Tag
ad industry
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MembershipArticleOver 5 years old
Brought to You By … Fıreplaces
In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of…
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MembershipArticleOver 5 years old
Streaming Video Group Grants Membership to Startups, Influencers
The Streaming Video Alliance, including some of the largest companies in the online video space, recently gave a…
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Business DevelopmentArticleOver 5 years old
Good News for Retail: Holiday Numbers Look Stronger Than Expected
The retail sector saw holiday sales numbers jump by nearly 5 percent, according to an estimate by Mastercard.…
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MembershipArticleOver 5 years old
Broadcasters Group Makes Room For Startups With New Membership Tier
The global broadcast technology group IABM is offering new companies in its sector a low-cost member tier designed…
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Marketing / CommunicationsArticleOver 5 years old
Cider Industry Aims for Familiarity With New Style Guide
The United States Association of Cider Makers recently launched a new style guide that attempts to standardize what…
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LearningArticleOver 5 years old
After Merger, Baking Association Kicks Education Program Up a Notch
The American Bakers Association’s recent acquisition of the Biscuit & Cracker Manufacturers’ Association is already showing results in…
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LearningArticleOver 5 years old
Idea Bank: Kid Meets Lamb
The American Sheep Industry Association's newspaper-style publication teaches children about sheep.
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Meetings / EventsArticleOver 5 years old
Conference Circuit: Brew Crew
The Master Brewers Association of the Americas’ 2017 Master Brewers Conference begins in Atlanta next week. More than…
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AdvocacyArticleOver 5 years old
The Fantasy Sports Industry Is Still Growing—Despite the Extra Regulations
The fantasy sports space continues to grow, despite the expansion of regulations on the sector at the state…
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MembershipArticleOver 5 years old
Family Travel Group Welcomes Travel Agent Members
For the second time in its nearly three-year existence, the Family Travel Association is expanding its membership base.
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Marketing / CommunicationsArticleOver 5 years old
Beer Institute’s Campaign Shows the Faces of the Industry
The Beer Institute’s “Faces of Beer” website draws attention to the people behind the beer industry.
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Business DevelopmentArticleOver 5 years old
Nonfiction Television Producers Get a Stronger Voice
The two largest trade associations representing the unscripted content production industry are merging to better advocate for their…
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MembershipArticleOver 5 years old
American and Canadian Interior Design Groups Merge Their Magazines
Last week, the American Society of Interior Designers and the Interior Designers of Canada announced their decision to…
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Marketing / CommunicationsArticleOver 5 years old
Tire Group Rolls Out New Name, Communications Strategy
To better reflect who its members are and amplify its advocacy voice, the Rubber Manufacturers Association has relaunched…
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Meetings / EventsArticleOver 5 years old
Conference Circuit: Testing Time
The Drug and Alcohol Testing Industry Association’s Annual Conference begins in Orlando in the upcoming days. Attendance is…
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Marketing / CommunicationsArticleOver 5 years old
Ask the CEO: Cathy Weatherford
Nelson: 2016 was a year of disruption for the financial industry. How did IRI react? Weatherford: We had…
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AdvocacyArticleOver 5 years old
Visiting Nurses Group Launches New Nonprofit
A new parent organization will bring together all segments of the home-based care industry to advocate for better…
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Business DevelopmentArticleOver 5 years old
Crowdfunding Industry Group Launches Expert Community
The Crowdfunding Professional Association is working to take advantage of new federal rules allowing for equity funding with…
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Marketing / CommunicationsArticleOver 5 years old
Industry Initiative Touts The Benefits of Tile
Why tile? The Tile Council of North America teamed up with other industry groups to answer that question—and…
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Career DevelopmentArticleOver 5 years old
Texas Apartment Group Campaign Looks to Recruit New Workforce
With industry growth comes the need for new professionals. The Texas Apartment Association Education Foundation’s new campaign seeks…
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AdvocacyArticleOver 5 years old
How the Advertising Industry Is Breaking Down Tech’s Walled Gardens
The Association of National Advertisers and its members have been concerned about the walled-garden nature of many tech-driven…
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MembershipArticleOver 5 years old
Healthcare Meetings Group Renames Membership Categories
To better represent its members, the Healthcare Convention and Exhibitors Association has renamed its three membership categories.
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MembershipArticleOver 5 years old
Manufacturer’s New Perk: Membership With a Motorcycle
One interesting strategy for building up the member rolls comes from the American Motorcyclist Association, which will see…
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AdvocacyArticleOver 5 years old
Robotics Group, Seeing Growth, Launches Mexican Arm
The Association for Advancing Automation’s new A3 Mexico offshoot comes in response to a surge of growth in…
