Tag
association services
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MembershipArticleOver 5 years old
Bringing Your Affinity Program Back to Life
While the Society for Human Resource Management had an affinity program for years, it really existed in name…
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MembershipArticleOver 5 years old
New Money: Discounts Refreshed
How SHRM brought its affinity program back to life.
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MembershipArticleOver 5 years old
How to Set Nonmember Fees for Association Services
If you peruse the membership solicitation brochure of nearly any nonprofit membership association—whether trade, professional, or philanthropic—you routinely…
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MembershipArticleOver 5 years old
Member Personalization: Can Tech Replicate Relationships?
As associations get better at personalizing products and services to each individual member, what happens to direct human…
