Tag
Big Data
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Getting a Grasp on Google Analytics
We're living in a world of data, so it's about time you learned how to harness a powerful…
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LearningArticleOver 5 years old
Best Benefit Ever: Benchmarking a Bounty of Soybeans
A joint project between the American Soybean Association and FarmLink is aiming to help members make the most…
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Industry Groups Dispute Findings of FTC Data Brokers Report
The Federal Trade Commission’s in-depth analysis of the data broker industry recommends new legislation, but a number of…
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Direct Marketing Association: Obama’s NSA Comparison Was Off-Base
The Direct Marketing Association strongly disputes what it sees as President Obama’s comparison of phone metadata collection to…
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Organizational StrategyArticleOver 5 years old
Can Big Data Make Your Next Staffing Decision?
New algorithms can help identify great potential hires. But executives will need to better understand their organizations' needs…
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Executive LeadershipArticleOver 5 years old
Data-Driven Decision Making: How Much Data Does a CEO Need?
Leadership gurus have been preaching the gospel of “data-driven decision making” for years. But good decisions still involve…
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MembershipArticleOver 5 years old
Membership Engagement and Spending Data, All in One Place
A look at the inner workings of one association's data-tracking and scoring system for member engagement and spending.…
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Marketing / CommunicationsArticleOver 5 years old
Parsing Through the Big Data Hype
In recent days, a number of high-profile voices have raised questions about whether big data is worthy of…
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Meetings / EventsArticleOver 5 years old
Excel Tips and Tricks: The Secrets to Reading Spreadsheets
Lose your fear of spreadsheets by speaking Excel's language. Also: how to use LinkedIn to better promote your…
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LearningArticleOver 5 years old
Lunchtime Links: Correlation vs. Causation, Big Data Style
Sure, the data points may correlate, but it doesn’t mean a thing if you can’t find the root…
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Organizational StrategyArticleOver 5 years old
Big Data and the Missing Keys Problem
If you're spending all this energy looking through big data for business insights, be sure you have a…
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LearningArticleOver 5 years old
Train Your Staff To Analyze Big Data
According to a survey, organizations should keep big data analytics within their organization. For this, you need employees…
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Marketing / CommunicationsArticleOver 5 years old
Big Data: Is Your Data Actionable, Or Just Big?
Why knowing exactly what to do with your big data is more important than having it in the…
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Marketing / CommunicationsArticleOver 5 years old
The Coming Flood of Member Data: Brian Solis
Brian Solis talks on how the age of connected consumers swims in a sea of “big data.” Associations…
