packages face the same danger?
Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan.
The benefits of a uniform social media strategy, as shown by the American Diabetes Association.
The American Heart Association's big push to cut the salt from American diets in the three-week Sodium Swap, and how you can learn from its campaign.
Two museum membership model changes illustrate the delicate balance of appealing to members motivated by "what's in it for me" and "what's in it for us."