Tag
ad fraud
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Consumer Protection: Reviews You Can Trust
In an economy where many buying decisions are swayed by online reviews, the Review Society is working with…
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Marketing / CommunicationsArticleOver 5 years old
Group Takes Aim at Ad Fraud with Digital Advertising Blockchain Tech
With 25 percent of publishers admitting they have no way of detecting “non-human” traffic, the Data and Marketing…
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AdvocacyArticleOver 5 years old
Ads.txt: Digital Ad Industry Aims to Stop Fraud With New Initiative
The IAB Tech Lab borrows a concept from the online publishing world, the robots.txt file, as part of…
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Ad Industry Launches Certification Program to Fight Fraud
The Trustworthy Accountability Group, a coalition of advertising groups supportive of transparency efforts in advertising, has launched a…
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The Fix: The Skinny on “Slamming”
Beware an increasingly common scheme in the energy industry by which fraudulent salespeople try to switch customer contracts…
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AdvocacyArticleOver 5 years old
Ad Association Takes On Click Fraud With New Coalition
Fighting the perception that automated traffic is a fact of online life for marketers, the Association of National…
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Maine Tourism Association Grapples With Employee Theft
The tourism group’s former human resources and finance manager pleaded guilty this week to felony theft in relation…
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Marketing / CommunicationsArticleOver 5 years old
Online Advertising’s Big Problem: 36% of Views Are Automated
Recent comments by the Interactive Advertising Bureau’s chairman suggest web traffic fraud is a serious threat to the…
