Tag
audience growth
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Meetings / EventsArticleOver 5 years old
Could Audience Curation Boost the Onsite Experience?
A lot of thought and time goes into curating speakers and sessions for association conferences. But would curating…
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Marketing / CommunicationsArticleOver 5 years old
Smaller Loaves: Lessons on Adapting to Your Audience From the Bread Industry
Bread-makers are redesigning their loaves to be smaller due to shifting consumer preference. It’s an interesting solution to…
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Marketing / CommunicationsArticleOver 5 years old
Study: Podcast Listeners Skew Millennial, Use Lots of Social Media
A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends.…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Study: Think Beyond Millennials, Gen Z
The marketing agency Zenith lays out a useful contrarian take on ad targeting: We might be past the…
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Marketing / CommunicationsArticleOver 5 years old
How Next-Gen Thinking Led to Publication Success and Audience Growth
It's unusual when a magazine editor can look at a budget cut and see a silver lining. But…
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Marketing / CommunicationsArticleOver 5 years old
Sure, Expand Your Audience. But Don’t Forget Your Base
Don’t throw out a new audience just because a new one is important to your long-term strategic goals.…
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MembershipArticleOver 5 years old
Association Magazines: Reaching Beyond Membership Borders
How can associations increase their publication audiences and extend beyond their members?
