Tag
AI
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Career DevelopmentArticleOver 5 years old
Career Center: Make Your Meeting a Jobs Hub
Sure, attendees are at your conference to learn, but they could also be there to find their next…
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Marketing / CommunicationsArticleOver 5 years old
Mailjoy: A Direct Mail Disruptor
The direct mail startup Mailjoy borrows some of its postcard-mailing strategies from the world of email marketing. Also:…
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Business DevelopmentArticleOver 5 years old
How the Hyperledger Project Is Pushing the Blockchain Forward
The Hyperledger Project, which just added American Express as a member, isn’t interested in creating a bitcoin-style currency.…
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LearningArticleOver 5 years old
American College of Chest Physicians: Breathing Easier
Association program trains Chinese lung doctors in patient care.
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing Trends: What’s Hot in 2017
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But…
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MembershipArticleOver 5 years old
Membership Hack: Combo-Promo Campaigns
One small association increased membership by 7 percent in a year using targeted "combo-promo" campaigns.
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AdvocacyArticleOver 5 years old
Turn One-Time Events into Strategic Advocacy Plans
It’s one thing to get members to attend a rally or Congressional fly-in. It’s another to maintain that…
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Marketing / CommunicationsArticleOver 5 years old
Should You Book Trips Over the Weekend?
New research from Airlines Reporting Corp. and Expedia makes the case that the tough parameters of business travel…
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Marketing / CommunicationsArticleOver 5 years old
PhRMA Beefs Up Messaging With Large-Scale Campaign
Having faced public criticism in recent years over drug prices and other controversies, PhRMA is hoping to recalibrate…
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OperationsArticleOver 5 years old
Airline Groups Work to Prevent Another MH370
The disappearance of Malaysia Airlines Flight 370, whose years-long search was recently suspended, has led the airline industry…
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MembershipArticleOver 5 years old
Member Lessons from the Mysterious Package Company
A mail-order mystery service is sparking some surprise and delight in its rapidly growing membership. Here’s what associations…
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Career DevelopmentArticleOver 5 years old
National Retail Federation’s New Training Effort
At least 20 major retailers are taking part in RISE Up, an education effort announced by the National…
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LearningArticleOver 5 years old
National Safety Council Debuts Emergency Training Kit
Hoping to fulfill its mission of preventing injuries and death, the National Safety Council created a new kit that…
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Marketing / CommunicationsArticleOver 5 years old
Outdoor Industry Association Campaign Highlights “Coopetition”
The new advertising effort led by the group, launched at a major winter tradeshow, brings together retailers, manufacturers,…
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Marketing / CommunicationsArticleOver 5 years old
Marijuana Group’s Stark, Simple Public-Safety Campaign
The Marijuana Industry Group, which represents Colorado’s legal pot trade, is launching a series of safety-focused slogans that…
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Marketing / CommunicationsArticleOver 5 years old
Five Air Travel Trends to Watch in 2017
This year, airline seats are either getting fancier or more cramped depending on how much you’re willing to…
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Could France’s “Email Law” Happen in the United States?
An unprecedented law gives French employees the right to ignore emails sent during hours that they’re off the…
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FundraisingArticleOver 5 years old
Coaches vs. Cancer: Fundraising Strategy Eyes New Recruits
Last week, the American Cancer Society and the National Association of Basketball Coaches announced a new Coaches vs.…
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AdvocacyArticleOver 5 years old
Voice Calls on Planes? Federal Officials Considering it
The U.S. Department of Transportation, responding to the rise of Wi-Fi calling as a way to get around…
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Marketing / CommunicationsArticleOver 5 years old
Association Campaign Gets Mainers to Talk Tourism
A new video campaign from the Maine Tourism Association aims to show how the tourism industry benefits the…
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MembershipArticleOver 5 years old
Associations USA: Hawaii
Associations are everywhere. Here’s a snapshot from the Aloha State, Hawaii.
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Marketing / CommunicationsArticleOver 5 years old
Antismoking Campaign: Fighting Fire With Fire
This clever antismoking marketing strategy is aimed directly at hipsters. Also: If your member marketing isn’t connecting, look…
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Marketing / CommunicationsArticleOver 5 years old
Foot Traffic, Online Traffic Stay Strong on Black Friday
The National Retail Federation, in its annual Thanksgiving-weekend wrap-up, says that although a little less was spent than…
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Don’t Ignore the New Top-Level Domains
For years, revamped top-level domains have been promised as the new frontier in branding online, and they’re nearly…
