Tag
Brand Connection
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LearningArticleOver 2 years old
Automation Group Launches LLM Tool
The ISA has created an AI designed to support current members, attract new ones, and strengthen its connections.
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Organizational StrategyArticleOver 2 years old
Report: Leaders Are Cautiously Optimistic About Global Growth
Factum Global’s survey finds enthusiasm for global expansion, slightly tempered by economic and geopolitical headwinds.
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Organizational StrategyArticleOver 2 years old
How to Make Your Strategy’s Message Stick
A website and announcement aren’t enough. Communicating strategic goals to staff means making its principles concrete and soliciting…
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Marketing / CommunicationsArticleOver 2 years old
How One Association Earned an Advocacy Win
The National Association of Broadcasters’ campaign to preserve AM radio had a big push on the air—but savvy…
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MembershipArticleOver 2 years old
Report: Sense of Belonging Essential to Sustained Membership
According to a recent report, a variety of membership groups, including professional associations, seek belonging and personalized attention.
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Marketing / CommunicationsArticleOver 2 years old
Behind an Association Journal’s Open-Access Move
The Association for Computing Machinery has moved its flagship print publication online, with a free, open access digital…
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Marketing / CommunicationsArticleOver 2 years old
Candy Group Updates Series Featuring Members
The National Confectioners Association's online series “The Sweet Life” promotes the industry’s range and economic might.Â
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AdvocacyArticleOver 2 years old
Heart Group Builds Partnership Around Early Disease Detection
The American Heart Association has launched a partnership with Delta Dental to support early detection of heart disease.
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MembershipArticleOver 5 years old
Reward Members for What They’re Already Doing
A new membership program from comic-book giant Marvel shows earning loyalty may be as simple as rewarding existing…
